08 Wednesday Apr 2026
Tags
Analytics, Behavioural Economics, Best principles, Big Data, Dogma, Economics, Financial, Goal Setting, Management, Marketing, Strategy
Martyn Rhisiart Jones
Madrid, miércoles 8 de abril 2026
Hola, soy Ricky Jonesy-Innit, jefe de Becci Boo Investments. La semana pasada nos despedimos de nuestro mejor operador de materias primas. Llevaba años trabajando con nosotros.
Continue reading08 Sunday Mar 2026
Posted in Inform, educate and entertain.
Tags
AI, Artificial Intelligence, Business, finance, how oxford saved the celtic notion of domination, Marketing, my middle name is rhisiart, riding the celtic wave, science, social media, technology, the epicentre of celtic glamour, the greatest story ever told, the wild literary world of martyn jones, trump, wales teaches israel a lesson
By Samantha Sterling Parker, Spanish FT Weekend
Madrid, Monday 9th March 2026
To say that Martyn Jones’s Revealing Wealth is merely a book about tax evasion is like saying the Large Hadron Collider is just a fancy pipe. This is a manifesto for a digital revolution, a technical blueprint for global equity, and a provocative call to arms that arrives just as the old financial order begins to crack.
Below is a look at this seminal work through three distinct editorial lenses.
Continue reading24 Tuesday Feb 2026
Tags
agile, AI, Artificial Intelligence, behaviour, bullshit, Business, dailyprompt, education, fuck-off, Marketing, safe, safee, science, scrum, social media, technology
Martyn Rhisiart Jones
Madrid, Wednesday 25th February 2026.
Seven years on, the verdict is in, and it’s not flattering. Back in 2019, in a Brussels-fuelled rant channelling the incomparable Bob Hoffman, I declared Agile at Scale the next frontier of IT bullshit: immature, ill-conceived, supercilious, and emphatically not agile. It killed communication with jargon, turned criticism into heresy, and mangled history by ignoring what actually worked. I called it a cultish Frankenstein of Scientology zeal, Vatican pomp, and authoritarian quirks – all wrapped in vainglorious slide decks.
Continue reading08 Sunday Feb 2026
Martyn Rhisiart Jones, Madrid 28th January 2026
I would like to introduce you to a pragmatic approach to Big Data and Big Data Analytics. It is real-world focused and business-centric. This is the best approach to Big Data you are ever likely to find. Yet, I am still significantly understating the magnificent utility. It is also timely and has all the pertinent facets of the approach.
Continue reading10 Saturday Jan 2026
Posted in Masterclass, Snippet
Tags
art, Behavioural Economics, Business Enablement, Information and Technology, Information Technology, internet, Marketing, photography, technology
Martyn Rhisiart Jones
Madrid, 7th January 2026
The origins of data warehousing are often pinned to the late 1980s, when the term “business data warehouse” first appeared in an influential IBM Systems Journal article by researchers Barry Devlin and Paul Murphy. I was based in Birmingham at that time, and I also wrote a similar foundational document on Information Centres for Sperry Univac.
Yet, as with many technological breakthroughs, the story is far richer and older than the conventional narrative suggests. The foundational components of what we now recognise as a data warehouse were quietly taking shape as early as the 1960s, driven by the need to organise, integrate, and analyse growing volumes of business information in an era of punch cards, magnetic tape, and the first mainframes.
Continue reading10 Wednesday Dec 2025
Posted in Inform, educate and entertain.
Tags
AI, Artificial Intelligence, brand, data, digital-marketing, Good Strat, Good Strategy, information, intellectual-capital, knowledge, Marketing, operational-platform, technology
The Oracle of Delphi and Editorial Team
Spain, 10th December 2025
In the sprawling digital bazaar of 2025 and the impending and interesting 2026, where every second-domain site peddles AI hype, data fakehouse, data mess or crypto snake oil, goodstrat.com stands out as a refreshingly unapologetic intellectual fortress.
It’s not a glossy corporate brochure. It is not a paywalled newsletter farm. It’s the online HQ of Martyn Richard Jones. He is a grizzled data, information and knowledge architect and self-styled “Data Shouterer-in-Chief.” He’s been dissecting the guts of information systems since the dial-up era.
Continue reading13 Monday Oct 2025
Posted in Inform, educate and entertain.
Tags
Martyn Richard Jones is primarily known as a strategist. He is also a consultant and author. His expertise lies in the fields of data and information architecture. Additionally, he is involved in business strategy and Artificial Intelligence (AI).
Here is a summary of the public perception and professional profile:
Continue reading25 Tuesday Mar 2025
Posted in Inform, educate and entertain.
Tags
17 Friday Jan 2025
Posted in Inform, educate and entertain.
Martyn Richard Jones, Madrid 17th January 2025
Conjoint analysis is a survey-based statistical technique used in market research that helps determine how people value different attributes (such as features, functions, and benefits) that make up an individual product or service.
https://en.wikipedia.org/wiki/Conjoint_analysis
Continue reading14 Tuesday Jan 2025
Posted in Inform, educate and entertain.
Brand Analytics – Martyn Jones
Brand strength analysis describes efforts to determine the strength a brand has compared with its competitors.
https://en.wikipedia.org/wiki/Brand_strength_analysis
06 Monday Jan 2025
Posted in Inform, educate and entertain.
Adaptive Control
Adaptive control is the control method used by a controller which must adapt to a controlled system with parameters which vary, or are initially uncertain. For example, as an aircraft flies, its mass will slowly decrease as a result of fuel consumption; a control law is needed that adapts itself to such changing conditions.
06 Monday Jan 2025
Posted in Inform, educate and entertain.
FROM MY BEST SELLER: Make Analytics Great Again
A/B testing is a way of comparing two versions of the same variable, usually by testing a subject’s response to variable A against variable B and determining which of the two variables is more effective.
http://en.wikipedia.org/wiki/A/B_testing
Consider this: A company wants to increase the number of users who subscribe to their homepage newsletter. It’s a simple exercise in hypothesis (in this case, speculating) and testing. In this case, the company offers 50% of its users the old subscription page, and they provide the other 50% what they think will attract more subscriptions. They run the test, compare the statistics for the old page to the new page, and make their decisions based on that. A is the old page, and B is the proposed page. It’s that simple.
16 Sunday Apr 2017
Posted in advertising, All Data, Big Data, Big Data 7s, Big Data Analytics, dark data, data architecture, Data governance, Data Lake, data management, Data Mart, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Inform, educate and entertain., Marketing, pig data, Sales, The Amazing Big Data Challenge, The Big Data Contrarians
Tags
Martyn Richard Jones
San Luis Obispo 16th April 2017
Taking a Pop at Traditional Data WarehousingPitch: I recently read a report from a data visualisation company on the “Top Ten Big Data Trends for 2017”. This is what they told me “Hadoop is no longer just a batch-processing platform for data-science use cases. It has become a multi-purpose engine for ad hoc analysis. It’s even being used for operational reporting on day-to-day workloads—the kind traditionally handled by data warehouses.” Continue reading
03 Monday Nov 2014
Posted in Architecture, business, Risk
Tags
complex event processing, energy, ETRM, introduction, IT business, Marketing, PaR, price curves, Risk, risk management platform, Risk Reporting, trading, VaR
This is the forward to a strategic paper on ETRM and risk management and reporting.06 Monday Oct 2014
Tags
Analytics, Behavioural Economics, Best principles, Big Data, Dogma, Economics, Financial, Goal Setting, Management, Marketing, Strategy
Martyn Richard Jones
Remaster 2026
Hi, I’m Ricky Jonesy-Innit, boss of Becci Boo Investments.
Last week, we said goodbye to our best commodity trader.
He’d been with us for years.
