Category: Good Strategy

  • Understanding Data-Less Apps: The Future of IT

    Understanding Data-Less Apps: The Future of IT

    Dublin 9th May 2017 –  revised 21st December 2025

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  • Energising the Agile Way of Working brand and mindset

    Energising the Agile Way of Working brand and mindset

    On my way to Léon

    Martyn Richard Jones

    Brussels 10th June 2019

    Today I want to talk with you about energising the Agile Way of Working brand.

    Sadly, the Agile Way of Working movement seems to be temporarily on the wane. The adoption rate of AWOW has not risen in line with expectations. It’s stuck in the doldrums between Scylla and Charybdis. Which makes for frowns all around.

    But, me being me, I didn’t leave it at that. That’s a challenge, right there! Let’s go for it! Let’s turn those frowns upside-down

    As result, I searched for a way to help the Agile@Scale crowd out, and I eventually came up with ten amazing pieces of incredible advice on how to easily make ‘Agile Way of Working’ truly something worth having around.

    So, here we have it:

    1. First, change its name from the
      Agile Way of Working to the Agile Way of Whacking Off (Agile WOWO), you know, a
      touchy-feely way to “sex up” requirements. Bush and Blair style.
    2. Epics will be referred to as
      Dodgy Dossiers, User Stories will become Curated Jokes and Sprints will become Streaks.
    3. People working on Streaks will
      be known as Streakers, chapter members will be known as Schleppers and guild
      members will be known as Schmucks, everyone else will be referred to as Bernie
      or Helen.
    4. Every morning Dodgy Dossier Owners
      must repeat the term “Agile Operating Model” until they puke their
      guts out.
    5. All Scrum and Kanban boards are
      be replaced with life-sized wack-a-mole models.
    6. Only those kitted out as My Little
      Pony or Princess Line can use coloured post-it notes.
    7. Anyone caught using the names
      Google, Spotify, Netflix or Zappos.com will be denied the oxygen of publicity.
    8. Anyone evidenced repeating the terms
      “by design”, “learning journey” and “minimum viable
      product” will be denied the oxygen of oxygen.
    9. Anyone caught using comic images
      of rockets, astronauts or planets (including the sun) anywhere in their
      “content” will be forever referred to as a feckin space-cadet.
    10. If you can’t defecate rainbows on
      demand then you have no right being involved in Agile at Scale or the Agile Way
      of Whacking Off.

    There you have it. Ten jolly and sensible policies for a happy world of Agile at Scale and Agile WOWO.

    Many thanks for reading,

    This is Martyn Jones of goodstrat.com – THE GOOD STRATEGY COMPANY

    Until next time.

    Contact me at martyn dot jones at goodstrat dot com

  • Leadership 7s – Episode 1 – S01E01

    Leadership 7s S01E01

    This is the first in a series of management talking points. The name Leadership 7s has been influenced by the great game of rugby, which is was the emblematic game of my youth and a passion of the home country of my Mom and Dad, Wales.

    In fact, much of what I learned about leadership in my formative years came from fundamentally social influences such as rugby union.

    So, today I want to address seven talking points that deal with aspects of leadership, coaching and management.

  • Three really stupid things you can do with a Data Lake

    Three really stupid things you can do with a Data Lake

    OLYMPUS DIGITAL CAMERAMartyn Richard Jones

    Gif sur Yvette, 27th December 2017

    To begin at the beginning

    First, a thought.

    Just because it’s there, it doesn’t mean it has to be done. Just because you can, it doesn’t mean that you should. Just because you believe you are right, doesn’t mean that you are not wrong.

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  • UK Government? Global Charlies!

    UK Government? Global Charlies!

    Picture6Martyn Richard Jones

    Bonn 31st August 2017

    It doesn’t matter where you are in the world, the view of the UK government doesn’t get any better.

    Edinburgh, London, Brussels, Beijing or Washington. It’s increasingly obvious that Theresa May and her cabinet are a painfully embarrassing and unfunny joke.

    They stand as an obdurate aberration where once there had been some semblance of cultured diplomacy, breadth and depth of intelligence and strategic thinking. They defy the laws of reason, good sense and decency. They are the Keystone Cops, the Chuckle Brothers and the Carry On Camping of governance. (more…)

  • IT’S POLITICS: Brexit: A question for Jeremy Corbyn

    IT’S POLITICS: Brexit: A question for Jeremy Corbyn

    Image1Martyn Richard Jones

    Bonn 28th August 2017

    In my opinion, Brexit, any Brexit, could spell economic, political and social disaster for the UK. Brexit could ensure the demise of the Good Friday Agreement, with seriously damaging consequences. It could see the independence of Scotland – not necessarily a bad thing for Scotland, but yet another unintended consequence of Brexit. And, it could significantly deteriorate the rights and conditions of workers in the UK.

    So, I wish to put a Brexit question to Jeremy Corbyn.

    Will the working people in the UK be better off if the UK leaves the European Union?

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  • IT’S POLITICS: UK: Better off with Brexit

    IT’S POLITICS: UK: Better off with Brexit

    Picture6Martyn Jones

    Bornheim, Nordrhein-Westfalen, Germany – 25th August 2017

    When you offer people all of the benefits of the single market and the customs union, but without any of the EU bureaucracy, constraints and costs, what happens?

    We ran an experimental consultation last year in the UK just to demonstrate what happens when bat-shit-crazy mad-cow Britain has a chance to throw a spanner in the works. Some people will inevitably believe the boloney whilst others will use it as a mere tool in a simple-minded and obtuse attempt to rationalise their own irrationality and misanthropy. Nobody can throw a spanner in the works quite like the Brits.

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  • Postmodern Digital Stories: We’ve never seen anything like this before

    Postmodern Digital Stories: We’ve never seen anything like this before

    Picture2Martyn Richard Jones

    Dunny on the Wold, 23rd August 2017

    The prevailing conventional wisdom is that innovative technologies and their novel use are having an effect on many peoples’ lives. Indeed, the fascination with the possibilities offered by social media, the internet and the age of data is becoming all pervasive. Of course, not all is goodness and light. Some aspects, such as Denial of Service attacks, phishing without a permit and creatively-ambiguous chimping, mark the down side of this story. (more…)