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Category Archives: Rant

The banality of Big Data hype

05 Saturday Dec 2015

Posted by Martyn Jones in 4th generation Data Warehousing, Big Data, Good Strat, Good Strategy, Martyn Jones, Martyn Richard Jones, Rant, Uncategorized

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Nauseated by the non-stop crap, railroading and bullying tactics from a reduced group of snotty little techno bastards? Disgusted by the crass propaganda, crude instrumentalisation and fetid boloney from the likes of Bernie, Vinnie, Spats and an attendant entourage of snake-oil merchants and  brain-dead sycophants? Sick and tired of the amazing, incredible and fabulous velocities, varieties and volumes of  Big Data bullshit washing the decks of the SS LinkedIn? Well, be sick and tired no longer. Here is the antidote!

Some interesting Big Data facts to think about this weekend.

I. More Big Data bullshit has been created in the last couple of years, than in the entire history of humankind.
II. Big Data bullshit will grow faster than ever before, in spite of what Gartner say to the contrary.
III. By 2021, if the mega-trending nonsense does not go unabated, there will be 40 megabytes of Big Data bullshit created for every living woman, man and child, every sixty seconds.
IV. Also, in 2021 the accumulated digital universe of Big Data bullshit will grow from 8 spartabytes to 22 marrsabytes.
V. Every second people are thinking about creating new Big Data bullshit. For example, 20 million search queries alone (per minute) are generated with the sole intent of creating even more Big Data bullshit. This is set to grow to over 100 thousand brazilian bulslhit queries per year by 2020.
VI. Every minute an estimated 280 hours of Big Data oriented porn is uploaded to the ‘next greatest thing since sliced bread and butter pudding‘ network.
VII. By 2017 over 1 trillion Big Data bullshitters will be connected via Facebook.
VIII. Facebook usage by Big Data bullshitters will make the current social media scene look like a walk in the bullring.
IX. In 2015, an astounding 1 million trolleyloads of photos were uploaded to the web every single hour of the day. By 2017, nearly 80% of photos taken will include a cameo by one or more smartass Big Data bullshit artist.
X. This year, over 4 billion smartass Big Data bullshitters will be shipped – all packed with communication devices capable of collecting and communicating all kinds of Big Data bullshit, not to mention the Big Data bullshit the amazing Big Data babblers create themselves.
XI. By 2020, we will have over 8 billion Big Data idiot savants (overtaking sentient and rational human beings).
XII. Within five years there will be over 5 billion Big Data smartasses connected in the world, all developed to collect, analyze and share Big Data bullshit.
XIII. By 2020, at least a third of all Big Data bullshit will pass through the bullshit cloud (a network of Big Data bullshit servers connected over the Big Data bullshit Internet).
XIV. Distributed Big Data bullshitting (performing Big Data bullshitting tasks using a network of computers in the cloud) is very real. Google uses it every day to involve about 10 Big Data bullshitters in answering a single search query, which takes no more that 0.2 weeks to complete.
XV. The Hadoop Bullshit Ecosystem (open bullshit software for distributed bullshitting) market is forecast to grow at a compound annual growth rate 299,258% surpassing $111 billion by 2021.
XVI. Estimates suggest that by better integrating Big Data bullshit, we could save as much as $300Bn a year on smoking, drinking and having a wild time. That’s equal to reducing costs by $1000000 a year for every person on earth.
XVII. The White House, who first recognized Big Data as the bullshit it is, has already invested more than $200 in big data bullshit projects.
XVIII. For an archetypal Fortune 1000 company, just a 10% increase in data accessibility will result in more than $650 billion additional net income.
XIX. Retailers who leverage the full power of big data could increase their operating margins by as much as 36,660%
XX. 173% of organizations have already invested or plan to invest in big data bullshit by 2099.

Many thanks for reading. Think about it. I hope you get the message.

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