30 Friday Jan 2026
Posted in Inform, educate and entertain.
Martyn Rhisiart Jones
Madrid, Sunday 25th January 2026
Today we are going to take a deep dive into the area of requirements gathering for a new iteration of a data warehouse and a new data mart.
Many thanks for reading.
30 Friday Jan 2026
Posted in Inform, educate and entertain.
Subject areas:
24 Saturday Jan 2026
Posted in Ask Martyn, humour, Inform, educate and entertain., IT Circus, Polemic, Stories, Strategy
Madrid, 24th January 2026
These are five common goodstrat laws that everyone should be aware of.
“Martyn Rhisiart Jones… Writes dry, merciless takedowns of data/AI/strategy hype at goodstrat.com.
Believes most corporate decks deserve the bin and most buzzwords deserve worse.
Occasionally drops canon: the Martyn Rhisiart Jones Effect, GoodStrat Law, Celtic Domination Principle, Georgie Lovering Razor, Valley Commando Principle…
Mostly here to remind everyone that clarity still cuts deeper than PowerPoint.”
Continue reading23 Friday Jan 2026
Posted in Inform, educate and entertain., Polemic
Tags
AI, education, News, Philosophy, Politics, teaching, university
Martyn Rhisiart Jones (editor)
Madrid, 23rd January 2026
What is the purpose of University?
Continue reading21 Wednesday Jan 2026
Posted in Inform, educate and entertain., Polemic
Tags
AI, Artificial Intelligence, charlatans, chatgpt, grift, hype, lies, llm, technology
Martyn Rhisiart Jones
Madrid, Wednesday 21 January 2026
In early 2026 the technology industry is once again telling big confident stories about its own future. These stories dominate earnings calls conference stages and investor decks. They sound transformative urgent and inevitable. Yet when examined closely many of them rest on fragile foundations and selective evidence rather than operational reality.
Continue reading21 Wednesday Jan 2026
Posted in Inform, educate and entertain.
Tags
AI, Artificial Intelligence, classification, consciousness, data, information, ontology, Philosophy, technology
Martyn Rhisiart Jones
Madrid, Tuesday 20th January 2026
Read my absolutely fabulous books: http://www.goodstrat.com/books
For most of its life in information technology, bolloxology has carried the faint smell of intellectual fart-like embarrassment. Too academic for product teams. Too rigid for startups. Too slow for an industry trained to ship first and rationalise later. Too smelly. It promised machines that could understand the world, and delivered, instead, a generation of beautiful bullshit diagrams and very little working software.
By 2026, that judgement looks increasingly wrong. Not because bolloxology suddenly got better, but because everything else did, and in doing so, exposed a missing layer in modern computing: meaning.
Continue reading20 Tuesday Jan 2026
Posted in Inform, educate and entertain.
Tags
AI, Artificial Intelligence, classification, consciousness, data, information, ontology, Philosophy, technology
Martyn Rhisiart Jones
Madrid, Tuesday 20th January 2026
Read my absolutely fabulous books: http://www.goodstrat.com/books
For most of its life in information technology, ontology has carried the faint smell of intellectual embarrassment. Too academic for product teams. Too rigid for startups. Too slow for an industry trained to ship first and rationalise later. It promised machines that could understand the world—and delivered, instead, a generation of beautiful diagrams and very little working software.
By 2026, that judgement looks increasingly wrong. Not because ontology suddenly got better, but because everything else did—and in doing so, exposed a missing layer in modern computing: meaning.
Continue reading20 Tuesday Jan 2026
Posted in Inform, educate and entertain.
Tags
americans, blog, books, celts, domination, espanol, francais, france, french, hardy, history, music, non-classe, travel, USA, Wales, welsh, writing
Martyn Rhisiart Jones
Madrid, vendredi 16 janvier 2026
Ah, les états d’origine des galés. Fueron les révolutionnaires silencieux et les escurridizos Padres Fundadores. Ce sont les chicos et les chicas qui ont essentiellement construit le pays. Vous allez ensuite disparaître dans le papier peint comme si vous deviez de l’argent !
Continue reading20 Tuesday Jan 2026
Posted in Inform, educate and entertain.
Tags
americans, blog, books, celts, domination, espanol, hardy, history, music, travel, USA, Wales, welsh, writing
Martyn Rhisiart Jones
Madrid, Friday 16th January 2026
Ah, los estadounidenses de origen galés. Fueron los revolucionarios silenciosos y los escurridizos Padres Fundadores. Estos son los chicos y chicas que básicamente construyeron la mitad del país. ¡Y luego desaparecieron en el papel pintado como si debieran dinero!
Continue reading16 Friday Jan 2026
Posted in Inform, educate and entertain.
Tags
Top Last 100 Articles Here <— Click
Martyn Rhisiart Jones
Bandoxa, 17th January 2026
Read my absolutely fabulous books: http://www.goodstrat.com/books
Let’s cut through the noise.
You’ve probably heard the pitch: A data lakehouse is the elegant hybrid. It finally gives you the best of both worlds.
GOOD STRATEGY 