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Tag Archives: Artificial Intelligence

IT’S POLITICS: Uncovering Tax Evasion: Insights from ‘Revealing Wealth’ – Book Review

22 Saturday Aug 2026

Posted by Martyn Rhisiart Jones in Inform, educate and entertain., offshore, Offshoring

≈ 3 Comments

Tags

AI, Artificial Intelligence, Business, cockroaches for capitalism, evading tax by going offshore, finance, hiding wealth offshore, how oxford saved the celtic notion of domination, my middle name is rhisiart, riding the celtic wave, robbing the common good, technology, the epicentre of celtic glamour, the greatest story ever told, the wild literary world of martyn jones, wales teaches israel a lesson, wealthy liars caught in the open

By Samantha Sterling Parker, Long FT Weekend

IT’S POLITICS: Uncovering Tax Evasion: Insights from ‘Revealing Wealth’ – Book Review

Madrid, Monday 9th March 2026

Book Review: Revealing Wealth: Combatting Tax Evasion with Data, Political Will and Technology by Martyn Jones

In an age defined by algorithms, trillion-dollar tech companies, and data flowing across borders at the speed of light, one of the oldest problems in civilisation persists: how the wealthy avoid paying their share of tax. In Revealing Wealth, Martyn Jones argues that the real scandal is not simply that tax evasion exists, but that in a data-rich world we still allow it to thrive.

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HOW NOT TO: The Vacuum of Thought: Why AI-Powered Orbital Synergy is the Ultimate Catalyst for Your Synergy’s Synergy

09 Saturday May 2026

Posted by Martyn Rhisiart Jones in All Data, code of conduct, Consultation, data science, Dogma, European Union, Excellence, Inform, educate and entertain., poem, poems, Poetry, Politics, Public Integrity Record, Strategy, The Big Data Contrarians, The hidden wealth of nations, United Kingdom

≈ 1 Comment

Tags

AI, anthropology, Artificial Intelligence, Ask Martyn, behaviour, Best principles, Books with influence, Condiser this, Culture, science, Stories, technology, Wales, writing

Martyn Rhisiart Jones

Madrid, Saturday 9th May 2026

Multi-faced figure with TV heads and clocks controlling puppet-like people amid flames and flags
Surreal depiction of a multi-faced figure controlling society with media and propaganda

The Vacuum of Thought: Why AI-Powered Orbital Synergy is the Ultimate Catalyst for Your Synergy’s Synergy

By Brandish Blather World-renowned Futurist, LinkedIn Legend, and Thought-Haver with a Passion for Synergising Technology for the Good of My Personal Brand.

The first time you experience the sheer, weightless emptiness of a venture capital pitch, everything changes. One moment, you’re grounded by the heavy, suffocating “hyper-G” of reality, things like “revenue,” “logic,” and “the laws of physics.” The next, all that noise disappears. You are floating in a perfect, silent void of pure, unadulterated hype.

That sense of transition isn’t just what happens when you’re strapped into a billionaire’s phallic hobby-rocket; it reflects a “Quantum Leap” in the Space-AI-Human-Potential-Sandwich™ economy. I recently sat down with Major Tad Mumbleton, a man who spent 400 days in orbit and now serves as the Chief Vibe Officer for Void-X, a company currently building inflatable habitats and AI-powered space-toasters that will absolutely, definitely reshape the way you eat sourdough on Earth.

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Reclaiming May Day: The New Knowledge Economy

01 Friday May 2026

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

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Tags

AI, Artificial Intelligence, history, Philosophy, technology

Martyn Rhisiart Jones, Sir Afilonius Rex and Lila de Alba

Madrid, Friday 1st May 2026

The arrival of May 1st, International Workers’ Day, is often framed through the sepia-toned lens of 19th-century industrialism: coal dust, steam whistles, and the clatter of the Spinning Jenny. Yet, to view Labour Day as a relic of the manufacturing age is to commit a grave anthropological and strategic error.

For the modern “knowledge class”, those architects of algorithms, curators of data, and high priests of information, May 1st is not a historical curiosity. It is a mirror. To celebrate it is to acknowledge that while our tools have shifted from the physical to the metaphysical, the structural dynamics of power, exhaustion, and civic duty remain unchanged.

Here are ten reasons why those who trade in bits and bytes should reclaim the spirit of May Day.

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HOW NOT TO: Embrace the AI Swarm: Your Business’s Digital Survival Guide

29 Wednesday Apr 2026

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

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Tags

AI, Artificial Intelligence, chatgpt, fraud, grift, technology, writing

THE COMING DIGITAL LOCUSTS: Why Your Pathetic ‘Enterprise Solutions’ Are Just Seasoning for the AI Swarm

Martyn Rhisiart Jones, Sir Afilonius Rex and a man who once shared a corridor with a fellow who briefly tutored a junior cabinet minister at Balliol, and who is currently vibrating with the righteous, Scouse-infused fury of a man who’s just seen the price of a sourdough loaf in Islington.

Madrid, Wednesday 29th April 2026

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2026 TRENDS: Transforming Finance with AI and Tokenisation

26 Sunday Apr 2026

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

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AI, Artificial Intelligence, Business, finance, technology

Martyn Rhisiart Jones

Madrid Sunday 26th April 2026

Two people arguing in silhouette on a stage with a large neon mechanical gear behind them
Two silhouetted figures argue passionately in front of a glowing neon gear.

Welcome to the definitive, hyper-disruptive, AI-augmented, thought-leadership-as-a-service (TLaaS) guide to 2026. If you aren’t already feeling the “frictionless” vibration of a “mind-bending” paradigm shift, you’re clearly still living in the analog dark ages of 2025.

Here are the 7 “revolutionary” trends that Brendan Miggins, the man who never met a buzzword he didn’t want to marry, is definitely getting paid to tell you will “reshape the universe.”

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CONSIDER THIS: Is the Cognitive Engine a Real Threat or Just Hype?

23 Thursday Apr 2026

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

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Tags

AI, Artificial Intelligence, books, Charlatan, grifter, technology, writing

Martyn Rhisiart Jones

Madrid, Thursday 23rd April 2026

Large vintage film reel on a beach with a digital wave and futuristic city skyline.
A vintage film reel rests on a beach as a digital wave crashes before a futuristic city skyline under the aurora borealis.

Oh, look what the algorithm dragged in. It’s an article by Julian Sterling-Vane. A “Temporal Architect.”

Now, before we begin, let’s just pause and dismantle the job title “Temporal Architect,” shall we? In any sane civilisation, a “Temporal Architect” would be a man in a tinfoil hat shouting at a pigeon in a precinct. But in our current late-stage capitalist hellscape, it’s a bloke in a slim-fit navy blazer who gets paid fifty grand a head to tell HR directors that, by 2030, their staplers will have “emotional intelligence.”

Sterling-Vane has written a piece titled: “Why the Cognitive Engine Isn’t a Bubble (But It Could Still Topple the Counting House).” It’s a masterpiece of the genre I like to call “The Professional Network Shrug.” It’s the prose equivalent of a man trying to sell you a monorail while simultaneously backing away toward an escape pod.

Let’s let the combined psychic energy of Aloysius Snarl, Montgomery Metal, and St. John Spleen take a look at this steaming pile of visionary “content.”

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CONSIDER THIS: The Industrial Revolution for People Who Wear Turtlenecks

06 Monday Apr 2026

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

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Tags

AI, Artificial Intelligence, bernard-marr, books, cunts-i-have-known, hollyweird, media, media, writing

Martyn Rhisiart Jones, Madrid, Monday 6th April 2026

Large vintage film reel on a beach with a digital wave and futuristic city skyline.
A vintage film reel rests on a beach as a digital wave crashes before a futuristic city skyline under the aurora borealis.

Oh, look what the algorithm dragged in. Gather ’round, you beautiful, deluded LinkedIn-scrolling corpses, for another sermon from the Church of the Silicon Rapture.

Here we have Blithering Binge Drinking Marge, or as I prefer to call her, Barbara von Blathertron, the internationally best-selling author, professional nodding enthusiast, and ladylikelady whose “futurist” predictions have the shelf life of an open tuna sandwich. He’s back to explain how AI is “rewriting filmmaking” while insisting that “craft” still wins. Bless his little heart. It’s like watching a Victorian gentleman politely announce that the guillotine is merely a “disruptive time-saving device for high-speed haircuts.”

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TECH HOUR: Warehousing Your Data: A No-Nonsense Guide to the Right DBMS in 2026

27 Friday Mar 2026

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

≈ Leave a comment

Tags

AI, arms, Artificial Intelligence, backfill, chatgpt, code, code-cortex, Data Warehouse, database, EDW, llm, oracle, progresql, reinventing-the-wheel, snowflake, tech-hour, technology

Martyn Rhisiart Jones, Madrid, Friday 27th March 2026

Warehousing Your Data: A No-Nonsense Guide to the Right DBMS in 2026

Listen, you glorious data martyrs. You noble sufferers who have spent far too many evenings coaxing historical rows into slowly changing dimension tables while the rest of the office has gone home to sensible lives. You know the drill. The star schema looks perfect on paper, the fact table is append-only and cooperative, but then someone asks for last year’s corrected customer segments. Suddenly, your backfill script is performing open-heart surgery on a live production warehouse.

In 2026, vendors are still shouting about infinite scalability and “agentic AI” (whatever that means this week), but what actually matters is a system that lets you shove yesterday’s data into those dimension objects without it feeling like a hostage negotiation.

I have been asked to examine the most appropriate database management systems for effective data warehousing, with particular attention to the pain of backfilling dimensional tables. The brief is clear: functionality, reliability, scalability, extensibility, maintainability, performance, cost, ease of use, and a total lack of corporate nonsense.

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TECH HOUR: Snowflake’s Cortex Code: The Agentic Reckoning

26 Thursday Mar 2026

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

≈ Leave a comment

Tags

AI, Artificial Intelligence, chatgpt, code, code-cortex, llm, reinventing-the-wheel, snowflake, technology

Cortex Code: The Agentic Reckoning,  Or, How Snowflake Finally Gave Data Engineers a Break from Their Existential Crisis (Now With 300% More Technical Guts)

Martyn Rhisiart Jones, Madrid, Thursday 26th March 2026

Yesterday I attended Snowflake’s breakfast date in Madrid, and here are some of the great things I learned. So, without more ado…

Listen up, you glorious data martyrs, you noble sufferers who’ve spent years knee-deep in the festering swamp of undocumented ETL pipelines, chasing lineage graphs that resemble a deranged spider on acid after a three-day bender, and muttering dark incantations at 3 a.m. because some crusty Python script decided “customer churn” meant “every table that vaguely smells like a customer, plus that one VIEW nobody documented since 2019.” I stand before you today, your erudite, slightly unhinged technical prophet (with a heavy dose of stand-up bile and a side order of schema diagrams), to deliver the good news: Snowflake has unleashed Cortex Code, the AI coding agent that doesn’t just autocomplete your misery,  it inhales it, digests the entire governed data estate, and burps back production-grade, hallucination-free SQL, Python, and dbt YAML while respecting your PII tags and warehouse economics like a paranoid compliance officer on Red Bull. This isn’t your garden-variety Copilot having another existential meltdown over a missing import. This is Code Context incarnate, an agentic beast that has swallowed the Horizon Catalogue whole, metadata, lineage graphs, semantic layers, role-based access controls, Dynamic Table lag policies, and the soul-crushing reality of your credit burn rate.

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GRIFTER’S CORNER: The Impact of Agentic AI on Gammon

25 Wednesday Mar 2026

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

≈ Leave a comment

Tags

AI, Artificial Intelligence, chatgpt, technology

Martyn Rhisiart Jones, Madrid, Wednesday 25th March 2026

Ah, March 25th, 2026, the sun is shining, the Snowflake croissants are buttery, and another LinkedIn prophet has risen to bless us with his latest dispatch from the mountaintop of thought leadership. Thank you, dear reader, for stumbling upon “AI Special Agents Are About To Change Gaming and Maiming Forever” by the one and only Berneice Barr, world-renowned futurist, eighty-million-follower magnet, and woman who has written more books about AI than most people have had hot dinners.

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MASTER CLASS: Mastering Data Warehousing: Balancing Pre-Emption and Back-Filling

24 Tuesday Mar 2026

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

≈ 1 Comment

Tags

AI, Artificial Intelligence, Business, data architecture, Data governance, data management, Data Warehouse, design, Masterclass, technology

Martyn Rhisiart Jones, Madrid Tuesday 24th March 2026

In the ever-evolving world of enterprise data warehousing, one of the most persistent and critical challenges is how to intelligently expand subject areas and the associated data within the core data warehouse database, while maintaining architectural integrity, data quality, and governance, without venturing into data mart considerations.

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GRIFTER’S CORNER: Navigating AI Choices in 2026: Beyond Model Selection

20 Friday Mar 2026

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

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Tags

AI, Artificial Intelligence, bastards, Charlatan, chatgpt, Criminal, fake, grifter, Liar, llm, technology

Martyn Rhisiart Jones, Madrid, Friday 20th March 2026

March 20, 2026. Yes, that’s right, the calendar has finally caught up with the grift, hasn’t it? Thank you, thank you, for bothering to read my latest steaming pile of corporate word salad: “Choosing The Right AI In 2026 Is No Longer About Choosing The Right Model.” Because obviously, in 2026, choosing the right model would be far too simple, far too honest. No, no, we’ve evolved beyond that. We’re now in the rarefied realm of “capability profiles” and “orchestral conducting.” Please, hold your applause until I’ve finished flogging this dead horse made of buzzwords.

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Top Things You Can Learn From GOODSTRAT.COM – Blazing Stories

09 Monday Mar 2026

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

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Tags

AI, Artificial Intelligence, Business, chatgpt, technology

The Editorial Team

Here are the most important lessons you can learn from goodstrat.com. These are distilled from the site’s essays, blog posts, and strategic frameworks around data, governance, and technology.


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Revealing Wealth: A Blueprint for Financial Transparency – Book Review

08 Sunday Mar 2026

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

≈ Leave a comment

Tags

AI, Artificial Intelligence, Business, finance, how oxford saved the celtic notion of domination, Marketing, my middle name is rhisiart, riding the celtic wave, science, social media, technology, the epicentre of celtic glamour, the greatest story ever told, the wild literary world of martyn jones, trump, wales teaches israel a lesson

By Samantha Sterling Parker, Spanish FT Weekend

Madrid, Monday 9th March 2026

To say that Martyn Jones’s Revealing Wealth is merely a book about tax evasion is like saying the Large Hadron Collider is just a fancy pipe. This is a manifesto for a digital revolution, a technical blueprint for global equity, and a provocative call to arms that arrives just as the old financial order begins to crack.

Below is a look at this seminal work through three distinct editorial lenses.

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IT’S POLITICS: Uncovering Tax Evasion: Insights from ‘Revealing Wealth’ – Book Review

08 Sunday Mar 2026

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

≈ 2 Comments

Tags

AI, Artificial Intelligence, Business, finance, how oxford saved the celtic notion of domination, my middle name is rhisiart, riding the celtic wave, technology, the epicentre of celtic glamour, the greatest story ever told, the wild literary world of martyn jones, wales teaches israel a lesson

By Samantha Sterling Parker, Long FT Weekend

Madrid, Monday 9th March 2026

Book Review: Revealing Wealth: Combatting Tax Evasion with Data, Political Will and Technology by Martyn Jones

In an age defined by algorithms, trillion-dollar tech companies, and data flowing across borders at the speed of light, one of the oldest problems in civilisation persists: how the wealthy avoid paying their share of tax. In Revealing Wealth, Martyn Jones argues that the real scandal is not simply that tax evasion exists, but that in a data-rich world we still allow it to thrive.

Continue reading →

STRAIGHT TALK: Davos 2026: The Illusion of Leadership and Dialogue

02 Monday Mar 2026

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

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AI, Artificial Intelligence, bullshit, chancers, chatgpt, clowns, cretins-rule-the-world, fascist, genocide, grifters, infanticide, nazi, technology

A Marrs Barrs A Day Helps You Bla, Bla and Bla

Martyn Rhisiart Jones

Madrid, Monday 2nd March 2026

Oh, for fuck’s sake, Dirndal Barr, you gleaming beacon of LockedOut futurism, you’ve done it again. March 2, 2026, the snow’s still settling on the Davos chalets, the private jets are queuing for takeoff like taxis at a funeral, and here you are, posting your pre-packaged “What Are The Real Questions Leaders Will Be Asking At Davos 2026?” like it’s some brave exposé rather than the world’s most expensive press release. You’re not a futurist, Benny. You’re a futurist-shaped content mill with 5 million followers who all clicked “Follow” in the hope you’d one day say something that wasn’t sponsored by the ghost of McKinsey.Let’s start with the official theme: “A Spirit Of Dialogue”. Beautiful. Nothing screams authentic conversation like locking up 3,000 of the richest, most insulated people on earth in a Swiss village so they can talk about how the rest of us should talk better.

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STRAIGHT TALK: Agile at Scale is Bullshit by Design – The Guardian

24 Tuesday Feb 2026

Posted by Martyn Rhisiart Jones in agile, agile@scale, All Data, Architecture, Assets, business strategy, Dogma, IT strategy, Strategy, structured intellectual capital, Value

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agile, AI, Artificial Intelligence, behaviour, bullshit, Business, dailyprompt, education, fuck-off, Marketing, safe, safee, science, scrum, social media, technology

Martyn Rhisiart Jones

Madrid, Wednesday 25th February 2026.

Seven years on, the verdict is in, and it’s not flattering. Back in 2019, in a Brussels-fuelled rant channelling the incomparable Bob Hoffman, I declared Agile at Scale the next frontier of IT bullshit: immature, ill-conceived, supercilious, and emphatically not agile. It killed communication with jargon, turned criticism into heresy, and mangled history by ignoring what actually worked. I called it a cultish Frankenstein of Scientology zeal, Vatican pomp, and authoritarian quirks – all wrapped in vainglorious slide decks.

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CONSIDER THIS: In Praise of Shadow-Apps – 2026/02/16

15 Sunday Feb 2026

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

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AI, app-development, Artificial Intelligence, Business, digital-marketing, diy, end-user-computing, euc, self-sufficiency, shadow-apps, technology

Here We Go Again!

Martyn Rhisiart Jones

Oza-Cesuras, Sunday 15th February 2026

In the quiet underbelly of corporate life, sanctioned software often lags behind real needs. Shadow apps, which are unsanctioned tools employees adopt on their own, continue to flourish. Nowhere is their value more pronounced than in data analytics. Teams quietly sidestep lengthy procurement and rigid platforms. They harness spreadsheets, personal BI instances, open-source scripts, and cloud sandboxes. Far from mere rebellion, these shadow practices reveal institutional shortcomings while delivering tangible gains. Here are seven compelling advantages, viewed through a lens that values both ingenuity and measured reflection.

We asked seven highly engaged professionals for their top advantages of allowing Shadow Apps to thrive. We then requested comments from industry leaders. And here is what they told us.

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Building the Data Logistics Hub: Pieces and Parts – 2026/02/15 – Part 3

14 Saturday Feb 2026

Posted by Martyn Rhisiart Jones in data mesh, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Inform, educate and entertain., information, Information Supply Framework, Knowledge, knowledge management, Martyn Jones, Masterclass

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agility, AI, Artificial Intelligence, Business, chatgpt, cloud, data architecture, Data governance, data hub, data management, Data Warehouse, data-logictics-hub, data-logistics-hub, data-marketing, data-on-demand, data-sharing, devops, digital-marketing, dlh, dw, protection, security, technology

OLYMPUS DIGITAL CAMERA

This is the brave new world of data!

Martyn Rhisiart Jones

Bandoxa, 15th February 2026

Building the Data Logistics Hub: Pieces and Parts – 2026/02/15 – Part 3

Guide

This episode provides a comprehensive framework for the third installment in the series on the Data Logistics Hub (DLH). Martyn Jones conceptualised it as a technology-agnostic, centralised platform. Its purpose is efficiently moving, governing, and distributing data across organisations. This part expands on Part 1 (Challenges and Opportunities) and Part 2 (The Strategy). It focuses on the tangible “pieces and parts” of the DLH architecture. It outlines mandatory and optional elements. The episode also explores potential technologies. It examines key processes such as data pulling or pushing, translation from source to target, mapping, and data catalogues.

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Building the Data Logistics Hub: The Strategy – 2026/02/14 – Part 2

14 Saturday Feb 2026

Posted by Martyn Rhisiart Jones in data mesh, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Inform, educate and entertain., information, Information Supply Framework, Knowledge, knowledge management, Martyn Jones, Masterclass

≈ 1 Comment

Tags

agility, AI, Artificial Intelligence, Business, chatgpt, data architecture, Data governance, data hub, data management, Data Warehouse, data-logictics-hub, data-logistics-hub, data-marketing, data-on-demand, data-sharing, digital-marketing, dlh, dw, protection, security, technology

OLYMPUS DIGITAL CAMERA

This is the brave new world of data!

Martyn Rhisiart Jones

Bandoxa, 14th February 2026


Building the Data Logistics Hub: The Strategy – 2026/02/14 – Part 2Before I begin, remember this: “All data roads lead to the Data Logistics Hub.” They also lead from it. It is the Rome of the age of data, information, knowledge, and wisdom. Be prepared!

Okay, we will now examine the Data Logistics Hub in terms of strategy, execution plans, and roadmaps.

A high-level blueprint for a successful Data Logistics Hub outlines several requirements. These include principles, guiding objectives, an imagined “better world” and organisational alignment. Key trade-offs must also be considered, such as centralised versus federated and batch versus streaming, among others.

Continue reading →

Building the Data Logistics Hub: The Challenges and Opportunities – 2026/02/13 – Part 1

13 Friday Feb 2026

Posted by Martyn Rhisiart Jones in data mesh, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Inform, educate and entertain., information, Information Supply Framework, Knowledge, knowledge management, Martyn Jones, Masterclass

≈ 1 Comment

Tags

agility, AI, Artificial Intelligence, Business, data hub, Data Warehouse, data-logictics-hub, data-logistics-hub, data-on-demand, data-sharing, digital-marketing, dlh, dw, protection, security, technology

OLYMPUS DIGITAL CAMERA

This is the brave new world of data!

Martyn Rhisiart Jones

Bandoxa, 13th February 2026

In this episode, we begin by honestly examining the pain points that make data logistics so difficult today. The challenges are siloed data and systems. There are also many data interchange point solutions. Quality is inconsistent, and there are security and compliance barriers. Additionally, data volumes are exploding. We then explore the transformative opportunities. These include faster time-to-insight and seamless collaboration across teams and organisations. The opportunities also feature monetisable data products and AI-ready flows.

Continue reading →

Building the Data Logistics Hub: Easy Introduction – 2026/02/12 – Part 0

12 Thursday Feb 2026

Posted by Martyn Rhisiart Jones in data mesh, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Inform, educate and entertain., information, Information Supply Framework, Knowledge, knowledge management, Martyn Jones, Masterclass

≈ 1 Comment

Tags

agility, AI, Artificial Intelligence, Business, data hub, data-logictics-hub, data-on-demand, data-sharing, digital-marketing, dlh, protection, security, technology

  1. Home
  2. Artificial Intelligence

This Is Going To Be Absolutely Fabulous!

Martyn Rhisiart Jones

Bandoxa, 12th February 2026

Hold up there for a moment. Have I got something for you!

I may not be the father of Information Centres. I’m certainly not going to claim any of Bill Inmon’s achievements as my own. However, I have spent a professional lifetime wading in the data and information garlic. So, I do claim a rightful share of the credit.

And I am rightfully credited with founding the Data Logistics Hub design movement.

In an era where data is the lifeblood of organisations, it fuels decisions and powers AI. It enables innovation. It drives competitive advantage. The ability to move, integrate, share, and utilise that data efficiently has become a strategic imperative. Yet many enterprises still struggle with fragmented pipelines and siloed sources. They face compliance headaches and latency issues. There is also the sheer complexity of connecting data across clouds, on-premises systems, partners, and ecosystems.

Continue reading →

DATA WORLD: Data Warehouse Action: Big Business Drivers

11 Wednesday Feb 2026

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

≈ 2 Comments

Tags

AI, Artificial Intelligence, Business, Data Mart, Data Warehouse, digital-marketing, drivers, imperatives, technology, urgency

Masterclass on the side!

Martyn Rhisiart Jones

Madrid, Saturday 31st January 2026

Martyn: The Enterprise Data Warehouse should be driven by business demand and nothing else.

Ed: What does that mean in practice?

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DATA WORLD: Fixing the Data Warehouse – 2026/02/10

10 Tuesday Feb 2026

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

≈ Leave a comment

Tags

AI, Artificial Intelligence, Business, chatgpt, data-drama, data-lies, digital-marketing, honesty-is-not-a-feature, Information and Technology

Martyn Rhisiart Jones

Zamora, Tuesday 10th February 2026

What to say?

I was reading an article. It was written by Jeff Wilts and recommended by Bill Inmon. I got to this statement: “Teradata is a full-featured enterprise data warehouse.”  For me, it went further downhill from there.

It was very disheartening and deceptive. I decided to write an article about my thoughts on it. (Understanding the Data Warehouse Dilemma – 2026/02/07, https://goodstrat.com/2026/02/06/understanding-the-data-warehouse-dilemma-2026-02-07/).

As a result, many people approached me. They asked directly and indirectly if I would suggest ways and means to overcome or avoid those dilemmas.

This is the result.

Enjoy! But even better, let me know what you think.

Continue reading →
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