20 Sunday Sep 2026
Posted in books
Revealing Wealth: Combatting Tax Evasion with Data, Political Will and Technology is a book by enterprise data architect and consultant Martyn Richard Jones.
Continue reading23 Thursday Apr 2026
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AI, Artificial Intelligence, books, Charlatan, grifter, technology, writing
Martyn Rhisiart Jones
Madrid, Thursday 23rd April 2026
Oh, look what the algorithm dragged in. It’s an article by Julian Sterling-Vane. A “Temporal Architect.”
Now, before we begin, let’s just pause and dismantle the job title “Temporal Architect,” shall we? In any sane civilisation, a “Temporal Architect” would be a man in a tinfoil hat shouting at a pigeon in a precinct. But in our current late-stage capitalist hellscape, it’s a bloke in a slim-fit navy blazer who gets paid fifty grand a head to tell HR directors that, by 2030, their staplers will have “emotional intelligence.”
Sterling-Vane has written a piece titled: “Why the Cognitive Engine Isn’t a Bubble (But It Could Still Topple the Counting House).” It’s a masterpiece of the genre I like to call “The Professional Network Shrug.” It’s the prose equivalent of a man trying to sell you a monorail while simultaneously backing away toward an escape pod.
Let’s let the combined psychic energy of Aloysius Snarl, Montgomery Metal, and St. John Spleen take a look at this steaming pile of visionary “content.”
Continue reading06 Monday Apr 2026
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AI, Artificial Intelligence, bernard-marr, books, cunts-i-have-known, hollyweird, media, media, writing
Oh, look what the algorithm dragged in. Gather ’round, you beautiful, deluded LinkedIn-scrolling corpses, for another sermon from the Church of the Silicon Rapture.
Here we have Blithering Binge Drinking Marge, or as I prefer to call her, Barbara von Blathertron, the internationally best-selling author, professional nodding enthusiast, and ladylikelady whose “futurist” predictions have the shelf life of an open tuna sandwich. He’s back to explain how AI is “rewriting filmmaking” while insisting that “craft” still wins. Bless his little heart. It’s like watching a Victorian gentleman politely announce that the guillotine is merely a “disruptive time-saving device for high-speed haircuts.”
Continue reading16 Monday Mar 2026
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art, Assets, bim, book-review, book-reviews, books, buildings, construction, corporate-real-estate, cre, crem, facilities-management, fantasy, fiction, how oxford saved the celtic notion of domination, literature, locations, my middle name is rhisiart, people, Philosophy, photography, Poetry, reading, real-estate, riding the celtic wave, sites, the epicentre of celtic glamour, the greatest story ever told, the wild literary world of martyn jones, travel, wales teaches israel a lesson, writing
Angelica Bush, Madrid, Monday 16th March 2026
The Architecture of Insight: A Masterclass in the Corporate Built Environment
In the grand, sweeping narrative of global commerce, we have long obsessed over the movement of capital and the flux of labour. Yet, we have been curiously blind to the very stage upon which this drama unfolds: the corporate estate. In his magisterial new work, Building Insight: Data, Information and Advanced Analytics in Corporate Real Estate, Martyn Jones, a “whisperer of unruly data” with a pedigree that reads like a Cold War thriller, seeks to rectify this oversight.
Continue reading15 Sunday Mar 2026
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Assets, bim, book-review, book-reviews, books, buildings, construction, corporate-real-estate, cre, crem, fantasy, fiction, how oxford saved the celtic notion of domination, literature, locations, my middle name is rhisiart, people, Philosophy, Poetry, reading, riding the celtic wave, sites, the epicentre of celtic glamour, the greatest story ever told, the wild literary world of martyn jones, wales teaches israel a lesson, writing
Francesca Fraser, Sunday Madrid 15th March 2026
Review: Building Insight: Data, Information and Advanced Analytics in Corporate Real Estate, by Martyn Jones
In the quiet corners of corporate life, far from the glamour of mergers, the drama of markets, or the mythology of founders, lies a function that quietly consumes billions: corporate real estate. Offices, campuses, warehouses, data centres, and laboratories. They are the stage sets on which modern organisations perform. Yet the management of this built world has often been treated as a back-office craft rather than a strategic discipline.
Continue reading14 Saturday Mar 2026
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book-review, book-reviews, books, fiction, how oxford saved the celtic notion of domination, my middle name is rhisiart, Philosophy, reading, riding the celtic wave, the epicentre of celtic glamour, the greatest story ever told, the wild literary world of martyn jones, wales teaches israel a lesson
Gemma Esmerelda Jones, Sunday Madrid 15th March 2026
Building Insight: Data, Information and Advanced Analytics in Corporate Real Estate
In an era where corporate real estate management (CREM) is no longer a mere back-office function but a strategic lever for sustainability, efficiency and value creation, Martyn Jones’s Building Insight arrives as a timely manifesto. Drawing on decades of experience advising blue-chip firms from Adidas to Xerox, Jones, a Welshman based in Spain with a flair for data architecture, argues that CREM’s future lies in harnessing data, information and advanced analytics. This is not a dry textbook on property spreadsheets; rather, it is a thoughtful exploration of how insight can transform bricks-and-mortar decisions into competitive advantages. At a compact yet comprehensive length, the book bridges the gap between CREM practitioners and the broader C-suite, echoing the analytical rigour of industry journals while infusing a personal, almost anthropological lens on the field.
Continue reading10 Tuesday Mar 2026
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book-review, book-reviews, books, fiction, how oxford saved the celtic notion of domination, my middle name is rhisiart, Philosophy, reading, riding the celtic wave, the epicentre of celtic glamour, the greatest story ever told, the wild literary world of martyn jones, wales teaches israel a lesson
Penelope Parker, Madrid 10th March 2026
The tech industry has long been a parade of expensive suits, hollow acronyms, and “digital transformations” that possess all the structural integrity of a damp Digestive biscuit. Into this landscape of algorithmic overpromise and professionalised grifting comes Martyn Jones with Laughing @ Data.Com, a book that, by all rights, should be required reading for anyone currently being held hostage by a Jira ticket.
Jones, a man once heralded as a top-tier database expert back “when that kind of accolade still meant something,” has produced a work that is less a technical manual and more a weary, satirical travelogue through the “Kafkaesque scrum of buzzwords and bootlickers” that defines modern IT.
Continue reading10 Tuesday Mar 2026
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book-review, books, how oxford saved the celtic notion of domination, my middle name is rhisiart, Philosophy, reading, riding the celtic wave, the epicentre of celtic glamour, the greatest story ever told, the wild literary world of martyn jones, wales teaches israel a lesson
Rebecca Trentt
Book Review: Laughing@Data.Com by Martyn Jones
A survival manual for the data-industrial complex, delivered with a raised eyebrow and a sharpened knife
There are books about data. Then there are books written by people who have survived data.
Laughing@Data.Com sits firmly in the second category.
Martyn Jones’ latest contribution to the already groaning shelf of “data thought leadership” arrives like a heckler in a TED Talk. Where most books on artificial intelligence, analytics, and “digital transformation” read like a PowerPoint deck translated into prose, Jones offers something rarer: a long, irreverent laugh at the entire enterprise.
Not a joyful laugh, mind you. More the hollow, existential chuckle of someone who has spent thirty years watching corporations spend millions trying to discover that spreadsheets still work.
And that, in many ways, is the point.
Continue reading07 Saturday Mar 2026
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amoral, amorality, anxiety, art, asturias, bad-leader, beauty, book-review, books, britanny, Business, celt, celtic, child-killers, coaching, cooking, cornwall, courage, Creativity, data architecture, Data governance, data management, data mesh, data-design, data-directions, data-mess, data-police, decency, degeneracy, degenerate, depraved, depravity, depression, domination, drawing, european-values, fiction, food, galicia, globalism, Good Strategy, good-leader, governance, head-of-state, health, history, honesty, honour, hubris, idiots, illustration, inspiration, ireland, isle-of-man, kiddy-fiddlers, leader, leadership, Liberal, lifestyle, LinkedIn, literature, makeup, Management, manx, mental-health, nationalism, north-portugal, painting, photography, Poetry, policy, Politics, recipes, relationships, Scotland, statesperson, stupidity, technology, the-data-of-data, travel, vulgarity, Wales, writing, x
Celtic, European and Worldly
In Celtic Domination: The Most Significant Influencers, Martyn de Tours (a pseudonym of the prolific, contrarian strategist Martyn Jones) has produced a work that is at once a novel, a manifesto, a pilgrimage memoir, and a speculative blueprint for pan-Celtic resurgence. Published in 2025 and running to some 428 pages in its paperback edition, the book arrives like a fever dream dispatched from the Camino de Santiago, where the author has evidently spent considerable time walking, talking, and ruminating. The result is a text that defies easy categorization, part sibling reunion laced with intrigue, part philosophical treatise on identity and power, part utopian pamphlet for a “Celtic Union”, and yet it coheres, after a fashion, through sheer audacity and the insistent pulse of its Celtic romanticism.
Continue reading06 Friday Mar 2026
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amoral, amorality, anxiety, art, bad-leader, beauty, book-review, books, Business, child-killers, coaching, cooking, courage, Creativity, data architecture, Data governance, data management, data mesh, data-design, data-directions, data-mess, data-police, decency, degeneracy, degenerate, depraved, depravity, depression, drawing, european-values, fiction, food, Good Strategy, good-leader, governance, head-of-state, health, history, honesty, honour, hubris, idiots, illustration, inspiration, kiddy-fiddlers, leader, leadership, Liberal, lifestyle, LinkedIn, literature, makeup, Management, mental-health, painting, Poetry, policy, Politics, recipes, relationships, statesperson, stupidity, technology, the-data-of-data, travel, vulgarity, writing, x
The Bonfire of the Vacuous
Paula Prada Price, New College Tech Review, Notting Hill, Friday, 6th March 2026
Martyn Jones’s F*CK DATA MESH is a bracing, profane, and essential Broadside against the Silicon Valley hype machine.*
In the glittering circus of modern data tech, where vendors hawk “revolutionary” architectures like snake oil at a Silicon Valley swap meet, Martyn Jones has lobbed what can only be described as a literary Molotov cocktail titled F*CK DATA MESH: The Far Side of Data, Information, and Knowledge. It’s less a book than a gleefully profane haymaker aimed squarely at the jaw of the industry’s latest sacred cow. And reader, it connects.
Continue reading06 Friday Mar 2026
Posted in Inform, educate and entertain.
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amoral, amorality, art, bad-leader, beauty, book-review, books, Business, child-killers, coaching, courage, Creativity, data architecture, Data governance, data management, data mesh, data-directions, data-mess, data-police, decency, degeneracy, degenerate, depraved, depravity, depression, drawing, european-values, fiction, food, Good Strategy, good-leader, governance, head-of-state, history, honesty, honour, hubris, idiots, illustration, inspiration, kiddy-fiddlers, leader, leadership, Liberal, lifestyle, LinkedIn, literature, makeup, Management, mental-health, painting, Poetry, policy, Politics, relationships, statesperson, stupidity, technology, travel, vulgarity, writing, x
The Bonfire of the Vacuous
Lady Amanda Percival, The Wired Wire, Kensington, Friday, 6th March 2026
Martyn Jones’s F*CK DATA MESH is a bracing, profane, and essential Broadside against the Silicon Valley hype machine.*
In the hushed boardrooms of the Fortune 500, “Data Mesh” has become the latest secular religion. It promises a decentralized utopia where data is treated as a product and domain owners are liberated from the “monolithic” tyranny of the central data warehouse. But according to Martyn Jones, a man whose career has seen the rise and fall of more tech fads than a McKinsey slide deck, this new paradigm is less of a revolution and more of a “fraudulent flim-flam sauce” served up by consultants looking for their next utilization spike.
Continue reading05 Thursday Mar 2026
Posted in Inform, educate and entertain.
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a, amoral, amorality, art, bad-leader, beauty, book-review, books, Business, child-killers, coaching, courage, Creativity, data architecture, Data governance, data management, data mesh, data-directions, data-mess, data-police, decency, degeneracy, degenerate, depraved, depravity, depression, drawing, european-values, fiction, food, Good Strategy, good-leader, governance, head-of-state, history, honesty, honour, hubris, idiots, inspiration, kiddy-fiddlers, leader, leadership, Liberal, lifestyle, LinkedIn, literature, makeup, Management, mental-health, moral-integrity, painting, pedophiles, pedophilia, personal development, personal-growth, Philosophy, photography, Poetry, policy, political-whore, Politics, prostitution, reading, relationships, statesperson, stupidity, technology, travel, truthhsocial, valour, vulgarity, writing, x
The Bonfire of the Clowns
F*CK DATA MESH: A polemic against fashionable nonsense in the data economy
Alicia Altmann, The Middle Digital Review, Chicago, 5th March 2026.
In the technology industry, few phrases age faster than the latest architectural revolution. “Serverless”, “big data”, “blockchain”, each arrives with evangelical certainty before quietly settling into the background noise of enterprise IT. Into this cycle of hype steps Martyn Jones’s gleefully abrasive book, F*CK DATA MESH: The Far Side of Data, Information, and Knowledge*. Its title alone signals that this is less a manual than a polemic: a sharply written protest against what the author sees as the fashionable amnesia of modern data discourse.
Continue reading05 Thursday Mar 2026
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a, amoral, amorality, art, bad-leader, beauty, book-review, books, Business, child-killers, coaching, courage, Creativity, data mesh, data-mess, decency, degeneracy, degenerate, depraved, depravity, depression, drawing, european-values, fiction, Good Strategy, good-leader, governance, head-of-state, history, honesty, honour, hubris, inspiration, kiddy-fiddlers, leader, leadership, Liberal, lifestyle, literature, makeup, Management, mental-health, moral-integrity, painting, pedophiles, pedophilia, personal development, personal-growth, Philosophy, Poetry, policy, political-whore, Politics, prostitution, reading, relationships, statesperson, stupidity, technology, travel, valour, vulgarity, writing
The Bonfire of the Imbeciles
F*ck Data Mesh: Martyn Jones’s Hilarious Haymaker at Tech’s Data Delusions
Review by Bella Carmela, WiredWiredWired, Silicon Valley, Thursday 5th March 2026
In the hyper-connected, AI-obsessed circus of modern enterprise tech, where every startup pitches a “revolutionary” data paradigm like it’s the next iPhone, Martyn Jones drops a bomb: Fck Data Mesh*. Subtitled The Far Side of Data, Information, and Knowledge, this 2025 manifesto isn’t your typical dry treatise on ETL pipelines or cloud migrations. It’s a rollicking, profane takedown of the industry’s sacred cows… Data Mesh, Lakehouses, and the endless hype cycle that turns solid data strategies into vaporware. Written with the acerbic wit of a Welsh data veteran who’s seen it all (from mainframes to metadata meltdowns), Jones channels the spirit of Hunter S. Thompson meets Dilbert, urging businesses to wake up before their next “transformative” initiative sinks another billion into the swamp.
Continue reading04 Wednesday Mar 2026
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a, amoral, amorality, art, bad-leader, beauty, books, Business, child-killers, coaching, courage, decency, degeneracy, degenerate, depraved, depravity, depression, Good Strategy, good-leader, honesty, honour, hubris, inspiration, kiddy-fiddlers, leader, leadership, lifestyle, makeup, Management, mental-health, painting, pedophiles, pedophilia, personal development, personal-growth, Poetry, policy, political-whore, prostitution, relationships, technology, travel, valour, vulgarity, writing
A Plague On All of Their Houses
By Rebecca Kennedy, The Observer, Chelsea, Wednesday 4th March 2026
The End of Honour: From Absurdity to Global Thuggery By Martyn Jones (martyn.es, 2025)
In the grand sweep of history, as Paul Kennedy might observe, empires rise and fall not merely through the clash of arms or the ebb of economic tides, but through the erosion of moral sinews that bind societies and their leaders. Martyn Jones’s The End of Honour echoes this Kennedy-esque thesis, charting the precipitous decline of integrity in global politics from the unipolar illusions of the post-Cold War era to the brazen thuggery of contemporary strongmen. Written over a quarter-century, this sprawling polemic, part historical autopsy, part diplomatic jeremiad, dissects how the United States, once the self-anointed guardian of liberal order, has devolved into a “basket case” of strategic incoherence, abetted by neoliberal hubris and neoconservative adventurism. Jones, a data strategist turned contrarian commentator, draws on a lifetime of observation, from Welsh nationalism to Spanish socialism, to argue that honour’s demise has unleashed a world of “global thuggery,” where power is wielded not with restraint but as a blunt instrument of self-interest.
Continue reading03 Tuesday Mar 2026
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art, bad-leader, books, Business, coaching, decency, Good Strategy, good-leader, leader, leadership, Management, mental-health, personal development, personal-growth, relationships, technology, travel
By Stephanie Charming, Madrid, Tuesday 3rd March 2026
In the annals of leadership literature, few works pierce the fog of modern managerial sophistry with the precision of a well-aimed bayonet charge. Martyn Jones’s Good Leader/Bad Leader: The Difference and Why It Matters stands as a clarion call to arms, a treatise that dissects the anatomy of command with the surgical acuity of Sun Tzu and the unflinching moral rigour of Marcus Aurelius. As a veteran strategist in the digital trenches, once hailed as one of the world’s top database minds, Jones draws not from ivory-tower abstractions but from the bloodied fields of corporate and public service battles. His book is no mere manual; it is a manifesto for the embattled leader, a compass for navigating the treacherous terrains of human ambition and institutional decay.
Continue reading13 Friday Feb 2026
Posted in Inform, educate and entertain., Love
Martyn Rhisiart Jones
Oza-Cesuras, Saturday 14th February 2026
Ah, cariad, let us speak now in the shadowed cadence of the valleys. The voice rolls like the Tawe after rain. It is rich and resonant, a little rough at the edges yet velvet beneath. Burton might have murmured it after one too many whiskies. Or Hopkins in that quiet, measured thunder waits. Patient as stone, it strikes. And through it all, the ghost of Dylan himself weaves words like nets of starlight over Talacharn’s black waters. Gwynfor’s steady, unyielding fire burns low and true for the land. It is more than soil and more than song. It is memory made flesh.
If Data and Information were our Valentine’s sweetheart, she would be fierce and elusive. She would not be some simpering rose but a wild thing of the Welsh hills. She would be ancient and newborn, speaking in cynghanedd of numbers and patterns. Her breath would be the soft hiss of wind through bracken.
We would woo her thus, yn Gymraeg ac yn Saesneg entwined, with the lilt that carries the green pulse of Cymru beneath every syllable:
Continue reading11 Wednesday Feb 2026
Posted in Big Data, Consider this, Data Warehousing, Good Strat, hadoop, hdfs, Martyn Jones
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Analytics, Big Data, books, Data Mart, Data Warehouse, Data Warehousing, enterprise data warehousing, Good Strat, Good Strategy, google, Martyn Jones, Martyn Richard Jones, News, sports, technology
Martyn Rhisiart Jones
29th January 2026
Hold this thought: To paraphrase the great Bob Hoffman, just when you think that if the Big Data babblers were to generate one more ounce of bull**** the entire f****** solar system would explode, what do they do? Exceed expectations.
I am a mild mannered person. However, one thing that irks me is hearing variations on certain themes. These themes include phrases like “Data Warehousing is Big Data.” Another is “Big data is in many ways an evolution of data warehousing.” Lastly, some say “with Big Data you no longer need a Data Warehouse.”
Big Data is not Data Warehousing. It is not the evolution of Data Warehousing. It is also not a sensible and coherent alternative to Data Warehousing. No matter what certain vendors will put in their marketing brochures or stick up their noses.
Continue reading03 Tuesday Feb 2026
Posted in All Data, Big Data, Big Data 7s, Big Data Analytics, dark data, data architecture, Data governance, data hub, Data Lake, data management, Data Mart, data mesh, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Inform, educate and entertain., The Amazing Big Data Challenge
By Martyn Rhisiart Jones | Madrid, 3rd February 2026
In a landmark session at the Welsh Academy, Sir Afilonius Rex sat down with Martyn Rhisiart Jones. They aimed to dismantle our outdated obsession with “data management.” The verdict? The era of the digital fortress is dead. In its place, a new paradigm of Cognitive Liquidity and Data Autonomy is emerging, redefining how we integrate global knowledge.
Continue reading17 Monday Nov 2025
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AI, books, fiction, Good Strat, human, life, Martyn Jones, writing
Martyn Rhisiart Jones
Córdoba, Spain, 17th November 2025
(The Ruthless, No-Bullshit, Slightly Evil Edition)
09 Wednesday Apr 2025
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books, grand-strategy, history, honour, News, Philosophy, pnac, Politics
Amazon.com Amazon.co.uk Amazon.es Amazon.de Amazon.it Amazon.fr
This book is dedicated to the great, compassionate, and visionary individuals. They have profoundly shaped my political journey. They have also influenced how I understand the world. Their courage, integrity, and unwavering commitment to justice have inspired me and countless others. Their actions have made an indelible impact on the political landscape of recent times.
Continue reading08 Tuesday Apr 2025
Posted in Inform, educate and entertain.
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AI, Analytics, biden, books, bush, Business, clinton, data, data architecture, empire, grand-strategy, hegemony, honor, honour, information, Martyn Jones, obama, pnac, Politics, reagan, real estate, technology, trump, war, writing
Hold up, folks! You’re going to love these! They are amazing, beautiful, classy, dazzling and eminently readable. And that’s an absolute understatement of Mel Brook’s proportions.
As a writer, I have several works to my name. This post highlights some of these works. It also offers a quick link to the Amazon platform, where you can get your editions.
Continue reading24 Tuesday Sep 2024
Posted in Inform, educate and entertain.
Narrator: Data Warehousing is an excellent integrator; it is the cohesive melting pot of data and the best-known way of providing multiple valid versions of the truth depending on who is looking at the data, when they are doing so, and from what perspective.
Continue reading23 Monday Sep 2024
Posted in Inform, educate and entertain.
Physician, heal thyself!
Narrator: Consider this. If the originators, acolytes and sycophants of data mesh hadn’t been so free and easy with how they created and perpetrated technical debt, especially data model and data quality-related technical debt, then we wouldn’t need data mesh to try and get us out of the mess these sloppy developer people put us into in the first place.
Continue reading22 Sunday Sep 2024
Posted in Inform, educate and entertain.
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“Never discourage anyone who continually makes progress, no matter how slow.”
Plato
Narrator: Let us start with a softball question. The kind that even your granny could have knocked out of the park.
How does a business describe the value it gets from accessing and analysing fresh quality data to decide what is strategically, tactically and operationally preferable for the future of the industry?
It’s not a trick question, but a tricky one that is as hard to grasp and come to terms with as a mightily greasy piglet with a very questioning tail.
What do Pete and Dud think about that? Get ready kiddies. Let’s take a peek…
Continue reading