03 Tuesday Feb 2026
Posted in All Data, Big Data, Big Data 7s, Big Data Analytics, dark data, data architecture, Data governance, data hub, Data Lake, data management, Data Mart, data mesh, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Inform, educate and entertain., The Amazing Big Data Challenge
By Martyn Rhisiart Jones | Madrid, 3rd February 2026
In a landmark session at the Welsh Academy, Sir Afilonius Rex sat down with Martyn Rhisiart Jones. They aimed to dismantle our outdated obsession with “data management.” The verdict? The era of the digital fortress is dead. In its place, a new paradigm of Cognitive Liquidity and Data Autonomy is emerging, redefining how we integrate global knowledge.
Continue reading17 Wednesday Dec 2025
Posted in Inform, educate and entertain.
Tags
crafts, data, information, Inmon, intelligence, knit, knitting, knowledge, unstructured, warfare, writing, yarn
Oza-Cesuras, Europe 17th December 2025
The soldiers never noticed her.
She sat where women had always sat. She was by the window and by the road. She was near the iron veins of the railway. Her hands were busy, her gaze soft. The love was in her eyes. The slow music of needles clicked and clacked like rain on Bethesda slate. In Wales, they would have called it cynefin, the comfort of the known. In Galicia, the way things have always been done. Magical, mysterious and mindful
Continue reading13 Saturday Dec 2025
Posted in Inform, educate and entertain.
Tags
12-wishes, 2025, 2026, AI, Architecture, Artificial Intelligence, chatgpt, christmas, data, information, knowledge, llm, Management, technology
Martyn Richard Jones
Our man in Spain.
A Coruña, 13th December 2025
As 2025 winds down, the tinsel comes out. It’s tempting to imagine a quieter, saner digital ecosystem on the horizon. Call it festive optimism or a data professional’s annual catharsis. Here are twelve wishes for 2026. They are equal parts hard-edged realism, FT Weekend reflection, and Wired-grade futurism.
Continue reading10 Wednesday Dec 2025
Posted in Inform, educate and entertain.
Tags
AI, Artificial Intelligence, brand, data, digital-marketing, Good Strat, Good Strategy, information, intellectual-capital, knowledge, Marketing, operational-platform, technology
The Oracle of Delphi and Editorial Team
Spain, 10th December 2025
In the sprawling digital bazaar of 2025 and the impending and interesting 2026, where every second-domain site peddles AI hype, data fakehouse, data mess or crypto snake oil, goodstrat.com stands out as a refreshingly unapologetic intellectual fortress.
It’s not a glossy corporate brochure. It is not a paywalled newsletter farm. It’s the online HQ of Martyn Richard Jones. He is a grizzled data, information and knowledge architect and self-styled “Data Shouterer-in-Chief.” He’s been dissecting the guts of information systems since the dial-up era.
Continue reading23 Wednesday Apr 2025
Posted in Inform, educate and entertain.
Tags
data, Economics, economy, finance, information, knowledge, News, Politics, social-justice, Tax evasion, tax-haven, taxation, wisdom, world-asset-register
Martyn Richard Jones, A Coruña, 22nd April 2025 – Buy Revealing Wealth
If anything, taxes for the lower and middle class and maybe even the upper-middle class should even probably be cut further. But I think that people at the high end – people like myself – should be paying a lot more in taxes. We have it better than we’ve ever had it.
Warren Buffett[1]
Continue reading17 Thursday Oct 2024
Posted in Inform, educate and entertain.
Tags
AI, cloud, data, data-at-rest, data-engineering, data-in-motion, information, knowledge, News, structured intellectual capital
Narrator: What is data in motion, and what is data at rest? More to the point, what’s the difference?
Continue reading16 Wednesday Oct 2024
Posted in Inform, educate and entertain.
Tags
bad-data-bible, data, film, information, knowledge, Poetry, relationships, the-big-data-contrarian, updates, writing
Narrator: How do you raise a data child to be a great, honest, committed data professional? That is the question.
Continue reading27 Friday Sep 2024
Posted in Inform, educate and entertain.
Tags
Analytics, cloud, comedy, data, data science, databases, enterprise data warehousing, fiction, humor, information, knowledge, Organisational Autism, short-story, statistics
Martyn Jones, Brooklyn, 27th September 2024
Narrator: Another false meme doing the rounds is that Data Warehousing necessarily means monolithic databases. This is not what data warehouses have been for many businesses.
Continue reading14 Tuesday Oct 2014
Posted in Architecture, Assets, business, Business Intelligence, Data Warehousing, Value
Tags
Big Data, Business, business intelligence, Data Marts, enterprise data warehousing, hadoop, information management, knowledge, knowledge management, Management, Risk Management
In the dim and distant past most organisations struggled along with what they euphemistically referred to as Information Systems.
They were Information Systems with no overall design, no elements of management and no architecture.
Information Systems were built to show how the company had been performing in the immediate past, and that was it. Continue reading