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Category Archives: Martyn Jones

Building the Data Logistics Hub: Pieces and Parts – 2026/02/15 – Part 3

14 Saturday Feb 2026

Posted by Martyn Jones in Data Supply Framework, Data Warehouse, Inform, educate and entertain., information, Information Supply Framework, Knowledge, knowledge management

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OLYMPUS DIGITAL CAMERA

This is the brave new world of data!

Martyn Rhisiart Jones

Bandoxa, 15th February 2026

Building the Data Logistics Hub: Pieces and Parts – 2026/02/15 – Part 3

Guide

This episode provides a comprehensive framework for the third installment in the series on the Data Logistics Hub (DLH). Martyn Jones conceptualised it as a technology-agnostic, centralised platform. Its purpose is efficiently moving, governing, and distributing data across organisations. This part expands on Part 1 (Challenges and Opportunities) and Part 2 (The Strategy). It focuses on the tangible “pieces and parts” of the DLH architecture. It outlines mandatory and optional elements. The episode also explores potential technologies. It examines key processes such as data pulling or pushing, translation from source to target, mapping, and data catalogues.

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Building the Data Logistics Hub: The Strategy – 2026/02/14 – Part 2

14 Saturday Feb 2026

Posted by Martyn Jones in data mesh, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Inform, educate and entertain., information, Information Supply Framework, Knowledge, knowledge management, Martyn Jones, Masterclass

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Tags

agility, AI, Artificial Intelligence, Business, chatgpt, data architecture, Data governance, data hub, data management, Data Warehouse, data-logictics-hub, data-logistics-hub, data-marketing, data-on-demand, data-sharing, digital-marketing, dlh, dw, protection, security, technology

OLYMPUS DIGITAL CAMERA

This is the brave new world of data!

Martyn Rhisiart Jones

Bandoxa, 14th February 2026


Building the Data Logistics Hub: The Strategy – 2026/02/14 – Part 2Before I begin, remember this: “All data roads lead to the Data Logistics Hub.” They also lead from it. It is the Rome of the age of data, information, knowledge, and wisdom. Be prepared!

Okay, we will now examine the Data Logistics Hub in terms of strategy, execution plans, and roadmaps.

A high-level blueprint for a successful Data Logistics Hub outlines several requirements. These include principles, guiding objectives, an imagined “better world” and organisational alignment. Key trade-offs must also be considered, such as centralised versus federated and batch versus streaming, among others.

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Building the Data Logistics Hub: The Challenges and Opportunities – 2026/02/13 – Part 1

13 Friday Feb 2026

Posted by Martyn Jones in data mesh, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Inform, educate and entertain., information, Information Supply Framework, Knowledge, knowledge management, Martyn Jones, Masterclass

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agility, AI, Artificial Intelligence, Business, data hub, Data Warehouse, data-logictics-hub, data-logistics-hub, data-on-demand, data-sharing, digital-marketing, dlh, dw, protection, security, technology

OLYMPUS DIGITAL CAMERA

This is the brave new world of data!

Martyn Rhisiart Jones

Bandoxa, 13th February 2026

In this episode, we begin by honestly examining the pain points that make data logistics so difficult today. The challenges are siloed data and systems. There are also many data interchange point solutions. Quality is inconsistent, and there are security and compliance barriers. Additionally, data volumes are exploding. We then explore the transformative opportunities. These include faster time-to-insight and seamless collaboration across teams and organisations. The opportunities also feature monetisable data products and AI-ready flows.

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Building the Data Logistics Hub: Easy Introduction – 2026/02/12 – Part 0

12 Thursday Feb 2026

Posted by Martyn Jones in data mesh, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Inform, educate and entertain., information, Information Supply Framework, Knowledge, knowledge management, Martyn Jones, Masterclass

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agility, AI, Artificial Intelligence, Business, data hub, data-logictics-hub, data-on-demand, data-sharing, digital-marketing, dlh, protection, security, technology

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This Is Going To Be Absolutely Fabulous!

Martyn Rhisiart Jones

Bandoxa, 12th February 2026

Hold up there for a moment. Have I got something for you!

I may not be the father of Information Centres. I’m certainly not going to claim any of Bill Inmon’s achievements as my own. However, I have spent a professional lifetime wading in the data and information garlic. So, I do claim a rightful share of the credit.

And I am rightfully credited with founding the Data Logistics Hub design movement.

In an era where data is the lifeblood of organisations, it fuels decisions and powers AI. It enables innovation. It drives competitive advantage. The ability to move, integrate, share, and utilise that data efficiently has become a strategic imperative. Yet many enterprises still struggle with fragmented pipelines and siloed sources. They face compliance headaches and latency issues. There is also the sheer complexity of connecting data across clouds, on-premises systems, partners, and ecosystems.

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DATA WORLD: Friends! Romans! Countrymen! Big Data is not Data Warehousing – 2026/01/29

11 Wednesday Feb 2026

Posted by Martyn Jones in Big Data, Consider this, Data Warehousing, Good Strat, hadoop, hdfs, Martyn Jones

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Analytics, Big Data, books, Data Mart, Data Warehouse, Data Warehousing, enterprise data warehousing, Good Strat, Good Strategy, google, Martyn Jones, Martyn Richard Jones, News, sports, technology

Martyn Rhisiart Jones

29th January 2026

Hold this thought: To paraphrase the great Bob Hoffman, just when you think that if the Big Data babblers were to generate one more ounce of bull**** the entire f****** solar system would explode, what do they do? Exceed expectations.

I am a mild mannered person. However, one thing that irks me is hearing variations on certain themes. These themes include phrases like “Data Warehousing is Big Data.” Another is “Big data is in many ways an evolution of data warehousing.” Lastly, some say “with Big Data you no longer need a Data Warehouse.”

Big Data is not Data Warehousing. It is not the evolution of Data Warehousing. It is also not a sensible and coherent alternative to Data Warehousing. No matter what certain vendors will put in their marketing brochures or stick up their noses.

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DATA WORLD: Big Data With Bigger Smiles – The Chef’s Choice – 2026/01/28

08 Sunday Feb 2026

Posted by Martyn Jones in Big Data, Big Data Analytics, Business Intelligence, Cambriano, Data Supply Framework, Martyn Jones, Martyn Richard Jones, Methodology, Process, SMILES, Strategy, Uncategorized

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AI, Artificial Intelligence, Big Data, big-smiles, Business, data, Marketing, technology

Martyn Rhisiart Jones, Madrid 28th January 2026

I would like to introduce you to a pragmatic approach to Big Data and Big Data Analytics. It is real-world focused and business-centric. This is the best approach to Big Data you are ever likely to find. Yet, I am still significantly understating the magnificent utility. It is also timely and has all the pertinent facets of the approach.

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MASTERCLASS: What Are Surrogate Keys? – 2026/02/04

04 Wednesday Feb 2026

Posted by Martyn Jones in data mesh, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Inform, educate and entertain., information, Information Supply Framework, Knowledge, knowledge management, Martyn Jones, Masterclass

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AI, Behavioural Economics, Martyn Jones, modelling

Martyn Rhisiart Jones, Madrid, 4th February 2026.

Introduction

In data modelling and database design, keys play a fundamental role in uniquely identifying records and defining relationships between tables. One of the most widely used types of keys, especially in analytical systems and data warehouses, is the surrogate key.

A surrogate key is an artificial, system-generated identifier assigned to a record in a table. It is typically used as the primary key. It has no business meaning or semantic relationship to the real-world entity it represents. Common implementations include auto-incrementing integers or globally unique identifiers (GUIDs).

Surrogate keys exist purely to serve the needs of the database system: performance, stability, and simplicity.

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MASTERCLASS: Ask the Data, Information and Knowledge Expert

03 Tuesday Feb 2026

Posted by Martyn Jones in data mesh, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Inform, educate and entertain., information, Information Supply Framework, Knowledge, knowledge management, Martyn Jones, Masterclass

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AI, Artificial Intelligence, fiction, technology, writing

Masterclass: Here’s Martyn!

Martyn Rhisiart Jones and the Goodstrat editorial team, Madrid, 3rd February 2026

Introduction

The following is the redacted transcript of a conversation between the distinguished Sir Afilonius Rex of Cambriano Energy and the cordial Martyn Rhisiart Jones of goodstrat.com.

The informal session took place before an invited audience at the Welsh Academy’s alternative summer conference of July 2023 and featured a lively question-and-answer session with audience input.

According to our reliable sources, “The BBC, RTE and RTVE broadcast the session.”

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Understanding Data-Less Apps: The Future of IT

21 Sunday Dec 2025

Posted by Martyn Jones in All Data, Ask Martyn, Big Data, Big Data 7s, Big Data Analytics, business strategy, dark data, data architecture, Data governance, Data Lake, data management, Data Mart, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Good Strat, Good Strategy, Good Strategy Radio, goodstrat, Inform, educate and entertain., IT strategy, Martyn does, Martyn Jones, Martyn Richard Jones, pig data, Strategy, The Amazing Big Data Challenge, The Big Data Contrarians

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AI, Artificial Intelligence, Business, chatgpt, technology

Image1Martyn Rhisiart Jones

Dublin 9th May 2017 –  revised 21st December 2025

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IT’S POLITICS: Labour’s Brexit Strategy for Idiots

23 Sunday Dec 2018

Posted by Martyn Jones in behaviour, Best principles, ethics, Offshoring, Outsourcing, Politics, Remain, The Guardian

≈ 2 Comments

big ben bridge castle city

Photo by Pixabay on Pexels.com

Martyn Richard Jones

Madrid, Sunday 23rd December 2018

What’s all this fuss about Jeremy Corbyn and Labour’s Brexit strategy?

Despite Liberal Democrats, Blairites and most of the national media ramping up the righteous outrage about Corbyn stating the bleeding, bloody obvious (see e.g. http://www.theguardian.com/commentisfree/2018/dec/23/labour-remain-jeremy-corbyn-brexit  ) nothing has changed.

So, what are the facts?

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