Tag Archives: digital-marketing

CONSIDER THIS: In Praise of Shadow-Apps – 2026/02/16

15 Sunday Feb 2026

Posted by in Inform, educate and entertain.

≈ Leave a comment

Tags

, , , , , , , , , ,

Here We Go Again!

Martyn Rhisiart Jones

Oza-Cesuras, Sunday 15th February 2026

In the quiet underbelly of corporate life, sanctioned software often lags behind real needs. Shadow apps, which are unsanctioned tools employees adopt on their own, continue to flourish. Nowhere is their value more pronounced than in data analytics. Teams quietly sidestep lengthy procurement and rigid platforms. They harness spreadsheets, personal BI instances, open-source scripts, and cloud sandboxes. Far from mere rebellion, these shadow practices reveal institutional shortcomings while delivering tangible gains. Here are seven compelling advantages, viewed through a lens that values both ingenuity and measured reflection.

We asked seven highly engaged professionals for their top advantages of allowing Shadow Apps to thrive. We then requested comments from industry leaders. And here is what they told us.

Continue reading →

Building the Data Logistics Hub: Pieces and Parts – 2026/02/15 – Part 3

14 Saturday Feb 2026

Posted by in data mesh, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Inform, educate and entertain., information, Information Supply Framework, Knowledge, knowledge management, Martyn Jones, Masterclass

≈ Leave a comment

Tags

, , , , , , , , , , , , , , , , , , , , , ,

OLYMPUS DIGITAL CAMERA

This is the brave new world of data!

Martyn Rhisiart Jones

Bandoxa, 15th February 2026

Building the Data Logistics Hub: Pieces and Parts – 2026/02/15 – Part 3

Guide

This episode provides a comprehensive framework for the third installment in the series on the Data Logistics Hub (DLH). Martyn Jones conceptualised it as a technology-agnostic, centralised platform. Its purpose is efficiently moving, governing, and distributing data across organisations. This part expands on Part 1 (Challenges and Opportunities) and Part 2 (The Strategy). It focuses on the tangible “pieces and parts” of the DLH architecture. It outlines mandatory and optional elements. The episode also explores potential technologies. It examines key processes such as data pulling or pushing, translation from source to target, mapping, and data catalogues.

Continue reading →

Building the Data Logistics Hub: The Strategy – 2026/02/14 – Part 2

14 Saturday Feb 2026

Posted by in data mesh, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Inform, educate and entertain., information, Information Supply Framework, Knowledge, knowledge management, Martyn Jones, Masterclass

≈ 1 Comment

Tags

, , , , , , , , , , , , , , , , , , , ,

OLYMPUS DIGITAL CAMERA

This is the brave new world of data!

Martyn Rhisiart Jones

Bandoxa, 14th February 2026


Building the Data Logistics Hub: The Strategy – 2026/02/14 – Part 2Before I begin, remember this: “All data roads lead to the Data Logistics Hub.” They also lead from it. It is the Rome of the age of data, information, knowledge, and wisdom. Be prepared!

Okay, we will now examine the Data Logistics Hub in terms of strategy, execution plans, and roadmaps.

A high-level blueprint for a successful Data Logistics Hub outlines several requirements. These include principles, guiding objectives, an imagined “better world” and organisational alignment. Key trade-offs must also be considered, such as centralised versus federated and batch versus streaming, among others.

Continue reading →

Building the Data Logistics Hub: The Challenges and Opportunities – 2026/02/13 – Part 1

13 Friday Feb 2026

Posted by in data mesh, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Inform, educate and entertain., information, Information Supply Framework, Knowledge, knowledge management, Martyn Jones, Masterclass

≈ 1 Comment

Tags

, , , , , , , , , , , , , , ,

OLYMPUS DIGITAL CAMERA

This is the brave new world of data!

Martyn Rhisiart Jones

Bandoxa, 13th February 2026

In this episode, we begin by honestly examining the pain points that make data logistics so difficult today. The challenges are siloed data and systems. There are also many data interchange point solutions. Quality is inconsistent, and there are security and compliance barriers. Additionally, data volumes are exploding. We then explore the transformative opportunities. These include faster time-to-insight and seamless collaboration across teams and organisations. The opportunities also feature monetisable data products and AI-ready flows.

Continue reading →

Building the Data Logistics Hub: Easy Introduction – 2026/02/12 – Part 0

12 Thursday Feb 2026

Posted by in data mesh, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Inform, educate and entertain., information, Information Supply Framework, Knowledge, knowledge management, Martyn Jones, Masterclass

≈ 1 Comment

Tags

, , , , , , , , , , , ,

This Is Going To Be Absolutely Fabulous!

Martyn Rhisiart Jones

Bandoxa, 12th February 2026

Hold up there for a moment. Have I got something for you!

I may not be the father of Information Centres. I’m certainly not going to claim any of Bill Inmon’s achievements as my own. However, I have spent a professional lifetime wading in the data and information garlic. So, I do claim a rightful share of the credit.

And I am rightfully credited with founding the Data Logistics Hub design movement.

In an era where data is the lifeblood of organisations, it fuels decisions and powers AI. It enables innovation. It drives competitive advantage. The ability to move, integrate, share, and utilise that data efficiently has become a strategic imperative. Yet many enterprises still struggle with fragmented pipelines and siloed sources. They face compliance headaches and latency issues. There is also the sheer complexity of connecting data across clouds, on-premises systems, partners, and ecosystems.

Continue reading →

DATA WORLD: Data Warehouse Action: Big Business Drivers

11 Wednesday Feb 2026

Posted by in Inform, educate and entertain.

≈ 2 Comments

Tags

, , , , , , , , ,

Masterclass on the side!

Martyn Rhisiart Jones

Madrid, Saturday 31st January 2026

Martyn: The Enterprise Data Warehouse should be driven by business demand and nothing else.

Ed: What does that mean in practice?

Continue reading →

DATA WORLD: Fixing the Data Warehouse – 2026/02/10

10 Tuesday Feb 2026

Posted by in Inform, educate and entertain.

≈ Leave a comment

Tags

, , , , , , , ,

Martyn Rhisiart Jones

Zamora, Tuesday 10th February 2026

What to say?

I was reading an article. It was written by Jeff Wilts and recommended by Bill Inmon. I got to this statement: “Teradata is a full-featured enterprise data warehouse.”  For me, it went further downhill from there.

It was very disheartening and deceptive. I decided to write an article about my thoughts on it. (Understanding the Data Warehouse Dilemma – 2026/02/07, https://goodstrat.com/2026/02/06/understanding-the-data-warehouse-dilemma-2026-02-07/).

As a result, many people approached me. They asked directly and indirectly if I would suggest ways and means to overcome or avoid those dilemmas.

This is the result.

Enjoy! But even better, let me know what you think.

Continue reading →

CEO BRIEFING: Goodstrat.com: Your Digital War Room for Strategy

10 Wednesday Dec 2025

Posted by in Inform, educate and entertain.

≈ Leave a comment

Tags

, , , , , , , , , , , ,

The Oracle of Delphi and Editorial Team

Spain, 10th December 2025

Defining Goodstrat.com: A Strategist’s Digital War Room

In the sprawling digital bazaar of 2025 and the impending and interesting 2026, where every second-domain site peddles AI hype, data fakehouse, data mess or crypto snake oil, goodstrat.com stands out as a refreshingly unapologetic intellectual fortress.

It’s not a glossy corporate brochure. It is not a paywalled newsletter farm. It’s the online HQ of Martyn Richard Jones. He is a grizzled data, information and knowledge architect and self-styled “Data Shouterer-in-Chief.” He’s been dissecting the guts of information systems since the dial-up era.

Continue reading →

Unlocking Data Insights with Martyn Jones

13 Monday Oct 2025

Posted by in Inform, educate and entertain.

≈ Leave a comment

Tags

, , , ,

Martyn Richard Jones is primarily known as a strategist. He is also a consultant and author. His expertise lies in the fields of data and information architecture. Additionally, he is involved in business strategy and Artificial Intelligence (AI).

Here is a summary of the public perception and professional profile:

Continue reading →

Conjoint Analysis

17 Friday Jan 2025

Posted by in Inform, educate and entertain.

≈ Leave a comment

Tags

, , , ,

Martyn Richard Jones, Madrid 17th January 2025

Conjoint analysis is a survey-based statistical technique used in market research that helps determine how people value different attributes (such as features, functions, and benefits) that make up an individual product or service.

https://en.wikipedia.org/wiki/Conjoint_analysis

Continue reading →

ANALYTICS: A/B testing

06 Monday Jan 2025

Posted by in Inform, educate and entertain.

≈ Leave a comment

Tags

, , , ,

FROM MY BEST SELLER: Make Analytics Great Again


A/B testing is a way of comparing two versions of the same variable, usually by testing a subject’s response to variable A against variable B and determining which of the two variables is more effective.
http://en.wikipedia.org/wiki/A/B_testing


Consider this: A company wants to increase the number of users who subscribe to their homepage newsletter. It’s a simple exercise in hypothesis (in this case, speculating) and testing. In this case, the company offers 50% of its users the old subscription page, and they provide the other 50% what they think will attract more subscriptions. They run the test, compare the statistics for the old page to the new page, and make their decisions based on that. A is the old page, and B is the proposed page. It’s that simple.

Continue reading →