21 Wednesday Jan 2015
Posted in Big Data, Consider this, Information Supply Frameowrk, Polemic
Tags
admen, advertising, Big Data, dave trott, DW 3.0, social media
Hold this thought: Big Data is the future of online business and interactive advertising is its profit.
Much is being made of Big Data and its role in social media and online interactive advertising. The advertising industry itself has a “big crush” on Big Data, and it fuels the elevated revenues, profits and share prices of a number of online companies.
18 Saturday Oct 2014
Posted in Inform, educate and entertain.
Tags
advertising, apple, Ask Martyn, Behavioural Economics, consumerism, crass, creepy, cults, fetishism, hype, sects, style
Written by Martyn Richard Jones
Steve Jobs was a great entrepreneur.
Clearly, he was.
Jobs turned a dismal maker of a wide range of gadgets into a powerful, highly focused technology, fashion, and PR business.
The stylistic touches in Apple products carry the elegant, crisp palate of bourgeois minimalism, a fragrant bouquet of exclusivity, and a delightful aftertaste of subdued superiority. Continue reading