Tag Archives: Martyn Jones

DATA WORLD: Friends! Romans! Countrymen! Big Data is not Data Warehousing – 2026/01/29

11 Wednesday Feb 2026

Posted by in Big Data, Consider this, Data Warehousing, Good Strat, hadoop, hdfs, Martyn Jones

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Martyn Rhisiart Jones

29th January 2026

Hold this thought: To paraphrase the great Bob Hoffman, just when you think that if the Big Data babblers were to generate one more ounce of bull**** the entire f****** solar system would explode, what do they do? Exceed expectations.

I am a mild mannered person. However, one thing that irks me is hearing variations on certain themes. These themes include phrases like “Data Warehousing is Big Data.” Another is “Big data is in many ways an evolution of data warehousing.” Lastly, some say “with Big Data you no longer need a Data Warehouse.”

Big Data is not Data Warehousing. It is not the evolution of Data Warehousing. It is also not a sensible and coherent alternative to Data Warehousing. No matter what certain vendors will put in their marketing brochures or stick up their noses.

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MASTERCLASS: What Are Surrogate Keys? – 2026/02/04

04 Wednesday Feb 2026

Posted by in data mesh, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Inform, educate and entertain., information, Information Supply Framework, Knowledge, knowledge management, Martyn Jones, Masterclass

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Martyn Rhisiart Jones, Madrid, 4th February 2026.

Introduction

In data modelling and database design, keys play a fundamental role in uniquely identifying records and defining relationships between tables. One of the most widely used types of keys, especially in analytical systems and data warehouses, is the surrogate key.

A surrogate key is an artificial, system-generated identifier assigned to a record in a table. It is typically used as the primary key. It has no business meaning or semantic relationship to the real-world entity it represents. Common implementations include auto-incrementing integers or globally unique identifiers (GUIDs).

Surrogate keys exist purely to serve the needs of the database system: performance, stability, and simplicity.

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The Glorious Books of Martyn

11 Sunday Jan 2026

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Martyn Rhisiart Jones, with the capable assistance of Amy Grok McGrockicle

Madrid, Sunday 11 January 2026

Introduction to the Collected Reviews of Martyn Jones

In an age awash with earnest manifestos, sanctimonious tech tomes, and the relentless hum of corporate orthodoxy, Martyn Jones arrives. He comes like a gleeful heretic at the cathedral door. He is armed with profanity and philosophical bite. He also has an irrepressible instinct for the absurd.

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12 Influencers Tecnológicos Críticos en 2025/2026

18 Thursday Dec 2025

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Sir Afilonius Rex y Coco de Bastó

Madrid, 16 de diciembre de 2025

Aquí presentamos a 12 influencers tecnológicos frecuentemente criticados por difundir publicidad exagerada. Son conocidos por prometer plazos exagerados y por difundir narrativas poco realistas sobre IA, big data, computación cuántica y campos relacionados. Clasificados de forma general por notoriedad e impacto en la actual era de “reacción exagerada” de 2025.

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Сила переговоров: путь к миру

18 Thursday Dec 2025

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Мирные переговоры в мире насилия

Мартин Рисиарт Джонс

Ла-Корунья, Галисия. 9 декабря 2025 г.

Насильственный конфликт не заканчивается одной лишь силой. История учит нас, что единственный выход из войны, жестокости и страданий — это переговоры. А переговоры в реальном мире всегда требуют компромисса.

Однако сегодня призывы к диалогу слишком часто клеймят как слабость или, что еще хуже, как «поддержку террористов». Это опасная ложь. Выступая за мир, мы не одобряем насилие. Мы настаиваем на ценности жизни. Мы признаем достоинство общин и выживание общества.

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STRAIGHT TALK: The Truth Behind the 12 Apostles of Tech Bullshit

16 Tuesday Dec 2025

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Sir Afilonius Rex and Coco de Bastó

Madrid, 16th December 2025

Here are 12 tech influencers who are frequently criticised for spreading hype. They are known for overpromising timelines and for peddling unrealistic narratives about AI, big data, quantum computing, and related fields. Ranked loosely by notoriety and impact in 2025’s ongoing “hype backlash” era.

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Dades Organitzades: El Secret de l’Èxit Empresarial

05 Friday Dec 2025

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Per què el magatzem de dades és el futur avorrit, brutal i preciós de les dades

Martyn Rhisiart Jones

La Corunya, 12/5/2025

La pila de dades moderna s’ha convertit en una fontaneria cyberpunk: canonades infinites que alimenten més canonades, capes apilades com una extensió de golfes construïda per algú que va aprendre fusteria de TikTok. En algun lloc, un CTO encara insisteix que el llac de dades “oferirà valor empresarial en qualsevol trimestre”, sonant tranquil de la mateixa manera que algú ho faria mentre negocia amb el seu propi segrestador.

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AI Panic: What CEOs Must Know About the Tech Talent Gap

04 Thursday Dec 2025

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CEOs and the Magic Mitten of Hallucinations

Martyn Rhisiart Jones

Oza-Cesuras, 4/12/2025

CEOs are panicking. Again. They’re not worried about a recession. It’s not a hostile takeover. It’s not even the GDPR lurking in their inbox like a passive-aggressive ghost. They’re panicking because of AI. Yes, apparently there’s a talent gap. A yawning, gaping chasm of human inadequacy between what exists and what robots can do. Only the CEOs are brave. Some may even be desperate. They are the only ones who stare into it without blinking or vomiting on the nearest whiteboard.

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CEO BRIEFING: AI Agents: Rise of the Silicon Overlords

17 Monday Nov 2025

Posted by in AI, Architecture, awareness, Inform, educate and entertain., professionalism, Strategy, structured intellectual capital

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Martyn Rhisiart Jones

Córdoba, Spain, 17th November 2025

(The Ruthless, No-Bullshit, Slightly Evil Edition)

Chapter 1: Congratulations, You’re Already Obsolete

  • Your boss, clients, or investors heard “agent” on a podcast. Now, they demand an AI agent before lunch on Friday.
  • Accept your role as meat-based middle management for silicon overlords.
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