Big Data on the Roof of the World

Once upon a time, there was a mountain known as Peak 15. Very little was known about it. Then in 1852, surveyors found it was the highest in the world, and they named it Everest.

As with other significant challenges that we can identify in life, many people have been driven by a passionate desire to conquer peaks all around the world. This is just one illustration of those of us who can identify their significant challenges and rise to them. This sharp focus, determination and courage turns ordinary citizens into people who are invariably on a mission. People who know what they want. Continue reading

Spanish General Elections: Power, Pride and Politesse

Martyn Richard Jones

Glasgow, 1st May 2016

If we exclude the financial sector, industry and the unions, there are four major political groups in Spanish politics with representation in the national parliament in Madrid. At the top of the list is the Partido Popular (Popular Party), in second place comes the Partido Socialista Obrero Español (the Spanish Socialist Workers Party), in third place Podemos (literally ‘We can’) and in fourth place, we have Ciudadanos (simply translated as ‘Citizens’)

In December of 2015, Spain held general elections, the twelfth democratic general elections celebrated in Spain since the end of the brutal, authoritarian and erstwhile Nazi-sympathising dictatorship of Franco. Continue reading

Getting business value from data? Commercial analytics is where it’s at


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Martyn Richard Jones


I first became involved in commercial analytics in the eighties. First, through my involvement in customer segmentation and data visualisation, principally in banking but also in energy, manufacturing and the chemical industry. It also emerged later, in conjunction with my activities at the Sperry European Centre for AI, and was centred on pricing and yield management applications developed using a combination of statistical techniques, expert system technology and data centre architectures all tightly integrated within a 4GL development and delivery environment. This provided a comprehensive and seamless scenario building, hypothesis testing and reporting capability. Continue reading

Big Data: And it’s all gone quiet over there!


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Big Data is all pervasive, all seeing and all knowing.

Everyone is doing Big Data, and if they aren’t then they will.  It’s inevitable.

Big Data will revolutionise the worlds of data, decision making and business.

Am I right, or am I right?

Continue reading

Consider this: Big Data Inertia


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“Half the time she did things not simply, not for themselves; but to make people think this or that; perfect idiocy she knew for no one was ever for a second taken in.”  Virginia Woolf, Mrs. Dalloway

It’s all very well for the blithering Big Data bullshitter savants to now claim, after a massive exercise in u-turning, that Big Data isn’t after all about data volumes, velocities and varieties, but about some minor variation on the theme of data architecture, management and processing.

But, look at the mess! Continue reading

Yo! Professional networkers! BlankedOut Sucked


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Martyn Richard Jones

Hello, readers.

Before my Aunt Dolly went to a better place she received a handwritten letter from her dear friend and long-time admirer Sir Arthur Streeb-Greebling, which was to be passed on to the CEO of, what he called, an interweb professional dating site. My Aunt Dolly didn’t actually give me a precise indication of the intended recipient, this is why I now find myself at a loss. If there’s anyone out there who recognises the person or persons this letter might have been written to, then please let me know. Many thanks in advance.

What follows is Sir Arthur’s text, as relayed to me by my sainted Aunt Dolly. Continue reading

Free Business Analytics Content –Thanks to Wikipedia – Part 5


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Why buy when you can get it for free?

Back at you! Here is the fifth fantastic delivery of an amazing and fabulous selection of free and widely available business analytics learning content, which has been prepared… just for you. Continue reading

Too much information


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Martyn Richard Jones

I have questions about data.

Most of us who have more than a cursory knowledge of the English language have heard of the phrase ‘too much information’. We know what it means, even if we don’t always know when to apply it.

For those who don’t know, or are unsure, the Urban Dictionary describes ‘too much information’ as “An expression of exasperation and disgust when a person is divulging personal details of his sex life, toilet habits, or anything the listener finds disgusting, uninteresting, and unwelcome.”[1]

Sum, sum. Just because we know it, doesn’t mean we should share it or even try and remember it, never mind go about analysing the hell out of it.

This is where Big Data comes in. Continue reading

Can you read? Be honest, now


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Martyn Richard Jones

When you have read this, if indeed you read it all, will I have failed to convey the essence of what I am trying to get at? Will a confusion of entropy win the battle? Will the wheel of fortune turn in my favour, or will I fail to connect and communicate effectively?

Let’s give it a spin and see what happens.

First, hold this thought. Bertholt Brecht never wrote “Latest smartphone, yacht in Nice and apartment block in Manhattan, then ethics” what he wrote was “Grub first, then ethics.”

We’ve never had it so good, right? We are living in an always-on, always-available and consumer-centric world of immediacy, simplicity and conformity replete with a surfeit of adult toys, legal drugs and other me-too brain-cell-killing distractions.

We are relatively comfy in our abusive environmental broth, as life moves at an ever-increasing pace, bombarded as we are with a burgeoning plethora of knowledge, information and data, which we occasionally try to ingest, process, remember and even reuse.

In many ways, it’s almost inevitable that we are increasingly superficial, contradictory and imprecise in our readings and interpretations of emotional states, interactions and motivations.

This malaise or sanguinity (depending on our personal perspective) extends to what we now term ‘content’, whether that content is found in a film, a newspaper, a magazine, social media or scrawled on a napkin. Continue reading


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