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Tag Archives: Management

Laughing at Tech Hype: A Survival Manual for Data Professionals

20 Sunday Sep 2026

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

≈ 3 Comments

Tags

Architecture, data, governance, information, Management

El Jueves y la Puta Mili
El Jueves y la Puta Mili

Laughing@Data.Com (often discussed alongside The 2030 Data Agenda essays and writings) is a satirical and polemical book by veteran data architect and consultant Martyn Rhisiart Jones.

Part memoir, part industry autopsy, and part manifesto, the book takes a witty and sharp look at the absurdity of the IT and enterprise data world. Rather than being another standard tech guide, it functions as a survival manual for anyone dealing with corporate tech hype cycles.

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Coco, el perro que superó a Wall Street

08 Wednesday Apr 2026

Posted by Martyn Rhisiart Jones in Big Data, Executive, Knowledge

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Analytics, Behavioural Economics, Best principles, Big Data, Dogma, Economics, Financial, Goal Setting, Management, Marketing, Strategy

Martyn Rhisiart Jones

Madrid, miércoles 8 de abril 2026

Hola, soy Ricky Jonesy-Innit, jefe de Becci Boo Investments. La semana pasada nos despedimos de nuestro mejor operador de materias primas. Llevaba años trabajando con nosotros.

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Celtic Domination: A Literary Journey of Identity and Vision – Book Review

07 Saturday Mar 2026

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

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amoral, amorality, anxiety, art, asturias, bad-leader, beauty, book-review, books, britanny, Business, celt, celtic, child-killers, coaching, cooking, cornwall, courage, Creativity, data architecture, Data governance, data management, data mesh, data-design, data-directions, data-mess, data-police, decency, degeneracy, degenerate, depraved, depravity, depression, domination, drawing, european-values, fiction, food, galicia, globalism, Good Strategy, good-leader, governance, head-of-state, health, history, honesty, honour, hubris, idiots, illustration, inspiration, ireland, isle-of-man, kiddy-fiddlers, leader, leadership, Liberal, lifestyle, LinkedIn, literature, makeup, Management, manx, mental-health, nationalism, north-portugal, painting, photography, Poetry, policy, Politics, recipes, relationships, Scotland, statesperson, stupidity, technology, the-data-of-data, travel, vulgarity, Wales, writing, x

Celtic, European and Worldly

Heidi Katushka, Times Literary Supplement, Oxford, Saturday, 7th March 2026

In Celtic Domination: The Most Significant Influencers, Martyn de Tours (a pseudonym of the prolific, contrarian strategist Martyn Jones) has produced a work that is at once a novel, a manifesto, a pilgrimage memoir, and a speculative blueprint for pan-Celtic resurgence. Published in 2025 and running to some 428 pages in its paperback edition, the book arrives like a fever dream dispatched from the Camino de Santiago, where the author has evidently spent considerable time walking, talking, and ruminating. The result is a text that defies easy categorization, part sibling reunion laced with intrigue, part philosophical treatise on identity and power, part utopian pamphlet for a “Celtic Union”, and yet it coheres, after a fashion, through sheer audacity and the insistent pulse of its Celtic romanticism.

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F*CK DATA MESH: The Contrarian’s Take on Data Tech – Book Review

06 Friday Mar 2026

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

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amoral, amorality, anxiety, art, bad-leader, beauty, book-review, books, Business, child-killers, coaching, cooking, courage, Creativity, data architecture, Data governance, data management, data mesh, data-design, data-directions, data-mess, data-police, decency, degeneracy, degenerate, depraved, depravity, depression, drawing, european-values, fiction, food, Good Strategy, good-leader, governance, head-of-state, health, history, honesty, honour, hubris, idiots, illustration, inspiration, kiddy-fiddlers, leader, leadership, Liberal, lifestyle, LinkedIn, literature, makeup, Management, mental-health, painting, Poetry, policy, Politics, recipes, relationships, statesperson, stupidity, technology, the-data-of-data, travel, vulgarity, writing, x

The Bonfire of the Vacuous

Review: The Great Data Schism – Why the ‘Schmesh’ is a Schmess

Paula Prada Price, New College Tech Review, Notting Hill, Friday, 6th March 2026

Martyn Jones’s F*CK DATA MESH is a bracing, profane, and essential Broadside against the Silicon Valley hype machine.*

In the glittering circus of modern data tech, where vendors hawk “revolutionary” architectures like snake oil at a Silicon Valley swap meet, Martyn Jones has lobbed what can only be described as a literary Molotov cocktail titled F*CK DATA MESH: The Far Side of Data, Information, and Knowledge. It’s less a book than a gleefully profane haymaker aimed squarely at the jaw of the industry’s latest sacred cow. And reader, it connects.

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Why Data Mesh is Not the Future of Data Management – Book Review

06 Friday Mar 2026

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

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amoral, amorality, art, bad-leader, beauty, book-review, books, Business, child-killers, coaching, courage, Creativity, data architecture, Data governance, data management, data mesh, data-directions, data-mess, data-police, decency, degeneracy, degenerate, depraved, depravity, depression, drawing, european-values, fiction, food, Good Strategy, good-leader, governance, head-of-state, history, honesty, honour, hubris, idiots, illustration, inspiration, kiddy-fiddlers, leader, leadership, Liberal, lifestyle, LinkedIn, literature, makeup, Management, mental-health, painting, Poetry, policy, Politics, relationships, statesperson, stupidity, technology, travel, vulgarity, writing, x

The Bonfire of the Vacuous

Review: The Great Data Schism – Why the ‘Mesh’ is a Mess

Lady Amanda Percival, The Wired Wire, Kensington, Friday, 6th March 2026

Martyn Jones’s F*CK DATA MESH is a bracing, profane, and essential Broadside against the Silicon Valley hype machine.*

In the hushed boardrooms of the Fortune 500, “Data Mesh” has become the latest secular religion. It promises a decentralized utopia where data is treated as a product and domain owners are liberated from the “monolithic” tyranny of the central data warehouse. But according to Martyn Jones, a man whose career has seen the rise and fall of more tech fads than a McKinsey slide deck, this new paradigm is less of a revolution and more of a “fraudulent flim-flam sauce” served up by consultants looking for their next utilization spike.

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F*CK DATA MESH: A Critical Look at Data Trends – Book Review

05 Thursday Mar 2026

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

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Tags

a, amoral, amorality, art, bad-leader, beauty, book-review, books, Business, child-killers, coaching, courage, Creativity, data architecture, Data governance, data management, data mesh, data-directions, data-mess, data-police, decency, degeneracy, degenerate, depraved, depravity, depression, drawing, european-values, fiction, food, Good Strategy, good-leader, governance, head-of-state, history, honesty, honour, hubris, idiots, inspiration, kiddy-fiddlers, leader, leadership, Liberal, lifestyle, LinkedIn, literature, makeup, Management, mental-health, moral-integrity, painting, pedophiles, pedophilia, personal development, personal-growth, Philosophy, photography, Poetry, policy, political-whore, Politics, prostitution, reading, relationships, statesperson, stupidity, technology, travel, truthhsocial, valour, vulgarity, writing, x

The Bonfire of the Clowns

F*CK DATA MESH: A polemic against fashionable nonsense in the data economy

Alicia Altmann, The Middle Digital Review, Chicago, 5th March 2026.

In the technology industry, few phrases age faster than the latest architectural revolution. “Serverless”, “big data”, “blockchain”, each arrives with evangelical certainty before quietly settling into the background noise of enterprise IT. Into this cycle of hype steps Martyn Jones’s gleefully abrasive book, F*CK DATA MESH: The Far Side of Data, Information, and Knowledge*. Its title alone signals that this is less a manual than a polemic: a sharply written protest against what the author sees as the fashionable amnesia of modern data discourse.

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F*ck Data Mesh: Martyn Jones’s Hilarious Haymaker at Tech’s Data Delusions – Book Review

05 Thursday Mar 2026

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

≈ Leave a comment

Tags

a, amoral, amorality, art, bad-leader, beauty, book-review, books, Business, child-killers, coaching, courage, Creativity, data mesh, data-mess, decency, degeneracy, degenerate, depraved, depravity, depression, drawing, european-values, fiction, Good Strategy, good-leader, governance, head-of-state, history, honesty, honour, hubris, inspiration, kiddy-fiddlers, leader, leadership, Liberal, lifestyle, literature, makeup, Management, mental-health, moral-integrity, painting, pedophiles, pedophilia, personal development, personal-growth, Philosophy, Poetry, policy, political-whore, Politics, prostitution, reading, relationships, statesperson, stupidity, technology, travel, valour, vulgarity, writing

The Bonfire of the Imbeciles

F*ck Data Mesh: Martyn Jones’s Hilarious Haymaker at Tech’s Data Delusions

Review by Bella Carmela, WiredWiredWired, Silicon Valley, Thursday 5th March 2026

In the hyper-connected, AI-obsessed circus of modern enterprise tech, where every startup pitches a “revolutionary” data paradigm like it’s the next iPhone, Martyn Jones drops a bomb: Fck Data Mesh*. Subtitled The Far Side of Data, Information, and Knowledge, this 2025 manifesto isn’t your typical dry treatise on ETL pipelines or cloud migrations. It’s a rollicking, profane takedown of the industry’s sacred cows… Data Mesh, Lakehouses, and the endless hype cycle that turns solid data strategies into vaporware. Written with the acerbic wit of a Welsh data veteran who’s seen it all (from mainframes to metadata meltdowns), Jones channels the spirit of Hunter S. Thompson meets Dilbert, urging businesses to wake up before their next “transformative” initiative sinks another billion into the swamp.

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The Decline of Honour in Global Politics – Book Review

04 Wednesday Mar 2026

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

≈ Leave a comment

Tags

a, amoral, amorality, art, bad-leader, beauty, books, Business, child-killers, coaching, courage, decency, degeneracy, degenerate, depraved, depravity, depression, Good Strategy, good-leader, honesty, honour, hubris, inspiration, kiddy-fiddlers, leader, leadership, lifestyle, makeup, Management, mental-health, painting, pedophiles, pedophilia, personal development, personal-growth, Poetry, policy, political-whore, prostitution, relationships, technology, travel, valour, vulgarity, writing

A Plague On All of Their Houses

By Rebecca Kennedy, The Observer, Chelsea, Wednesday 4th March 2026

The End of Honour: From Absurdity to Global Thuggery By Martyn Jones (martyn.es, 2025)

In the grand sweep of history, as Paul Kennedy might observe, empires rise and fall not merely through the clash of arms or the ebb of economic tides, but through the erosion of moral sinews that bind societies and their leaders. Martyn Jones’s The End of Honour echoes this Kennedy-esque thesis, charting the precipitous decline of integrity in global politics from the unipolar illusions of the post-Cold War era to the brazen thuggery of contemporary strongmen. Written over a quarter-century, this sprawling polemic, part historical autopsy, part diplomatic jeremiad, dissects how the United States, once the self-anointed guardian of liberal order, has devolved into a “basket case” of strategic incoherence, abetted by neoliberal hubris and neoconservative adventurism. Jones, a data strategist turned contrarian commentator, draws on a lifetime of observation, from Welsh nationalism to Spanish socialism, to argue that honour’s demise has unleashed a world of “global thuggery,” where power is wielded not with restraint but as a blunt instrument of self-interest.

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BOOK REVIEW: Good vs Bad Leadership: Key Insights

03 Tuesday Mar 2026

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

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art, bad-leader, books, Business, coaching, decency, Good Strategy, good-leader, leader, leadership, Management, mental-health, personal development, personal-growth, relationships, technology, travel

Good Leader / Bad Leader – Martyn Jones

By Stephanie Charming, Madrid, Tuesday 3rd March 2026

Leadership

In the annals of leadership literature, few works pierce the fog of modern managerial sophistry with the precision of a well-aimed bayonet charge. Martyn Jones’s Good Leader/Bad Leader: The Difference and Why It Matters stands as a clarion call to arms, a treatise that dissects the anatomy of command with the surgical acuity of Sun Tzu and the unflinching moral rigour of Marcus Aurelius. As a veteran strategist in the digital trenches, once hailed as one of the world’s top database minds, Jones draws not from ivory-tower abstractions but from the bloodied fields of corporate and public service battles. His book is no mere manual; it is a manifesto for the embattled leader, a compass for navigating the treacherous terrains of human ambition and institutional decay.

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BOOK REVIEW: Martyn Jones on Leadership Integrity

03 Tuesday Mar 2026

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

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bad-leader, Business, coaching, good-leader, leader, leadership, Management, mental-health, personal development, personal-growth, relationships

Good Leader / Bad Leader – Martyn Jones

By Stephanie Charming, Madrid, Tuesday 3rd March 2026

Leadership

In Good Leader/Bad Leader: The difference and why it matters, Martyn Jones sets himself an unfashionable task. At a time when leadership literature is awash with nuance, frameworks and neurobiological footnotes, he returns to first principles: good is good; bad is bad. And the distinction, he insists, is neither academic nor optional.

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BOOK REVIEW: The Moral Foundations of Effective Leadership

02 Monday Mar 2026

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

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bad-leader, Business, coaching, good-leader, leader, leadership, Management, personal development

Good Leader / Bad Leader – Martyn Jones

By Jennifer Bartlett, Chelsea, Monday 2nd March 2026

Leadership

In Good Leader / Bad Leader: The difference and why it matters, Martyn Jones provides a visceral, unfiltered, and deeply philosophical examination of leadership that eschews the sanitised language of modern corporate manuals. Jones, a veteran consultant with four decades of experience advising global giants like Adidas, IBM, and the United Nations, crafts a manifesto that is part ethical treatise and part practical field guide for the “leadership masochist”.

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12 Data Wishes for a Smarter 2026

13 Saturday Dec 2025

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

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12-wishes, 2025, 2026, AI, Architecture, Artificial Intelligence, chatgpt, christmas, data, information, knowledge, llm, Management, technology

Martyn Richard Jones

Our man in Spain.

A Coruña, 13th December 2025

A Dozen Data Wishes for Christmas 2025 — and a Sharper, Smarter New Year

As 2025 winds down, the tinsel comes out. It’s tempting to imagine a quieter, saner digital ecosystem on the horizon. Call it festive optimism or a data professional’s annual catharsis. Here are twelve wishes for 2026. They are equal parts hard-edged realism, FT Weekend reflection, and Wired-grade futurism.

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2026 Data Trends: Navigating the Future of Data Management

10 Wednesday Dec 2025

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

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2026, agentic, AI, Artificial Intelligence, Business, chatgpt, data, gemini, grok, Management, musk, technology, trends

Martyn Rhisiart Jones

Somewhere in Spain, 10th December 2025

Oh, brilliant. Gather round, comrades. It’s time for another installment of “Tech Executives Discover That Computers Need Electricity.” This time, they’ve dressed it up in a shiny frock and called it “2026 Data Trends.” Christ almighty, where do we even start?

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Balanced Scorecard – BSC

12 Sunday Jan 2025

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

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Business, innovation, leadership, Management, Strategy

Martyn Jones

A balanced scorecard is a strategy performance management tool – a well-structured report used to keep track of the execution of activities by staff and to monitor the consequences arising from these actions.
The term ‘balanced scorecard’ primarily refers to a performance management report used by a management team, and typically focused on managing the implementation of a strategy or operational activities. In a 2020 survey 88% of respondents reported using the balanced scorecard for strategy implementation management, and 63% for operational management. Although less common, the balanced scorecard is also used by individuals to track personal performance; only 17% of respondents in the survey reported using balanced scorecards in this way. However it is clear from the same survey that a larger proportion (about 30%) use corporate balanced scorecard elements to inform personal goal setting and incentive calculations.

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Top Leadership Lessons to Enhance Your Skills

08 Friday Nov 2024

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

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1, 2, 3, 4, 5, 6, 7, Business, coaching, leadership, Management, personal development

My Thoughts About Leadership

Leadership, wherever it is to be found, and it can be found almost everywhere, plays an essential role in everything, and it comes in all shapes and sizes. The subject of leadership, like strategy, is very close to me, and these are facets of my knowledge and experience that I constantly try to improve. Here, I am detailing some of the leadership points of view that I have developed or embraced to some degree or another. These are things that have also served to shape me and, more importantly, to bring me to where I now am: the village of Bandoxa.

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Navigating Information Challenges: A Modern Guide

05 Tuesday Nov 2024

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

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Tags

AI, Architecture, Artificial Intelligence, cybersecurity, EU, harris, information, Management, privacy, technology, trump

The biggest challenges facing information

The challenges facing information today are closely related to the complexity of data management, technology and social factors. Here are some of the biggest challenges:

1. Data Overload:

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Mastering Data Language for Better Architecture

15 Tuesday Oct 2024

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

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Architecture, data, design, english, english-grammar, grammar, information, language, Management, writing

To know data, you must know the lingo

Narrator: To know data, you must know the grammar of data, information and knowledge. Depending on the language and its precision, accuracy, and richness, we will have a reasonable idea of approaching data and information modelling issues. To know data and information, you must understand the business well. People with a technical background and little or no business knowledge are often oblivious to their ignorance regarding business data and information. When you have a technician in the industry who doesn’t understand this, it’s a problem. If your technician is located thousands of kilometres from your company, it’s a disaster waiting to happen. Let’s listen to Pete and Dud wax lyrical about the importance of language and grammar.

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Leadership 7s – Episode 1 – S01E01

03 Monday Jun 2019

Posted by Martyn Rhisiart Jones in business strategy, Good Strategy, Information Management, IT strategy, Leadership 7s, project management

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Management

Leadership 7s S01E01

This is the first in a series of management talking points. The name Leadership 7s has been influenced by the great game of rugby, which is was the emblematic game of my youth and a passion of the home country of my Mom and Dad, Wales.

In fact, much of what I learned about leadership in my formative years came from fundamentally social influences such as rugby union.

So, today I want to address seven talking points that deal with aspects of leadership, coaching and management.

The Digital Document Lifecycle

01 Tuesday Dec 2015

Posted by Martyn Rhisiart Jones in data architecture, Data governance, data management, ECM, good start, Good Strat, Good Strategy, governance, Martyn Jones, Martyn Richard Jones, Uncategorized

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Content Management, ECM, Good Strat, Management, Martyn Jones, Strategy

The Digital Document Lifecycle

MARTYN RICHARD JONES

To begin at the beginning

This is a story of the life of a digital document. Its purpose is to explain the process of analysing, designing, building, testing and delivering content rich business artefacts in today’s digital age.

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Understanding Strategic Fit: The Cambrian A9 Power Grid

14 Tuesday Oct 2014

Posted by Martyn Rhisiart Jones in Architecture, Strategy

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Tags

accountability, awareness, business analysis, constraints, Data Warehouse, Management, modelling, opportunities, organisational awareness, Strategy

Written by Martyn Richard Jones

2026 Mix

Strategic fit express the degree to which an organization is matching its resources and capabilities with the opportunities in the external environment.

Matching occurs through the practice of pre-strategy analysis.

That said, it is very easy to fall into the trap of oversimplifying high-level concepts and overstating the intricacies and interdependencies of strategic-fit factors. Continue reading →

Why Management Fails in Information Strategy

14 Tuesday Oct 2014

Posted by Martyn Rhisiart Jones in Architecture, Assets, business, Business Intelligence, Data Warehousing, Value

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Tags

Big Data, Business, business intelligence, Data Marts, enterprise data warehousing, hadoop, information management, knowledge, knowledge management, Management, Risk Management

In the dim and distant past most organisations struggled along with what they euphemistically referred to as Information Systems.

They were Information Systems with no overall design, no elements of management and no architecture.

Information Systems were built to show how the company had been performing in the immediate past, and that was it. Continue reading →

Just who are you to tell us? Consultant Manager as Leader and Coach – 2026 Remake

10 Friday Oct 2014

Posted by Martyn Rhisiart Jones in Big Data, Business Intelligence, Data Warehouse

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Big Data, Business Management, Data Warehouse, Dogma, Management

Martyn Richard Jones

A remake for 2026

Sometimes I get asked in to support the manager of a failing project.

Most of the time I get to take over a failing project, with or without the previous manager’s involvement.

Occasionally I am called in to act as a Project Manager for clients who have brought in Systems Integrators and Management Consultants to do most of the project work.

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Don’t fight the Bull, Isolate it – Deliberately avoiding the evident – Remastered for 2026

07 Tuesday Oct 2014

Posted by Martyn Rhisiart Jones in Banking, Business Intelligence, Data Warehouse, Executive, Methodology

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Banking, Behavioural Economics, Best principles, Big Data, business intelligence, Business Management, Demagogism, Dogma, Management

Martyn Richard Jones

Remastered for 2026

Much of my consulting work is done in the Financial Industry.

I was there when the crisis was prepared, when it was baked and when it was brought out of the oven.

There are many theories about what went wrong.

Most of them are misleading, misinformed or simply crap.

Mainly to protect the guilty.

Continue reading →

Big Data and the 7 Habits of a Highly Successful Catalan Sheepdog – Remastering for 2026

06 Monday Oct 2014

Posted by Martyn Rhisiart Jones in Big Data, Executive, Knowledge

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Analytics, Behavioural Economics, Best principles, Big Data, Dogma, Economics, Financial, Goal Setting, Management, Marketing, Strategy

Martyn Richard Jones

Remaster 2026

Hi, I’m Ricky Jonesy-Innit, boss of Becci Boo Investments.

Last week, we said goodbye to our best commodity trader.

He’d been with us for years.

Continue reading →

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