08 Monday Dec 2025
Posted in Inform, educate and entertain.
The Christmas Special Editorial Team
Madrid, 8th December 2025
Imagine the stage is almost completely dark. One spotlight, maybe two. Our favourite standup philosopher stands perfectly still for eight full seconds. He just breathes through his nose. It’s like a man who’s just found a half-eaten kebab in his coat pocket from 2009. Then, very slowly, he begins.
Thank you… thank you for coming… to our Good Strat and LinkedIn dog and pony show.
Continue reading03 Wednesday Dec 2025
Posted in Inform, educate and entertain.
Martyn Rhisiart Jones and Lila de Alba
It’s not your obedient chatbot anymore. It’s a proactive and goal-driven system. It plans and reasons. It uses tools like browsers, APIs, and code editors. It keeps working until the job is done. Often, it requires zero human hand-holding.
Think: a tireless, hyper-competent underling who takes care of everything. They book your Provençal villa and negotiate the rate. They also curate restaurants and arrange transfers, all while you’re already on the rosé.
Continue reading17 Monday Nov 2025
Tags
AI, books, fiction, Good Strat, human, life, Martyn Jones, writing
Martyn Rhisiart Jones
Córdoba, Spain, 17th November 2025
(The Ruthless, No-Bullshit, Slightly Evil Edition)
14 Friday Nov 2025
Martyn Rhisiart Jones and the GoodStrat Editorial Team (Alex S., Marcus S., Stewart L., Dawn F., Jenny S.)
Brussels, EU, 14th November, 2025
As 2026 creeps in, it resembles a broken-down delivery robot experiencing hallucinations of depression and dread. The big tech news isn’t flashy new features. Bells and whistles, and bullshit aren’t prominent anymore. Instead, AI has quietly infiltrated everything. It’s like mould, cynicism and cheap furniture in a rental apartment. Suddenly, it’s “infrastructure.” This is what people say when they mean, “We can’t get rid of it now.” Even if it starts insulting customers, peeing on the C-suite carpet, and revealing the fraud of our makers.
Continue reading12 Wednesday Nov 2025
Martyn Rhisiart Jones
A Coruña, 12th November 2025
CONSIDER THIS: DATA AS A MIRROR OF HUMANITY
Friends, Roman, Countryfolk! In an age where every tap on a screen, every fleeting glance at a smartwatch, and even the subtle rhythm of a resting pulse are silently collected as data, what does this immense and glittering digital mosaic reveal about our innermost selves and the selves we have yet to inhabit?
Continue reading02 Sunday Nov 2025
Posted in Inform, educate and entertain.
Martyn Rhisiart Jones
2nd November 2025
Suppose you enjoy, abhor or are simply bored with the massive surfeit of hype surrounding degenerative AI. In that case, you might just hate these less-than-faithful quotes as well.
If you enjoy one or two of the quotes, well, then that’s an acceptable bonus too.
So, to begin at the beginning…
Continue reading27 Monday Oct 2025
Posted in Inform, educate and entertain.
Tags
AgenticAI, AI, Artificial Intelligence, chatgpt, DigitalTransformation, FutureOfBullshit, GenerativeAI, SyntheticAuthenticity, technology, ThoughtLeadership, writing
27th October 2025
Galicia, Spain, European Union
Every age has its prophets. The Victorians had their mesmerists, the 1990s had their dot-com futurists, the 2000s had our wacky and dishonest Big Data clowns, and we — lucky us — have our AI influencers, the brave souls who can turn a prompt into a keynote, a hallucination into a business model, and a buzzword into a lifestyle.
Continue reading26 Sunday Oct 2025
Posted in Inform, educate and entertain.
Tags
AI, AIInnovation, Artificial Intelligence, chatgpt, DigitalHumanPotential, FutureOfPerformance, GenerativeAI, PersonalGrowth, technology, writing
Barnice Mucko, Sir Afilonius Rex, Klammy Hans Sauerbraten.
“AI will make you unstoppable” voice — intentionally sycophantic and self-serious…
26 Sunday Oct 2025
Posted in Inform, educate and entertain.
Tags
AI, AIInnovation, Artificial Intelligence, chatgpt, DigitalTransformation, FutureOfWork, GenerativeAI, SyntheticMedia, technology, UnrealEconomy, writing
By Barnice Blaar, Gretel Grumbleguts and Nifan Farc.
Every so often, a technology comes along that completely reshapes how we work, create, and imagine. Just a few years ago, “artificial intelligence” sounded like something out of a sci-fi movie. Today, Generative AI isn’t just a buzzword — it’s the most transformative force of our time.
Continue reading13 Monday Oct 2025
Posted in Inform, educate and entertain.
Tags
Martyn Richard Jones is primarily known as a strategist. He is also a consultant and author. His expertise lies in the fields of data and information architecture. Additionally, he is involved in business strategy and Artificial Intelligence (AI).
Here is a summary of the public perception and professional profile:
Continue reading14 Wednesday May 2025
Posted in Inform, educate and entertain.
Tags
AI, data, faith, life, mental-health, technology, writing
Full-Private Number-One in the Awkward Squad of the rank and file of life was Sloppy, and yet had his glimmering notions of standing true to the Colours.
Charles Dickens, Our Mutual Friend
I am a sceptic, part of the awkward squad of troublemakers.
Such as, “What the hell is that all about?”
Continue reading14 Wednesday May 2025
Posted in Inform, educate and entertain.
Martyn Richard Jones, Galicia, 14th May 2025.
Remember that old story about Lassie, the Yorkshire collie dog?
And, how Lassie would run across the Scottish highlands, lowlands and Yorkshire moors.
Aww, wasn’t she so cute?
Continue reading14 Wednesday May 2025
Posted in Inform, educate and entertain.
Martyn Richard Jones, Galicia, 14 May 2025
Amid artificial intelligence’s clamour, the discourse ranges from the delightfully absurd to the soberingly wise. Here are some of the most outlandish and refreshingly grounded reflections on AI from voices across the spectrum.
Continue reading17 Thursday Apr 2025
Posted in Inform, educate and entertain.
Without a grounding in statistics, a Data Scientist is a Data Lab Assistant.
Martyn Jones
Hold this thought: There are big lies, damn big lies and data science with an AI chaser.
Statistics is a science, and some would argue that it is one of the oldest sciences.
Statistics can be traced back to the days of Augustus Caesar. He was a statesman, military leader, and the first emperor of the Roman Empire. Some set its provenance even earlier.
Indeed, suppose we accept that censuses are a part of statistics. In that case, we can trace history back to the Chinese Han Dynasty (2 AD). We can also consider the Egyptians (2,500 BC) and the Babylonians (4,000 BC).
Continue reading08 Tuesday Apr 2025
Posted in Inform, educate and entertain.
Tags
AI, Analytics, biden, books, bush, Business, clinton, data, data architecture, empire, grand-strategy, hegemony, honor, honour, information, Martyn Jones, obama, pnac, Politics, reagan, real estate, technology, trump, war, writing
Hold up, folks! You’re going to love these! They are amazing, beautiful, classy, dazzling and eminently readable. And that’s an absolute understatement of Mel Brook’s proportions.
As a writer, I have several works to my name. This post highlights some of these works. It also offers a quick link to the Amazon platform, where you can get your editions.
Continue reading16 Wednesday Oct 2024
Posted in Inform, educate and entertain.
Tags
bad-data-bible, data, film, information, knowledge, Poetry, relationships, the-big-data-contrarian, updates, writing
Narrator: How do you raise a data child to be a great, honest, committed data professional? That is the question.
Continue reading15 Tuesday Oct 2024
Posted in Inform, educate and entertain.
Tags
Architecture, data, design, english, english-grammar, grammar, information, language, Management, writing
Narrator: To know data, you must know the grammar of data, information and knowledge. Depending on the language and its precision, accuracy, and richness, we will have a reasonable idea of approaching data and information modelling issues. To know data and information, you must understand the business well. People with a technical background and little or no business knowledge are often oblivious to their ignorance regarding business data and information. When you have a technician in the industry who doesn’t understand this, it’s a problem. If your technician is located thousands of kilometres from your company, it’s a disaster waiting to happen. Let’s listen to Pete and Dud wax lyrical about the importance of language and grammar.
Continue reading14 Monday Oct 2024
Posted in Inform, educate and entertain.
Tags
AI, blog, education, psychology, writing
Narrator: In past times of crisis, we depended more on who we considered to be experts. These days, rightly or wrongly, we have become more cynical about experts and their expert analysis and advice.
An old Russian proverb urges us “to trust and verify.”
Continue reading14 Monday Oct 2024
Posted in Inform, educate and entertain.
Martyn Jones, Cariño, 14th October 2024
Narrator: Ladies and gentlemen, I give you the fabulous Mel Brooks.
Dole Officer: “Occupation?”
Citizen: “Standup-Philosopher!”
Dole Officer: “What?”
Citizen: “Standup Philosopher. I coalesce the vapours of human experience into a viable and logical comprehension.”
Dole Officer: “Oh! A bullshit artist!”
Continue reading14 Monday Oct 2024
Posted in Inform, educate and entertain.
Martyn Jones, The Data Contrarian, Cariño, Monday 14th October 2024.
Narrator: Ladies and gentlemen, I give you the fabulous Mel Brooks.
Dole Officer: “Occupation?”
Citizen: “Standup-Philosopher!”
Dole Officer: “What?”
Citizen: “Standup Philosopher. I coalesce the vapours of human experience into a viable and logical comprehension.”
Continue reading25 Wednesday Sep 2024
Posted in Inform, educate and entertain.
Just because you can say it doesn’t mean that you can do it
Martyn Jones, New York, 25th September 2024
Narrator: There is a fascinating famous saying, “Just because you can write something, draw something, or say something, doesn’t mean that you can do it”, that I think could be further explored in the context of data and analytics. It seems to go hand in hand with expressions such as “It must be true because I read it on the internet”. Also, it can be pretty surprising how many businesses expect their people to lie where it’s practical and commercially beneficial.
Continue reading23 Monday Sep 2024
Posted in Inform, educate and entertain.
Physician, heal thyself!
Narrator: Consider this. If the originators, acolytes and sycophants of data mesh hadn’t been so free and easy with how they created and perpetrated technical debt, especially data model and data quality-related technical debt, then we wouldn’t need data mesh to try and get us out of the mess these sloppy developer people put us into in the first place.
Continue reading21 Saturday Sep 2024
Posted in Inform, educate and entertain.
Tags
Narrator: It doesn’t matter what you are trying to do, or even if you know what you are trying to do, but if in doubt, blame the quality of the data. There was a time when data quality was a massive impediment to business data integration.
Data quality assurance was a glint in IT’s eye. A far-away place that nobody knew how to get to.
Continue reading