08 Wed Apr 2026
Posted in Best principles, Big Data, Creativity, Executive, Knowledge, Management
Tags
Analytics, Behavioural Economics, Big Data, Dogma, Economics, Financial, Goal Setting, Marketing, Strategy
Martyn Rhisiart Jones
Madrid, miércoles 8 de abril 2026
Hola, soy Ricky Jonesy-Innit, jefe de Becci Boo Investments. La semana pasada nos despedimos de nuestro mejor operador de materias primas. Llevaba años trabajando con nosotros.
Continue reading04 Wed Feb 2026
Martyn Rhisiart Jones, Madrid, 4th February 2026.
In data modelling and database design, keys play a fundamental role in uniquely identifying records and defining relationships between tables. One of the most widely used types of keys, especially in analytical systems and data warehouses, is the surrogate key.
A surrogate key is an artificial, system-generated identifier assigned to a record in a table. It is typically used as the primary key. It has no business meaning or semantic relationship to the real-world entity it represents. Common implementations include auto-incrementing integers or globally unique identifiers (GUIDs).
Surrogate keys exist purely to serve the needs of the database system: performance, stability, and simplicity.
Continue reading13 Tue Jan 2026
Posted in Snippet
Tags
AI, Behavioural Economics, Business, Business Management, data, Data Warehousing, ethics-in-work, Information and Technology, Information Technology, Organisational Autism, organisational-culture, professionalism, Strategy, technology, work-ethic
Martyn Rhisiart Jones10 Sat Jan 2026
Posted in Masterclass, Snippet
Tags
art, Behavioural Economics, Business Enablement, Information and Technology, Information Technology, internet, Marketing, photography, technology
Martyn Rhisiart Jones
Madrid, 7th January 2026
04 Thu Dec 2025
Posted in Inform, educate and entertain.
Martyn Rhisiart Jones
Oza-Cesuras, 4/12/2025
CEOs are panicking. Again. They’re not worried about a recession. It’s not a hostile takeover. It’s not even the GDPR lurking in their inbox like a passive-aggressive ghost. They’re panicking because of AI. Yes, apparently there’s a talent gap. A yawning, gaping chasm of human inadequacy between what exists and what robots can do. Only the CEOs are brave. Some may even be desperate. They are the only ones who stare into it without blinking or vomiting on the nearest whiteboard.
Continue reading29 Tue Mar 2016
Posted in All Data, Big Data, Big Data 7s, Big Data Analytics, business strategy, Cambriano, Consider this, dark data, data architecture, Data governance, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Good Strategy, Inform, educate and entertain., IT strategy, pig data, Strategy, The Amazing Big Data Challenge, The Big Data Contrarians
Tags
Behavioural Economics, Big Data, Good Strategy, goodstrat, Information Technology, IT Strategy, Martyn Jones, Martyn Richard Jones, Strategy
Big Data is all pervasive, all seeing and all knowing.
Everyone is doing Big Data, and if they aren’t then they will. It’s inevitable.
Big Data will revolutionise the worlds of data, decision making and business.
Am I right, or am I right?
15 Tue Mar 2016
Tags
Analytics, Behavioural Economics, Business Enablement, business strategy, Consider this, Martyn Jones, Martyn Richard Jones, Organisational Autism, Strategy
Martyn Richard Jones
When you have read this, if indeed you read it all, will I have failed to convey the essence of what I am trying to get at? Will a confusion of entropy win the battle? Will the wheel of fortune turn in my favour, or will I fail to connect and communicate effectively?
Let’s give it a spin and see what happens. Continue reading
09 Tue Dec 2014
Posted in Big Data, Marty does
Martyn Richard Jones
2026 Remaster
HERE WE GO WITH BIG DATA VIBESClive: Yeah, well, you had to, didn’t you? You had to stand up for what you stood for, didn’t you? I mean, the only time I remember a similar occasion was, I was in, errm… I was at Spurs, Tottenham Hotspurs.
Derek: Yeah.
Clive: I was watching a game against Arsenal, and this bloke come up to me and said, “Hello”.
Derek: Oh no…
Derek and Clive – This Bloke Came Up to Me Continue reading
15 Sat Nov 2014
Posted in Ask Martyn, Data governance, information
Martyn Richard JonesThe management and architecture of Information Assets
For more than two decades I have tried to convey the importance of treating information and knowledge as potential assets.
Around the world, the response has usually been mixed.
It is understandable that there is frequent reluctance to accept that information might have real value. Continue reading
26 Sun Oct 2014
Posted in Analytics, Architecture, Ask Martyn, awareness, Big Data, BS, deceit, governance, Stories
Tags
awareness, Behavioural Economics, Big Data, BS, crap, data analytics, deceit, enterprise data warehousing, history, hustlers, IT business, lies, Organisational Autism, Pimps, spin
Written by Martyn Richard Jones
What does Big Data have to do with Robitussin?
I will explain.
GOOD STRATEGY 