• Home
  • About
  • Strategy
    • Data Warehousing
    • Ask Martyn
  • Opinion
  • MARTYN
    • MARTYN’S MUSIC
    • Must-Read Books from Martyn
    • PODCASTS
    • MARTYN.ES

GOOD STRATEGY

~ THE STRATEGIES THAT WORK

GOOD STRATEGY

Tag Archives: modelling

MASTERCLASS: What Are Surrogate Keys? – 2026/02/04

04 Wednesday Feb 2026

Posted by Martyn Rhisiart Jones in data mesh, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Inform, educate and entertain., information, Information Supply Framework, Knowledge, knowledge management, Martyn Jones, Masterclass

≈ Leave a comment

Tags

AI, Behavioural Economics, Martyn Jones, modelling

Martyn Rhisiart Jones, Madrid, 4th February 2026.

Introduction

In data modelling and database design, keys play a fundamental role in uniquely identifying records and defining relationships between tables. One of the most widely used types of keys, especially in analytical systems and data warehouses, is the surrogate key.

A surrogate key is an artificial, system-generated identifier assigned to a record in a table. It is typically used as the primary key. It has no business meaning or semantic relationship to the real-world entity it represents. Common implementations include auto-incrementing integers or globally unique identifiers (GUIDs).

Surrogate keys exist purely to serve the needs of the database system: performance, stability, and simplicity.

Continue reading →

Understanding Strategic Fit: The Cambrian A9 Power Grid

14 Tuesday Oct 2014

Posted by Martyn Rhisiart Jones in Architecture, Strategy

≈ Leave a comment

Tags

accountability, awareness, business analysis, constraints, Data Warehouse, Management, modelling, opportunities, organisational awareness, Strategy

Written by Martyn Richard Jones

2026 Mix

Strategic fit express the degree to which an organization is matching its resources and capabilities with the opportunities in the external environment.

Matching occurs through the practice of pre-strategy analysis.

That said, it is very easy to fall into the trap of oversimplifying high-level concepts and overstating the intricacies and interdependencies of strategic-fit factors. Continue reading →

Follow Good Strategy

Enter your email address to follow this strategy platform and receive free notifications of new content by email.

Top posts

  • You don’t need a data warehouse to do data warehousing
  • Understanding the Difference: Experts vs. Charlatans
  • Aligning Data Warehousing with Corporate Vision - Remaster 2026
  • La revuelta por la vivienda en España: el audaz enfrentamiento de Sánchez con la derecha
  • Understanding IT Failures: A Path to Improvement - REMASTER 2026
  • Blame the Data!
  • Tokenmaxxing for Jesus
  • STRAIGHT TALK: Bullshit at the Data Lakehouse
  • The Future of Data Warehousing: Boring Yet Effective

Recent Comments

Unlocking Business V… on Building the Data Logistics Hu…
Unlocking Business V… on DATA WORLD: Understanding the…
Unlocking Business V… on Podcast Episode: DATA WORLD: T…
Unlocking Business V… on Building the Data Logistics Hu…
Unlocking Business V… on DATA WORLD: The Risks of Using…

Meta

  • Register
  • Log in
  • Entries feed
  • Comments feed
  • WordPress.org

Recent articles

  • Tokenmaxxing for Jesus
  • La revuelta por la vivienda en España: el audaz enfrentamiento de Sánchez con la derecha
  • Spain’s Housing Revolt: Sánchez’s Daring Showdown With the Right
  • How Green Was My Data?
  • Why Smart Leaders Trust Both Data Analytics and Gut Instinct
  • Blame the Data!
  • Toy Drones, Roomba Tanks and the Farce of Planet Zog’s War Tech
Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.

To find out more, including how to control cookies, see here: Cookie Policy

Hours & Info

Spain
+34 692 376 698
martyn.jones@martyn.es
Lunch: 13:30pm - 14:30pm
Dinner: M-Th 20:00pm - 21:00pm, Fri-Sat:21:00pm - 22:00pm

The Stats

  • 130,385 hits

Meta

  • Register
  • Log in
  • Entries feed
  • Comments feed
  • WordPress.org
Log in
  • Tokenmaxxing for Jesus

Create a website or blog at WordPress.com

Loading Comments...