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Tag Archives: Business

IT’S POLITICS: Uncovering Tax Evasion: Insights from ‘Revealing Wealth’ – Book Review

22 Saturday Aug 2026

Posted by Martyn Rhisiart Jones in Inform, educate and entertain., offshore, Offshoring

≈ 3 Comments

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AI, Artificial Intelligence, Business, cockroaches for capitalism, evading tax by going offshore, finance, hiding wealth offshore, how oxford saved the celtic notion of domination, my middle name is rhisiart, riding the celtic wave, robbing the common good, technology, the epicentre of celtic glamour, the greatest story ever told, the wild literary world of martyn jones, wales teaches israel a lesson, wealthy liars caught in the open

By Samantha Sterling Parker, Long FT Weekend

IT’S POLITICS: Uncovering Tax Evasion: Insights from ‘Revealing Wealth’ – Book Review

Madrid, Monday 9th March 2026

Book Review: Revealing Wealth: Combatting Tax Evasion with Data, Political Will and Technology by Martyn Jones

In an age defined by algorithms, trillion-dollar tech companies, and data flowing across borders at the speed of light, one of the oldest problems in civilisation persists: how the wealthy avoid paying their share of tax. In Revealing Wealth, Martyn Jones argues that the real scandal is not simply that tax evasion exists, but that in a data-rich world we still allow it to thrive.

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2026 TRENDS: Transforming Finance with AI and Tokenisation

26 Sunday Apr 2026

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

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AI, Artificial Intelligence, Business, finance, technology

Martyn Rhisiart Jones

Madrid Sunday 26th April 2026

Two people arguing in silhouette on a stage with a large neon mechanical gear behind them
Two silhouetted figures argue passionately in front of a glowing neon gear.

Welcome to the definitive, hyper-disruptive, AI-augmented, thought-leadership-as-a-service (TLaaS) guide to 2026. If you aren’t already feeling the “frictionless” vibration of a “mind-bending” paradigm shift, you’re clearly still living in the analog dark ages of 2025.

Here are the 7 “revolutionary” trends that Brendan Miggins, the man who never met a buzzword he didn’t want to marry, is definitely getting paid to tell you will “reshape the universe.”

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MASTER CLASS: Mastering Data Warehousing: Balancing Pre-Emption and Back-Filling

24 Tuesday Mar 2026

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

≈ 1 Comment

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AI, Artificial Intelligence, Business, data architecture, Data governance, data management, Data Warehouse, design, Masterclass, technology

Martyn Rhisiart Jones, Madrid Tuesday 24th March 2026

In the ever-evolving world of enterprise data warehousing, one of the most persistent and critical challenges is how to intelligently expand subject areas and the associated data within the core data warehouse database, while maintaining architectural integrity, data quality, and governance, without venturing into data mart considerations.

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Top Things You Can Learn From GOODSTRAT.COM – Blazing Stories

09 Monday Mar 2026

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

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AI, Artificial Intelligence, Business, chatgpt, technology

The Editorial Team

Here are the most important lessons you can learn from goodstrat.com. These are distilled from the site’s essays, blog posts, and strategic frameworks around data, governance, and technology.


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Revealing Wealth: A Blueprint for Financial Transparency – Book Review

08 Sunday Mar 2026

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

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AI, Artificial Intelligence, Business, finance, how oxford saved the celtic notion of domination, Marketing, my middle name is rhisiart, riding the celtic wave, science, social media, technology, the epicentre of celtic glamour, the greatest story ever told, the wild literary world of martyn jones, trump, wales teaches israel a lesson

By Samantha Sterling Parker, Spanish FT Weekend

Madrid, Monday 9th March 2026

To say that Martyn Jones’s Revealing Wealth is merely a book about tax evasion is like saying the Large Hadron Collider is just a fancy pipe. This is a manifesto for a digital revolution, a technical blueprint for global equity, and a provocative call to arms that arrives just as the old financial order begins to crack.

Below is a look at this seminal work through three distinct editorial lenses.

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IT’S POLITICS: Uncovering Tax Evasion: Insights from ‘Revealing Wealth’ – Book Review

08 Sunday Mar 2026

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

≈ 2 Comments

Tags

AI, Artificial Intelligence, Business, finance, how oxford saved the celtic notion of domination, my middle name is rhisiart, riding the celtic wave, technology, the epicentre of celtic glamour, the greatest story ever told, the wild literary world of martyn jones, wales teaches israel a lesson

By Samantha Sterling Parker, Long FT Weekend

Madrid, Monday 9th March 2026

Book Review: Revealing Wealth: Combatting Tax Evasion with Data, Political Will and Technology by Martyn Jones

In an age defined by algorithms, trillion-dollar tech companies, and data flowing across borders at the speed of light, one of the oldest problems in civilisation persists: how the wealthy avoid paying their share of tax. In Revealing Wealth, Martyn Jones argues that the real scandal is not simply that tax evasion exists, but that in a data-rich world we still allow it to thrive.

Continue reading →

Celtic Domination: A Literary Journey of Identity and Vision – Book Review

07 Saturday Mar 2026

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

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amoral, amorality, anxiety, art, asturias, bad-leader, beauty, book-review, books, britanny, Business, celt, celtic, child-killers, coaching, cooking, cornwall, courage, Creativity, data architecture, Data governance, data management, data mesh, data-design, data-directions, data-mess, data-police, decency, degeneracy, degenerate, depraved, depravity, depression, domination, drawing, european-values, fiction, food, galicia, globalism, Good Strategy, good-leader, governance, head-of-state, health, history, honesty, honour, hubris, idiots, illustration, inspiration, ireland, isle-of-man, kiddy-fiddlers, leader, leadership, Liberal, lifestyle, LinkedIn, literature, makeup, Management, manx, mental-health, nationalism, north-portugal, painting, photography, Poetry, policy, Politics, recipes, relationships, Scotland, statesperson, stupidity, technology, the-data-of-data, travel, vulgarity, Wales, writing, x

Celtic, European and Worldly

Heidi Katushka, Times Literary Supplement, Oxford, Saturday, 7th March 2026

In Celtic Domination: The Most Significant Influencers, Martyn de Tours (a pseudonym of the prolific, contrarian strategist Martyn Jones) has produced a work that is at once a novel, a manifesto, a pilgrimage memoir, and a speculative blueprint for pan-Celtic resurgence. Published in 2025 and running to some 428 pages in its paperback edition, the book arrives like a fever dream dispatched from the Camino de Santiago, where the author has evidently spent considerable time walking, talking, and ruminating. The result is a text that defies easy categorization, part sibling reunion laced with intrigue, part philosophical treatise on identity and power, part utopian pamphlet for a “Celtic Union”, and yet it coheres, after a fashion, through sheer audacity and the insistent pulse of its Celtic romanticism.

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F*CK DATA MESH: The Contrarian’s Take on Data Tech – Book Review

06 Friday Mar 2026

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

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amoral, amorality, anxiety, art, bad-leader, beauty, book-review, books, Business, child-killers, coaching, cooking, courage, Creativity, data architecture, Data governance, data management, data mesh, data-design, data-directions, data-mess, data-police, decency, degeneracy, degenerate, depraved, depravity, depression, drawing, european-values, fiction, food, Good Strategy, good-leader, governance, head-of-state, health, history, honesty, honour, hubris, idiots, illustration, inspiration, kiddy-fiddlers, leader, leadership, Liberal, lifestyle, LinkedIn, literature, makeup, Management, mental-health, painting, Poetry, policy, Politics, recipes, relationships, statesperson, stupidity, technology, the-data-of-data, travel, vulgarity, writing, x

The Bonfire of the Vacuous

Review: The Great Data Schism – Why the ‘Schmesh’ is a Schmess

Paula Prada Price, New College Tech Review, Notting Hill, Friday, 6th March 2026

Martyn Jones’s F*CK DATA MESH is a bracing, profane, and essential Broadside against the Silicon Valley hype machine.*

In the glittering circus of modern data tech, where vendors hawk “revolutionary” architectures like snake oil at a Silicon Valley swap meet, Martyn Jones has lobbed what can only be described as a literary Molotov cocktail titled F*CK DATA MESH: The Far Side of Data, Information, and Knowledge. It’s less a book than a gleefully profane haymaker aimed squarely at the jaw of the industry’s latest sacred cow. And reader, it connects.

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Why Data Mesh is Not the Future of Data Management – Book Review

06 Friday Mar 2026

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

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amoral, amorality, art, bad-leader, beauty, book-review, books, Business, child-killers, coaching, courage, Creativity, data architecture, Data governance, data management, data mesh, data-directions, data-mess, data-police, decency, degeneracy, degenerate, depraved, depravity, depression, drawing, european-values, fiction, food, Good Strategy, good-leader, governance, head-of-state, history, honesty, honour, hubris, idiots, illustration, inspiration, kiddy-fiddlers, leader, leadership, Liberal, lifestyle, LinkedIn, literature, makeup, Management, mental-health, painting, Poetry, policy, Politics, relationships, statesperson, stupidity, technology, travel, vulgarity, writing, x

The Bonfire of the Vacuous

Review: The Great Data Schism – Why the ‘Mesh’ is a Mess

Lady Amanda Percival, The Wired Wire, Kensington, Friday, 6th March 2026

Martyn Jones’s F*CK DATA MESH is a bracing, profane, and essential Broadside against the Silicon Valley hype machine.*

In the hushed boardrooms of the Fortune 500, “Data Mesh” has become the latest secular religion. It promises a decentralized utopia where data is treated as a product and domain owners are liberated from the “monolithic” tyranny of the central data warehouse. But according to Martyn Jones, a man whose career has seen the rise and fall of more tech fads than a McKinsey slide deck, this new paradigm is less of a revolution and more of a “fraudulent flim-flam sauce” served up by consultants looking for their next utilization spike.

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F*CK DATA MESH: A Critical Look at Data Trends – Book Review

05 Thursday Mar 2026

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

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a, amoral, amorality, art, bad-leader, beauty, book-review, books, Business, child-killers, coaching, courage, Creativity, data architecture, Data governance, data management, data mesh, data-directions, data-mess, data-police, decency, degeneracy, degenerate, depraved, depravity, depression, drawing, european-values, fiction, food, Good Strategy, good-leader, governance, head-of-state, history, honesty, honour, hubris, idiots, inspiration, kiddy-fiddlers, leader, leadership, Liberal, lifestyle, LinkedIn, literature, makeup, Management, mental-health, moral-integrity, painting, pedophiles, pedophilia, personal development, personal-growth, Philosophy, photography, Poetry, policy, political-whore, Politics, prostitution, reading, relationships, statesperson, stupidity, technology, travel, truthhsocial, valour, vulgarity, writing, x

The Bonfire of the Clowns

F*CK DATA MESH: A polemic against fashionable nonsense in the data economy

Alicia Altmann, The Middle Digital Review, Chicago, 5th March 2026.

In the technology industry, few phrases age faster than the latest architectural revolution. “Serverless”, “big data”, “blockchain”, each arrives with evangelical certainty before quietly settling into the background noise of enterprise IT. Into this cycle of hype steps Martyn Jones’s gleefully abrasive book, F*CK DATA MESH: The Far Side of Data, Information, and Knowledge*. Its title alone signals that this is less a manual than a polemic: a sharply written protest against what the author sees as the fashionable amnesia of modern data discourse.

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F*ck Data Mesh: Martyn Jones’s Hilarious Haymaker at Tech’s Data Delusions – Book Review

05 Thursday Mar 2026

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

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a, amoral, amorality, art, bad-leader, beauty, book-review, books, Business, child-killers, coaching, courage, Creativity, data mesh, data-mess, decency, degeneracy, degenerate, depraved, depravity, depression, drawing, european-values, fiction, Good Strategy, good-leader, governance, head-of-state, history, honesty, honour, hubris, inspiration, kiddy-fiddlers, leader, leadership, Liberal, lifestyle, literature, makeup, Management, mental-health, moral-integrity, painting, pedophiles, pedophilia, personal development, personal-growth, Philosophy, Poetry, policy, political-whore, Politics, prostitution, reading, relationships, statesperson, stupidity, technology, travel, valour, vulgarity, writing

The Bonfire of the Imbeciles

F*ck Data Mesh: Martyn Jones’s Hilarious Haymaker at Tech’s Data Delusions

Review by Bella Carmela, WiredWiredWired, Silicon Valley, Thursday 5th March 2026

In the hyper-connected, AI-obsessed circus of modern enterprise tech, where every startup pitches a “revolutionary” data paradigm like it’s the next iPhone, Martyn Jones drops a bomb: Fck Data Mesh*. Subtitled The Far Side of Data, Information, and Knowledge, this 2025 manifesto isn’t your typical dry treatise on ETL pipelines or cloud migrations. It’s a rollicking, profane takedown of the industry’s sacred cows… Data Mesh, Lakehouses, and the endless hype cycle that turns solid data strategies into vaporware. Written with the acerbic wit of a Welsh data veteran who’s seen it all (from mainframes to metadata meltdowns), Jones channels the spirit of Hunter S. Thompson meets Dilbert, urging businesses to wake up before their next “transformative” initiative sinks another billion into the swamp.

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The Decline of Honour in Global Politics – Book Review

04 Wednesday Mar 2026

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

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a, amoral, amorality, art, bad-leader, beauty, books, Business, child-killers, coaching, courage, decency, degeneracy, degenerate, depraved, depravity, depression, Good Strategy, good-leader, honesty, honour, hubris, inspiration, kiddy-fiddlers, leader, leadership, lifestyle, makeup, Management, mental-health, painting, pedophiles, pedophilia, personal development, personal-growth, Poetry, policy, political-whore, prostitution, relationships, technology, travel, valour, vulgarity, writing

A Plague On All of Their Houses

By Rebecca Kennedy, The Observer, Chelsea, Wednesday 4th March 2026

The End of Honour: From Absurdity to Global Thuggery By Martyn Jones (martyn.es, 2025)

In the grand sweep of history, as Paul Kennedy might observe, empires rise and fall not merely through the clash of arms or the ebb of economic tides, but through the erosion of moral sinews that bind societies and their leaders. Martyn Jones’s The End of Honour echoes this Kennedy-esque thesis, charting the precipitous decline of integrity in global politics from the unipolar illusions of the post-Cold War era to the brazen thuggery of contemporary strongmen. Written over a quarter-century, this sprawling polemic, part historical autopsy, part diplomatic jeremiad, dissects how the United States, once the self-anointed guardian of liberal order, has devolved into a “basket case” of strategic incoherence, abetted by neoliberal hubris and neoconservative adventurism. Jones, a data strategist turned contrarian commentator, draws on a lifetime of observation, from Welsh nationalism to Spanish socialism, to argue that honour’s demise has unleashed a world of “global thuggery,” where power is wielded not with restraint but as a blunt instrument of self-interest.

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BOOK REVIEW: Good vs Bad Leadership: Key Insights

03 Tuesday Mar 2026

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

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art, bad-leader, books, Business, coaching, decency, Good Strategy, good-leader, leader, leadership, Management, mental-health, personal development, personal-growth, relationships, technology, travel

Good Leader / Bad Leader – Martyn Jones

By Stephanie Charming, Madrid, Tuesday 3rd March 2026

Leadership

In the annals of leadership literature, few works pierce the fog of modern managerial sophistry with the precision of a well-aimed bayonet charge. Martyn Jones’s Good Leader/Bad Leader: The Difference and Why It Matters stands as a clarion call to arms, a treatise that dissects the anatomy of command with the surgical acuity of Sun Tzu and the unflinching moral rigour of Marcus Aurelius. As a veteran strategist in the digital trenches, once hailed as one of the world’s top database minds, Jones draws not from ivory-tower abstractions but from the bloodied fields of corporate and public service battles. His book is no mere manual; it is a manifesto for the embattled leader, a compass for navigating the treacherous terrains of human ambition and institutional decay.

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BOOK REVIEW: Martyn Jones on Leadership Integrity

03 Tuesday Mar 2026

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

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bad-leader, Business, coaching, good-leader, leader, leadership, Management, mental-health, personal development, personal-growth, relationships

Good Leader / Bad Leader – Martyn Jones

By Stephanie Charming, Madrid, Tuesday 3rd March 2026

Leadership

In Good Leader/Bad Leader: The difference and why it matters, Martyn Jones sets himself an unfashionable task. At a time when leadership literature is awash with nuance, frameworks and neurobiological footnotes, he returns to first principles: good is good; bad is bad. And the distinction, he insists, is neither academic nor optional.

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BOOK REVIEW: The Moral Foundations of Effective Leadership

02 Monday Mar 2026

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

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bad-leader, Business, coaching, good-leader, leader, leadership, Management, personal development

Good Leader / Bad Leader – Martyn Jones

By Jennifer Bartlett, Chelsea, Monday 2nd March 2026

Leadership

In Good Leader / Bad Leader: The difference and why it matters, Martyn Jones provides a visceral, unfiltered, and deeply philosophical examination of leadership that eschews the sanitised language of modern corporate manuals. Jones, a veteran consultant with four decades of experience advising global giants like Adidas, IBM, and the United Nations, crafts a manifesto that is part ethical treatise and part practical field guide for the “leadership masochist”.

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STRAIGHT TALK: Agile at Scale is Bullshit by Design – The Guardian

24 Tuesday Feb 2026

Posted by Martyn Rhisiart Jones in agile, agile@scale, All Data, Architecture, Assets, business strategy, Dogma, IT strategy, Strategy, structured intellectual capital, Value

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agile, AI, Artificial Intelligence, behaviour, bullshit, Business, dailyprompt, education, fuck-off, Marketing, safe, safee, science, scrum, social media, technology

Martyn Rhisiart Jones

Madrid, Wednesday 25th February 2026.

Seven years on, the verdict is in, and it’s not flattering. Back in 2019, in a Brussels-fuelled rant channelling the incomparable Bob Hoffman, I declared Agile at Scale the next frontier of IT bullshit: immature, ill-conceived, supercilious, and emphatically not agile. It killed communication with jargon, turned criticism into heresy, and mangled history by ignoring what actually worked. I called it a cultish Frankenstein of Scientology zeal, Vatican pomp, and authoritarian quirks – all wrapped in vainglorious slide decks.

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CONSIDER THIS: In Praise of Shadow-Apps – 2026/02/16

15 Sunday Feb 2026

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

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AI, app-development, Artificial Intelligence, Business, digital-marketing, diy, end-user-computing, euc, self-sufficiency, shadow-apps, technology

Here We Go Again!

Martyn Rhisiart Jones

Oza-Cesuras, Sunday 15th February 2026

In the quiet underbelly of corporate life, sanctioned software often lags behind real needs. Shadow apps, which are unsanctioned tools employees adopt on their own, continue to flourish. Nowhere is their value more pronounced than in data analytics. Teams quietly sidestep lengthy procurement and rigid platforms. They harness spreadsheets, personal BI instances, open-source scripts, and cloud sandboxes. Far from mere rebellion, these shadow practices reveal institutional shortcomings while delivering tangible gains. Here are seven compelling advantages, viewed through a lens that values both ingenuity and measured reflection.

We asked seven highly engaged professionals for their top advantages of allowing Shadow Apps to thrive. We then requested comments from industry leaders. And here is what they told us.

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Building the Data Logistics Hub: Pieces and Parts – 2026/02/15 – Part 3

14 Saturday Feb 2026

Posted by Martyn Rhisiart Jones in data mesh, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Inform, educate and entertain., information, Information Supply Framework, Knowledge, knowledge management, Martyn Jones, Masterclass

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agility, AI, Artificial Intelligence, Business, chatgpt, cloud, data architecture, Data governance, data hub, data management, Data Warehouse, data-logictics-hub, data-logistics-hub, data-marketing, data-on-demand, data-sharing, devops, digital-marketing, dlh, dw, protection, security, technology

OLYMPUS DIGITAL CAMERA

This is the brave new world of data!

Martyn Rhisiart Jones

Bandoxa, 15th February 2026

Building the Data Logistics Hub: Pieces and Parts – 2026/02/15 – Part 3

Guide

This episode provides a comprehensive framework for the third installment in the series on the Data Logistics Hub (DLH). Martyn Jones conceptualised it as a technology-agnostic, centralised platform. Its purpose is efficiently moving, governing, and distributing data across organisations. This part expands on Part 1 (Challenges and Opportunities) and Part 2 (The Strategy). It focuses on the tangible “pieces and parts” of the DLH architecture. It outlines mandatory and optional elements. The episode also explores potential technologies. It examines key processes such as data pulling or pushing, translation from source to target, mapping, and data catalogues.

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Building the Data Logistics Hub: The Strategy – 2026/02/14 – Part 2

14 Saturday Feb 2026

Posted by Martyn Rhisiart Jones in data mesh, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Inform, educate and entertain., information, Information Supply Framework, Knowledge, knowledge management, Martyn Jones, Masterclass

≈ 1 Comment

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agility, AI, Artificial Intelligence, Business, chatgpt, data architecture, Data governance, data hub, data management, Data Warehouse, data-logictics-hub, data-logistics-hub, data-marketing, data-on-demand, data-sharing, digital-marketing, dlh, dw, protection, security, technology

OLYMPUS DIGITAL CAMERA

This is the brave new world of data!

Martyn Rhisiart Jones

Bandoxa, 14th February 2026


Building the Data Logistics Hub: The Strategy – 2026/02/14 – Part 2Before I begin, remember this: “All data roads lead to the Data Logistics Hub.” They also lead from it. It is the Rome of the age of data, information, knowledge, and wisdom. Be prepared!

Okay, we will now examine the Data Logistics Hub in terms of strategy, execution plans, and roadmaps.

A high-level blueprint for a successful Data Logistics Hub outlines several requirements. These include principles, guiding objectives, an imagined “better world” and organisational alignment. Key trade-offs must also be considered, such as centralised versus federated and batch versus streaming, among others.

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Building the Data Logistics Hub: The Challenges and Opportunities – 2026/02/13 – Part 1

13 Friday Feb 2026

Posted by Martyn Rhisiart Jones in data mesh, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Inform, educate and entertain., information, Information Supply Framework, Knowledge, knowledge management, Martyn Jones, Masterclass

≈ 1 Comment

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agility, AI, Artificial Intelligence, Business, data hub, Data Warehouse, data-logictics-hub, data-logistics-hub, data-on-demand, data-sharing, digital-marketing, dlh, dw, protection, security, technology

OLYMPUS DIGITAL CAMERA

This is the brave new world of data!

Martyn Rhisiart Jones

Bandoxa, 13th February 2026

In this episode, we begin by honestly examining the pain points that make data logistics so difficult today. The challenges are siloed data and systems. There are also many data interchange point solutions. Quality is inconsistent, and there are security and compliance barriers. Additionally, data volumes are exploding. We then explore the transformative opportunities. These include faster time-to-insight and seamless collaboration across teams and organisations. The opportunities also feature monetisable data products and AI-ready flows.

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Building the Data Logistics Hub: Easy Introduction – 2026/02/12 – Part 0

12 Thursday Feb 2026

Posted by Martyn Rhisiart Jones in data mesh, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Inform, educate and entertain., information, Information Supply Framework, Knowledge, knowledge management, Martyn Jones, Masterclass

≈ 1 Comment

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agility, AI, Artificial Intelligence, Business, data hub, data-logictics-hub, data-on-demand, data-sharing, digital-marketing, dlh, protection, security, technology

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  2. Business

This Is Going To Be Absolutely Fabulous!

Martyn Rhisiart Jones

Bandoxa, 12th February 2026

Hold up there for a moment. Have I got something for you!

I may not be the father of Information Centres. I’m certainly not going to claim any of Bill Inmon’s achievements as my own. However, I have spent a professional lifetime wading in the data and information garlic. So, I do claim a rightful share of the credit.

And I am rightfully credited with founding the Data Logistics Hub design movement.

In an era where data is the lifeblood of organisations, it fuels decisions and powers AI. It enables innovation. It drives competitive advantage. The ability to move, integrate, share, and utilise that data efficiently has become a strategic imperative. Yet many enterprises still struggle with fragmented pipelines and siloed sources. They face compliance headaches and latency issues. There is also the sheer complexity of connecting data across clouds, on-premises systems, partners, and ecosystems.

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DATA WORLD: Data Warehouse Action: Big Business Drivers

11 Wednesday Feb 2026

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

≈ 2 Comments

Tags

AI, Artificial Intelligence, Business, Data Mart, Data Warehouse, digital-marketing, drivers, imperatives, technology, urgency

Masterclass on the side!

Martyn Rhisiart Jones

Madrid, Saturday 31st January 2026

Martyn: The Enterprise Data Warehouse should be driven by business demand and nothing else.

Ed: What does that mean in practice?

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DATA WORLD: Fixing the Data Warehouse – 2026/02/10

10 Tuesday Feb 2026

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

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AI, Artificial Intelligence, Business, chatgpt, data-drama, data-lies, digital-marketing, honesty-is-not-a-feature, Information and Technology

Martyn Rhisiart Jones

Zamora, Tuesday 10th February 2026

What to say?

I was reading an article. It was written by Jeff Wilts and recommended by Bill Inmon. I got to this statement: “Teradata is a full-featured enterprise data warehouse.”  For me, it went further downhill from there.

It was very disheartening and deceptive. I decided to write an article about my thoughts on it. (Understanding the Data Warehouse Dilemma – 2026/02/07, https://goodstrat.com/2026/02/06/understanding-the-data-warehouse-dilemma-2026-02-07/).

As a result, many people approached me. They asked directly and indirectly if I would suggest ways and means to overcome or avoid those dilemmas.

This is the result.

Enjoy! But even better, let me know what you think.

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DATA WORLD: Big Data With Bigger Smiles – The Chef’s Choice – 2026/01/28

08 Sunday Feb 2026

Posted by Martyn Rhisiart Jones in Big Data, Big Data Analytics, Business Intelligence, Cambriano, Data Supply Framework, Martyn Jones, Martyn Richard Jones, Methodology, Process, SMILES, Strategy, Uncategorized

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AI, Artificial Intelligence, Big Data, big-smiles, Business, data, Marketing, technology

Martyn Rhisiart Jones, Madrid 28th January 2026

I would like to introduce you to a pragmatic approach to Big Data and Big Data Analytics. It is real-world focused and business-centric. This is the best approach to Big Data you are ever likely to find. Yet, I am still significantly understating the magnificent utility. It is also timely and has all the pertinent facets of the approach.

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+34 692 376 698
martyn.jones@martyn.es
Lunch: 13:30pm - 14:30pm
Dinner: M-Th 20:00pm - 21:00pm, Fri-Sat:21:00pm - 22:00pm

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