GOOD STRATEGY REBELLION

Tag: writing

  • HOW NOT TO: The Vacuum of Thought: Why AI-Powered Orbital Synergy is the Ultimate Catalyst for Your Synergy’s Synergy

    HOW NOT TO: The Vacuum of Thought: Why AI-Powered Orbital Synergy is the Ultimate Catalyst for Your Synergy’s Synergy

    Martyn Rhisiart Jones

    Madrid, Saturday 9th May 2026

    Multi-faced figure with TV heads and clocks controlling puppet-like people amid flames and flags
    Surreal depiction of a multi-faced figure controlling society with media and propaganda

    The Vacuum of Thought: Why AI-Powered Orbital Synergy is the Ultimate Catalyst for Your Synergy’s Synergy

    By Brandish Blather World-renowned Futurist, LinkedIn Legend, and Thought-Haver with a Passion for Synergising Technology for the Good of My Personal Brand.

    The first time you experience the sheer, weightless emptiness of a venture capital pitch, everything changes. One moment, you’re grounded by the heavy, suffocating “hyper-G” of reality, things like “revenue,” “logic,” and “the laws of physics.” The next, all that noise disappears. You are floating in a perfect, silent void of pure, unadulterated hype.

    That sense of transition isn’t just what happens when you’re strapped into a billionaire’s phallic hobby-rocket; it reflects a “Quantum Leap” in the Space-AI-Human-Potential-Sandwich™ economy. I recently sat down with Major Tad Mumbleton, a man who spent 400 days in orbit and now serves as the Chief Vibe Officer for Void-X, a company currently building inflatable habitats and AI-powered space-toasters that will absolutely, definitely reshape the way you eat sourdough on Earth.

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  • CONSIDER THIS: Decoding the Vibe Coders: The Illusion of Tech Knowledge

    CONSIDER THIS: Decoding the Vibe Coders: The Illusion of Tech Knowledge

    Martyn Rhisiart Jones

    Madrid, Tuesday 5th May 2026

    (The scene opens on a dimly lit stage. ALFIE SWEARY stomps out, wearing a suit two sizes too small, sweating profusely. He is shouting.)

    ALFIE SWEARY: ALRIGHT! SETTLE DOWN, YOU BUNCH OF SYCOPHANTIC MIDDLE-MANAGEMENT YOGURT-KNITTERS!

    I’ve just been reading LinkedIn. Or as I call it, “The Digital Dementors’ Circle Jerk.” And I came across a post by a man called Barnaby Muck. A “Business Futurist.” What a job that is, eh? “Business Futurist.” It’s what you tell the police you are when they find you lurking outside a Dixon’s at 3 AM with a soldering iron and a look of existential dread!

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  • HOW NOT TO: Embrace the AI Swarm: Your Business’s Digital Survival Guide

    HOW NOT TO: Embrace the AI Swarm: Your Business’s Digital Survival Guide

    THE COMING DIGITAL LOCUSTS: Why Your Pathetic ‘Enterprise Solutions’ Are Just Seasoning for the AI Swarm

    Martyn Rhisiart Jones, Sir Afilonius Rex and a man who once shared a corridor with a fellow who briefly tutored a junior cabinet minister at Balliol, and who is currently vibrating with the righteous, Scouse-infused fury of a man who’s just seen the price of a sourdough loaf in Islington.

    Madrid, Wednesday 29th April 2026

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  • CONSIDER THIS: Is the Cognitive Engine a Real Threat or Just Hype?

    CONSIDER THIS: Is the Cognitive Engine a Real Threat or Just Hype?

    Martyn Rhisiart Jones

    Madrid, Thursday 23rd April 2026

    Large vintage film reel on a beach with a digital wave and futuristic city skyline.
    A vintage film reel rests on a beach as a digital wave crashes before a futuristic city skyline under the aurora borealis.

    Oh, look what the algorithm dragged in. It’s an article by Julian Sterling-Vane. A “Temporal Architect.”

    Now, before we begin, let’s just pause and dismantle the job title “Temporal Architect,” shall we? In any sane civilisation, a “Temporal Architect” would be a man in a tinfoil hat shouting at a pigeon in a precinct. But in our current late-stage capitalist hellscape, it’s a bloke in a slim-fit navy blazer who gets paid fifty grand a head to tell HR directors that, by 2030, their staplers will have “emotional intelligence.”

    Sterling-Vane has written a piece titled: “Why the Cognitive Engine Isn’t a Bubble (But It Could Still Topple the Counting House).” It’s a masterpiece of the genre I like to call “The Professional Network Shrug.” It’s the prose equivalent of a man trying to sell you a monorail while simultaneously backing away toward an escape pod.

    Let’s let the combined psychic energy of Aloysius Snarl, Montgomery Metal, and St. John Spleen take a look at this steaming pile of visionary “content.”

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  • CONSIDER THIS: LinkedIn – 2026/04/09

    CONSIDER THIS: LinkedIn – 2026/04/09

    Smartphone surrounded by many social media posts and red heart like icons
    A smartphone surrounded by numerous social media posts and like icons, depicting digital interaction

    Martyn Rhisiart Jones

    Madrid Thursday 9th April 2026

    Right. LinkedIn.

    You know, I was thinking about this the other day, or rather, I was forced to think about it because some algorithm had decided that what I really needed at 7:42 in the morning, while I was still half-asleep and trying to remember why I exist, was yet another notification telling me that Kevin from Supply Chain Optimisation had “viewed my profile.”

    Kevin. From Supply Chain Optimisation.

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  • CONSIDER THIS: The Industrial Revolution for People Who Wear Turtlenecks

    CONSIDER THIS: The Industrial Revolution for People Who Wear Turtlenecks

    Martyn Rhisiart Jones, Madrid, Monday 6th April 2026

    Large vintage film reel on a beach with a digital wave and futuristic city skyline.
    A vintage film reel rests on a beach as a digital wave crashes before a futuristic city skyline under the aurora borealis.

    Oh, look what the algorithm dragged in. Gather ’round, you beautiful, deluded LinkedIn-scrolling corpses, for another sermon from the Church of the Silicon Rapture.

    Here we have Blithering Binge Drinking Marge, or as I prefer to call her, Barbara von Blathertron, the internationally best-selling author, professional nodding enthusiast, and ladylikelady whose “futurist” predictions have the shelf life of an open tuna sandwich. He’s back to explain how AI is “rewriting filmmaking” while insisting that “craft” still wins. Bless his little heart. It’s like watching a Victorian gentleman politely announce that the guillotine is merely a “disruptive time-saving device for high-speed haircuts.”

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  • EM FOCO: Quem é Martyn Rhisiart Jones?

    EM FOCO: Quem é Martyn Rhisiart Jones?

    Sir Afilonius Rex, Bilbau, segunda-feira, 5 de abril de 2026

    El Jueves y la Puta Mili
    El Jueves y la Puta Mili

    Martyn Rhisiart Jones… Martyn Richard Jones nas salas de reuniões do capital global, Martyn de Tours quando tece romances celtas de dominação e intriga, Martyn Bey em momentos de pseudónimo malicioso e simplesmente Martyn Jones quando os guiões SQL exigem uma clareza descomplicada, é o cortesão mais gloriosamente inclasificável do mundo dos dados. Portador de passaporte britânico com as consoantes líricas do sul do País de Gales (Rhisiart Jones, com os jardins comunitários de Caerphilly ainda a sussurrar nas suas vogais), espetou a sua bandeira no noroeste de Espanha, banhado pela chuva: A Coruña. Telefone: +34 692 376 698, disponibilidade imediata, Europa ou remoto; os detalhes estão no seu currículo, como um convite aberto a qualquer pessoa que compreenda que a arquitetura da informação nunca é verdadeiramente neutra. Aqui, este filósofo-feminista, colunista do Guardian, cordobaísta, guitarrista clássico, obcecado pelo Real Madrid, devoto da poesia e autoproclamado “Gritador-em-Chefe de Dados” dirige o goodstrat.com como um reduto fortificado de crítica combativa, provocação estratégica, masterclasses e projetos. Protesta, com Sir Afilonius Rex e Lila de Alba ao seu lado, contra a “exploração global”, a “industrialização da fraude técnica” e os últimos disparates da moda em dados. O seu banner no LinkedIn diz tudo: “Arquiteto de Informação, Dados e Conhecimento | Gritador-em-Chefe de Dados | Mostrar, não apenas dizer | Para quê?”, uma pergunta que faz desde a década de 1980, quando já entregava projetos iterativos enquanto o resto da indústria ainda estava a descobrir o modelo Cascata.

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  • PLEINS FEUX SUR : Qui est Martyn Rhisiart Jones ?

    PLEINS FEUX SUR : Qui est Martyn Rhisiart Jones ?

    Sir Afilonius Rex, Bilbao, samedi 4 avril 2026

    El Jueves y la Puta Mili
    El Jueves y la Puta Mili

    Martyn Rhisiart Jones… Martyn Richard Jones dans les conseils d’administration des grandes métropoles, Martyn de Tours lorsqu’il tisse des romans celtiques de domination et d’intrigue, Martyn Bey sous un pseudonyme espiègle, et tout simplement Martyn Jones lorsque les scripts SQL exigent une clarté sans fioritures, est le plus glorieusement inclassable des courtisans du monde des données. Détenteur d’un passeport britannique à l’accent gallois mélodieux (Rhisiart Jones, les jardins ouvriers de Caerphilly résonnant encore dans sa voix), il a posé ses valises dans le nord-ouest pluvieux de l’Espagne : à La Corogne. Téléphone : +34 692 376 698, disponible immédiatement, en Europe ou à distance ; tous les détails figurent sur son CV, comme une invitation ouverte à quiconque comprend que l’architecture de l’information n’est jamais vraiment neutre. Ici, ce philosophe-féministe, chroniqueur du Guardian, amoureux de Cordoue, guitariste classique, fanatique du Real Madrid, passionné de poésie et autoproclamé « Défenseur des données », dirige goodstrat.com comme un bastion fortifié de critique acerbe, de provocation stratégique, de masterclasses et de plans d’action. Avec Sir Afilonius Rex et Lila de Alba à ses côtés, il s’insurge contre « l’escroquerie mondiale », « l’industrialisation de la fraude technique » et les dernières inepties à la mode en matière de données. Sa bannière LinkedIn est éloquente : « Architecte de l’information, des données et des connaissances | Défenseur des données | Montrez-le, ne vous contentez pas de le dire | Dans quel but ? », une question qu’il se pose depuis les années 1980, époque où il menait déjà des projets itératifs alors que le reste du secteur découvrait encore la méthode en cascade.

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  • IM VORNE: Wer ist Martyn Rhisiart Jones?

    IM VORNE: Wer ist Martyn Rhisiart Jones?

    Sir Afilonius Rex, Bilbao, Montag, 30. März 2026

    El Jueves y la Puta Mili
    El Jueves y la Puta Mili

    Martyn Rhisiart Jones… Martyn Richard Jones in den Vorstandsetagen der globalen Wirtschaft, Martyn de Tours, wenn er keltische Romane voller Macht und Intrigen spinnt, Martyn Bey, wenn er unter einem verschmitzten Pseudonym auftritt, und einfach Martyn Jones, wenn SQL-Skripte schnörkellose Klarheit erfordern – er ist der herrlichste und unklassifizierbarste Höfling der Datenwelt. Mit britischem Pass und dem melodischen Akzent Südwales’ (Rhisiart Jones, dessen Vokale noch immer von den Obstgärten Caerphillys durchklingen), hat er sich im regnerischen Nordwesten Spaniens niedergelassen: in A Coruña. Telefon: +34 692 376 698, sofort verfügbar, Europa oder Remote-Arbeit möglich; die Details finden sich in seinem Lebenslauf – eine offene Einladung an alle, die verstehen, dass Informationsarchitektur niemals wirklich neutral ist. Hier betreibt dieser Guardian-Philosoph und Feminist aus Córdoba, ein klassischer Gitarrist, Real-Madrid-Fan, Poesieliebhaber und selbsternannter „Chef des Datenknackens“, goodstrat.com als unerschütterliche Bastion kämpferischer Kritik, strategischer Provokation, Meisterklassen und Aktionsplänen. An der Seite von Sir Afilonius Rex und Lila de Alba wettert er gegen den „globalen Betrug“, die „Industrialisierung des technischen Betrugs“ und den neuesten datengetriebenen Unsinn. Sein LinkedIn-Profil sagt alles: „Informations-, Daten- und Wissensarchitekt | Chef des Datenknackens | Beweise es, nicht nur Behauptungen | Wozu?“ – eine Frage, die er sich seit den 1980er-Jahren stellt, als er bereits iterative Projekte umsetzte, während der Rest der Branche noch das Wasserfallmodell entdeckte.

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  • EN PRIMER PLANO: ¿Quién es Martyn Rhisiart Jones?

    EN PRIMER PLANO: ¿Quién es Martyn Rhisiart Jones?

    Sir Afilonius Rex, Bilbao, lunes 30 de marzo de 2026

    El Jueves y la Puta Mili
    El Jueves y la Puta Mili

    Martyn Rhisiart Jones… Martyn Richard Jones en las salas de juntas del capital global, Martyn de Tours cuando teje novelas celtas de dominación e intriga, Martyn Bey en momentos de seudónimo travieso, y simplemente Martyn Jones cuando los scripts SQL exigen una claridad sin adornos, es el cortesano más gloriosamente inclasificable del mundo de los datos. Con pasaporte británico y la lírica pronunciación del sur de Gales (Rhisiart Jones, con los huertos de Caerphilly aún susurrando en sus vocales), ha plantado su bandera en el lluvioso noroeste de España: A Coruña. Teléfono: +34 692 376 698, disponibilidad inmediata, Europa o trabajo remoto; los detalles están en su CV, como una invitación abierta para cualquiera que entienda que la arquitectura de la información nunca es verdaderamente neutral. Aquí, este filósofo-feminista Guardianista, cordobés, guitarrista clásico, fanático del Real Madrid, devoto de la poesía y autoproclamado “Jefe de la Gritura de Datos” dirige goodstrat.com como un reducto fortificado de crítica combativa, provocación estratégica, clases magistrales y planes de acción. Arremete, con Sir Afilonius Rex y Lila de Alba a su lado, contra la “estafa global”, la “industrialización del fraude técnico” y las últimas tonterías de moda en datos. Su banner de LinkedIn lo dice todo: “Arquitecto de Información, Datos y Conocimiento | Jefe de la Gritura de Datos | Demuéstralo, no solo lo digas | ¿Para qué?”, ​​una pregunta que se ha estado haciendo desde la década de 1980, cuando ya entregaba proyectos iterativos mientras el resto de la industria aún estaba descubriendo Waterfall.

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