21 Monday Sep 2026
Posted in data hub, Data Lake, data management, data mesh
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Continue reading“Tired of chasing data silver bullets? It’s time to stop worshipping the hype, dismantle the buzzwords, and build data architectures that actually work.”
25 Tuesday Aug 2026
Pip: Good Strategy Rebellion — where the sacred cows of enterprise tech get a proper going-over. Today we’re deep in the data wars, asking whether the industry’s favourite architectural revolution is actually a revolution, or just the same old chaos in a new lanyard.
Mara: Martyn Jones has been writing about exactly that — covering the case against Data Mesh, what it means for how organisations actually govern and use their data, and why the rational data warehouse keeps refusing to stay dead.
Pip: Let’s start with the bonfire.
Continue reading07 Saturday Mar 2026
Posted in Inform, educate and entertain.
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amoral, amorality, anxiety, art, asturias, bad-leader, beauty, book-review, books, britanny, Business, celt, celtic, child-killers, coaching, cooking, cornwall, courage, Creativity, data architecture, Data governance, data management, data mesh, data-design, data-directions, data-mess, data-police, decency, degeneracy, degenerate, depraved, depravity, depression, domination, drawing, european-values, fiction, food, galicia, globalism, Good Strategy, good-leader, governance, head-of-state, health, history, honesty, honour, hubris, idiots, illustration, inspiration, ireland, isle-of-man, kiddy-fiddlers, leader, leadership, Liberal, lifestyle, LinkedIn, literature, makeup, Management, manx, mental-health, nationalism, north-portugal, painting, photography, Poetry, policy, Politics, recipes, relationships, Scotland, statesperson, stupidity, technology, the-data-of-data, travel, vulgarity, Wales, writing, x
Celtic, European and Worldly
In Celtic Domination: The Most Significant Influencers, Martyn de Tours (a pseudonym of the prolific, contrarian strategist Martyn Jones) has produced a work that is at once a novel, a manifesto, a pilgrimage memoir, and a speculative blueprint for pan-Celtic resurgence. Published in 2025 and running to some 428 pages in its paperback edition, the book arrives like a fever dream dispatched from the Camino de Santiago, where the author has evidently spent considerable time walking, talking, and ruminating. The result is a text that defies easy categorization, part sibling reunion laced with intrigue, part philosophical treatise on identity and power, part utopian pamphlet for a “Celtic Union”, and yet it coheres, after a fashion, through sheer audacity and the insistent pulse of its Celtic romanticism.
Continue reading06 Friday Mar 2026
Posted in Inform, educate and entertain.
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amoral, amorality, anxiety, art, bad-leader, beauty, book-review, books, Business, child-killers, coaching, cooking, courage, Creativity, data architecture, Data governance, data management, data mesh, data-design, data-directions, data-mess, data-police, decency, degeneracy, degenerate, depraved, depravity, depression, drawing, european-values, fiction, food, Good Strategy, good-leader, governance, head-of-state, health, history, honesty, honour, hubris, idiots, illustration, inspiration, kiddy-fiddlers, leader, leadership, Liberal, lifestyle, LinkedIn, literature, makeup, Management, mental-health, painting, Poetry, policy, Politics, recipes, relationships, statesperson, stupidity, technology, the-data-of-data, travel, vulgarity, writing, x
The Bonfire of the Vacuous
Paula Prada Price, New College Tech Review, Notting Hill, Friday, 6th March 2026
Martyn Jones’s F*CK DATA MESH is a bracing, profane, and essential Broadside against the Silicon Valley hype machine.*
In the glittering circus of modern data tech, where vendors hawk “revolutionary” architectures like snake oil at a Silicon Valley swap meet, Martyn Jones has lobbed what can only be described as a literary Molotov cocktail titled F*CK DATA MESH: The Far Side of Data, Information, and Knowledge. It’s less a book than a gleefully profane haymaker aimed squarely at the jaw of the industry’s latest sacred cow. And reader, it connects.
Continue reading06 Friday Mar 2026
Posted in Inform, educate and entertain.
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amoral, amorality, art, bad-leader, beauty, book-review, books, Business, child-killers, coaching, courage, Creativity, data architecture, Data governance, data management, data mesh, data-directions, data-mess, data-police, decency, degeneracy, degenerate, depraved, depravity, depression, drawing, european-values, fiction, food, Good Strategy, good-leader, governance, head-of-state, history, honesty, honour, hubris, idiots, illustration, inspiration, kiddy-fiddlers, leader, leadership, Liberal, lifestyle, LinkedIn, literature, makeup, Management, mental-health, painting, Poetry, policy, Politics, relationships, statesperson, stupidity, technology, travel, vulgarity, writing, x
The Bonfire of the Vacuous
Lady Amanda Percival, The Wired Wire, Kensington, Friday, 6th March 2026
Martyn Jones’s F*CK DATA MESH is a bracing, profane, and essential Broadside against the Silicon Valley hype machine.*
In the hushed boardrooms of the Fortune 500, “Data Mesh” has become the latest secular religion. It promises a decentralized utopia where data is treated as a product and domain owners are liberated from the “monolithic” tyranny of the central data warehouse. But according to Martyn Jones, a man whose career has seen the rise and fall of more tech fads than a McKinsey slide deck, this new paradigm is less of a revolution and more of a “fraudulent flim-flam sauce” served up by consultants looking for their next utilization spike.
Continue reading05 Thursday Mar 2026
Posted in Inform, educate and entertain.
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a, amoral, amorality, art, bad-leader, beauty, book-review, books, Business, child-killers, coaching, courage, Creativity, data architecture, Data governance, data management, data mesh, data-directions, data-mess, data-police, decency, degeneracy, degenerate, depraved, depravity, depression, drawing, european-values, fiction, food, Good Strategy, good-leader, governance, head-of-state, history, honesty, honour, hubris, idiots, inspiration, kiddy-fiddlers, leader, leadership, Liberal, lifestyle, LinkedIn, literature, makeup, Management, mental-health, moral-integrity, painting, pedophiles, pedophilia, personal development, personal-growth, Philosophy, photography, Poetry, policy, political-whore, Politics, prostitution, reading, relationships, statesperson, stupidity, technology, travel, truthhsocial, valour, vulgarity, writing, x
The Bonfire of the Clowns
F*CK DATA MESH: A polemic against fashionable nonsense in the data economy
Alicia Altmann, The Middle Digital Review, Chicago, 5th March 2026.
In the technology industry, few phrases age faster than the latest architectural revolution. “Serverless”, “big data”, “blockchain”, each arrives with evangelical certainty before quietly settling into the background noise of enterprise IT. Into this cycle of hype steps Martyn Jones’s gleefully abrasive book, F*CK DATA MESH: The Far Side of Data, Information, and Knowledge*. Its title alone signals that this is less a manual than a polemic: a sharply written protest against what the author sees as the fashionable amnesia of modern data discourse.
Continue reading05 Thursday Mar 2026
Posted in Inform, educate and entertain.
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a, amoral, amorality, art, bad-leader, beauty, book-review, books, Business, child-killers, coaching, courage, Creativity, data mesh, data-mess, decency, degeneracy, degenerate, depraved, depravity, depression, drawing, european-values, fiction, Good Strategy, good-leader, governance, head-of-state, history, honesty, honour, hubris, inspiration, kiddy-fiddlers, leader, leadership, Liberal, lifestyle, literature, makeup, Management, mental-health, moral-integrity, painting, pedophiles, pedophilia, personal development, personal-growth, Philosophy, Poetry, policy, political-whore, Politics, prostitution, reading, relationships, statesperson, stupidity, technology, travel, valour, vulgarity, writing
The Bonfire of the Imbeciles
F*ck Data Mesh: Martyn Jones’s Hilarious Haymaker at Tech’s Data Delusions
Review by Bella Carmela, WiredWiredWired, Silicon Valley, Thursday 5th March 2026
In the hyper-connected, AI-obsessed circus of modern enterprise tech, where every startup pitches a “revolutionary” data paradigm like it’s the next iPhone, Martyn Jones drops a bomb: Fck Data Mesh*. Subtitled The Far Side of Data, Information, and Knowledge, this 2025 manifesto isn’t your typical dry treatise on ETL pipelines or cloud migrations. It’s a rollicking, profane takedown of the industry’s sacred cows… Data Mesh, Lakehouses, and the endless hype cycle that turns solid data strategies into vaporware. Written with the acerbic wit of a Welsh data veteran who’s seen it all (from mainframes to metadata meltdowns), Jones channels the spirit of Hunter S. Thompson meets Dilbert, urging businesses to wake up before their next “transformative” initiative sinks another billion into the swamp.
Continue reading21 Sunday Dec 2025
Posted in Inform, educate and entertain.
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AI, Analytics, Artificial Intelligence, Business, chatgpt, cloud, data mesh, Data Warehouse, data-lakehouse, llm, medallion-architecture, technology
Martyn Rhisiart Jones
Segovia, 20th December 2025
I’ve had the privilege of leading a groundbreaking global study in partnership with a strategic client. During this study, I spoke with many key Chief Data Officers (CDOs). I also engaged with Chief Data & Analytics Officers (CDAOs) and AI executives across industries and geographies. The insights reveal how organisations are changing their data and AI strategies. They aim to drive real business value in an increasingly complex world.
Continue reading20 Saturday Dec 2025
Posted in Inform, educate and entertain., Polemic
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AI, Analytics, Artificial Intelligence, cloud, data mesh, Data Warehouse, data-lakehouse, llm, medallion-architecture, technology
Martyn Rhisiart Jones
Segovia 20th December 2025
In 1992, Bill Inmon coined the term “data warehouse” and laid out four sacred rules: subject-oriented, integrated, non-volatile, time-variant. It was a blueprint for a fortress of truth, expensive, on-premises, batch-processed, and utterly indispensable. Fast-forward three decades. The fortress has been replaced by something that resembles a hyperscale cloud platform. This platform can run your AI models and your CEO’s dashboard simultaneously. Welcome to data warehousing in 2025.
Continue reading20 Saturday Dec 2025
Posted in Inform, educate and entertain.
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AI, amazon, Artificial Intelligence, azure, cloud, data mesh, Data Warehouse, Data Warehousing, data-lakehouse, microsoft, oracle, technology
Martyn Rhisiart Jones
Segovia, 20th December 2025
The data warehouse has undergone a profound transformation over the past decade. Expensive, rigid, on-premises systems were once built for batch reporting. These systems have now evolved into cloud-native, highly scalable platforms. They are designed to meet the demands of today’s data-driven organisations.
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