Category Archives: goodstrat

Understanding Data-Less Apps: The Future of IT

21 Sunday Dec 2025

Posted by in All Data, Ask Martyn, Big Data, Big Data 7s, Big Data Analytics, business strategy, dark data, data architecture, Data governance, Data Lake, data management, Data Mart, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Good Strat, Good Strategy, Good Strategy Radio, goodstrat, Inform, educate and entertain., IT strategy, Martyn does, Martyn Jones, Martyn Richard Jones, pig data, Strategy, The Amazing Big Data Challenge, The Big Data Contrarians

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Image1Martyn Rhisiart Jones

Dublin 9th May 2017 –  revised 21st December 2025

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IT’S POLITICS: Labour’s Brexit Strategy for Idiots

23 Sunday Dec 2018

Posted by in behaviour, Best principles, ethics, Offshoring, Outsourcing, Politics, Remain, The Guardian

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Martyn Richard Jones

Madrid, Sunday 23rd December 2018

What’s all this fuss about Jeremy Corbyn and Labour’s Brexit strategy?

Despite Liberal Democrats, Blairites and most of the national media ramping up the righteous outrage about Corbyn stating the bleeding, bloody obvious (see e.g. http://www.theguardian.com/commentisfree/2018/dec/23/labour-remain-jeremy-corbyn-brexit  ) nothing has changed.

So, what are the facts?

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IT’S POLITICS: Brexit and the Will of the Woolly

21 Friday Dec 2018

Posted by in Ask Martyn, Brexit, goodstrat, Martyn does, Martyn Jones, Martyn Richard Jones, Politics

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Picture6Martyn Richard Jones

Madrid, Friday 21st December 2018

It feels like Brexit is in the lap of the gods. But, I hope that eventually (and that’s very soon) it will be dragged kicking and screaming to an almost certain fate. Meanwhile, as it faces the dying of its light it continues to bring out the best and the worst in our politicians at Westminster, those who work in the media and those with strong views. Continue reading →

Three really stupid things you can do with a Data Lake

28 Thursday Dec 2017

Posted by in All Data, Ask Martyn, Big Data, Big Data Analytics, dark data, data architecture, Data governance, Data Lake, data management, Data Mart, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Good Strat, Good Strategy, Good Strategy Radio, goodstrat, Inform, educate and entertain., Martyn does, Martyn Jones, Martyn Richard Jones

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Gif sur Yvette, 27th December 2017

To begin at the beginning

First, a thought.

Just because it’s there, it doesn’t mean it has to be done. Just because you can, it doesn’t mean that you should. Just because you believe you are right, doesn’t mean that you are not wrong.

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Martyn Jones, Citizen of the European Union

14 Friday Jul 2017

Posted by in Economics, European Union, Good Strategy, goodstrat, Philosophy, Politics, Strategy

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NapoleonMartyn Richard Jones

Carmarthen, Wales 13th July 2017

I’m British by accident of birth. It’s not a bad accident. In fact it is fortunate. But, that is by the by.

I was born in a very welsh Wales of tightly knit communities, close harmony choral singing, coal of Saudi Arabian proportions, heavy industry, agriculture and larger-than-life legends.

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How to turn internal user data into a massive liability – Zéro pièce

18 Thursday May 2017

Posted by in All Data, Ask Martyn, Big Data, Big Data 7s, Big Data Analytics, business strategy, dark data, data architecture, Data governance, Data Lake, data management, Data Mart, data science, Data Supply Framework, Data Warehouse, Good Strat, Good Strategy, Good Strategy Radio, goodstrat, Inform, educate and entertain., IT strategy, Marty does, Martyn does, Martyn Jones, Martyn Richard Jones, pig data, Strategy, The Amazing Big Data Challenge, The Big Data Contrarians

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Martyn Richard Jones

Laugharne 18th May 2017

“Our discreditable secret is that we don’t know anything at all, and our horrid inner secret is that we don’t care that we don’t.”

― Dylan Thomas

Let me explain

I read a poster the other, it read “How To Turn Internal User Data Into Revenue”. It was one of those Facebook or LinkedIn hooks, you know, the ones used to get people to spend precious time on useless pursuits.

It reminded me of a book that my mother-in-law bought for my partner, many, many moons ago. “How to make a mint whilst you snooze”, or some such wacky title.

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Data-Less Apps: Revolutionary IT

09 Tuesday May 2017

Posted by in All Data, Ask Martyn, Big Data, Big Data 7s, Big Data Analytics, business strategy, dark data, data architecture, Data governance, Data Lake, data management, Data Mart, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Good Strat, Good Strategy, Good Strategy Radio, goodstrat, Inform, educate and entertain., IT strategy, Martyn does, Martyn Jones, Martyn Richard Jones, pig data, Strategy, The Amazing Big Data Challenge, The Big Data Contrarians

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Image1Martyn Richard Jones

Dublin 9th May 2017

Weighed down with data?

Inundated with information?

Overstrained with knowledge?

Intimidated by wisdom?

Don’t despair!

Relief from all of this is just be around the corner, in the shape of the next revolutionary inflection point in IT. Yes, as you might have guessed it by now. I am talking about data-less apps. Continue reading →

BIG DATA GURUS: Trifling Little Fibbers?

08 Monday May 2017

Posted by in business strategy, Good Strat, Good Strategy, Good Strategy Radio, goodstrat, Inform, educate and entertain., IT strategy, Strategy

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Rantasaurus ‘Ricky’ Wrecks

Moscow 1st May 2017

In this week’s episode of ‘Putin the Bootin…’ Big Data Gurus…! Yep! Hold this thought…

There are no Big Data gurus.

THERE ARE NO BIG DATA GURUS!

T H E R E . . . A R E . . . N O . . . B I G . . . D A T A . . . G U R U S !

Call these unscrupulous wide-boys what you like, but, in any reasonable sense, when it comes to the Big Data enchilada, the unhelpful clowns who flog fake news, vulgar hype and vain-glorious exaggeration, are not gurus, of any way, shape or form.   Continue reading →

Getting Agile Right

17 Monday Apr 2017

Posted by in agile, Ask Martyn, business strategy, Good Strat, Good Strategy, goodstrat, Inform, educate and entertain., IT strategy, Marty does, Martyn does, Martyn Jones, Martyn Richard Jones, Strategy

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Image10Martyn Richard Jones

Madrid, 16th April 2017

I think Agile has its place, especially in the world of software application development, especially in building the kind of software that businesses frequently use in the peripheral aspects of their day-to-day operations.

Done right, Agile can make the difference between a great success and a painful failure. Done badly, and you might suffer a worse fate than a badly applied Software Development Life Cycle such as Waterfall. Done well, and Agile will oil the wheels of the machine that gets things done.

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Hadoop’s Revolutionary Data Warehouse

15 Saturday Apr 2017

Posted by in All Data, Ask Martyn, Big Data, Big Data 7s, Big Data Analytics, business strategy, dark data, data architecture, Data governance, Data Lake, data management, Data Mart, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Good Strat, Good Strategy, goodstrat, Inform, educate and entertain., IT strategy, Martyn does, Martyn Jones, Martyn Richard Jones, pig data, Strategy, The Amazing Big Data Challenge, The Big Data Contrarians

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Martyn Richard Jones

Baile Átha Cliath

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2017 Martyn Richard Jones

It’s Easter in Baile Átha Cliath, and thoughts naturally turn to purple-shrouded, sombre-shadowed and mystical aspects of bereavement, resurrection and bunnies.

Which may go some way to explain why people come up to me in the street, and apropos of nothing, ask me about what is the biggest reason why Data Warehousing projects fail.

Try as I might, I cannot convince people that the reasons I give have any validity. It’s as if the mundaneness of the stupidity involved in these failures is just too frivolous, banal and immature as to be believable or even worth listening to.

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