Category Archives: Good Strat

DATA WORLD: Friends! Romans! Countrymen! Big Data is not Data Warehousing – 2026/01/29

11 Wednesday Feb 2026

Posted by in Big Data, Consider this, Data Warehousing, Good Strat, hadoop, hdfs, Martyn Jones

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Martyn Rhisiart Jones

29th January 2026

Hold this thought: To paraphrase the great Bob Hoffman, just when you think that if the Big Data babblers were to generate one more ounce of bull**** the entire f****** solar system would explode, what do they do? Exceed expectations.

I am a mild mannered person. However, one thing that irks me is hearing variations on certain themes. These themes include phrases like “Data Warehousing is Big Data.” Another is “Big data is in many ways an evolution of data warehousing.” Lastly, some say “with Big Data you no longer need a Data Warehouse.”

Big Data is not Data Warehousing. It is not the evolution of Data Warehousing. It is also not a sensible and coherent alternative to Data Warehousing. No matter what certain vendors will put in their marketing brochures or stick up their noses.

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Understanding Data-Less Apps: The Future of IT

21 Sunday Dec 2025

Posted by in All Data, Ask Martyn, Big Data, Big Data 7s, Big Data Analytics, business strategy, dark data, data architecture, Data governance, Data Lake, data management, Data Mart, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Good Strat, Good Strategy, Good Strategy Radio, goodstrat, Inform, educate and entertain., IT strategy, Martyn does, Martyn Jones, Martyn Richard Jones, pig data, Strategy, The Amazing Big Data Challenge, The Big Data Contrarians

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Image1Martyn Rhisiart Jones

Dublin 9th May 2017 –  revised 21st December 2025

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Three really stupid things you can do with a Data Lake

28 Thursday Dec 2017

Posted by in All Data, Ask Martyn, Big Data, Big Data Analytics, dark data, data architecture, Data governance, Data Lake, data management, Data Mart, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Good Strat, Good Strategy, Good Strategy Radio, goodstrat, Inform, educate and entertain., Martyn does, Martyn Jones, Martyn Richard Jones

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Gif sur Yvette, 27th December 2017

To begin at the beginning

First, a thought.

Just because it’s there, it doesn’t mean it has to be done. Just because you can, it doesn’t mean that you should. Just because you believe you are right, doesn’t mean that you are not wrong.

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IT’S POLITICS: UK: Better off with Brexit

25 Friday Aug 2017

Posted by in Brexit, Good Strat, Good Strategy, Inform, educate and entertain., Martyn Jones, Martyn Richard Jones, Polemic, Strategy

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Picture6Martyn Jones

Bornheim, Nordrhein-Westfalen, Germany – 25th August 2017

When you offer people all of the benefits of the single market and the customs union, but without any of the EU bureaucracy, constraints and costs, what happens?

We ran an experimental consultation last year in the UK just to demonstrate what happens when bat-shit-crazy mad-cow Britain has a chance to throw a spanner in the works. Some people will inevitably believe the boloney whilst others will use it as a mere tool in a simple-minded and obtuse attempt to rationalise their own irrationality and misanthropy. Nobody can throw a spanner in the works quite like the Brits.

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Postmodern Digital Stories: We’ve never seen anything like this before

23 Wednesday Aug 2017

Posted by in business, Business Intelligence, business strategy, digital transformation, Good Strategy, Good Strategy Radio, Inform, educate and entertain., IT strategy, pomo, postmodern, Social Media, Strategy

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Picture2Martyn Richard Jones

Dunny on the Wold, 23rd August 2017

The prevailing conventional wisdom is that innovative technologies and their novel use are having an effect on many peoples’ lives. Indeed, the fascination with the possibilities offered by social media, the internet and the age of data is becoming all pervasive. Of course, not all is goodness and light. Some aspects, such as Denial of Service attacks, phishing without a permit and creatively-ambiguous chimping, mark the down side of this story. Continue reading →

IT’S POLITICS: The Selfish Brexiteers

11 Friday Aug 2017

Posted by in Brexit, business strategy, Europe, European Union, Good Strat, Good Strategy, Inform, educate and entertain., Politics, Strategy

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Picture2Martyn Richard Jones

Bonn, Nordrhein-Westfalen, Germany – 11th August 2017

What will the UK look like ‘post-Brexit?

Will Brexit result, as I read on Twitter, in the UK “taking back what we never lost to lose everything we currently have.”?

My concern is about what could happen to the people in the UK when we have finally run-away from Europe.

With Brussels gone, with the EU and the Single Market gone, with our EU citizenship ripped from our cold dead hands, who will Brexiteers have to complain about once we have become an isolated, tiny and populous ex-colonialist island to the east of New Jersey?

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Consider this: The ten key dimensions of Applied Business Knowledge and AI

22 Thursday Jun 2017

Posted by in Artificial Intelligence, Ask Martyn, good start, Good Strat, Good Strategy, Good Strategy Radio, Inform, educate and entertain., knowledge management, Marty does, Martyn does, Martyn Jones, Martyn Richard Jones

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10 dimensions B

AI, KNOWLEDGE, INFORMATION AND DATA

“Knowledge is the capacity to give correct answers to questions.”

“There is no well trodden path that takes a straight line from symbols, through data to knowledge and wisdom. This is just some nonsense invented by the IT industry.” – Martyn Jones

We may define data as being the symbolic representation of value or conversely of something which has no attached value. Data may represent, among other things, time, money, resources or worldly objects.

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How to turn internal user data into a massive liability – Zéro pièce

18 Thursday May 2017

Posted by in All Data, Ask Martyn, Big Data, Big Data 7s, Big Data Analytics, business strategy, dark data, data architecture, Data governance, Data Lake, data management, Data Mart, data science, Data Supply Framework, Data Warehouse, Good Strat, Good Strategy, Good Strategy Radio, goodstrat, Inform, educate and entertain., IT strategy, Marty does, Martyn does, Martyn Jones, Martyn Richard Jones, pig data, Strategy, The Amazing Big Data Challenge, The Big Data Contrarians

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Martyn Richard Jones

Laugharne 18th May 2017

“Our discreditable secret is that we don’t know anything at all, and our horrid inner secret is that we don’t care that we don’t.”

― Dylan Thomas

Let me explain

I read a poster the other, it read “How To Turn Internal User Data Into Revenue”. It was one of those Facebook or LinkedIn hooks, you know, the ones used to get people to spend precious time on useless pursuits.

It reminded me of a book that my mother-in-law bought for my partner, many, many moons ago. “How to make a mint whilst you snooze”, or some such wacky title.

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Data-Less Apps: Revolutionary IT

09 Tuesday May 2017

Posted by in All Data, Ask Martyn, Big Data, Big Data 7s, Big Data Analytics, business strategy, dark data, data architecture, Data governance, Data Lake, data management, Data Mart, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Good Strat, Good Strategy, Good Strategy Radio, goodstrat, Inform, educate and entertain., IT strategy, Martyn does, Martyn Jones, Martyn Richard Jones, pig data, Strategy, The Amazing Big Data Challenge, The Big Data Contrarians

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Image1Martyn Richard Jones

Dublin 9th May 2017

Weighed down with data?

Inundated with information?

Overstrained with knowledge?

Intimidated by wisdom?

Don’t despair!

Relief from all of this is just be around the corner, in the shape of the next revolutionary inflection point in IT. Yes, as you might have guessed it by now. I am talking about data-less apps. Continue reading →

BIG DATA GURUS: Trifling Little Fibbers?

08 Monday May 2017

Posted by in business strategy, Good Strat, Good Strategy, Good Strategy Radio, goodstrat, Inform, educate and entertain., IT strategy, Strategy

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Rantasaurus ‘Ricky’ Wrecks

Moscow 1st May 2017

In this week’s episode of ‘Putin the Bootin…’ Big Data Gurus…! Yep! Hold this thought…

There are no Big Data gurus.

THERE ARE NO BIG DATA GURUS!

T H E R E . . . A R E . . . N O . . . B I G . . . D A T A . . . G U R U S !

Call these unscrupulous wide-boys what you like, but, in any reasonable sense, when it comes to the Big Data enchilada, the unhelpful clowns who flog fake news, vulgar hype and vain-glorious exaggeration, are not gurus, of any way, shape or form.   Continue reading →