(more…)“Tired of chasing data silver bullets? It’s time to stop worshipping the hype, dismantle the buzzwords, and build data architectures that actually work.”
Tag: data mesh
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Data Mesh vs. Reality: Transformations That Work
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Podcast Episode: Data Mesh Under Fire
Pip: Good Strategy Rebellion — where the sacred cows of enterprise tech get a proper going-over. Today we’re deep in the data wars, asking whether the industry’s favourite architectural revolution is actually a revolution, or just the same old chaos in a new lanyard.
Mara: Martyn Jones has been writing about exactly that — covering the case against Data Mesh, what it means for how organisations actually govern and use their data, and why the rational data warehouse keeps refusing to stay dead.
Pip: Let’s start with the bonfire.
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A Celtic Renaissance: Martyn de Tours’ Defiant Vision Against the Shadows of Extremism – Book Review
Celtic, European and Worldly
Lila de Alba, FT Weekend, New Jersey, Saturday, 7th March 2026
In an age when the airwaves hum with the discordant symphony of populist rage and algorithmic resentment, Martyn de Tours’ Celtic Domination: The Most Significant Influencers emerges not merely as a novel, but as a clarion call for the reclamation of decency in a fractured world. Published amid the lingering echoes of the MAGA era’s toxic legacy, this 428-page hybrid of thriller, manifesto, and philosophical pilgrimage invites readers into a labyrinth where Celtic heritage becomes a bulwark against the encroaching tides of authoritarianism and intellectual decay. De Tours, the pseudonym of the contrarian strategist Martyn Jones, a figure whose prolific output has long danced on the edges of strategy and speculation, crafts a narrative that is as lush as it is urgent, weaving personal introspection with a bold blueprint for collective renewal. It is a book that demands we confront the “dirty war” waged by the far right on the Enlightenment’s fragile gains, while proposing a democratic alternative rooted in plurality, equity, and environmental stewardship. In doing so, it stands as a testament to the enduring power of ideas in an era of manufactured ignorance.
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Celtic Domination: A Bold Literary Attack on Extremism – Book Review
Celtic, European and Worldly
Petula Clarkson, The New Yorker, New Jersey, Saturday, 7th March 2026
In a literary landscape increasingly cluttered with the disposable and the derivative, Martyn de Tours’ Celtic Domination: The Most Significant Influencers arrives like a Molotov cocktail lobbed into a country club. It is a work of breathtaking intellectual audacity, a “Digital Celtic Covenant” that refuses to politely deconstruct the status quo, choosing instead to incinerate it. Part high-octane spy thriller, part “passive Marxist” manifesto, it is the definitive literary antidote to the toxic sludge of the MAGA era and the burgeoning “fetid imperialist conceit” of the extreme right.
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Exploring Celtic Domination: A Novel of Ideas – Book Review
Celtic, European and Worldly
Pamela Paddington, Times Literary Supplement, Oxford, Saturday, 7th March 2026
There are novels that announce themselves with a trumpet blast, and others that arrive like weather. Celtic Domination by Martyn de Tours belongs firmly to the latter category: a book that drifts in on a sea-fog of memory, mysticism, political anxiety, and intellectual ambition, and then, rather unexpectedly, begins rearranging the furniture of the reader’s mind.
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Celtic Domination: A Literary Journey of Identity and Vision – Book Review
Celtic, European and Worldly
Heidi Katushka, Times Literary Supplement, Oxford, Saturday, 7th March 2026
In Celtic Domination: The Most Significant Influencers, Martyn de Tours (a pseudonym of the prolific, contrarian strategist Martyn Jones) has produced a work that is at once a novel, a manifesto, a pilgrimage memoir, and a speculative blueprint for pan-Celtic resurgence. Published in 2025 and running to some 428 pages in its paperback edition, the book arrives like a fever dream dispatched from the Camino de Santiago, where the author has evidently spent considerable time walking, talking, and ruminating. The result is a text that defies easy categorization, part sibling reunion laced with intrigue, part philosophical treatise on identity and power, part utopian pamphlet for a “Celtic Union”, and yet it coheres, after a fashion, through sheer audacity and the insistent pulse of its Celtic romanticism.
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F*CK DATA MESH: The Contrarian’s Take on Data Tech – Book Review
The Bonfire of the Vacuous
Review: The Great Data Schism – Why the ‘Schmesh’ is a Schmess
Paula Prada Price, New College Tech Review, Notting Hill, Friday, 6th March 2026
Martyn Jones’s F*CK DATA MESH is a bracing, profane, and essential Broadside against the Silicon Valley hype machine.*
In the glittering circus of modern data tech, where vendors hawk “revolutionary” architectures like snake oil at a Silicon Valley swap meet, Martyn Jones has lobbed what can only be described as a literary Molotov cocktail titled F*CK DATA MESH: The Far Side of Data, Information, and Knowledge. It’s less a book than a gleefully profane haymaker aimed squarely at the jaw of the industry’s latest sacred cow. And reader, it connects.
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Why Data Mesh is Not the Future of Data Management – Book Review
The Bonfire of the Vacuous
Review: The Great Data Schism – Why the ‘Mesh’ is a Mess
Lady Amanda Percival, The Wired Wire, Kensington, Friday, 6th March 2026
Martyn Jones’s F*CK DATA MESH is a bracing, profane, and essential Broadside against the Silicon Valley hype machine.*
In the hushed boardrooms of the Fortune 500, “Data Mesh” has become the latest secular religion. It promises a decentralized utopia where data is treated as a product and domain owners are liberated from the “monolithic” tyranny of the central data warehouse. But according to Martyn Jones, a man whose career has seen the rise and fall of more tech fads than a McKinsey slide deck, this new paradigm is less of a revolution and more of a “fraudulent flim-flam sauce” served up by consultants looking for their next utilization spike.
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F*CK DATA MESH: A Critical Look at Data Trends – Book Review
The Bonfire of the Clowns
F*CK DATA MESH: A polemic against fashionable nonsense in the data economy
Alicia Altmann, The Middle Digital Review, Chicago, 5th March 2026.
In the technology industry, few phrases age faster than the latest architectural revolution. “Serverless”, “big data”, “blockchain”, each arrives with evangelical certainty before quietly settling into the background noise of enterprise IT. Into this cycle of hype steps Martyn Jones’s gleefully abrasive book, F*CK DATA MESH: The Far Side of Data, Information, and Knowledge*. Its title alone signals that this is less a manual than a polemic: a sharply written protest against what the author sees as the fashionable amnesia of modern data discourse.
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F*ck Data Mesh: Martyn Jones’s Hilarious Haymaker at Tech’s Data Delusions – Book Review
The Bonfire of the Imbeciles
F*ck Data Mesh: Martyn Jones’s Hilarious Haymaker at Tech’s Data Delusions
Review by Bella Carmela, WiredWiredWired, Silicon Valley, Thursday 5th March 2026
In the hyper-connected, AI-obsessed circus of modern enterprise tech, where every startup pitches a “revolutionary” data paradigm like it’s the next iPhone, Martyn Jones drops a bomb: Fck Data Mesh*. Subtitled The Far Side of Data, Information, and Knowledge, this 2025 manifesto isn’t your typical dry treatise on ETL pipelines or cloud migrations. It’s a rollicking, profane takedown of the industry’s sacred cows… Data Mesh, Lakehouses, and the endless hype cycle that turns solid data strategies into vaporware. Written with the acerbic wit of a Welsh data veteran who’s seen it all (from mainframes to metadata meltdowns), Jones channels the spirit of Hunter S. Thompson meets Dilbert, urging businesses to wake up before their next “transformative” initiative sinks another billion into the swamp.
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Future Data Trends: Insights for 2026 Leadership
Martyn Rhisiart Jones
Segovia, 20th December 2025
Top 5 Trends Shaping the Future of Data, Analytics, and AI Leadership in 2026
I’ve had the privilege of leading a groundbreaking global study in partnership with a strategic client. During this study, I spoke with many key Chief Data Officers (CDOs). I also engaged with Chief Data & Analytics Officers (CDAOs) and AI executives across industries and geographies. The insights reveal how organisations are changing their data and AI strategies. They aim to drive real business value in an increasingly complex world.
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L’évolution des entrepôts de données en 2025/2026
Martyn Rhisiart Jones
Segovia 20th December 2025
L’entrepôt de données est mort. Vive l’entrepôt de données !
En 1992, Bill Inmon a inventé le terme « entrepôt de données » et a défini quatre règles d’or : orienté sujet, intégré, non volatil et temporel. C’était le modèle d’une forteresse de vérité, coûteuse, sur site, fonctionnant par lots et absolument indispensable. Trente ans plus tard, cette forteresse a laissé place à une plateforme cloud hyperscale. Cette plateforme peut exécuter simultanément vos modèles d’IA et le tableau de bord de votre PDG. Bienvenue dans l’entreposage de données de 2025.
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Evoluzione del Data Warehouse: Da Inmon al Cloud 2025/2026
Martyn Rhisiart Jones
Segovia 20th December 2025
Il Data Warehouse è morto. Lunga vita al Data Warehouse.
Nel 1992, Bill Inmon coniò il termine “data warehouse”. Definì quattro regole sacre: orientato al soggetto, integrato, non volatile, e variabile nel tempo. Era il modello per una fortezza della verità, costosa, on-premise, elaborata in batch e assolutamente indispensabile. Facciamo un salto in avanti di tre decenni. La fortezza è stata sostituita da qualcosa che assomiglia a una piattaforma cloud iperscalabile. Questa piattaforma può gestire contemporaneamente i tuoi modelli di intelligenza artificiale e la dashboard del tuo CEO. Benvenuti al data warehouse nel 2025.
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El Nuevo Almacén de Datos: Evolución y Revolución
Martyn Rhisiart Jones
Segovia 20th December 2025
El almacén de datos ha muerto. ¡Viva el almacén de datos!
En 1992, Bill Inmon acuñó el término “almacén de datos” y estableció cuatro reglas sagradas: orientado al sujeto, integrado, no volátil y variable en el tiempo. Era el modelo para una fortaleza de la verdad, costosa, local, con procesamiento por lotes y absolutamente indispensable. Tres décadas después, la fortaleza ha sido reemplazada por algo similar a una plataforma en la nube a hiperescala. Esta plataforma puede ejecutar simultáneamente tus modelos de IA y el panel de control de tu director ejecutivo. Bienvenido al almacenamiento de datos en 2025.
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Is the Data Warehouse Dead? Exploring New Paradigms
Martyn Rhisiart Jones
Segovia 20th December 2025
The Data Warehouse Is Dead. Long Live the Data Warehouse.
In 1992, Bill Inmon coined the term “data warehouse” and laid out four sacred rules: subject-oriented, integrated, non-volatile, time-variant. It was a blueprint for a fortress of truth, expensive, on-premises, batch-processed, and utterly indispensable. Fast-forward three decades. The fortress has been replaced by something that resembles a hyperscale cloud platform. This platform can run your AI models and your CEO’s dashboard simultaneously. Welcome to data warehousing in 2025.
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The Evolution of Data Warehousing: Principles for 2026
Martyn Rhisiart Jones
Segovia, 20th December 2025
Introduction
The data warehouse has undergone a profound transformation over the past decade. Expensive, rigid, on-premises systems were once built for batch reporting. These systems have now evolved into cloud-native, highly scalable platforms. They are designed to meet the demands of today’s data-driven organisations.
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