Gemma Esmerelda Jones, Sunday Madrid 15th March 2026

Building Insight: Data, Information and Advanced Analytics in Corporate Real Estate

In an era where corporate real estate management (CREM) is no longer a mere back-office function but a strategic lever for sustainability, efficiency and value creation, Martyn Jones’s Building Insight arrives as a timely manifesto. Drawing on decades of experience advising blue-chip firms from Adidas to Xerox, Jones, a Welshman based in Spain with a flair for data architecture, argues that CREM’s future lies in harnessing data, information and advanced analytics. This is not a dry textbook on property spreadsheets; rather, it is a thoughtful exploration of how insight can transform bricks-and-mortar decisions into competitive advantages. At a compact yet comprehensive length, the book bridges the gap between CREM practitioners and the broader C-suite, echoing the analytical rigour of industry journals while infusing a personal, almost anthropological lens on the field.

Penelope Parker, Madrid 10th March 2026

The tech industry has long been a parade of expensive suits, hollow acronyms, and “digital transformations” that possess all the structural integrity of a damp Digestive biscuit. Into this landscape of algorithmic overpromise and professionalised grifting comes Martyn Jones with Laughing @ Data.Com, a book that, by all rights, should be required reading for anyone currently being held hostage by a Jira ticket.

Jones, a man once heralded as a top-tier database expert back “when that kind of accolade still meant something,” has produced a work that is less a technical manual and more a weary, satirical travelogue through the “Kafkaesque scrum of buzzwords and bootlickers” that defines modern IT.