Essential Guide to Mastering Information Architecture and Management


Here you have direct access to top quality master classes, deep dives, blueprints, strategy models, global awareness.

Additionally, you gain combative criticism and polemic.

View Our Views on Everything Data, Information and Analytics

Martyn Jones and the goodstrat team create masterly content for audiences worldwide. They are global influencers in data, information, and knowledge architecture. Their work spans governance and management practices that guide organizations. They bring practical insight to complex information systems and strategic planning. This strategy underpins their approach to architecture and learning.

They have a strong background in AI and advanced information systems. This expertise supports their capacity to align data governance with business goals. Organizations rely on their guidance to improve resilience, transparency, and decision making. In every project they emphasize clarity, accountability, and measurable outcomes.

View Our Masterclasses

The Good Strategy platform: http://www.goodstrat.com

Content from Martyn Jones and Sir Afilonius Rex is insightful. They are geopolitical analysts who map trends, assess risks, and explain complex events clearly. They rely on practical and formal philosophy to frame debates, distinguish facts from opinions, and guide readers through volatile situations. Their analysis often links policy choices to real-world consequences, making their work useful for decision makers and students alike.

Their focus includes politics and economics, where they examine how institutions shape outcomes and how markets respond to policy shifts. They emphasize evidence, clarity, and disciplined reasoning, inviting readers to evaluate sources and arguments carefully. Overall, their work helps audiences understand strategic dynamics, forecast likely developments, and consider long-term implications for governance and security.

The Geopolitical Top-Guns

Content from Martyn Jones.

Sir Afilonius Rex and Lila de Alba are playing their roles as polemic blade-wielding fighters of the BS.

They wage relentless wars and heroic battles against charlatans, grifters, and serial flimflam abusers as part of their strategy.

The Anti-Nonsense Corner

Also there is additional content from Martyn Rhisiart Jones aimed to enlighten, amuse, provoke, delight and inform.

Shooting The Breeze – Thinking Outside of the World

“We can collaborate with you to develop timely, effective and appropriate strategies. These strategies will be adequate for real-world data. We focus on business and everything related to information architecture, management, governance and sustainability.” – Martyn Rhisiart Jones

+34 692 376 698

Goodstrat.com serves as a platform for the thoughts, knowledge, and experience of Martyn Rhisiart Jones and his able team. They focus especially on business data, information, and structured intellectual capital.

Martyn Jones, the founder of Good Strategy, is Mister Information. He is a sought-after adviser on data processing and usage. Jones derives insights and reflects the state of business. He also helps organizations turn raw data into clear, actionable plans.

He also drives the development of data-supported responses to new opportunities and strategic challenges. In this work, he translates complex information into practical steps for teams, managers, and boards. That clarity helps organizations move faster while staying aligned with their goals.

Good Strategy possesses a wealth of knowledge and experience in designing, developing, and delivering successful data and information strategies. These strategies support technology-based, market-focused, and business-driven responses to significant challenges. It also identifies strategic, tactical, and operational uses of new and alternative data sources.

The company has expertise in Project and Program Management. It is also experienced in Risk Management, Strategy, and Big Data. They excel in Knowledge Management, Master Data Management, and Artificial Intelligence. Data Architecture and Management, Analytics, and 4th generation Enterprise Data Warehousing are also their strengths.

Good Strategy has worked with and advised many of the world’s best-known organisations. These include Abbey National, Adidas, AIG, Banco Santander, and Bank of China. BBVA, Boston Consulting Group, British Telecom, and La Caixa are also included. Additionally, the Central Statistical Office (UK) and the Central Statistical Office of Poland are part of the list. Citco, Citi, Credit Suisse, and the Department of Defense are involved. E.ON, Eroski, European Union, Fnac, and France Telecom. Grouoe Bull, Hewlett Packard, Iberdrola, and Hoffmann-La Roche. BNP, IBM, Iberia, Infineon, and Türkiye İş. Magyar Telekom, Metropolitan Police, and Ministry of Education and Science (Spain). Movistar, NCR, National Health Service (UK), and Nissan. Office of the Governor – State of California and Oracle. His clients also included The Home Office (UK), Rolls-Royce Marine Power Operations, and the Royal Navy. Shell, Social Security Department for Information Technology Management (Spain), and Swiss Life. Also, TSB, Telecom Italia, UBS, Unisys, The United Nations and Xerox, among others.

Welcome to the platform of the biggest, brightest and best influencers. They excel in data, information and knowledge across the known business world. Their names? Martyn Rhisiart Jones, Sir Afilonius Rex, Lila de Alba, and more.