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Tag Archives: advertising

Consider this: Social Media Big Data killed Ad-land

21 Wednesday Jan 2015

Posted by Martyn Jones in Big Data, Consider this, Information Supply Frameowrk

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Tags

admen, advertising, Big Data, dave trott, DW 3.0, social media

Hold this thought: Big Data is the future of online business and interactive advertising is its profit.

Much is being made of Big Data and its role in social media and online interactive advertising. The advertising industry itself has a “big crush” on Big Data, and it fuels the elevated revenues, profits and share prices of a number of online companies.

Continue reading →

Oh, Superman! Oh, Mom and Dad!

18 Saturday Oct 2014

Posted by Martyn Jones in Ask Martyn, awareness

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Tags

advertising, apple, Behavioural Economics, consumerism, crass, creepy, cults, fetishism, hype, sects, style

appleGod

Steve Jobs was a great entrepreneur.

Clearly he was.

Jobs turned a dismal maker of a massive range of gadgets into a powerful and highly-focussed technology fashion and PR business.

The stylistic touches in Apple products carry the elegant and crispy palate of bourgeois minimalism, a fragrant bouquet of exclusivity and a delightful after-taste of subdued superiority. Continue reading →

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