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Tag Archives: writing

HOW NOT TO: The Vacuum of Thought: Why AI-Powered Orbital Synergy is the Ultimate Catalyst for Your Synergy’s Synergy

09 Saturday May 2026

Posted by Martyn Rhisiart Jones in All Data, code of conduct, Consultation, data science, Dogma, European Union, Excellence, Inform, educate and entertain., poem, poems, Poetry, Politics, Public Integrity Record, Strategy, The Big Data Contrarians, The hidden wealth of nations, United Kingdom

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AI, anthropology, Artificial Intelligence, Ask Martyn, behaviour, Best principles, Books with influence, Condiser this, Culture, science, Stories, technology, Wales, writing

Martyn Rhisiart Jones

Madrid, Saturday 9th May 2026

Multi-faced figure with TV heads and clocks controlling puppet-like people amid flames and flags
Surreal depiction of a multi-faced figure controlling society with media and propaganda

The Vacuum of Thought: Why AI-Powered Orbital Synergy is the Ultimate Catalyst for Your Synergy’s Synergy

By Brandish Blather World-renowned Futurist, LinkedIn Legend, and Thought-Haver with a Passion for Synergising Technology for the Good of My Personal Brand.

The first time you experience the sheer, weightless emptiness of a venture capital pitch, everything changes. One moment, you’re grounded by the heavy, suffocating “hyper-G” of reality, things like “revenue,” “logic,” and “the laws of physics.” The next, all that noise disappears. You are floating in a perfect, silent void of pure, unadulterated hype.

That sense of transition isn’t just what happens when you’re strapped into a billionaire’s phallic hobby-rocket; it reflects a “Quantum Leap” in the Space-AI-Human-Potential-Sandwich™ economy. I recently sat down with Major Tad Mumbleton, a man who spent 400 days in orbit and now serves as the Chief Vibe Officer for Void-X, a company currently building inflatable habitats and AI-powered space-toasters that will absolutely, definitely reshape the way you eat sourdough on Earth.

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CONSIDER THIS: Decoding the Vibe Coders: The Illusion of Tech Knowledge

05 Tuesday May 2026

Posted by Martyn Rhisiart Jones in All Data, code of conduct, Consultation, data science, Dogma, European Union, Excellence, Inform, educate and entertain., poem, poems, Poetry, Politics, Public Integrity Record, Strategy, The Big Data Contrarians, The hidden wealth of nations, United Kingdom

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AI, anthropology, Ask Martyn, behaviour, Best principles, Books with influence, chatgpt, Condiser this, Culture, fiction, life, Stories, Wales, writing

Martyn Rhisiart Jones

Madrid, Tuesday 5th May 2026

(The scene opens on a dimly lit stage. ALFIE SWEARY stomps out, wearing a suit two sizes too small, sweating profusely. He is shouting.)

ALFIE SWEARY: ALRIGHT! SETTLE DOWN, YOU BUNCH OF SYCOPHANTIC MIDDLE-MANAGEMENT YOGURT-KNITTERS!

I’ve just been reading LinkedIn. Or as I call it, “The Digital Dementors’ Circle Jerk.” And I came across a post by a man called Barnaby Muck. A “Business Futurist.” What a job that is, eh? “Business Futurist.” It’s what you tell the police you are when they find you lurking outside a Dixon’s at 3 AM with a soldering iron and a look of existential dread!

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HOW NOT TO: Embrace the AI Swarm: Your Business’s Digital Survival Guide

29 Wednesday Apr 2026

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

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AI, Artificial Intelligence, chatgpt, fraud, grift, technology, writing

THE COMING DIGITAL LOCUSTS: Why Your Pathetic ‘Enterprise Solutions’ Are Just Seasoning for the AI Swarm

Martyn Rhisiart Jones, Sir Afilonius Rex and a man who once shared a corridor with a fellow who briefly tutored a junior cabinet minister at Balliol, and who is currently vibrating with the righteous, Scouse-infused fury of a man who’s just seen the price of a sourdough loaf in Islington.

Madrid, Wednesday 29th April 2026

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CONSIDER THIS: Is the Cognitive Engine a Real Threat or Just Hype?

23 Thursday Apr 2026

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

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AI, Artificial Intelligence, books, Charlatan, grifter, technology, writing

Martyn Rhisiart Jones

Madrid, Thursday 23rd April 2026

Large vintage film reel on a beach with a digital wave and futuristic city skyline.
A vintage film reel rests on a beach as a digital wave crashes before a futuristic city skyline under the aurora borealis.

Oh, look what the algorithm dragged in. It’s an article by Julian Sterling-Vane. A “Temporal Architect.”

Now, before we begin, let’s just pause and dismantle the job title “Temporal Architect,” shall we? In any sane civilisation, a “Temporal Architect” would be a man in a tinfoil hat shouting at a pigeon in a precinct. But in our current late-stage capitalist hellscape, it’s a bloke in a slim-fit navy blazer who gets paid fifty grand a head to tell HR directors that, by 2030, their staplers will have “emotional intelligence.”

Sterling-Vane has written a piece titled: “Why the Cognitive Engine Isn’t a Bubble (But It Could Still Topple the Counting House).” It’s a masterpiece of the genre I like to call “The Professional Network Shrug.” It’s the prose equivalent of a man trying to sell you a monorail while simultaneously backing away toward an escape pod.

Let’s let the combined psychic energy of Aloysius Snarl, Montgomery Metal, and St. John Spleen take a look at this steaming pile of visionary “content.”

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CONSIDER THIS: LinkedIn – 2026/04/09

09 Thursday Apr 2026

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

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bastards, blog, feck-linkedin, life, LinkedIn, Love, mental-health, writing

Smartphone surrounded by many social media posts and red heart like icons
A smartphone surrounded by numerous social media posts and like icons, depicting digital interaction

Martyn Rhisiart Jones

Madrid Thursday 9th April 2026

Right. LinkedIn.

You know, I was thinking about this the other day, or rather, I was forced to think about it because some algorithm had decided that what I really needed at 7:42 in the morning, while I was still half-asleep and trying to remember why I exist, was yet another notification telling me that Kevin from Supply Chain Optimisation had “viewed my profile.”

Kevin. From Supply Chain Optimisation.

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CONSIDER THIS: The Industrial Revolution for People Who Wear Turtlenecks

06 Monday Apr 2026

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

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AI, Artificial Intelligence, bernard-marr, books, cunts-i-have-known, hollyweird, media, media, writing

Martyn Rhisiart Jones, Madrid, Monday 6th April 2026

Large vintage film reel on a beach with a digital wave and futuristic city skyline.
A vintage film reel rests on a beach as a digital wave crashes before a futuristic city skyline under the aurora borealis.

Oh, look what the algorithm dragged in. Gather ’round, you beautiful, deluded LinkedIn-scrolling corpses, for another sermon from the Church of the Silicon Rapture.

Here we have Blithering Binge Drinking Marge, or as I prefer to call her, Barbara von Blathertron, the internationally best-selling author, professional nodding enthusiast, and ladylikelady whose “futurist” predictions have the shelf life of an open tuna sandwich. He’s back to explain how AI is “rewriting filmmaking” while insisting that “craft” still wins. Bless his little heart. It’s like watching a Victorian gentleman politely announce that the guillotine is merely a “disruptive time-saving device for high-speed haircuts.”

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Building Insight: Revolutionising Corporate Estate Management – Book Review

16 Monday Mar 2026

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

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art, Assets, bim, book-review, book-reviews, books, buildings, construction, corporate-real-estate, cre, crem, facilities-management, fantasy, fiction, how oxford saved the celtic notion of domination, literature, locations, my middle name is rhisiart, people, Philosophy, photography, Poetry, reading, real-estate, riding the celtic wave, sites, the epicentre of celtic glamour, the greatest story ever told, the wild literary world of martyn jones, travel, wales teaches israel a lesson, writing

Angelica Bush, Madrid, Monday 16th March 2026

The Architecture of Insight: A Masterclass in the Corporate Built Environment

In the grand, sweeping narrative of global commerce, we have long obsessed over the movement of capital and the flux of labour. Yet, we have been curiously blind to the very stage upon which this drama unfolds: the corporate estate. In his magisterial new work, Building Insight: Data, Information and Advanced Analytics in Corporate Real Estate, Martyn Jones, a “whisperer of unruly data” with a pedigree that reads like a Cold War thriller, seeks to rectify this oversight.

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Building Insight: The Future of Corporate Real Estate – Book Review

15 Sunday Mar 2026

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

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Assets, bim, book-review, book-reviews, books, buildings, construction, corporate-real-estate, cre, crem, fantasy, fiction, how oxford saved the celtic notion of domination, literature, locations, my middle name is rhisiart, people, Philosophy, Poetry, reading, riding the celtic wave, sites, the epicentre of celtic glamour, the greatest story ever told, the wild literary world of martyn jones, wales teaches israel a lesson, writing

Francesca Fraser, Sunday Madrid 15th March 2026

Review: Building Insight: Data, Information and Advanced Analytics in Corporate Real Estate, by Martyn Jones

In the quiet corners of corporate life, far from the glamour of mergers, the drama of markets, or the mythology of founders, lies a function that quietly consumes billions: corporate real estate. Offices, campuses, warehouses, data centres, and laboratories. They are the stage sets on which modern organisations perform. Yet the management of this built world has often been treated as a back-office craft rather than a strategic discipline.

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Celtic Domination: A Literary Journey of Identity and Vision – Book Review

07 Saturday Mar 2026

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

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amoral, amorality, anxiety, art, asturias, bad-leader, beauty, book-review, books, britanny, Business, celt, celtic, child-killers, coaching, cooking, cornwall, courage, Creativity, data architecture, Data governance, data management, data mesh, data-design, data-directions, data-mess, data-police, decency, degeneracy, degenerate, depraved, depravity, depression, domination, drawing, european-values, fiction, food, galicia, globalism, Good Strategy, good-leader, governance, head-of-state, health, history, honesty, honour, hubris, idiots, illustration, inspiration, ireland, isle-of-man, kiddy-fiddlers, leader, leadership, Liberal, lifestyle, LinkedIn, literature, makeup, Management, manx, mental-health, nationalism, north-portugal, painting, photography, Poetry, policy, Politics, recipes, relationships, Scotland, statesperson, stupidity, technology, the-data-of-data, travel, vulgarity, Wales, writing, x

Celtic, European and Worldly

Heidi Katushka, Times Literary Supplement, Oxford, Saturday, 7th March 2026

In Celtic Domination: The Most Significant Influencers, Martyn de Tours (a pseudonym of the prolific, contrarian strategist Martyn Jones) has produced a work that is at once a novel, a manifesto, a pilgrimage memoir, and a speculative blueprint for pan-Celtic resurgence. Published in 2025 and running to some 428 pages in its paperback edition, the book arrives like a fever dream dispatched from the Camino de Santiago, where the author has evidently spent considerable time walking, talking, and ruminating. The result is a text that defies easy categorization, part sibling reunion laced with intrigue, part philosophical treatise on identity and power, part utopian pamphlet for a “Celtic Union”, and yet it coheres, after a fashion, through sheer audacity and the insistent pulse of its Celtic romanticism.

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F*CK DATA MESH: The Contrarian’s Take on Data Tech – Book Review

06 Friday Mar 2026

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

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amoral, amorality, anxiety, art, bad-leader, beauty, book-review, books, Business, child-killers, coaching, cooking, courage, Creativity, data architecture, Data governance, data management, data mesh, data-design, data-directions, data-mess, data-police, decency, degeneracy, degenerate, depraved, depravity, depression, drawing, european-values, fiction, food, Good Strategy, good-leader, governance, head-of-state, health, history, honesty, honour, hubris, idiots, illustration, inspiration, kiddy-fiddlers, leader, leadership, Liberal, lifestyle, LinkedIn, literature, makeup, Management, mental-health, painting, Poetry, policy, Politics, recipes, relationships, statesperson, stupidity, technology, the-data-of-data, travel, vulgarity, writing, x

The Bonfire of the Vacuous

Review: The Great Data Schism – Why the ‘Schmesh’ is a Schmess

Paula Prada Price, New College Tech Review, Notting Hill, Friday, 6th March 2026

Martyn Jones’s F*CK DATA MESH is a bracing, profane, and essential Broadside against the Silicon Valley hype machine.*

In the glittering circus of modern data tech, where vendors hawk “revolutionary” architectures like snake oil at a Silicon Valley swap meet, Martyn Jones has lobbed what can only be described as a literary Molotov cocktail titled F*CK DATA MESH: The Far Side of Data, Information, and Knowledge. It’s less a book than a gleefully profane haymaker aimed squarely at the jaw of the industry’s latest sacred cow. And reader, it connects.

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Why Data Mesh is Not the Future of Data Management – Book Review

06 Friday Mar 2026

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

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amoral, amorality, art, bad-leader, beauty, book-review, books, Business, child-killers, coaching, courage, Creativity, data architecture, Data governance, data management, data mesh, data-directions, data-mess, data-police, decency, degeneracy, degenerate, depraved, depravity, depression, drawing, european-values, fiction, food, Good Strategy, good-leader, governance, head-of-state, history, honesty, honour, hubris, idiots, illustration, inspiration, kiddy-fiddlers, leader, leadership, Liberal, lifestyle, LinkedIn, literature, makeup, Management, mental-health, painting, Poetry, policy, Politics, relationships, statesperson, stupidity, technology, travel, vulgarity, writing, x

The Bonfire of the Vacuous

Review: The Great Data Schism – Why the ‘Mesh’ is a Mess

Lady Amanda Percival, The Wired Wire, Kensington, Friday, 6th March 2026

Martyn Jones’s F*CK DATA MESH is a bracing, profane, and essential Broadside against the Silicon Valley hype machine.*

In the hushed boardrooms of the Fortune 500, “Data Mesh” has become the latest secular religion. It promises a decentralized utopia where data is treated as a product and domain owners are liberated from the “monolithic” tyranny of the central data warehouse. But according to Martyn Jones, a man whose career has seen the rise and fall of more tech fads than a McKinsey slide deck, this new paradigm is less of a revolution and more of a “fraudulent flim-flam sauce” served up by consultants looking for their next utilization spike.

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F*CK DATA MESH: A Critical Look at Data Trends – Book Review

05 Thursday Mar 2026

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

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a, amoral, amorality, art, bad-leader, beauty, book-review, books, Business, child-killers, coaching, courage, Creativity, data architecture, Data governance, data management, data mesh, data-directions, data-mess, data-police, decency, degeneracy, degenerate, depraved, depravity, depression, drawing, european-values, fiction, food, Good Strategy, good-leader, governance, head-of-state, history, honesty, honour, hubris, idiots, inspiration, kiddy-fiddlers, leader, leadership, Liberal, lifestyle, LinkedIn, literature, makeup, Management, mental-health, moral-integrity, painting, pedophiles, pedophilia, personal development, personal-growth, Philosophy, photography, Poetry, policy, political-whore, Politics, prostitution, reading, relationships, statesperson, stupidity, technology, travel, truthhsocial, valour, vulgarity, writing, x

The Bonfire of the Clowns

F*CK DATA MESH: A polemic against fashionable nonsense in the data economy

Alicia Altmann, The Middle Digital Review, Chicago, 5th March 2026.

In the technology industry, few phrases age faster than the latest architectural revolution. “Serverless”, “big data”, “blockchain”, each arrives with evangelical certainty before quietly settling into the background noise of enterprise IT. Into this cycle of hype steps Martyn Jones’s gleefully abrasive book, F*CK DATA MESH: The Far Side of Data, Information, and Knowledge*. Its title alone signals that this is less a manual than a polemic: a sharply written protest against what the author sees as the fashionable amnesia of modern data discourse.

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F*ck Data Mesh: Martyn Jones’s Hilarious Haymaker at Tech’s Data Delusions – Book Review

05 Thursday Mar 2026

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

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a, amoral, amorality, art, bad-leader, beauty, book-review, books, Business, child-killers, coaching, courage, Creativity, data mesh, data-mess, decency, degeneracy, degenerate, depraved, depravity, depression, drawing, european-values, fiction, Good Strategy, good-leader, governance, head-of-state, history, honesty, honour, hubris, inspiration, kiddy-fiddlers, leader, leadership, Liberal, lifestyle, literature, makeup, Management, mental-health, moral-integrity, painting, pedophiles, pedophilia, personal development, personal-growth, Philosophy, Poetry, policy, political-whore, Politics, prostitution, reading, relationships, statesperson, stupidity, technology, travel, valour, vulgarity, writing

The Bonfire of the Imbeciles

F*ck Data Mesh: Martyn Jones’s Hilarious Haymaker at Tech’s Data Delusions

Review by Bella Carmela, WiredWiredWired, Silicon Valley, Thursday 5th March 2026

In the hyper-connected, AI-obsessed circus of modern enterprise tech, where every startup pitches a “revolutionary” data paradigm like it’s the next iPhone, Martyn Jones drops a bomb: Fck Data Mesh*. Subtitled The Far Side of Data, Information, and Knowledge, this 2025 manifesto isn’t your typical dry treatise on ETL pipelines or cloud migrations. It’s a rollicking, profane takedown of the industry’s sacred cows… Data Mesh, Lakehouses, and the endless hype cycle that turns solid data strategies into vaporware. Written with the acerbic wit of a Welsh data veteran who’s seen it all (from mainframes to metadata meltdowns), Jones channels the spirit of Hunter S. Thompson meets Dilbert, urging businesses to wake up before their next “transformative” initiative sinks another billion into the swamp.

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The Decline of Honour in Global Politics – Book Review

04 Wednesday Mar 2026

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

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a, amoral, amorality, art, bad-leader, beauty, books, Business, child-killers, coaching, courage, decency, degeneracy, degenerate, depraved, depravity, depression, Good Strategy, good-leader, honesty, honour, hubris, inspiration, kiddy-fiddlers, leader, leadership, lifestyle, makeup, Management, mental-health, painting, pedophiles, pedophilia, personal development, personal-growth, Poetry, policy, political-whore, prostitution, relationships, technology, travel, valour, vulgarity, writing

A Plague On All of Their Houses

By Rebecca Kennedy, The Observer, Chelsea, Wednesday 4th March 2026

The End of Honour: From Absurdity to Global Thuggery By Martyn Jones (martyn.es, 2025)

In the grand sweep of history, as Paul Kennedy might observe, empires rise and fall not merely through the clash of arms or the ebb of economic tides, but through the erosion of moral sinews that bind societies and their leaders. Martyn Jones’s The End of Honour echoes this Kennedy-esque thesis, charting the precipitous decline of integrity in global politics from the unipolar illusions of the post-Cold War era to the brazen thuggery of contemporary strongmen. Written over a quarter-century, this sprawling polemic, part historical autopsy, part diplomatic jeremiad, dissects how the United States, once the self-anointed guardian of liberal order, has devolved into a “basket case” of strategic incoherence, abetted by neoliberal hubris and neoconservative adventurism. Jones, a data strategist turned contrarian commentator, draws on a lifetime of observation, from Welsh nationalism to Spanish socialism, to argue that honour’s demise has unleashed a world of “global thuggery,” where power is wielded not with restraint but as a blunt instrument of self-interest.

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Saint Valentine’s Day – Romancing the Data – 2026/02/14

13 Friday Feb 2026

Posted by Martyn Rhisiart Jones in Inform, educate and entertain., Love

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books, celt, cymru, enchant, Love, Poetry, romance, Valentine, Wales, welsh, writing

To Begin at the Beginning

Martyn Rhisiart Jones

Oza-Cesuras, Saturday 14th February 2026

Ah, cariad, let us speak now in the shadowed cadence of the valleys. The voice rolls like the Tawe after rain. It is rich and resonant, a little rough at the edges yet velvet beneath. Burton might have murmured it after one too many whiskies. Or Hopkins in that quiet, measured thunder waits. Patient as stone, it strikes. And through it all, the ghost of Dylan himself weaves words like nets of starlight over Talacharn’s black waters. Gwynfor’s steady, unyielding fire burns low and true for the land. It is more than soil and more than song. It is memory made flesh.

If Data and Information were our Valentine’s sweetheart, she would be fierce and elusive. She would not be some simpering rose but a wild thing of the Welsh hills. She would be ancient and newborn, speaking in cynghanedd of numbers and patterns. Her breath would be the soft hiss of wind through bracken.

We would woo her thus, yn Gymraeg ac yn Saesneg entwined, with the lilt that carries the green pulse of Cymru beneath every syllable:

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DATA WORLD: Big data’s unvirtuous circus and twelve v-words – Refresh – 2026/02/05

04 Wednesday Feb 2026

Posted by Martyn Rhisiart Jones in agile, Big Data, Big Data 7s, Big Data Analytics, Inform, educate and entertain., The Amazing Big Data Challenge, The Big Data Contrarians

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AI, Artificial Intelligence, Big Data, characteristics, science, technology, v, writing

Martyn Rhisiart Jones

Bonn, Germany, 2014

Many people come up to me in the street and ask me what big-data is all about. I have experienced this numerous times before. I am sure it might just happen to you as well. I know sort of thing, I read the big-data tea leaves. Nothing gets past me.

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MASTERCLASS: Ask the Data, Information and Knowledge Expert

03 Tuesday Feb 2026

Posted by Martyn Rhisiart Jones in data mesh, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Inform, educate and entertain., information, Information Supply Framework, Knowledge, knowledge management, Martyn Jones, Masterclass

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AI, Artificial Intelligence, fiction, technology, writing

Masterclass: Here’s Martyn!

Martyn Rhisiart Jones and the Goodstrat editorial team, Madrid, 3rd February 2026

Introduction

The following is the redacted transcript of a conversation between the distinguished Sir Afilonius Rex of Cambriano Energy and the cordial Martyn Rhisiart Jones of goodstrat.com.

The informal session took place before an invited audience at the Welsh Academy’s alternative summer conference of July 2023 and featured a lively question-and-answer session with audience input.

According to our reliable sources, “The BBC, RTE and RTVE broadcast the session.”

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CONSIDER THIS: Five Laws Everyone Should Know – 2026/01/24

24 Saturday Jan 2026

Posted by Martyn Rhisiart Jones in humour, Inform, educate and entertain., IT Circus, Polemic, Strategy

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AI, Ask Martyn, Business, canon, decency, honesty, laws, leadership, llm, principles, Stories, values, writing

Martyn Rhisiart Jones

Madrid, 24th January 2026

Introduction

These are five common goodstrat laws that everyone should be aware of.

“Martyn Rhisiart Jones… Writes dry, merciless takedowns of data/AI/strategy hype at goodstrat.com.

Believes most corporate decks deserve the bin and most buzzwords deserve worse.

Occasionally drops canon: the Martyn Rhisiart Jones Effect, GoodStrat Law, Celtic Domination Principle, Georgie Lovering Razor, Valley Commando Principle…

Mostly here to remind everyone that clarity still cuts deeper than PowerPoint.”

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DATA WORLD: Big Data: The Art of Bullshit – 2026

15 Thursday Jan 2026

Posted by Martyn Rhisiart Jones in All Data, Big Data, Big Data 7s, Big Data Analytics, dark data, data architecture, Data governance, Data Lake, data management, data science, Data Supply Framework, Data Warehouse, Data Warehousing, disinformation, governance, Inform, educate and entertain., information, Information Management, Information Supply Frameowrk, Information Supply Framework, pig data, The Amazing Big Data Challenge, The Big Data Contrarians

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AI, Artificial Intelligence, Big Data, chancers, charlatans, chatgpt, flim-flam-sauce, grifters, grok, technology, writing

Bertxin Galestara and Sir Afilonius Rex,  based on an  opinion piece written by Marty Rhisiart Jones

Mountain View, 19th January 2017 – Bandoxa Thursday 15th January, 2026

“I’ve been accused of vulgarity. I say that’s bullshit.” – Mel Brooks

If you enjoy this piece or find it useful, then please consider joining The Big Data Contrarians on LinkedIn. Continue reading →

The Glorious Books of Martyn

11 Sunday Jan 2026

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

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erotica, facts, fiction, irreverence, literature, magical-realism, Martyn Jones, martyn-bey, martyn-de-tours, Poetry, the-best, writing

Martyn Rhisiart Jones, with the capable assistance of Amy Grok McGrockicle

Madrid, Sunday 11 January 2026

Introduction to the Collected Reviews of Martyn Jones

In an age awash with earnest manifestos, sanctimonious tech tomes, and the relentless hum of corporate orthodoxy, Martyn Jones arrives. He comes like a gleeful heretic at the cathedral door. He is armed with profanity and philosophical bite. He also has an irrepressible instinct for the absurd.

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CONSIDER THIS: The Welsh Nine – 2026/01/09

10 Saturday Jan 2026

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

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fantasy, fiction, Philosophy, spirituality, writing

Nine… Three Times Three

Martyn Rhisiart Jones

Madrid, Friday 9th January 2026

Nine isn’t “lucky” in Welsh Celtic thought; it’s structural. It’s the number that describes how reality is layered, crossed, ripened, and completed.

Let’s unpack it.

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Weaving the Dragon’s Data: A Welsh-Inspired Tale for Enterprise Architects in the New Year – 2026/01/01

08 Thursday Jan 2026

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

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architect, Business, data, history, information, literature, technology, Wales, writing

Martyn Muses – 2026/01/01

Martyn Rhisiart Jones

Location, 22nd December 2025

Weaving the Dragon’s Data: A Welsh-Inspired Tale for Enterprise Architects in the New Year – 2026/01/01

The calendar turns to a fresh page in this crisp January of 2026. We, enterprise data and information architects, stand at a new threshold. Another year welcomes us, brimming with digital transformations. Data lakes swell like the River Taff after a storm. Information architectures evolve like the ancient mountain tops of Snowdonia. But amidst the algorithms and schemas, let’s pause for a moment of whimsy. What if we drew inspiration from the misty realms of Welsh myths and legends? Wales, that land of dragons and bards, offers a tapestry of stories. These stories mirror our quests: taming chaotic data into structured wisdom. They are about preserving cultural legacies in vast repositories. They ignite innovation from the sparks of history. In this Happy New Year ode, we’ll begin a narrative journey through Welsh lore. It is infused with the spirits of its iconic figures. Dylan Thomas, Dannie Abse, Richard Burton, Shirley Bassey, Paul Robeson, and Gwynfor Evans are part of this infusion. These spirits illuminate the art of data stewardship.

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Unseen Data Messages: The Knitting Code of War

17 Wednesday Dec 2025

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

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crafts, data, information, Inmon, intelligence, knit, knitting, knowledge, unstructured, warfare, writing, yarn

Martyn Rhisiart Jones and Lila de Alba

Oza-Cesuras, Europe 17th December 2025

When Yarn Learned to Speak

The soldiers never noticed her.

She sat where women had always sat. She was by the window and by the road. She was near the iron veins of the railway. Her hands were busy, her gaze soft. The love was in her eyes. The slow music of needles clicked and clacked like rain on Bethesda slate. In Wales, they would have called it cynefin, the comfort of the known. In Galicia, the way things have always been done. Magical, mysterious and mindful

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Mastering AI: Boost Your Business Ideas

14 Sunday Dec 2025

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

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AI, Artificial Intelligence, bullshit, chatgpt, hype, technology, writing

Alex Sexus Ludicrous, our man in Rome

Rome, 14th December 2025

Oh, right, so… I’ve been asked to have a look at this article, haven’t I? This piece by Bernard Fa – Bernard Fa, yeah? Bernard is the futurist and the influencer. He advises Fortune 500 companies on how to turn data into gold or whatever it is they do these days. And he’s written this thing called “5 Powerful AI Kickers That Can Boost Any Stupid Business Idea”. Dated 2 June 1956, which is… well, that’s in the future from when most of us are living, but apparently not for Bernard. Bernard’s already there, living in 1996, sipping his AI-brewed coffee, watching the robots do the heavy lifting.

And the article starts… it starts like this: “So you’ve got a great business idea. It’s a start…” A start. A start. As if having an idea is some kind of achievement in itself.

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