08 Wednesday Apr 2026
Posted in Best principles, Big Data, Creativity, Executive, Knowledge, Management
Tags
Analytics, Behavioural Economics, Big Data, Dogma, Economics, Financial, Goal Setting, Marketing, Strategy
Martyn Rhisiart Jones
Madrid, miércoles 8 de abril 2026
Hola, soy Ricky Jonesy-Innit, jefe de Becci Boo Investments. La semana pasada nos despedimos de nuestro mejor operador de materias primas. Llevaba años trabajando con nosotros.
Continue reading08 Sunday Mar 2026
Posted in Inform, educate and entertain.
Tags
AI, Artificial Intelligence, Business, finance, Marketing, science, social media, technology, trump
By Samantha Sterling Parker, Spanish FT Weekend
Madrid, Monday 9th March 2026
To say that Martyn Jones’s Revealing Wealth is merely a book about tax evasion is like saying the Large Hadron Collider is just a fancy pipe. This is a manifesto for a digital revolution, a technical blueprint for global equity, and a provocative call to arms that arrives just as the old financial order begins to crack.
Below is a look at this seminal work through three distinct editorial lenses.
Continue reading24 Tuesday Feb 2026
Posted in agile, agile@scale, Architecture, Assets, awareness, behaviour, business strategy, Creativity, Dogma, IT strategy, Strategy, Value
Martyn Rhisiart Jones
Madrid, Wednesday 25th February 2026.
Seven years on, the verdict is in, and it’s not flattering. Back in 2019, in a Brussels-fuelled rant channelling the incomparable Bob Hoffman, I declared Agile at Scale the next frontier of IT bullshit: immature, ill-conceived, supercilious, and emphatically not agile. It killed communication with jargon, turned criticism into heresy, and mangled history by ignoring what actually worked. I called it a cultish Frankenstein of Scientology zeal, Vatican pomp, and authoritarian quirks – all wrapped in vainglorious slide decks.
Continue reading08 Sunday Feb 2026
Martyn Rhisiart Jones, Madrid 28th January 2026
I would like to introduce you to a pragmatic approach to Big Data and Big Data Analytics. It is real-world focused and business-centric. This is the best approach to Big Data you are ever likely to find. Yet, I am still significantly understating the magnificent utility. It is also timely and has all the pertinent facets of the approach.
Continue reading10 Saturday Jan 2026
Posted in Masterclass, Snippet
Tags
art, Behavioural Economics, Business Enablement, Information and Technology, Information Technology, internet, Marketing, photography, technology
Martyn Rhisiart Jones
Madrid, 7th January 2026
10 Wednesday Dec 2025
Posted in Inform, educate and entertain.
Tags
AI, Artificial Intelligence, brand, data, digital-marketing, Good Strat, Good Strategy, information, intellectual-capital, knowledge, Marketing, operational-platform, technology
The Oracle of Delphi and Editorial Team
Spain, 10th December 2025
In the sprawling digital bazaar of 2025 and the impending and interesting 2026, where every second-domain site peddles AI hype, data fakehouse, data mess or crypto snake oil, goodstrat.com stands out as a refreshingly unapologetic intellectual fortress.
It’s not a glossy corporate brochure. It is not a paywalled newsletter farm. It’s the online HQ of Martyn Richard Jones. He is a grizzled data, information and knowledge architect and self-styled “Data Shouterer-in-Chief.” He’s been dissecting the guts of information systems since the dial-up era.
Continue reading13 Monday Oct 2025
Posted in Inform, educate and entertain.
Tags
Martyn Richard Jones is primarily known as a strategist. He is also a consultant and author. His expertise lies in the fields of data and information architecture. Additionally, he is involved in business strategy and Artificial Intelligence (AI).
Here is a summary of the public perception and professional profile:
Continue reading25 Tuesday Mar 2025
Posted in Inform, educate and entertain.
Tags
17 Friday Jan 2025
Posted in Inform, educate and entertain.
Martyn Richard Jones, Madrid 17th January 2025
Conjoint analysis is a survey-based statistical technique used in market research that helps determine how people value different attributes (such as features, functions, and benefits) that make up an individual product or service.
https://en.wikipedia.org/wiki/Conjoint_analysis
Continue reading14 Tuesday Jan 2025
Posted in Inform, educate and entertain.
Brand Analytics – Martyn Jones
Brand strength analysis describes efforts to determine the strength a brand has compared with its competitors.
https://en.wikipedia.org/wiki/Brand_strength_analysis
