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Category Archives: data science

Podcast Episode: Building A Data Logistics Hub

25 Tuesday Aug 2026

Posted by Martyn Rhisiart Jones in Architecture, data architecture, Data governance, data hub, data management, data mesh, data science, Data Supply Framework, Data Warehouse, Data Warehousing

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Ask Martyn, EDH, EDW, enterprise data hub, enterprise data warehousing

Futuristic data center labeled Central Logistics Hub, with glowing data routes, servers, and operators
Glowing data pathways weave through a multi-level logistics hub filled with servers and operators.

Pip: If you have ever looked at your organisation’s data landscape and thought “this resembles a motorway junction designed by someone who hates drivers,” then Martyn Jones has a blueprint with your name on it.

Mara: This episode follows a series of posts introducing the Data Logistics Hub — covering what the concept is, why the pain points are real, how strategy and architecture hold it together, and what the actual components look like in practice.

Pip: Let’s start with the foundations — what the hub is and why it exists.

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Podcast Episode: Data Mesh Under Fire

25 Tuesday Aug 2026

Posted by Martyn Rhisiart Jones in data architecture, Data governance, data hub, Data Lake, data management, data mesh, data science, Data Supply Framework, Data Warehouse, Data Warehousing, deep learning

≈ 1 Comment

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Ask Martyn, data mesh, the bizarre world of data mesh

Pip: Good Strategy Rebellion — where the sacred cows of enterprise tech get a proper going-over. Today we’re deep in the data wars, asking whether the industry’s favourite architectural revolution is actually a revolution, or just the same old chaos in a new lanyard.

Mara: Martyn Jones has been writing about exactly that — covering the case against Data Mesh, what it means for how organisations actually govern and use their data, and why the rational data warehouse keeps refusing to stay dead.

Pip: Let’s start with the bonfire.

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Rethinking Data Systems: A Call for Accountability

24 Monday Aug 2026

Posted by Martyn Rhisiart Jones in dark data, data architecture, Data governance, data hub, Data Lake, data management, data mesh, data science, Data Supply Framework, Data Warehouse, Data Warehousing

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Ask Martyn, data systems and accountability, how not to waste money on data

Pip: Good Strategy Rebellion — where the sacred cows of Silicon Valley come to be skewered, preferably with footnotes.

Mara: Today we’re in the territory Martyn Jones has been carving out: a full-scale critique of data architecture hype, the case against fashionable frameworks, and a defence of the unglamorous systems that actually work.

Pip: Coherence over chaos, basically. Let’s start with the bonfire.

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Artificial Intelligence, Genuine Bullshine: Why LinkedIn’s ‘Self-Driving Labs’ Can Swerve Into a Ditch

16 Saturday May 2026

Posted by Martyn Rhisiart Jones in All Data, code of conduct, Consultation, data science, Dogma, European Union, Excellence, Inform, educate and entertain., poem, poems, Poetry, Politics, Public Integrity Record, Strategy, The Big Data Contrarians, The hidden wealth of nations, United Kingdom

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anthropology, Ask Martyn, behaviour, Best principles, Books with influence, Condiser this, Culture, Stories, Wales

Martyn Rhisiart Jones

Madrid, 17th May 2026

Female singer performing passionately on stage with a microphone under spotlight
Eine Sängerin liefert unter einem Scheinwerfer auf der Bühne ein gefühlvolles Solo ab.

More WordPress Third-Party Service BS: Our service provider OpenAI (“Just Another Boring, Desperate AI Startup“) could not process your prompt due to a moderation system. Please try to rephrase it, changing potentially problematic words and try again.

According to the shiny-suited ‘thought leaders’ currently infesting LinkedIn, artificial intelligence is now a fully-fledged scientist, and laboratories can drive themselves. But before we hand over the agonising, beautiful poetry of human discovery to a predictive text engine, perhaps we should ask why we’re letting middle-management buzzword merchants sell us the tickets to our own obsolescence.


Right! Listen! I was looking at LinkedIn the other day. Why do we do it? Why do we subject ourselves to LinkedIn? It’s a website designed specifically to make you feel like you’ve died, but instead of burning in a majestic, fiery hell, you’re trapped in an eternal, beige purgatory of middle-management synergy meetings. It’s a digital holding pen where sociopaths with MBA degrees and aggressively white teeth congratulate each other on waking up at 4 AM to drink lukewarm lemon water, take an ice bath, and “crush their Q3 paradigms.”

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DATA CRISIS: Lessons from San Isidro’s Wisdom

15 Friday May 2026

Posted by Martyn Rhisiart Jones in All Data, code of conduct, Consultation, data science, Dogma, European Union, Excellence, Inform, educate and entertain., poem, poems, Poetry, Politics, Public Integrity Record, Strategy, The Big Data Contrarians, The hidden wealth of nations, United Kingdom

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anthropology, Ask Martyn, behaviour, Best principles, Books with influence, Condiser this, Culture, Lessons from San Isidro's Wisdom, Stories, Wales

Martyn Rhisiart Jones

Madrid, 15th May 2026

Introduction by Sir Afilonius Rex

Night city skyline with colorful digital data streams swirling above buildings
A futuristic cityscape illuminated by vibrant digital data streams swirling above the skyline at night.

In my four decades navigating the labyrinthine corridors of global diplomacy and corporate grand strategy, from brokering late-night resource treaties in Geneva to architecting the predictive analytics frameworks for the Ministry of Defence, I have encountered every conceivable breed of intellectual vanity. I have sat in oak-paneled rooms with men who believed they could conquer the world with a pivot table, and I have endured the endless, droning presentations of modern techno-philosophers who mistake a vast accumulation of digital sludge for actual wisdom.

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HOW NOT TO: Exposing the Corporate Grift: AI and Entry-Level Jobs

12 Tuesday May 2026

Posted by Martyn Rhisiart Jones in All Data, code of conduct, Consultation, data science, Dogma, European Union, Excellence, Inform, educate and entertain., poem, poems, Poetry, Politics, Public Integrity Record, Strategy, The Big Data Contrarians, The hidden wealth of nations, United Kingdom

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anthropology, Ask Martyn, behaviour, Best principles, Books with influence, Condiser this, Culture, Stories, Wales

Martyn Rhisiart Jones and Sir Alexei Lovering 

Madrid, Tuesday 12th May 2026

Vintage balance scale on wooden table in dimly lit empty courtroom
A vintage balance scale is spotlighted on a wooden table in an empty courtroom.

Right, listen to me, you pathetic, scrambling little cogs in the late-stage capitalist machine! Gather round the glowing rectangles of your impending doom and let us vigorously dissect the latest steaming pile of verbal effluent from the High Priest of the Empty Platitude, the undisputed heavyweight champion of the corporate grift: Barnaby Swill.

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HOW NOT TO: Why Bernie Bumper-Book’s Predictions Failed: A Critical Review

10 Sunday May 2026

Posted by Martyn Rhisiart Jones in All Data, code of conduct, Consultation, data science, Dogma, European Union, Excellence, Inform, educate and entertain., poem, poems, Poetry, Politics, Public Integrity Record, Strategy, The Big Data Contrarians, The hidden wealth of nations, United Kingdom

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anthropology, Ask Martyn, behaviour, Best principles, Books with influence, Condiser this, Culture, how oxford saved the celtic notion of domination, my middle name is rhisiart, riding the celtic wave, Stories, the epicentre of celtic glamour, the greatest story ever told, the wild literary world of martyn jones, Wales, wales teaches israel a lesson

Martyn Rhisiart Jones and Alexei Steel

Madrid and London, 10th May 2026

Elderly man in regal robes seated on a throne surrounded by holographic AI data displays and server racks
A futuristic king-like figure commands an advanced AI system named Polymatch AI in a high-tech data center.

Alright, citizens! Gather ’round, because I’ve been standing in the queue at the local organic laundromat in Tufnell Park, and I’ve had an epiphany. I was looking at a discarded copy of The Posh Spreadsheet Quarterly, and there he was. The man, the myth, the human megaphone for corporate mediocrity: Bernie Bumper-Book.

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HOW NOT TO: The Dawn of the Digital Parasite

10 Sunday May 2026

Posted by Martyn Rhisiart Jones in All Data, code of conduct, Consultation, data science, Dogma, European Union, Excellence, Inform, educate and entertain., poem, poems, Poetry, Politics, Public Integrity Record, Strategy, The Big Data Contrarians, The hidden wealth of nations, United Kingdom

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Martyn Rhisiart Jones

Madrid, Sunday 10th May 2026

Group of people networking and interacting at the Future Tech Gala with technology displays in the background
Guests engage in conversations and technology demos at the Future Tech Gala in a grand ballroom.

The Dawn of the Digital Parasite: Why Your Business Needs a Hallucinatory ‘Partner’ to Finish the Job of Bankrupting You

By Barnum Blather, Chief Thought-Evacuator at Blather & Grift Global

We live in an era of “innovation,” a word that here means “finding new and creative ways to charge legacy brands $50,000 for a PDF that was written by a sociopathic algorithm.” But today, we aren’t just talking about chatbots that tell your customers to eat rocks. No, we are entering the glorious, high-stakes age of Agentic AI, the “Design Partner” you never asked for, but will definitely be sued because of.

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HOW NOT TO: The Silicon Rapture: Reed Hollowman on Why You Should Stop Worrying and Love the Bot

09 Saturday May 2026

Posted by Martyn Rhisiart Jones in All Data, code of conduct, Consultation, data science, Dogma, European Union, Excellence, Inform, educate and entertain., poem, poems, Poetry, Politics, Public Integrity Record, Strategy, The Big Data Contrarians, The hidden wealth of nations, United Kingdom

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anthropology, Ask Martyn, behaviour, Best principles, Books with influence, Condiser this, Culture, Stories, Wales

Martyn Rhisiart Jones

Madrid, 9th May 2026

The Silicon Rapture: Reed Hollowman on Why You Should Stop Worrying and Love the Bot

By Barnaby Bluster Intergalactic Futurist, Alpha-Thought-Leader, and Man Who Once Met a Robot in a Dream.

There are moments in history that define the very fabric of how we pretend to work. I recently had the distinct, high-margin privilege of sitting down with Reed Hollowman, a man whose bank account is so large it has its own gravitational pull and whose optimism is so “strategic” it has been known to ignore the laws of thermodynamics.

Reed, a founding father of the Linky-Dink empire and a partner at Silver-Latch Ventures, isn’t just looking at the future of AI. He is manifesting it into a series of highly lucrative slide decks. According to Reed, we are no longer in the “Testing Things to See if They Actually Work” phase. We have entered the era of the AI Ascendancy, where the only thing standing between you and total global dominance is your annoying insistence on employing actual human beings.

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HOW NOT TO: The Vacuum of Thought: Why AI-Powered Orbital Synergy is the Ultimate Catalyst for Your Synergy’s Synergy

09 Saturday May 2026

Posted by Martyn Rhisiart Jones in All Data, code of conduct, Consultation, data science, Dogma, European Union, Excellence, Inform, educate and entertain., poem, poems, Poetry, Politics, Public Integrity Record, Strategy, The Big Data Contrarians, The hidden wealth of nations, United Kingdom

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AI, anthropology, Artificial Intelligence, Ask Martyn, behaviour, Best principles, Books with influence, Condiser this, Culture, science, Stories, technology, Wales, writing

Martyn Rhisiart Jones

Madrid, Saturday 9th May 2026

Multi-faced figure with TV heads and clocks controlling puppet-like people amid flames and flags
Surreal depiction of a multi-faced figure controlling society with media and propaganda

The Vacuum of Thought: Why AI-Powered Orbital Synergy is the Ultimate Catalyst for Your Synergy’s Synergy

By Brandish Blather World-renowned Futurist, LinkedIn Legend, and Thought-Haver with a Passion for Synergising Technology for the Good of My Personal Brand.

The first time you experience the sheer, weightless emptiness of a venture capital pitch, everything changes. One moment, you’re grounded by the heavy, suffocating “hyper-G” of reality, things like “revenue,” “logic,” and “the laws of physics.” The next, all that noise disappears. You are floating in a perfect, silent void of pure, unadulterated hype.

That sense of transition isn’t just what happens when you’re strapped into a billionaire’s phallic hobby-rocket; it reflects a “Quantum Leap” in the Space-AI-Human-Potential-Sandwich™ economy. I recently sat down with Major Tad Mumbleton, a man who spent 400 days in orbit and now serves as the Chief Vibe Officer for Void-X, a company currently building inflatable habitats and AI-powered space-toasters that will absolutely, definitely reshape the way you eat sourdough on Earth.

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EXPLAIN THIS: The Great Digital Lobotomy

08 Friday May 2026

Posted by Martyn Rhisiart Jones in All Data, code of conduct, Consultation, data science, Dogma, European Union, Excellence, Inform, educate and entertain., poem, poems, Poetry, Politics, Public Integrity Record, Strategy, The Big Data Contrarians, The hidden wealth of nations, United Kingdom

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anthropology, Ask Martyn, behaviour, Best principles, Books with influence, Condiser this, Culture, Stories, Wales

The Great Digital Lobotomy: Why Your Sentient Spreadsheet Still Can’t Make a Decent Cup of Tea

By Barnaby Blather (Chief Visionary Officer at The Institute for Stating the Bleeding Obvious)

Conference room with large glass table, black leather chairs, notebooks, and water glasses overlooking city skyscrapers
A sleek, modern conference room set up for a business meeting with panoramic city skyline views.

In the ever-churning septic tank of Silicon Valley buzzwords, “Agentic AI” is the latest floating turd we’re all being asked to admire. Our resident “thought leader,” the perpetually breathless Barnaby Blather, has emerged from his mahogany-lined echo chamber to grace us with his latest revelation: “The Biggest Barriers Blocking Agentic AI Adoption.”

It’s a masterclass in the kind of vapid, corporate-flavored “insight” that makes one long for the sweet release of a total solar flare. Here is a translation for those of us who haven’t yet replaced our frontal lobes with ChatGPT plugins.

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EXPLAIN THIS: THE SEMIOTICS OF THE ABYSS

06 Wednesday May 2026

Posted by Martyn Rhisiart Jones in All Data, code of conduct, Consultation, data science, Dogma, European Union, Excellence, Inform, educate and entertain., poem, poems, Poetry, Politics, Public Integrity Record, Strategy, The Big Data Contrarians, The hidden wealth of nations, United Kingdom

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Martyn Rhisiart Jones

Madrid, Wednesday 6th May 2026

THE SEMIOTICS OF THE ABYSS: WHY EVERY CHIEF EXTRACTION OFFICER NEEDS A BRAINVACUUM™ PROTOCOL

“The most expensive sequence of vowels I have ever been forced to endure.” – Kenny Meh


By Barnaby Squelch-Toad (Founding Partner at ShiteLogic™)

(Imagine, if you will, a man standing on a stage. He is wearing a suit that costs more than your house, but it’s tailored to make him look like a trendy geography teacher who’s just had a nervous breakdown in a Muji. He is pacing. He is doing that thing with his hands, the “invisible accordion”, that all these “thought leaders” do. This is the prose equivalent of that man.)

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HOW NOT TO: Why Every CEO Needs a ‘VoidLogic’ Strategy

06 Wednesday May 2026

Posted by Martyn Rhisiart Jones in All Data, code of conduct, Consultation, data science, Dogma, European Union, Excellence, Inform, educate and entertain., poem, poems, Poetry, Politics, Public Integrity Record, Strategy, The Big Data Contrarians, The hidden wealth of nations, United Kingdom

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anthropology, Ask Martyn, behaviour, Best principles, Books with influence, Condiser this, Culture, Stories, Wales

Martyn Rhisiart Jones

Madrid, Wednesday 6th May 2026

Title: Why Every CEO Needs a ‘VoidLogic’ Strategy (Or: How to Successfully Set Your Building on Fire While Smiling for a Headshot)

By Barnaby Sludge (Disruption Architect, Thought-Gland Inflator, and Professional Vapor-Salesman)


THE LIVERPOOL SCREAM (In the style of ‘The Fat Scouser’)

Listen to me, you tight-suited, Peloton-humping, organic-kale-smoothie-shitting sacks of corporate offal! I was walking past a boardroom the other day, a room so full of expensive air and low-level sociopathy it’s technically classified as a vacuum, and I saw a CEO. A man whose only contribution to the human race is deciding which shade of “Grey Despair” to paint the staff toilets.

And what was he doing? He was crying! He was weeping hot, salty tears into his gold-plated iPad because he didn’t have a VoidLogic strategy!

He’s terrified! He’s heard the buzzwords! “Generative Rectification!” “Algorithmic Synergy!” He doesn’t know what they mean, but he knows if he doesn’t buy them, the other boys at the Yacht Club will laugh at his small, non-AI-integrated genitals! It’s a con, you clowns! It’s the digital equivalent of selling a magic bean to a man who’s already sold his house to buy a specialised bean-holding glove! It’s Barnaby Sludge, standing there in a suit made of woven press releases, shouting, “Give me your money, or the computer will come to your house and eat your pension!”

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CONSIDER THIS: Decoding the Vibe Coders: The Illusion of Tech Knowledge

05 Tuesday May 2026

Posted by Martyn Rhisiart Jones in All Data, code of conduct, Consultation, data science, Dogma, European Union, Excellence, Inform, educate and entertain., poem, poems, Poetry, Politics, Public Integrity Record, Strategy, The Big Data Contrarians, The hidden wealth of nations, United Kingdom

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AI, anthropology, Ask Martyn, behaviour, Best principles, Books with influence, chatgpt, Condiser this, Culture, fiction, life, Stories, Wales, writing

Martyn Rhisiart Jones

Madrid, Tuesday 5th May 2026

(The scene opens on a dimly lit stage. ALFIE SWEARY stomps out, wearing a suit two sizes too small, sweating profusely. He is shouting.)

ALFIE SWEARY: ALRIGHT! SETTLE DOWN, YOU BUNCH OF SYCOPHANTIC MIDDLE-MANAGEMENT YOGURT-KNITTERS!

I’ve just been reading LinkedIn. Or as I call it, “The Digital Dementors’ Circle Jerk.” And I came across a post by a man called Barnaby Muck. A “Business Futurist.” What a job that is, eh? “Business Futurist.” It’s what you tell the police you are when they find you lurking outside a Dixon’s at 3 AM with a soldering iron and a look of existential dread!

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CONSIDER THIS: The Prompt-Engineered: Prophet: Banal Merde and the Great AI Career Protection Racket

03 Sunday May 2026

Posted by Martyn Rhisiart Jones in All Data, code of conduct, Consultation, data science, Dogma, European Union, Excellence, Inform, educate and entertain., poem, poems, Poetry, Politics, Public Integrity Record, Strategy, The Big Data Contrarians, The hidden wealth of nations, United Kingdom

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Martyn Rhisiart Jones

Madrid, Sunday 2nd May 2026

While you were busy doing a real job, the world’s most expensive LinkedIn notification has been rebranding your impending redundancy as a “growth mindset opportunity.” It’s time to stop listening to a man who thinks “Vibe Coding” is a professional skill and start seeing the “AI Divide” for what it truly is: a desperate, corporate protection racket designed by a “futurist” who couldn’t predict a sunset unless it was written in a $500 whitepaper.

Listen, before we start, let’s just take a moment to look at the word “Futurist.” What is a “Futurist”? In the old days, a futurist was a mentalist in a silver jumpsuit who thought we’d all be eating pill-form roast dinners while commuting to a moon colony via jetpack. Now, it’s just a title for a man in a sharp suit who’s managed to monetise the act of stating the fucking obvious with the hollow conviction of a cult leader selling “ascension” for forty quid a month.

And here he is. Banal Merde. A man who looks like he was synthesized in a lab from the DNA of a LinkedIn “Top Voice” and a wet cardboard box.

His latest piece of career-advice-slop, “The New AI Career Divide,” is the kind of breathless, sycophantic corporate fan-fiction that makes you want to go and live in a cave and communicate only through the medium of throwing stones at consultants.

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Building the Data Logistics Hub: Pieces and Parts – 2026/02/15 – Part 3

14 Saturday Feb 2026

Posted by Martyn Rhisiart Jones in data mesh, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Inform, educate and entertain., information, Information Supply Framework, Knowledge, knowledge management, Martyn Jones, Masterclass

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agility, AI, Artificial Intelligence, Business, chatgpt, cloud, data architecture, Data governance, data hub, data management, Data Warehouse, data-logictics-hub, data-logistics-hub, data-marketing, data-on-demand, data-sharing, devops, digital-marketing, dlh, dw, protection, security, technology

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This is the brave new world of data!

Martyn Rhisiart Jones

Bandoxa, 15th February 2026

Building the Data Logistics Hub: Pieces and Parts – 2026/02/15 – Part 3

Guide

This episode provides a comprehensive framework for the third installment in the series on the Data Logistics Hub (DLH). Martyn Jones conceptualised it as a technology-agnostic, centralised platform. Its purpose is efficiently moving, governing, and distributing data across organisations. This part expands on Part 1 (Challenges and Opportunities) and Part 2 (The Strategy). It focuses on the tangible “pieces and parts” of the DLH architecture. It outlines mandatory and optional elements. The episode also explores potential technologies. It examines key processes such as data pulling or pushing, translation from source to target, mapping, and data catalogues.

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Building the Data Logistics Hub: The Strategy – 2026/02/14 – Part 2

14 Saturday Feb 2026

Posted by Martyn Rhisiart Jones in data mesh, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Inform, educate and entertain., information, Information Supply Framework, Knowledge, knowledge management, Martyn Jones, Masterclass

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agility, AI, Artificial Intelligence, Business, chatgpt, data architecture, Data governance, data hub, data management, Data Warehouse, data-logictics-hub, data-logistics-hub, data-marketing, data-on-demand, data-sharing, digital-marketing, dlh, dw, protection, security, technology

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This is the brave new world of data!

Martyn Rhisiart Jones

Bandoxa, 14th February 2026


Building the Data Logistics Hub: The Strategy – 2026/02/14 – Part 2Before I begin, remember this: “All data roads lead to the Data Logistics Hub.” They also lead from it. It is the Rome of the age of data, information, knowledge, and wisdom. Be prepared!

Okay, we will now examine the Data Logistics Hub in terms of strategy, execution plans, and roadmaps.

A high-level blueprint for a successful Data Logistics Hub outlines several requirements. These include principles, guiding objectives, an imagined “better world” and organisational alignment. Key trade-offs must also be considered, such as centralised versus federated and batch versus streaming, among others.

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Building the Data Logistics Hub: The Challenges and Opportunities – 2026/02/13 – Part 1

13 Friday Feb 2026

Posted by Martyn Rhisiart Jones in data mesh, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Inform, educate and entertain., information, Information Supply Framework, Knowledge, knowledge management, Martyn Jones, Masterclass

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agility, AI, Artificial Intelligence, Business, data hub, Data Warehouse, data-logictics-hub, data-logistics-hub, data-on-demand, data-sharing, digital-marketing, dlh, dw, protection, security, technology

OLYMPUS DIGITAL CAMERA

This is the brave new world of data!

Martyn Rhisiart Jones

Bandoxa, 13th February 2026

In this episode, we begin by honestly examining the pain points that make data logistics so difficult today. The challenges are siloed data and systems. There are also many data interchange point solutions. Quality is inconsistent, and there are security and compliance barriers. Additionally, data volumes are exploding. We then explore the transformative opportunities. These include faster time-to-insight and seamless collaboration across teams and organisations. The opportunities also feature monetisable data products and AI-ready flows.

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Building the Data Logistics Hub: Easy Introduction – 2026/02/12 – Part 0

12 Thursday Feb 2026

Posted by Martyn Rhisiart Jones in data mesh, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Inform, educate and entertain., information, Information Supply Framework, Knowledge, knowledge management, Martyn Jones, Masterclass

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agility, AI, Artificial Intelligence, Business, data hub, data-logictics-hub, data-on-demand, data-sharing, digital-marketing, dlh, protection, security, technology

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This Is Going To Be Absolutely Fabulous!

Martyn Rhisiart Jones

Bandoxa, 12th February 2026

Hold up there for a moment. Have I got something for you!

I may not be the father of Information Centres. I’m certainly not going to claim any of Bill Inmon’s achievements as my own. However, I have spent a professional lifetime wading in the data and information garlic. So, I do claim a rightful share of the credit.

And I am rightfully credited with founding the Data Logistics Hub design movement.

In an era where data is the lifeblood of organisations, it fuels decisions and powers AI. It enables innovation. It drives competitive advantage. The ability to move, integrate, share, and utilise that data efficiently has become a strategic imperative. Yet many enterprises still struggle with fragmented pipelines and siloed sources. They face compliance headaches and latency issues. There is also the sheer complexity of connecting data across clouds, on-premises systems, partners, and ecosystems.

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CEO BRIEFING: What Every CEO Needs to Know About Big Data – Revisited – 2026/01/26

07 Saturday Feb 2026

Posted by Martyn Rhisiart Jones in All Data, Big Data, Big Data 7s, Big Data Analytics, business, Business Intelligence, business strategy, dark data, data architecture, Data governance, Data Lake, data management, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Inform, educate and entertain., pig data, The Amazing Big Data Challenge, The Big Data Contrarians

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AI, Artificial Intelligence, Big Data, bullshit, Business, c-suite, CEO, chatgpt, technology

Martyn Richard Jones

New York City, 18th January 2017

OLYMPUS DIGITAL CAMERA
Blue sky for professional data architecture and management

Scope

I’ll make this short, sweetish and to the point.

These are the arguments that CEOs need to know about Big Data.

It was written for CEOs and those who provide independent advice to CEOs.

If you are someone who wants to be prepared for CEOs who are armed with the realities of Big Data, then maybe this is for you too.

Point One: Big Data is bullshit

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MASTERCLASS: What Are Surrogate Keys? – 2026/02/04

04 Wednesday Feb 2026

Posted by Martyn Rhisiart Jones in data mesh, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Inform, educate and entertain., information, Information Supply Framework, Knowledge, knowledge management, Martyn Jones, Masterclass

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AI, Behavioural Economics, Martyn Jones, modelling

Martyn Rhisiart Jones, Madrid, 4th February 2026.

Introduction

In data modelling and database design, keys play a fundamental role in uniquely identifying records and defining relationships between tables. One of the most widely used types of keys, especially in analytical systems and data warehouses, is the surrogate key.

A surrogate key is an artificial, system-generated identifier assigned to a record in a table. It is typically used as the primary key. It has no business meaning or semantic relationship to the real-world entity it represents. Common implementations include auto-incrementing integers or globally unique identifiers (GUIDs).

Surrogate keys exist purely to serve the needs of the database system: performance, stability, and simplicity.

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DATA WORLD: The Future of Data: Embracing Cognitive Liquidity- 2026/02/03

03 Tuesday Feb 2026

Posted by Martyn Rhisiart Jones in All Data, Big Data, Big Data 7s, Big Data Analytics, dark data, data architecture, Data governance, data hub, Data Lake, data management, Data Mart, data mesh, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Inform, educate and entertain., The Amazing Big Data Challenge

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AI, Artificial Intelligence, books, dailyprompt, data, information, knowledge

The End of the Fortress: Why the Future of Data is “Liquid”

By Martyn Rhisiart Jones | Madrid, 3rd February 2026

In a landmark session at the Welsh Academy, Sir Afilonius Rex sat down with Martyn Rhisiart Jones. They aimed to dismantle our outdated obsession with “data management.” The verdict? The era of the digital fortress is dead. In its place, a new paradigm of Cognitive Liquidity and Data Autonomy is emerging, redefining how we integrate global knowledge.

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MASTERCLASS: Ask the Data, Information and Knowledge Expert

03 Tuesday Feb 2026

Posted by Martyn Rhisiart Jones in data mesh, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Inform, educate and entertain., information, Information Supply Framework, Knowledge, knowledge management, Martyn Jones, Masterclass

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Masterclass: Here’s Martyn!

Martyn Rhisiart Jones and the Goodstrat editorial team, Madrid, 3rd February 2026

Introduction

The following is the redacted transcript of a conversation between the distinguished Sir Afilonius Rex of Cambriano Energy and the cordial Martyn Rhisiart Jones of goodstrat.com.

The informal session took place before an invited audience at the Welsh Academy’s alternative summer conference of July 2023 and featured a lively question-and-answer session with audience input.

According to our reliable sources, “The BBC, RTE and RTVE broadcast the session.”

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DATA WORLD: Big Data: The Art of Bullshit – 2026

15 Thursday Jan 2026

Posted by Martyn Rhisiart Jones in All Data, Big Data, Big Data 7s, Big Data Analytics, dark data, data architecture, Data governance, Data Lake, data management, data science, Data Supply Framework, Data Warehouse, Data Warehousing, disinformation, governance, Inform, educate and entertain., information, Information Management, Information Supply Frameowrk, Information Supply Framework, pig data, The Amazing Big Data Challenge, The Big Data Contrarians

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AI, Artificial Intelligence, Big Data, chancers, charlatans, chatgpt, flim-flam-sauce, grifters, grok, technology, writing

Bertxin Galestara and Sir Afilonius Rex,  based on an  opinion piece written by Marty Rhisiart Jones

Mountain View, 19th January 2017 – Bandoxa Thursday 15th January, 2026

“I’ve been accused of vulgarity. I say that’s bullshit.” – Mel Brooks

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