GOOD STRATEGY REBELLION

Category: data management

  • Podcast Episode: Building A Data Logistics Hub

    Podcast Episode: Building A Data Logistics Hub

    Futuristic data center labeled Central Logistics Hub, with glowing data routes, servers, and operators
    Glowing data pathways weave through a multi-level logistics hub filled with servers and operators.

    Pip: If you have ever looked at your organisation’s data landscape and thought “this resembles a motorway junction designed by someone who hates drivers,” then Martyn Jones has a blueprint with your name on it.

    Mara: This episode follows a series of posts introducing the Data Logistics Hub — covering what the concept is, why the pain points are real, how strategy and architecture hold it together, and what the actual components look like in practice.

    Pip: Let’s start with the foundations — what the hub is and why it exists.

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  • Podcast Episode: Data Mesh Under Fire

    Podcast Episode: Data Mesh Under Fire

    Pip: Good Strategy Rebellion — where the sacred cows of enterprise tech get a proper going-over. Today we’re deep in the data wars, asking whether the industry’s favourite architectural revolution is actually a revolution, or just the same old chaos in a new lanyard.

    Mara: Martyn Jones has been writing about exactly that — covering the case against Data Mesh, what it means for how organisations actually govern and use their data, and why the rational data warehouse keeps refusing to stay dead.

    Pip: Let’s start with the bonfire.

    (more…)
  • Rethinking Data Systems: A Call for Accountability

    Rethinking Data Systems: A Call for Accountability

    Pip: Good Strategy Rebellion — where the sacred cows of Silicon Valley come to be skewered, preferably with footnotes.

    Mara: Today we’re in the territory Martyn Jones has been carving out: a full-scale critique of data architecture hype, the case against fashionable frameworks, and a defence of the unglamorous systems that actually work.

    Pip: Coherence over chaos, basically. Let’s start with the bonfire.

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  • CEO BRIEFING: What Every CEO Needs to Know About Big Data – Revisited – 2026/01/26

    CEO BRIEFING: What Every CEO Needs to Know About Big Data – Revisited – 2026/01/26

    Martyn Richard Jones

    New York City, 18th January 2017

    OLYMPUS DIGITAL CAMERA
    Blue sky for professional data architecture and management

    Scope

    I’ll make this short, sweetish and to the point.

    These are the arguments that CEOs need to know about Big Data.

    It was written for CEOs and those who provide independent advice to CEOs.

    If you are someone who wants to be prepared for CEOs who are armed with the realities of Big Data, then maybe this is for you too.

    Point One: Big Data is bullshit

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  • DATA WORLD: The Future of Data: Embracing Cognitive Liquidity- 2026/02/03

    DATA WORLD: The Future of Data: Embracing Cognitive Liquidity- 2026/02/03

    The End of the Fortress: Why the Future of Data is “Liquid”

    By Martyn Rhisiart Jones | Madrid, 3rd February 2026

    In a landmark session at the Welsh Academy, Sir Afilonius Rex sat down with Martyn Rhisiart Jones. They aimed to dismantle our outdated obsession with “data management.” The verdict? The era of the digital fortress is dead. In its place, a new paradigm of Cognitive Liquidity and Data Autonomy is emerging, redefining how we integrate global knowledge.

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  • DATA WORLD: Big Data: The Art of Bullshit – 2026

    DATA WORLD: Big Data: The Art of Bullshit – 2026

    Bertxin Galestara and Sir Afilonius Rex,  based on an  opinion piece written by Marty Rhisiart Jones

    Mountain View, 19th January 2017 – Bandoxa Thursday 15th January, 2026

    “I’ve been accused of vulgarity. I say that’s bullshit.” – Mel Brooks

    If you enjoy this piece or find it useful, then please consider joining The Big Data Contrarians on LinkedIn. (more…)

  • Understanding Data-Less Apps: The Future of IT

    Understanding Data-Less Apps: The Future of IT

    Image1Martyn Rhisiart Jones

    Dublin 9th May 2017 –  revised 21st December 2025

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  • Data Trailblazers: 2022 Vision

    Data Trailblazers: 2022 Vision

    Data Trailblazers: 2022 Vision

    Martyn Richard Jones

    2nd January 2022

    Martyn Jones is Chief Scientist and Information Architect at Cambriano Energy, and is the author of Laughing @ Big Data he manages The Big Data Contrarian group on LinkedIn and blogs at goodstrat.com

    To begin at the beginning

    So, the Christmas season is almost upon us, and it’s time once again to publish my brand-spanking new top twelve data trend predictions for the new year, 2022.

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  • Tea with The Data Contrarian: Afilonius Rex

    Tea with The Data Contrarian: Afilonius Rex

    Martyn Jones

    10th December 2021

    OLYMPUS DIGITAL CAMERA – DÉNIA

    Martyn Jones is Chief Scientist and Information Architect at Cambriano Energy. For better or worse, he is known as the Big Data Contrarian. He is the author of the widely acclaimed eBook Laughing @ Big Data, available at amazon.com.

    Tea with The Data Contrarian is a series of interviews around data and analytics.

    Today, Martyn talks with the great Afilonius Rex on contemporary trends, fads, and fancies in data, analytics and more.

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  • Reality Check: Data Mesh and Data Warehousing  

    Reality Check: Data Mesh and Data Warehousing  

    To begin at the beginning

    A few days ago, I published a blog piece that contained the following paragraphs:

    I am quite a fan of many aspects that sit under the Data Mesh umbrella. However, when it comes to a proper fact-based understanding and analysis of the history, place and architecture (business, data and technical) of Data Warehousing the leading exponents of data mesh have it woefully wrong.

    Therefore, the purpose of this blog article is to set the record straight.

    However, it seems to be that denial and specious arguments, are the preferred weapons of choice, over simply and honestly engaging in a professional discourse about these concerns.

    Fast-forward to the future

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