GOOD STRATEGY REBELLION

Tag: data management

  • Datos de Forma Deliberada: Mejores Prácticas para EDW

    Datos de Forma Deliberada: Mejores Prácticas para EDW

    Martyn Rhisiart Jones, Madrid martes 24 de marzo de 2.026

    En el mundo en constante evolución del almacenamiento de datos empresarial (enterprise data warehousing), uno de los desafíos más persistentes y críticos es cómo expandir de forma inteligente las áreas temáticas y los datos asociados dentro de la base de datos del almacén de datos central (core data warehouse), manteniendo la integridad arquitectónica, la calidad de los datos y la gobernanza, sin adentrarse en consideraciones de data marts.

    (more…)
  • MASTER CLASS: Mastering Data Warehousing: Balancing Pre-Emption and Back-Filling

    MASTER CLASS: Mastering Data Warehousing: Balancing Pre-Emption and Back-Filling

    Martyn Rhisiart Jones, Madrid Tuesday 24th March 2026

    In the ever-evolving world of enterprise data warehousing, one of the most persistent and critical challenges is how to intelligently expand subject areas and the associated data within the core data warehouse database, while maintaining architectural integrity, data quality, and governance, without venturing into data mart considerations.

    (more…)
  • A Celtic Renaissance: Martyn de Tours’ Defiant Vision Against the Shadows of Extremism – Book Review

    A Celtic Renaissance: Martyn de Tours’ Defiant Vision Against the Shadows of Extremism – Book Review

    Celtic, European and Worldly

    Lila de Alba, FT Weekend, New Jersey, Saturday, 7th March 2026

    In an age when the airwaves hum with the discordant symphony of populist rage and algorithmic resentment, Martyn de Tours’ Celtic Domination: The Most Significant Influencers emerges not merely as a novel, but as a clarion call for the reclamation of decency in a fractured world. Published amid the lingering echoes of the MAGA era’s toxic legacy, this 428-page hybrid of thriller, manifesto, and philosophical pilgrimage invites readers into a labyrinth where Celtic heritage becomes a bulwark against the encroaching tides of authoritarianism and intellectual decay. De Tours, the pseudonym of the contrarian strategist Martyn Jones, a figure whose prolific output has long danced on the edges of strategy and speculation, crafts a narrative that is as lush as it is urgent, weaving personal introspection with a bold blueprint for collective renewal. It is a book that demands we confront the “dirty war” waged by the far right on the Enlightenment’s fragile gains, while proposing a democratic alternative rooted in plurality, equity, and environmental stewardship. In doing so, it stands as a testament to the enduring power of ideas in an era of manufactured ignorance.

    (more…)
  • Celtic Domination: A Bold Literary Attack on Extremism – Book Review

    Celtic Domination: A Bold Literary Attack on Extremism – Book Review

    Celtic, European and Worldly

    Petula Clarkson, The New Yorker, New Jersey, Saturday, 7th March 2026

    In a literary landscape increasingly cluttered with the disposable and the derivative, Martyn de Tours’ Celtic Domination: The Most Significant Influencers arrives like a Molotov cocktail lobbed into a country club. It is a work of breathtaking intellectual audacity, a “Digital Celtic Covenant” that refuses to politely deconstruct the status quo, choosing instead to incinerate it. Part high-octane spy thriller, part “passive Marxist” manifesto, it is the definitive literary antidote to the toxic sludge of the MAGA era and the burgeoning “fetid imperialist conceit” of the extreme right.

    (more…)
  • Exploring Celtic Domination: A Novel of Ideas – Book Review

    Exploring Celtic Domination: A Novel of Ideas – Book Review

    Celtic, European and Worldly

    Pamela Paddington, Times Literary Supplement, Oxford, Saturday, 7th March 2026

    There are novels that announce themselves with a trumpet blast, and others that arrive like weather. Celtic Domination by Martyn de Tours belongs firmly to the latter category: a book that drifts in on a sea-fog of memory, mysticism, political anxiety, and intellectual ambition, and then, rather unexpectedly, begins rearranging the furniture of the reader’s mind.

    (more…)
  • Celtic Domination: A Literary Journey of Identity and Vision – Book Review

    Celtic Domination: A Literary Journey of Identity and Vision – Book Review

    Celtic, European and Worldly

    Heidi Katushka, Times Literary Supplement, Oxford, Saturday, 7th March 2026

    In Celtic Domination: The Most Significant Influencers, Martyn de Tours (a pseudonym of the prolific, contrarian strategist Martyn Jones) has produced a work that is at once a novel, a manifesto, a pilgrimage memoir, and a speculative blueprint for pan-Celtic resurgence. Published in 2025 and running to some 428 pages in its paperback edition, the book arrives like a fever dream dispatched from the Camino de Santiago, where the author has evidently spent considerable time walking, talking, and ruminating. The result is a text that defies easy categorization, part sibling reunion laced with intrigue, part philosophical treatise on identity and power, part utopian pamphlet for a “Celtic Union”, and yet it coheres, after a fashion, through sheer audacity and the insistent pulse of its Celtic romanticism.

    (more…)
  • F*CK DATA MESH: The Contrarian’s Take on Data Tech – Book Review

    F*CK DATA MESH: The Contrarian’s Take on Data Tech – Book Review

    The Bonfire of the Vacuous

    Review: The Great Data Schism – Why the ‘Schmesh’ is a Schmess

    Paula Prada Price, New College Tech Review, Notting Hill, Friday, 6th March 2026

    Martyn Jones’s F*CK DATA MESH is a bracing, profane, and essential Broadside against the Silicon Valley hype machine.*

    In the glittering circus of modern data tech, where vendors hawk “revolutionary” architectures like snake oil at a Silicon Valley swap meet, Martyn Jones has lobbed what can only be described as a literary Molotov cocktail titled F*CK DATA MESH: The Far Side of Data, Information, and Knowledge. It’s less a book than a gleefully profane haymaker aimed squarely at the jaw of the industry’s latest sacred cow. And reader, it connects.

    (more…)
  • Why Data Mesh is Not the Future of Data Management – Book Review

    Why Data Mesh is Not the Future of Data Management – Book Review

    The Bonfire of the Vacuous

    Review: The Great Data Schism – Why the ‘Mesh’ is a Mess

    Lady Amanda Percival, The Wired Wire, Kensington, Friday, 6th March 2026

    Martyn Jones’s F*CK DATA MESH is a bracing, profane, and essential Broadside against the Silicon Valley hype machine.*

    In the hushed boardrooms of the Fortune 500, “Data Mesh” has become the latest secular religion. It promises a decentralized utopia where data is treated as a product and domain owners are liberated from the “monolithic” tyranny of the central data warehouse. But according to Martyn Jones, a man whose career has seen the rise and fall of more tech fads than a McKinsey slide deck, this new paradigm is less of a revolution and more of a “fraudulent flim-flam sauce” served up by consultants looking for their next utilization spike.

    (more…)
  • F*CK DATA MESH: A Critical Look at Data Trends – Book Review

    F*CK DATA MESH: A Critical Look at Data Trends – Book Review

    The Bonfire of the Clowns

    F*CK DATA MESH: A polemic against fashionable nonsense in the data economy

    Alicia Altmann, The Middle Digital Review, Chicago, 5th March 2026.

    In the technology industry, few phrases age faster than the latest architectural revolution. “Serverless”, “big data”, “blockchain”, each arrives with evangelical certainty before quietly settling into the background noise of enterprise IT. Into this cycle of hype steps Martyn Jones’s gleefully abrasive book, F*CK DATA MESH: The Far Side of Data, Information, and Knowledge*. Its title alone signals that this is less a manual than a polemic: a sharply written protest against what the author sees as the fashionable amnesia of modern data discourse.

    (more…)
  • Building the Data Logistics Hub: Pieces and Parts – 2026/02/15 – Part 3

    Building the Data Logistics Hub: Pieces and Parts – 2026/02/15 – Part 3

    OLYMPUS DIGITAL CAMERA

    This is the brave new world of data!

    Martyn Rhisiart Jones

    Bandoxa, 15th February 2026

    Building the Data Logistics Hub: Pieces and Parts – 2026/02/15 – Part 3

    Guide

    This episode provides a comprehensive framework for the third installment in the series on the Data Logistics Hub (DLH). Martyn Jones conceptualised it as a technology-agnostic, centralised platform. Its purpose is efficiently moving, governing, and distributing data across organisations. This part expands on Part 1 (Challenges and Opportunities) and Part 2 (The Strategy). It focuses on the tangible “pieces and parts” of the DLH architecture. It outlines mandatory and optional elements. The episode also explores potential technologies. It examines key processes such as data pulling or pushing, translation from source to target, mapping, and data catalogues.

    (more…)