• Home
  • About
  • Strategy
    • Data Warehousing
    • Ask Martyn
  • Opinion
  • MARTYN
    • MARTYN’S MUSIC
    • Must-Read Books from Martyn
    • PODCASTS
    • MARTYN.ES

GOOD STRATEGY

~ THE STRATEGIES THAT WORK

GOOD STRATEGY

Tag Archives: Politics

Winning Wars With Agile: Fear and Loathing – Revisited

13 Friday Mar 2026

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

≈ Leave a comment

Tags

agile, conflict, events, geopolitics, history, leadership, methods, Politics, Process, project management, Russia, scrum, Strategy, ukraine, war

Martyn Rhisiart Jones

“Logistics is all of war-making, except shooting the guns, releasing the bombs, and firing the torpedoes.”

ADM Lynde D. McCormick, USN

Martyn Rhisiart Jones, Córdoba, 3rd October 2024

Martyn Rhisiart Jones, Marid, Friday 13th March 2026

In the boardrooms of Silicon Valley and the corridors of Whitehall, the gospel of agility has become a mantra for efficiency and innovation. Borrowed from the frenetic world of software development, where iterative sprints and self-organising teams promise to outpace lumbering bureaucracies, agile methodologies, scaled up through frameworks like SAFe (Scaled Agile Framework), are now touted as universal elixirs. But can these principles, honed in the digital realm, truly orchestrate the chaos of armed conflict? Or do they risk injecting perilous uncertainty into arenas where hesitation can spell catastrophe? This question, once a provocative thought experiment, gains urgency amid evolving threats, from hybrid warfare in Eastern Europe to cyber skirmishes in the South China Sea. Drawing on historical precedents, contemporary military adaptations, and a dash of Celtic scepticism, we dissect whether agility’s allure holds water on the front lines, echoing the resilient pragmatism of Welsh soldiery through the ages.

Continue reading →

Celtic Domination: A Literary Journey of Identity and Vision – Book Review

07 Saturday Mar 2026

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

≈ Leave a comment

Tags

amoral, amorality, anxiety, art, asturias, bad-leader, beauty, book-review, books, britanny, Business, celt, celtic, child-killers, coaching, cooking, cornwall, courage, Creativity, data architecture, Data governance, data management, data mesh, data-design, data-directions, data-mess, data-police, decency, degeneracy, degenerate, depraved, depravity, depression, domination, drawing, european-values, fiction, food, galicia, globalism, Good Strategy, good-leader, governance, head-of-state, health, history, honesty, honour, hubris, idiots, illustration, inspiration, ireland, isle-of-man, kiddy-fiddlers, leader, leadership, Liberal, lifestyle, LinkedIn, literature, makeup, Management, manx, mental-health, nationalism, north-portugal, painting, photography, Poetry, policy, Politics, recipes, relationships, Scotland, statesperson, stupidity, technology, the-data-of-data, travel, vulgarity, Wales, writing, x

Celtic, European and Worldly

Heidi Katushka, Times Literary Supplement, Oxford, Saturday, 7th March 2026

In Celtic Domination: The Most Significant Influencers, Martyn de Tours (a pseudonym of the prolific, contrarian strategist Martyn Jones) has produced a work that is at once a novel, a manifesto, a pilgrimage memoir, and a speculative blueprint for pan-Celtic resurgence. Published in 2025 and running to some 428 pages in its paperback edition, the book arrives like a fever dream dispatched from the Camino de Santiago, where the author has evidently spent considerable time walking, talking, and ruminating. The result is a text that defies easy categorization, part sibling reunion laced with intrigue, part philosophical treatise on identity and power, part utopian pamphlet for a “Celtic Union”, and yet it coheres, after a fashion, through sheer audacity and the insistent pulse of its Celtic romanticism.

Continue reading →

F*CK DATA MESH: The Contrarian’s Take on Data Tech – Book Review

06 Friday Mar 2026

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

≈ Leave a comment

Tags

amoral, amorality, anxiety, art, bad-leader, beauty, book-review, books, Business, child-killers, coaching, cooking, courage, Creativity, data architecture, Data governance, data management, data mesh, data-design, data-directions, data-mess, data-police, decency, degeneracy, degenerate, depraved, depravity, depression, drawing, european-values, fiction, food, Good Strategy, good-leader, governance, head-of-state, health, history, honesty, honour, hubris, idiots, illustration, inspiration, kiddy-fiddlers, leader, leadership, Liberal, lifestyle, LinkedIn, literature, makeup, Management, mental-health, painting, Poetry, policy, Politics, recipes, relationships, statesperson, stupidity, technology, the-data-of-data, travel, vulgarity, writing, x

The Bonfire of the Vacuous

Review: The Great Data Schism – Why the ‘Schmesh’ is a Schmess

Paula Prada Price, New College Tech Review, Notting Hill, Friday, 6th March 2026

Martyn Jones’s F*CK DATA MESH is a bracing, profane, and essential Broadside against the Silicon Valley hype machine.*

In the glittering circus of modern data tech, where vendors hawk “revolutionary” architectures like snake oil at a Silicon Valley swap meet, Martyn Jones has lobbed what can only be described as a literary Molotov cocktail titled F*CK DATA MESH: The Far Side of Data, Information, and Knowledge. It’s less a book than a gleefully profane haymaker aimed squarely at the jaw of the industry’s latest sacred cow. And reader, it connects.

Continue reading →

Why Data Mesh is Not the Future of Data Management – Book Review

06 Friday Mar 2026

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

≈ Leave a comment

Tags

amoral, amorality, art, bad-leader, beauty, book-review, books, Business, child-killers, coaching, courage, Creativity, data architecture, Data governance, data management, data mesh, data-directions, data-mess, data-police, decency, degeneracy, degenerate, depraved, depravity, depression, drawing, european-values, fiction, food, Good Strategy, good-leader, governance, head-of-state, history, honesty, honour, hubris, idiots, illustration, inspiration, kiddy-fiddlers, leader, leadership, Liberal, lifestyle, LinkedIn, literature, makeup, Management, mental-health, painting, Poetry, policy, Politics, relationships, statesperson, stupidity, technology, travel, vulgarity, writing, x

The Bonfire of the Vacuous

Review: The Great Data Schism – Why the ‘Mesh’ is a Mess

Lady Amanda Percival, The Wired Wire, Kensington, Friday, 6th March 2026

Martyn Jones’s F*CK DATA MESH is a bracing, profane, and essential Broadside against the Silicon Valley hype machine.*

In the hushed boardrooms of the Fortune 500, “Data Mesh” has become the latest secular religion. It promises a decentralized utopia where data is treated as a product and domain owners are liberated from the “monolithic” tyranny of the central data warehouse. But according to Martyn Jones, a man whose career has seen the rise and fall of more tech fads than a McKinsey slide deck, this new paradigm is less of a revolution and more of a “fraudulent flim-flam sauce” served up by consultants looking for their next utilization spike.

Continue reading →

F*CK DATA MESH: A Critical Look at Data Trends – Book Review

05 Thursday Mar 2026

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

≈ Leave a comment

Tags

a, amoral, amorality, art, bad-leader, beauty, book-review, books, Business, child-killers, coaching, courage, Creativity, data architecture, Data governance, data management, data mesh, data-directions, data-mess, data-police, decency, degeneracy, degenerate, depraved, depravity, depression, drawing, european-values, fiction, food, Good Strategy, good-leader, governance, head-of-state, history, honesty, honour, hubris, idiots, inspiration, kiddy-fiddlers, leader, leadership, Liberal, lifestyle, LinkedIn, literature, makeup, Management, mental-health, moral-integrity, painting, pedophiles, pedophilia, personal development, personal-growth, Philosophy, photography, Poetry, policy, political-whore, Politics, prostitution, reading, relationships, statesperson, stupidity, technology, travel, truthhsocial, valour, vulgarity, writing, x

The Bonfire of the Clowns

F*CK DATA MESH: A polemic against fashionable nonsense in the data economy

Alicia Altmann, The Middle Digital Review, Chicago, 5th March 2026.

In the technology industry, few phrases age faster than the latest architectural revolution. “Serverless”, “big data”, “blockchain”, each arrives with evangelical certainty before quietly settling into the background noise of enterprise IT. Into this cycle of hype steps Martyn Jones’s gleefully abrasive book, F*CK DATA MESH: The Far Side of Data, Information, and Knowledge*. Its title alone signals that this is less a manual than a polemic: a sharply written protest against what the author sees as the fashionable amnesia of modern data discourse.

Continue reading →

F*ck Data Mesh: Martyn Jones’s Hilarious Haymaker at Tech’s Data Delusions – Book Review

05 Thursday Mar 2026

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

≈ Leave a comment

Tags

a, amoral, amorality, art, bad-leader, beauty, book-review, books, Business, child-killers, coaching, courage, Creativity, data mesh, data-mess, decency, degeneracy, degenerate, depraved, depravity, depression, drawing, european-values, fiction, Good Strategy, good-leader, governance, head-of-state, history, honesty, honour, hubris, inspiration, kiddy-fiddlers, leader, leadership, Liberal, lifestyle, literature, makeup, Management, mental-health, moral-integrity, painting, pedophiles, pedophilia, personal development, personal-growth, Philosophy, Poetry, policy, political-whore, Politics, prostitution, reading, relationships, statesperson, stupidity, technology, travel, valour, vulgarity, writing

The Bonfire of the Imbeciles

F*ck Data Mesh: Martyn Jones’s Hilarious Haymaker at Tech’s Data Delusions

Review by Bella Carmela, WiredWiredWired, Silicon Valley, Thursday 5th March 2026

In the hyper-connected, AI-obsessed circus of modern enterprise tech, where every startup pitches a “revolutionary” data paradigm like it’s the next iPhone, Martyn Jones drops a bomb: Fck Data Mesh*. Subtitled The Far Side of Data, Information, and Knowledge, this 2025 manifesto isn’t your typical dry treatise on ETL pipelines or cloud migrations. It’s a rollicking, profane takedown of the industry’s sacred cows… Data Mesh, Lakehouses, and the endless hype cycle that turns solid data strategies into vaporware. Written with the acerbic wit of a Welsh data veteran who’s seen it all (from mainframes to metadata meltdowns), Jones channels the spirit of Hunter S. Thompson meets Dilbert, urging businesses to wake up before their next “transformative” initiative sinks another billion into the swamp.

Continue reading →

THE SUNDAY RANT – The Great Data Grift, LockedIn Lunatics and the Death of Sense – Summary

24 Tuesday Feb 2026

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

≈ Leave a comment

Tags

art, authoritarian, Charlatan, Cheat, Criminal, fraud, grift, Liar, movies, photography, Poetry, Politics, Rant, totalitarian, war-crimes, zionism

The Good Strat Board

Tuesday 24th February 2026

Right, so imagine this: it’s a Sunday in 2026, and somewhere in the digital equivalent of a greasy spoon café with flickering neon and a faint smell of burnt metadata, a group of data professionals has gathered round a table that’s less “round table discussion” and more “round table of the apocalypse”. They’ve had three coffees each, none of them decaf, and they’re absolutely livid about LinkedIn. Not the platform itself, you understand – though God knows it deserves it – but the absolute carnival of self-congratulatory lunacy that passes for “thought leadership” in the data world.

Continue reading →

According to AI: The Purpose of University – 2026/01/23

23 Friday Jan 2026

Posted by Martyn Rhisiart Jones in Inform, educate and entertain., Polemic

≈ Leave a comment

Tags

AI, education, News, Philosophy, Politics, teaching, university

Read my absolutely fabulous books: http://www.goodstrat.com/books

Martyn Rhisiart Jones (editor)

Madrid, 23rd January 2026

What is the purpose of University?

Continue reading →

Navigating Democracy: Lessons from Tony Benn’s Perspective

13 Saturday Dec 2025

Posted by Martyn Rhisiart Jones in governance, public, technology

≈ Leave a comment

Tags

accountability, Ask Martyn, Best principles, IT Strategy, leadership, Politics, Strategy, technologist

My sister was part of a group that offered support to the striking miners of Wales, Scotland and England.

They organised a public fundraiser and invited the politician Tony Benn to speak.

Continue reading →

Navigating Change: Europe’s Technological Evolution – 2026

13 Saturday Dec 2025

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

≈ Leave a comment

Tags

AI, Artificial Intelligence, China, EU, Europe, france, germany, News, Politics, Russia, Spain, technology, USA, Wales

Sir Afilonius Rex

Bilbao, Spain. 13th December 2025

Oh, Europe, pronounced terminal yet again. This time, a Radically Human Ventures sage delivers the verdict. He is part probability theorist and part story-driven paterfamilias. He assigns the continent a 5% chance of civilisational survival. Meanwhile, he composes a moist-eyed farewell to the “Old Continent.” It’s an elegy made from familiar spare parts. It includes a dash of Peter Zeihan’s geopolitical fatalism and a sprinkle of Silicon Valley panel wisdom. There’s a belief that the future will be dominated by two AI giants. In this scenario, Europe is merely a polite museum gift shop.

Continue reading →

The Power of Negotiation in Achieving Peace

09 Tuesday Dec 2025

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

≈ Leave a comment

Tags

gaza, history, human-rights, ireland, israel, jordan, lebanon, palestine, peace, Politics, syria, terrorism, united-nations, violence

Negotiating Peace in a World of Violence

Martyn Rhisiart Jones

A Coruña, Galicia. 9th December 2025

Violent conflict does not end through force alone. History teaches us that the only way out of war, brutality, and suffering is through negotiation. And negotiation, in the real world, always requires compromise.

Yet today, calls for dialogue are too often branded as weakness, or worse, as ‘siding with terrorists.’ This is a dangerous lie. Advocating for peace is not an endorsement of violence. It is an insistence on the value of life. It is a recognition of the dignity of communities and the survival of societies.

Continue reading →

Addressing Wealth Inequality Through Tax Reforms

04 Thursday Dec 2025

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

≈ Leave a comment

Tags

Economics, economy, finance, history, Politics

Martyn Richard Jones

Tax Evasion and Tax Havens

If anything, taxes for the lower and middle class and maybe even the upper-middle class should even probably be cut further. But I think that people at the high end – people like myself – should be paying a lot more in taxes. We have it better than we’ve ever had it.

Warren Buffett

Continue reading →

Understanding Social Media Dynamics in Conflict

05 Wednesday Nov 2025

Posted by Martyn Rhisiart Jones in Inform, educate and entertain., professionalism, Strategy, structured intellectual capital

≈ Leave a comment

Tags

gaza, hamas, israel, palestine, Politics

Sir Afilonius Rex

Malvern, PA 5th November 2025

You asked:

Why are so many social media supporters of Israel and Hamas so evil, amoral, depraved and degenerate?

I said:

The perception that supporters of both Israel and Hamas on social media are widespread. They are viewed as disproportionately “evil, amoral, depraved, and degenerate.” However, it is not evidence of inherent moral rot in either group. This view results from the dynamics of social media. It also stems from human behaviour in polarised, high-stakes conflicts. It’s a predictable outcome of how social media works and how humans behave in polarised, high-stakes conflicts. Here’s a clear, non-partisan breakdown.

Continue reading →

The Case for a Global Wealth Registry: Transparency Matters

23 Wednesday Apr 2025

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

≈ Leave a comment

Tags

data, Economics, economy, finance, information, knowledge, News, Politics, social-justice, Tax evasion, tax-haven, taxation, wisdom, world-asset-register

Martyn Richard Jones, A Coruña, 22nd April 2025 – Buy Revealing Wealth

Introduction

If anything, taxes for the lower and middle class and maybe even the upper-middle class should even probably be cut further. But I think that people at the high end – people like myself – should be paying a lot more in taxes. We have it better than we’ve ever had it.

Warren Buffett[1]

Continue reading →

A Tribute to Compassionate Leaders: My Political Influences

09 Wednesday Apr 2025

Posted by Martyn Rhisiart Jones in Inform, educate and entertain., political science, Politics

≈ Leave a comment

Tags

books, grand-strategy, history, honour, News, Philosophy, pnac, Politics

Amazon.com Amazon.co.uk Amazon.es Amazon.de Amazon.it Amazon.fr

Dedication

This book is dedicated to the great, compassionate, and visionary individuals. They have profoundly shaped my political journey. They have also influenced how I understand the world. Their courage, integrity, and unwavering commitment to justice have inspired me and countless others. Their actions have made an indelible impact on the political landscape of recent times.

Continue reading →

Martyn Jones – Author

08 Tuesday Apr 2025

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

≈ Leave a comment

Tags

AI, Analytics, biden, books, bush, Business, clinton, data, data architecture, empire, grand-strategy, hegemony, honor, honour, information, Martyn Jones, obama, pnac, Politics, reagan, real estate, technology, trump, war, writing

Hold up, folks! You’re going to love these! They are amazing, beautiful, classy, dazzling and eminently readable. And that’s an absolute understatement of Mel Brook’s proportions.

As a writer, I have several works to my name. This post highlights some of these works. It also offers a quick link to the Amazon platform, where you can get your editions.

Continue reading →

STRAIGHT TALK: How to Spot Bullshit: A Guide to Critical Thinking

14 Monday Oct 2024

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

≈ Leave a comment

Tags

blog, bullshit, life, Politics, writing

Spotting bullshit

Martyn Jones, Cariño, 14th October 2024

Narrator:  Ladies and gentlemen, I give you the fabulous Mel Brooks.

Dole Officer: “Occupation?”

Citizen: “Standup-Philosopher!”

Dole Officer: “What?”

Citizen: “Standup Philosopher. I coalesce the vapours of human experience into a viable and logical comprehension.”

Dole Officer: “Oh! A bullshit artist!”

Continue reading →

Follow Good Strategy

Enter your email address to follow this strategy platform and receive free notifications of new content by email.

Top posts

  • The Hadoop Honeymoon is Over
  • Understanding the Brain: What Neuroscientists Reveal
  • Information Management Manifesto: The founding discussion document
  • Real Leaders Know When To Fail
  • CEO BRIEFING: What Every CEO Needs to Know About Big Data
  • Big Data is Dead!
  • Why Data Warehousing Isn't Just About Technology
  • Big Data Predictions for 2015 羊

Recent Comments

Unlocking Business V… on Building the Data Logistics Hu…
Unlocking Business V… on DATA WORLD: Understanding the…
Unlocking Business V… on Podcast Episode: DATA WORLD: T…
Unlocking Business V… on Building the Data Logistics Hu…
Unlocking Business V… on DATA WORLD: The Risks of Using…

Meta

  • Register
  • Log in
  • Entries feed
  • Comments feed
  • WordPress.org

Recent articles

  • Censoring Mister Jones
  • The Top 7 Vapourware Hallucinations For Next Year
  • Tokenmaxxing for Jesus
  • La revuelta por la vivienda en España: el audaz enfrentamiento de Sánchez con la derecha
  • Spain’s Housing Revolt: Sánchez’s Daring Showdown With the Right
  • How Green Was My Data?
  • Why Smart Leaders Trust Both Data Analytics and Gut Instinct
Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.

To find out more, including how to control cookies, see here: Cookie Policy

Hours & Info

Spain
+34 692 376 698
martyn.jones@martyn.es
Lunch: 13:30pm - 14:30pm
Dinner: M-Th 20:00pm - 21:00pm, Fri-Sat:21:00pm - 22:00pm

The Stats

  • 130,717 hits

Meta

  • Register
  • Log in
  • Entries feed
  • Comments feed
  • WordPress.org
Log in
  • Censoring Mister Jones

Create a website or blog at WordPress.com

Loading Comments...