advertising, apple, Behavioural Economics, consumerism, crass, creepy, cults, fetishism, hype, sects, style
Steve Jobs was a great entrepreneur.
Clearly he was.
Jobs turned a dismal maker of a massive range of gadgets into a powerful and highly-focussed technology fashion and PR business.
The stylistic touches in Apple products carry the elegant and crispy palate of bourgeois minimalism, a fragrant bouquet of exclusivity and a delightful after-taste of subdued superiority. Continue reading