
A Question of Taste: The Epic Dilemma of Writing Styles – 2026 Edition (Now with Extra Sass!)
Martyn Rhisiart Jones
Bandoxa, Friday 2nd January 2026
Picture this: Back in 2020 (feels like ancient history now), I unleashed Laughing @ Big Data upon the world. It was a gloriously unhinged, freight-train-of-a-book. The book steamrolled through the Big Data hype machine. Polemic? Check. Combative? Double check. Irreverent sarcasm dripping from every page? Oh yes. I called out the acolytes. I also highlighted the snake-oil salesmen. And I criticised the dimwitted data disciples who thought throwing more terabytes at problems would magically solve them. It was me, in full warrior mode, swinging a verbal battle-axe.
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