GOOD STRATEGY REBELLION

Tag: Martyn Jones

  • DATA WORLD: Friends! Romans! Countrymen! Big Data is not Data Warehousing – 2026/01/29

    DATA WORLD: Friends! Romans! Countrymen! Big Data is not Data Warehousing – 2026/01/29

    Martyn Rhisiart Jones

    29th January 2026

    Hold this thought: To paraphrase the great Bob Hoffman, just when you think that if the Big Data babblers were to generate one more ounce of bull**** the entire f****** solar system would explode, what do they do? Exceed expectations.

    I am a mild mannered person. However, one thing that irks me is hearing variations on certain themes. These themes include phrases like “Data Warehousing is Big Data.” Another is “Big data is in many ways an evolution of data warehousing.” Lastly, some say “with Big Data you no longer need a Data Warehouse.”

    Big Data is not Data Warehousing. It is not the evolution of Data Warehousing. It is also not a sensible and coherent alternative to Data Warehousing. No matter what certain vendors will put in their marketing brochures or stick up their noses.

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  • MASTERCLASS: What Are Surrogate Keys? – 2026/02/04

    MASTERCLASS: What Are Surrogate Keys? – 2026/02/04

    Martyn Rhisiart Jones, Madrid, 4th February 2026.

    Introduction

    In data modelling and database design, keys play a fundamental role in uniquely identifying records and defining relationships between tables. One of the most widely used types of keys, especially in analytical systems and data warehouses, is the surrogate key.

    A surrogate key is an artificial, system-generated identifier assigned to a record in a table. It is typically used as the primary key. It has no business meaning or semantic relationship to the real-world entity it represents. Common implementations include auto-incrementing integers or globally unique identifiers (GUIDs).

    Surrogate keys exist purely to serve the needs of the database system: performance, stability, and simplicity.

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  • The Glorious Books of Martyn

    The Glorious Books of Martyn

    Martyn Rhisiart Jones, with the capable assistance of Amy Grok McGrockicle

    Madrid, Sunday 11 January 2026

    Introduction to the Collected Reviews of Martyn Jones

    In an age awash with earnest manifestos, sanctimonious tech tomes, and the relentless hum of corporate orthodoxy, Martyn Jones arrives. He comes like a gleeful heretic at the cathedral door. He is armed with profanity and philosophical bite. He also has an irrepressible instinct for the absurd.

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  • 12 Influencers Tecnológicos Críticos en 2025/2026

    12 Influencers Tecnológicos Críticos en 2025/2026

    Sir Afilonius Rex y Coco de Bastó

    Madrid, 16 de diciembre de 2025

    Aquí presentamos a 12 influencers tecnológicos frecuentemente criticados por difundir publicidad exagerada. Son conocidos por prometer plazos exagerados y por difundir narrativas poco realistas sobre IA, big data, computación cuántica y campos relacionados. Clasificados de forma general por notoriedad e impacto en la actual era de “reacción exagerada” de 2025.

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  • Сила переговоров: путь к миру

    Сила переговоров: путь к миру

    Мирные переговоры в мире насилия

    Мартин Рисиарт Джонс

    Ла-Корунья, Галисия. 9 декабря 2025 г.

    Насильственный конфликт не заканчивается одной лишь силой. История учит нас, что единственный выход из войны, жестокости и страданий — это переговоры. А переговоры в реальном мире всегда требуют компромисса.

    Однако сегодня призывы к диалогу слишком часто клеймят как слабость или, что еще хуже, как «поддержку террористов». Это опасная ложь. Выступая за мир, мы не одобряем насилие. Мы настаиваем на ценности жизни. Мы признаем достоинство общин и выживание общества.

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  • STRAIGHT TALK: The Truth Behind the 12 Apostles of Tech Bullshit

    STRAIGHT TALK: The Truth Behind the 12 Apostles of Tech Bullshit

    Sir Afilonius Rex and Coco de Bastó

    Madrid, 16th December 2025

    Here are 12 tech influencers who are frequently criticised for spreading hype. They are known for overpromising timelines and for peddling unrealistic narratives about AI, big data, quantum computing, and related fields. Ranked loosely by notoriety and impact in 2025’s ongoing “hype backlash” era.

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  • Dades Organitzades: El Secret de l’Èxit Empresarial

    Dades Organitzades: El Secret de l’Èxit Empresarial

    Per què el magatzem de dades és el futur avorrit, brutal i preciós de les dades

    Martyn Rhisiart Jones

    La Corunya, 12/5/2025

    La pila de dades moderna s’ha convertit en una fontaneria cyberpunk: canonades infinites que alimenten més canonades, capes apilades com una extensió de golfes construïda per algú que va aprendre fusteria de TikTok. En algun lloc, un CTO encara insisteix que el llac de dades “oferirà valor empresarial en qualsevol trimestre”, sonant tranquil de la mateixa manera que algú ho faria mentre negocia amb el seu propi segrestador.

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  • AI Panic: What CEOs Must Know About the Tech Talent Gap

    AI Panic: What CEOs Must Know About the Tech Talent Gap

    CEOs and the Magic Mitten of Hallucinations

    Martyn Rhisiart Jones

    Oza-Cesuras, 4/12/2025

    CEOs are panicking. Again. They’re not worried about a recession. It’s not a hostile takeover. It’s not even the GDPR lurking in their inbox like a passive-aggressive ghost. They’re panicking because of AI. Yes, apparently there’s a talent gap. A yawning, gaping chasm of human inadequacy between what exists and what robots can do. Only the CEOs are brave. Some may even be desperate. They are the only ones who stare into it without blinking or vomiting on the nearest whiteboard.

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  • CEO BRIEFING: AI Agents: Rise of the Silicon Overlords

    CEO BRIEFING: AI Agents: Rise of the Silicon Overlords

    Martyn Rhisiart Jones

    Córdoba, Spain, 17th November 2025

    (The Ruthless, No-Bullshit, Slightly Evil Edition)

    Chapter 1: Congratulations, You’re Already Obsolete

    • Your boss, clients, or investors heard “agent” on a podcast. Now, they demand an AI agent before lunch on Friday.
    • Accept your role as meat-based middle management for silicon overlords.
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  • Las Películas Españolas que Debes Ver

    Las Películas Españolas que Debes Ver

    Martyn Richard Jones y Lila Portillo

    Amanecer que no es poco – El alcalde

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  • Martyn Jones – Author

    Martyn Jones – Author

    Hold up, folks! You’re going to love these! They are amazing, beautiful, classy, dazzling and eminently readable. And that’s an absolute understatement of Mel Brook’s proportions.

    As a writer, I have several works to my name. This post highlights some of these works. It also offers a quick link to the Amazon platform, where you can get your editions.

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  • Three really stupid things you can do with a Data Lake

    Three really stupid things you can do with a Data Lake

    OLYMPUS DIGITAL CAMERAMartyn Richard Jones

    Gif sur Yvette, 27th December 2017

    To begin at the beginning

    First, a thought.

    Just because it’s there, it doesn’t mean it has to be done. Just because you can, it doesn’t mean that you should. Just because you believe you are right, doesn’t mean that you are not wrong.

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  • UK Government? Global Charlies!

    UK Government? Global Charlies!

    Picture6Martyn Richard Jones

    Bonn 31st August 2017

    It doesn’t matter where you are in the world, the view of the UK government doesn’t get any better.

    Edinburgh, London, Brussels, Beijing or Washington. It’s increasingly obvious that Theresa May and her cabinet are a painfully embarrassing and unfunny joke.

    They stand as an obdurate aberration where once there had been some semblance of cultured diplomacy, breadth and depth of intelligence and strategic thinking. They defy the laws of reason, good sense and decency. They are the Keystone Cops, the Chuckle Brothers and the Carry On Camping of governance. (more…)

  • IT’S POLITICS: Brexit: A question for Jeremy Corbyn

    IT’S POLITICS: Brexit: A question for Jeremy Corbyn

    Image1Martyn Richard Jones

    Bonn 28th August 2017

    In my opinion, Brexit, any Brexit, could spell economic, political and social disaster for the UK. Brexit could ensure the demise of the Good Friday Agreement, with seriously damaging consequences. It could see the independence of Scotland – not necessarily a bad thing for Scotland, but yet another unintended consequence of Brexit. And, it could significantly deteriorate the rights and conditions of workers in the UK.

    So, I wish to put a Brexit question to Jeremy Corbyn.

    Will the working people in the UK be better off if the UK leaves the European Union?

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  • IT’S POLITICS: UK: Better off with Brexit

    IT’S POLITICS: UK: Better off with Brexit

    Picture6Martyn Jones

    Bornheim, Nordrhein-Westfalen, Germany – 25th August 2017

    When you offer people all of the benefits of the single market and the customs union, but without any of the EU bureaucracy, constraints and costs, what happens?

    We ran an experimental consultation last year in the UK just to demonstrate what happens when bat-shit-crazy mad-cow Britain has a chance to throw a spanner in the works. Some people will inevitably believe the boloney whilst others will use it as a mere tool in a simple-minded and obtuse attempt to rationalise their own irrationality and misanthropy. Nobody can throw a spanner in the works quite like the Brits.

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  • IT’S POLITICS: Brexit: Lose Control, Get Handed Your Arse

    IT’S POLITICS: Brexit: Lose Control, Get Handed Your Arse

    Picture1Martyn Jones

    Bonn, Nordrhein-Westfalen, Germany – 6th August 2017

    They told us that by voting for Brexit we would take back control.

    They told us that Brexit would mean control over sovereignty and immigration. Which would mean total control over the economy, culture, society, law making, international relationships and trade.

    They told us that voting for Brexit was the only patriotic option on offer.

    This is what the backers of Brexit, through media, political and celebrity bullshitting agents, and a plethora of Brexit’s useful idiots, were telling us we would get once we were out of the EU. (more…)

  • IT’S POLITICS; Donald, Mayor of Trumpton, USA

    IT’S POLITICS; Donald, Mayor of Trumpton, USA

    iJNuUzKMartyn Jones

    Bornheim, Nordrhein-Westfalen, Germany – 4th August 2017

    Like him or loath him, the fact of the matter is that the 45th President of the USA is Donald Trump.

    Many see him as a blow-dried extrovert who can close big business deals and get the important jobs done. Others see him as an uncouth, ignorant and potty-mouthed bully, totally unfit for any public office – even that of dog-catcher.

    He may have lots of detractors both sides of the beltway, but Donald Trump, who has been compared favourably with Andrew Jackson, has retained considerable support, especially in the rustbelt and coal mining communities.

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  • AI and Big Data: A pig’s breakfast

    AI and Big Data: A pig’s breakfast

    Pigs_eating_pumpkins.jpgMartyn Richard Jones

    Dublin 10th May 2017

    Throw AI, Big Data and Data Science into a pot, and what have you got?

    Yes. A pig’s breakfast, not fit for a pig.

    Let me explain

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  • Getting business value from data? Commercial analytics is where it’s at

    Getting business value from data? Commercial analytics is where it’s at

    Martyn Richard Jones

    Overview

    I first became involved in commercial analytics in the eighties. First, through my involvement in customer segmentation and data visualisation, principally in banking but also in energy, manufacturing and the chemical industry. It also emerged later, in conjunction with my activities at the Sperry European Centre for AI, and was centred on pricing and yield management applications developed using a combination of statistical techniques, expert system technology and data centre architectures all tightly integrated within a 4GL development and delivery environment. This provided a comprehensive and seamless scenario building, hypothesis testing and reporting capability. (more…)

  • Big Data: And it’s all gone quiet over there!

    Big Data: And it’s all gone quiet over there!

    Big Data is all pervasive, all seeing and all knowing.

    Everyone is doing Big Data, and if they aren’t then they will.  It’s inevitable.

    Big Data will revolutionise the worlds of data, decision making and business.

    Am I right, or am I right?

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  • CONSIDER THIS: Big Data Inertia

    CONSIDER THIS: Big Data Inertia

    “Half the time she did things not simply, not for themselves; but to make people think this or that; perfect idiocy she knew for no one was ever for a second taken in.”  Virginia Woolf, Mrs. Dalloway

    It’s all very well for the blithering Big Data bullshitter savants to now claim, after a massive exercise in u-turning, that Big Data isn’t after all about data volumes, velocities and varieties, but about some minor variation on the theme of data architecture, management and processing.

    But, look at the mess! (more…)

  • Free Business Analytics Content –Thanks to Wikipedia – Part 5

    Free Business Analytics Content –Thanks to Wikipedia – Part 5

    Why buy when you can get it for free?

    Back at you! Here is the fifth fantastic delivery of an amazing and fabulous selection of free and widely available business analytics learning content, which has been prepared… just for you. (more…)

  • Too Much Information

    Too Much Information

    Martyn Richard Jones

    I have questions about data.

    Most of us who have more than a cursory knowledge of the English language have heard of the phrase ‘too much information’. We know what it means, even if we don’t always know when to apply it.

    For those who don’t know, or are unsure, the Urban Dictionary describes ‘too much information’ as “An expression of exasperation and disgust when a person is divulging personal details of his sex life, toilet habits, or anything the listener finds disgusting, uninteresting, and unwelcome.”[1]

    Sum, sum. Just because we know it, doesn’t mean we should share it or even try and remember it, never mind go about analysing the hell out of it.

    This is where Big Data comes in. (more…)

  • Can You Read? Be Honest, Now

    Can You Read? Be Honest, Now

    Martyn Richard Jones

    When you have read this, if indeed you read it all, will I have failed to convey the essence of what I am trying to get at? Will a confusion of entropy win the battle? Will the wheel of fortune turn in my favour, or will I fail to connect and communicate effectively?

    Let’s give it a spin and see what happens. (more…)