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Tag Archives: Spain

Bandoxa: A Journey Through Mist and Memory – Book Review

16 Mon Mar 2026

Posted by Martyn Jones in Inform, educate and entertain.

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a-coruna, adventure, art, Assets, bandoja, bandoxa, beauty, betanzos, bim, book-review, book-reviews, books, buildings, castilla, construction, corporate-real-estate, cre, crem, facilities-management, fantasy, fiction, galicia, hughes, inspiration, jones, leveridge, lifestyle, literature, locations, lovering, madrid, martyn, music, oza-cesuras, people, Philosophy, photography, Poetry, reading, real-estate, sites, Spain, Stories, travel, Wales, writing


Jersey Wetherspoon, New York, Monday 16th March 2026

Review of Bandoxa: A Celtic Journey by Martyn de Tours

There are travel books that catalogue places, and there are those rarer works that explore the geography of the mind. Bandoxa: A Celtic Journey belongs firmly to the latter tradition. It is a book that wanders across landscapes, languages, histories, and memories, with the reflective restlessness that has characterised the finest travel writing for more than two centuries.

From the opening pages, Martyn de Tours situates the reader not merely in a location but in an atmosphere: a mist-laden, half-imagined territory where Wales, Galicia, memory, and myth converge. The book begins with an invocation of place that feels less like orientation than enchantment. Bandoxa itself becomes a symbolic landscape, a mental territory as much as a geographical one, where rivers murmur stories and time moves in looping spirals rather than straight lines.

In this sense, the book sits comfortably within the lineage of travel literature shaped by writers who understood that journeying is rarely about distance alone. As the great Victorian traveller Robert Louis Stevenson once wrote, “To travel hopefully is a better thing than to arrive.” De Tours takes that maxim seriously. His narrative does not rush toward conclusions; it lingers in digressions, anecdotes, and recollections, allowing the reader to wander alongside him through decades of experience.

A Celtic Sensibility

What distinguishes Bandoxa most strikingly is its deeply Celtic sensibility. The Welsh imagination, melancholic, lyrical, and occasionally mischievous, permeates the text. Valleys echo with memory, viaducts become mythic structures, and robins carry messages from the departed.

De Tours writes of childhood in Caerphilly, of the vanished Walnut Tree Viaduct, of grandparents who seem to belong as much to folklore as to biography. The effect is reminiscent of the poetic geography found in the work of Jan Morris, who once observed that Wales is “a land of memory where past and present converse without embarrassment.”

Yet the author’s vision stretches beyond Wales. Galicia, Madrid, Mallorca, and the cities of Europe appear throughout the book like stations on an intellectual pilgrimage. These places are not merely destinations; they are chapters in a life shaped by curiosity, music, politics, language, and the restless search for meaning.

Travel as Memory

Travel writing has always been closely allied with memoir, but in Bandoxa the two forms fuse completely. The author moves freely between past and present, between childhood recollection and philosophical reflection.

This fluid treatment of time evokes the tradition of reflective travel literature pioneered by writers such as Patrick Leigh Fermor, whose own journeys across Europe blended scholarship, humour, and personal history. Leigh Fermor famously remarked that “travel is a part of education,” and de Tours’ narrative offers precisely that: a lifelong education conducted across landscapes both literal and intellectual.

School projects about Welsh rebellion, environmental catastrophe, and Soviet history become turning points in the author’s intellectual development. A conversation about religion unfolds between a rabbi, a priest, and an imam. A memory of a band rehearsal turns into a meditation on the roads not taken. These digressions might appear eccentric in another writer’s hands; here, they feel integral to the spirit of wandering inquiry that defines the book.

A Conversation with the Great Travellers

The most pleasurable travel books often feel like conversations with earlier travellers, and Bandoxa participates enthusiastically in that tradition. One hears faint echoes of Bruce Chatwin, whose belief that “the journey, not the arrival, matters” shaped modern travel writing.

Like Chatwin, de Tours is fascinated by the stories embedded in landscapes: abandoned bars in rural Galicia, long-demolished Welsh viaducts, forgotten libraries, and railway stations of memory. Each becomes a narrative doorway into history or philosophy.

At times, the book also recalls the humane curiosity of Freya Stark, who insisted that travel should enlarge sympathy rather than merely accumulate experiences. De Tours shares this instinct. His reflections on politics, religion, and culture are often impassioned, yet they remain grounded in an underlying faith in dialogue and humanity.

Humour and the Art of Digression

For all its lyricism, Bandoxa is not solemn. The author’s wit, sometimes gentle, sometimes sharply satirical, runs throughout the book.

There are comic passages about tsundoku (the art of buying books faster than one reads them), affectionate recollections of obscure rock bands, and surreal imagined interviews with rabbis and musicians. These moments of humour prevent the book from drifting too far into nostalgia; they keep it lively, unpredictable, and deeply human.

The structure reflects this spirit of digression. Chapters vary wildly in tone and length, from lyrical reveries to theatrical dialogues. The result resembles what the author himself calls a “memory salad”: an assortment of stories and reflections tossed together with deliberate disorder.

The Geography of a Life

Ultimately, Bandoxa is less about where the author travels than about how a life is shaped by places. Wales provides the emotional foundation; Spain offers sunlight and distance; Europe supplies the broader stage upon which history and politics unfold.

The book reminds us that travel writing, at its best, is not merely descriptive but reflective. As Paul Theroux once observed, “Travel is glamorous only in retrospect.” De Tours writes precisely from that retrospective vantage point, revisiting the landscapes that formed him and finding new meanings in their shadows.

A Book of Wandering

What lingers after the final page is not a neat narrative but a mood: reflective, wandering, tinged with Celtic melancholy yet warmed by humour and affection.

Bandoxa: A Celtic Journey may resist easy categorisation; it is memoir, travelogue, philosophical notebook, and cultural meditation all at once, but that resistance is part of its charm. Like the landscapes it describes, the book invites the reader not simply to observe but to linger, to listen, and perhaps to wander a little further than expected.

In an era of hurried travel and algorithmic itineraries, Martyn de Tours offers something rarer: the slow journey of a mind moving through memory, history, and place.

And as every great traveller knows, those are often the journeys that last the longest.

THE END

Bandoxa by Martyn de Tours: A Masterclass in Literary Exploration – Book Review

16 Mon Mar 2026

Posted by Martyn Jones in Inform, educate and entertain.

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a-coruna, adventure, art, Assets, bandoja, bandoxa, beauty, bim, book-review, book-reviews, books, buildings, construction, corporate-real-estate, cre, crem, facilities-management, fantasy, fiction, galicia, hughes, jones, leveridge, lifestyle, literature, locations, lovering, madrid, martyn, people, Philosophy, photography, Poetry, reading, real-estate, sites, Spain, Stories, travel, Wales, writing


Brenda Pinkerton-Wesley, San Francisco, Monday 16th March 2026

Bandoxa: A Celtic Journey by Martyn de Tours

To delve deeper into the idiosyncratic architecture of Bandoxa is to engage with what the New Yorker might call a “cartography of the soul,” or what the TLS might more dryly label a “monograph on the instability of the self.” Martyn de Tours has not simply written a book; he has curated a museum of his own obsolescence and subsequent rebirth. It is a work that demands we look at the “thresholds” of our own lives with the same squint-eyed suspicion one might reserve for a suspicious character in a Berlin train station.

The Le Carréan Shadow: The Intelligence of the Ordinary

In the mid-section of the book, de Tours explores his “Project Years,” a period that reads like the dossier of a field agent who has spent too much time in the cold. There is a weary, cynical elegance to his descriptions of “Three Tales of Fire, Water, and Stone.” When he speaks of the “Sea That Screamed” in Minamata or the “Frozen Colossus” of Russia, he isn’t just recounting history; he is reporting from the front lines of a moral collapse.

As John le Carré famously wrote in The Spy Who Came in from the Cold, “Intelligence work is just self-pity, if you’re not careful.” De Tours avoids this trap by pivoting toward the “anarchic humour” of the absurd. He treats his own career, his “shouting at printers” and navigating the “logic layers” of corporate reality, as a series of botched operations. He is the spy who realises that the “enemy” is not a foreign power, but the “synthetic transcendence” of a world that has forgotten how to breathe. He seeks a “quiet centre,” a place where the “still, small voice” of the Celtic fringe can finally be heard above the din of the digital age.

The Waugh-esque Comedy of Errors

The humour in Bandoxa is profoundly British; specifically, it is the humour of the “Bright Young Thing” grown old and wise, yet no less mischievous. There is a scene involving “grifting cats” and the “unruly” nature of Galician livestock that feels ripped from the pages of Scoop or Brideshead Revisited. De Tours possesses that Evelyn Waugh-like ability to find the divine in the ridiculous.

Waugh once noted that “To know and love one other human being is the root of all wisdom.” For de Tours, this wisdom is extended to the landscape itself. His love for the “slate-colored skies” of Wales and the “unreasonably green” hills of Galicia is a romantic attachment that borders on the theological. He is a man who finds “wicked” joy in the fact that life is “well-worn into shape,” acknowledging that the “destination” is usually just a car park, but the journey, the “narrative”, is where the sanctity lies.

The Theroux-vian Displacement

Paul Theroux once remarked that “the person who stays at home and writes about his travels is a liar.” De Tours is no liar, but he is a master of displacement. He writes from his “little Canadian cabin,” looking back at Wales and Spain with the detached clarity of a man who has finally stepped off the treadmill. This distance allows him to see the “Walnut Tree Viaduct” of his youth not just as a piece of engineering, but as a bridge to a “preordained destiny.”

His travel is internal as much as external. He wanders into “Bandoxa” as one might wander into a dream, without a map, but with a keen sense of “ritual.” He understands that to truly see a place, one must be willing to become “invisible” within it. He rejects the “carpet-baggers” of modern tourism in favour of the “mossy truths” found by the River Mendo. His prose reflects this; it is meandering, tidal, and occasionally “completely bonkers,” refusing to adhere to the straight lines of a traditional travelogue.

The Shelley-esque Creation of the Self

Perhaps the most striking element of Bandoxa is its underlying Gothic current. There is a sense of the “monstrous” in the way de Tours describes the “transitioning” of his own identity. He is a creator who has assembled himself from the “memory salad” of different eras, different countries, and different versions of his own name.

Mary Shelley’s Victor Frankenstein claimed, “I had worked hard for nearly two years, for the sole purpose of infusing life into an inanimate body.” De Tours has spent a lifetime infusing life into the “inanimate” data of his existence. He treats his past, the “breath and coal dust” of 1956, as the raw material for a “time-machine.” He warns us that “the page itself fears what might be conjured,” suggesting that writing one’s life is an act of dangerous necromancy. He is not just telling a story; he is “raving against the dying of the light,” a Dylan Thomas-inspired defiance that gives the book its heart.

The Final Tally: A Masterclass in Being

In the end, Bandoxa is an “absolutely fabulous” achievement because it refuses to be useful. It is not a “how-to” guide for the corporate soul, nor is it a checklist for the aspirational traveller. Instead, it is a masterclass in being.

It is a book that occupies the “Grand Central of Everything,” where the “ritual” of a violin sighing in the firelight is given the same weight as the “Agendas” of global sustainability. De Tours reminds us that we are all “keepers of coins” and “watchers of skies,” caught in a “non-linear labyrinth” of our own making.

For the reader of the FT Weekend, it provides a necessary antidote to the rigours of the “logic layer.” For the New Yorker devotee, it offers a stylish, neurotic, and deeply human portrait of a life lived “out of focus.” And for the TLS scholar, it remains a tantalising puzzle of “myth and fact.”Martyn de Tours has reached the “last few chapters” and found that they are the ones where things finally “make sense” precisely because they have gone “completely bonkers.” It is a “wicked” conclusion to a “joyful, dreadful, and utterly confusing” journey. Diolch yn fawr, indeed. We are all the better for having shared the porch of that Canadian cabin, if only for a few hundred pages.

THE END

We Are All God’s Children – 2026/01/12

11 Sun Jan 2026

Posted by Martyn Jones in Inform, educate and entertain.

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catholic, catholic-church, children, China, christianity, france, gaza, israel, morality, pope-francis, pope-leo, religion, rights-of-children, Russia, slaughter, Spain, UK, USA


The Toll of Innocence: Child Fatalities in the Shadow of Conflict – A Tribute to my marvellous Welsh Grans

Sir Afilonius Rex and Good Strat Contributors

Madrid, Sunday 11 January 2026

NB Our service provider OpenAI could not process our prompt due to a moderation system. We have been asked to rephrase it, changing potentially problematic words, and try again. This is censorship at its crudest. They can of course go **** themselves.

My Gran had a stock response to expressions of racism, prejudice, and xenophobia in her presence. It was invariably, “We are all God’s children.” She loved all children, everywhere.

Let’s switch focus.

The Israel-Palestinian strife is unrelenting. It has now dragged into its third sinful, evil and merciless year. The true measure of this catastrophe is not land seized. It is not the strategies pursued. It is the stolen futures of innocent children. These are not mere statistics; they are lives extinguished, dreams crushed, families shattered forever. We face the human abyss of global crises. The cold data from UN agencies demands our moral outrage. It calls for urgent action.

Continue reading →

Analyzing Pedro Sánchez’s Controversial Statements on Israel

13 Sat Dec 2025

Posted by Martyn Jones in Inform, educate and entertain.

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EU, gaza, hamas, hasbara, israel, palestine, Politics, Spain, west-bank, zionism


Sir Afilonius Rex

Saintes, 13th December 2025

Hananya Naftali self-identified as Israel’s Voice in the Media | Speaker | Middle East Expert had this to say about Spain’s PM Pedro Sánchez.

Spain’s PM Pedro Sanchez just told Mahmoud Abbas that the devastation in Gaza is “genocide” and that Israel must be held accountable, on Human Rights Day, no less. 🤡

This is the same Spain that just recognized “Palestine” while Hamas was still holding hostages underground. Meanwhile, Pedro is hugging Abbas, the guy whose Palestinian Authority pays terrorists and names schools after murderers.

If Hamas launched rockets at Madrid for 20 years, I’m pretty sure Spain wouldn’t be handing out ceasefire roses. What a hypocrite.

Disclaimer: This post reflects a personal political opinion. All civilians deserve safety and human rights.

This is my considered response.

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Navigating Change: Europe’s Technological Evolution – 2026

13 Sat Dec 2025

Posted by Martyn Jones in Inform, educate and entertain.

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AI, Artificial Intelligence, China, EU, Europe, france, germany, News, Politics, Russia, Spain, technology, USA, Wales


Sir Afilonius Rex

Bilbao, Spain. 13th December 2025

Oh, Europe, pronounced terminal yet again. This time, a Radically Human Ventures sage delivers the verdict. He is part probability theorist and part story-driven paterfamilias. He assigns the continent a 5% chance of civilisational survival. Meanwhile, he composes a moist-eyed farewell to the “Old Continent.” It’s an elegy made from familiar spare parts. It includes a dash of Peter Zeihan’s geopolitical fatalism and a sprinkle of Silicon Valley panel wisdom. There’s a belief that the future will be dominated by two AI giants. In this scenario, Europe is merely a polite museum gift shop.

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Influencias del Rock en Español: Grupos Icónicos

19 Thu Jun 2025

Posted by Martyn Jones in Inform, educate and entertain.

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españa, expand your mind, Spain, spanish pop, spanish rock


Los Mojinos Escozios

Gabinete Caligari

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Spain’s Opposition Embraces Its Inner Franco

22 Wed Jan 2025

Posted by Martyn Jones in Inform, educate and entertain.

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authoritarian, civil-war, Elections, Europe, fascists, francoists, history, lawfare, nazis, police-state, Politics, Spain, totalitarian


Afilonius Rex, Bilbo, 22nd January 2025.

“They are so blind that they prefer to harm millions of Spaniards in order to erode the government. Feijóo is willing to go blind in order to make Sánchez one-eyed.” These were the recent words of Oscar Puente, Minister of Transport and Sustainable Mobility of the Government of Spain, referring to the extreme rightwing opposition in Spain, led by the Galician Nuñez Feijoo, and consisting of the Popular Party, the ultra-right Vox, and JUNTS, the extreme rightwing catalán nationalist party.

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The EU and Spain’s Politicised Judges

21 Tue Jan 2025

Posted by Martyn Jones in Inform, educate and entertain.

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corruption, Democracy, Donald Trump, EU, history, judges, justice, lawfare, News, partisan, Politics, Spain, trump


Afilonius Rex, Washington DC 21st January 2025.

Like many places in Europe, Spain is a fascinating mix of modernity, liberty, equality, rights and obligations. Unfortunately, and as elsewhere, it also comes with a massive dose of rightwing revisionism. There is nostalgia for a bloody and long dictatorship. A degree of xenophobia and racism is present, defying the facts on the ground. As is usually the case.

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Dynamiting Spanish Politics

18 Sat Jan 2025

Posted by Martyn Jones in Inform, educate and entertain.

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Elections, Europe, News, Politics, Spain


Dynamiting Spanish Politics

Afilonius Rex, New York, 18th January 2025

The right in Spain offers no realistic alternatives in terms of coherent and cohesive policies, principles and initiatives. They offer no leadership, ideas or statesmanship. Their opposition is not based on respectable alternatives but on lies, defamation and smears.

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Consider this: What does Spain do?

11 Thu Dec 2014

Posted by Martyn Jones in All Data, Condiser this, Spain

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Misconceptions, Prejudice, Reality, Spain, Stereotypes


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Martyn Richard Jones

Remaster for 2026. A Coruña, Galicia, Spain

In 2013, and apropos of nothing, someone in The Guardian told me that “the problem with the Spanish economy is in its fixation on tourism and construction”.

I thought about this for some time, about Spain’s supposed unique reliance on two sectors and the baggage of historical misconceptions and stereotyping that accompanied such views.

Consequently, I decided to respond more substantially, and not just with a terse “no, you’re wrong”, in an effort to try and dispel at least some preconceptions.

Here is a repost of my comment from that time.

What does Spain make?

Well, amongst other things (and it should be emphasised that all these are export products and/or are markets in which Spanish companies operate internationally), we can take into account the following:

  • Spain today is the world’s eighth-largest producer of automobiles, and its car market ranks among the largest in Europe (I’ve read in some journals that, in Europe, only Germany manufactures more cars than Spain).
  • It makes automobile components, wheels and tyres.
  • It has a thriving industry in home electronics and domestic appliances. Ovens, hobs, extractor components, food preparation machinery, fridges and freezers, etc.
  • Major civil and military aviation construction and components.
  • Aeronautical engines and gas turbines.
  • Complex systems design, development and delivery. Including aerospace, space, medical, and scientific systems. For example, INDRA is a world-class player in this space.
  • Electronics.
  • Ships and boats.
  • Textiles.
  • Apparel. Companies in this space include ZARA, Jooma, etc. Designing and producing some of the ‘most wanted’ designer clothes in the world.
  • Foods and beverages, including some of the best olive oil and wine in the world. And much, much more, including a rapidly-growing ‘organic’ food sector – ‘ecological’ it’s called here; and the quality is strictly monitored and controlled.
  • Metals and metal products.
  • Chemicals.
  • Machine tools.
  • Clay and refractory products – high-quality designer tiles, porcelain wash basins, toilets, etc.
  • Lighting. High-quality industrial and domestic lighting solutions.
  • Footwear. Formal footwear, special purpose footwear, footwear for casual wear, beachwear and sportswear.
  • Pharmaceuticals and medical equipment.
  • Furniture. From avant-garde to traditional.
  • Petroleum, gas, alternative energy generation, energy distribution, and energy trading. Repsol, Endesa and Iberdrola are amongst the big players in this space.
  • Telecommunications. Of which Movistar (Telefónica) is the largest player, which also operates in other countries under the Movistar and O2 brands.
  • Public works, infrastructure development, and maintenance. Roads, bridges, by-passes, etc. All over the world. Ferrovial are a major player in this space.
  • Shipping. Mercantile and passenger transport. Companies operating in this space include Balearia and Acciona.
  • Trains – Trains and carriages. Companies like CAF and Talgo are key players in this space. Spanish companies are also involved in rail infrastructure projects, including high-speed, all over the world.
  • Transportation. Spanish companies are involved in getting people from A to B, in many places, not just in Spain.
  • Banking and other Financial Industry Services. Spanish financial institutions such as Banco Santander and BBVA are significant, internationally recognised players.
  • Tourism and Hospitality Industry. This may come as a surprise to some, but Spanish companies are not just involved in this business just at locations in Spain. Large and small Spanish companies operate in these hospitality markets worldwide.
  • Entertainment, art, culture. Much of which is universally appreciated.
  • Health-care. The most advanced high-tech hospital outside of the USA is located in Dénia, Alicante.
  • You may not even have guessed this, but Spain even manufactures and exports snowmobiles and golf carts – and, no doubt, other personal mobility vehicles.

I am aware that I have also not provided an exhaustive exposition of “what Spain does”, and that what I have written here is still somewhat terse. Therefore, I would be happy to expand on any of the points mentioned above.

So, taking this information into consideration, would people still claim that Spain is just about tourism and construction?

Well, clearly not. Although tourism is an important sector, and Spain has natural, social, and cultural attributes that tend to attract enthusiastic visitors from other countries and continents, it certainly isn’t the start or the end.

2026 Vision

Trends & Outlook for Spain toward 2026

Drawing on the most recent 2024–2025 data and macroeconomic forecasts, here are likely developments for key sectors and the Spanish economy over the next ~1–2 years.

Overall economy and macro context

  • According to the latest projections by the European Commission, Spain’s GDP growth is expected to moderate from 2.9% in 2025 to around 2.3% in 2026.

  • Inflation is projected to ease (from ~2.5–2.6 % in 2025 to about 2.0 % in 2026), which should positively affect real wages and household consumption — supporting domestic demand.

  • As public deficits and debt-to-GDP ratios improve somewhat, fiscal sustainability could allow for more public investments or industry-supportive measures.

Implication: Spain will likely maintain moderate but steady growth. Domestic demand and consumption could remain a backbone, even if global headwinds or weak external demand moderate export-driven sectors.


Automotive & Mobility / Industrial Manufacturing

  • The automotive industry remains one of the anchors of Spanish manufacturing: as of 2024, Spain produced ~ 2.38 million vehicles, making it the 2nd largest vehicle-producing country in Europe (after Germany), and among the top 10 globally.

  • However, there has been a downward trend recently: 2024 output fell ~ 3% vs 2023. In 2025 the decline continues, with a drop of about 5.2% by September 2025, and exports also falling.

  • The downturn is largely due to weak demand in Europe combined with the retooling of plants for electrified and hybrid vehicles — a structural transformation.

  • On the flip side, the supply-chain side (components, parts, suppliers) remains significant: in 2024 Spanish suppliers exported automotive components worth billions, and Spain ranks among the top exporters of auto parts in Europe.

Outlook to 2026:

  • We may see further decline in total vehicle production (particularly traditional petrol/diesel), unless demand rebounds or electrification ramps up strongly.

  • But shift toward EVs / hybrids / green mobility is likely to accelerate — factories retooled for electric vehicles, and demand (both domestic and in export markets) may gradually pick up, especially as EU decarbonization policies tighten.

  • Export-oriented auto-component manufacturing could remain a stable pillar — less volatile than complete-vehicle manufacturing.

  • In short: the automotive sector may shrink in volume but transform in structure — from conventional combustion-engine cars toward electrified mobility, and from vehicle-centric to supply-chain-centric activity.


Manufacturing beyond automotive — Machinery, Industry, Appliances, Materials, Shipbuilding, etc.

  • Spain has diversified manufacturing: from home appliances and domestic electronics, metal products, machinery, metalworking tools, tiles, ceramics and refractory products, lighting, furniture, footwear and textiles, and more.

  • Given structural pressures in automotive, these other manufacturing niches may gain relative importance — especially where they involve exportable goods, quality craftsmanship, or specialised production (e.g. industrial machinery, high-precision components, ceramics, metals, furniture, etc.).

  • The push toward sustainability, energy efficiency, green construction and renovation in Europe (including Spain) could create extra demand for high-quality materials, energy-efficient appliances, industrial lighting, and building-related manufacturing — benefiting Spanish makers.

Outlook: modest but steady growth in non-automotive manufacturing, especially in segments where Spain has a competitive edge (e.g. speciality materials, industrial products, building products, sustainable appliances). Export potential remains high, especially beyond the EU (if global markets recover).


High-tech, Aerospace, Defence, Systems — Innovation-intensive sectors

  • You mentioned aerospace, space, medical & scientific systems, high-tech electronics, complex systems design (e.g. via firms like INDRA). This is consistent with efforts over the past decades to diversify Spain’s industry toward higher value-added, knowledge-intensive sectors.

  • Given global trends — higher demand for aerospace technologies, defence, medical equipment, space applications (satellites, telecom, Earth observation), and complex electronics — Spain could gain a share of investment (public and private) if its firms remain competitive.

Outlook: 2026 may see acceleration in exports and international contracts in high-tech, aerospace, defence and systems engineering — possibly becoming a more visible pillar of “Made in Spain” beyond traditional manufacturing.


Agro-food, Wine & Olive Oil, Organic Food, Beverages

  • Agriculture and food have long been traditional strengths. With growing global demand for Mediterranean products (olive oil, wine, healthy/organic food), plus a rising interest in quality, provenance, and sustainable agriculture, Spanish agro-food could see renewed growth.

  • Combined with Spain’s push toward “ecological/organic” production (as you mention) and growing gastronomic and culinary tourism, this sector may continue to flourish, domestically and internationally — especially in export markets that value quality and origin.

Outlook: stable or moderate growth, especially in niche, premium or organic segments; growing exports of wine, olive oil, speciality foods, and increased added value rather than commodity bulk production.


Energy, Renewables, Telecommunications, Infrastructure, Transport & Logistics

  • Spain’s energy sector (including renewables), infrastructure, shipping, rail, transport manufacturing (trains, carriages), and telecom remain essential — and likely to grow, given Europe’s twin push for green energy/transition and improved connectivity/infrastructure.

  • Firms active in railway rolling stock (e.g., carriages and infrastructure), renewables, energy distribution, public works, and global infrastructure projects may benefit from investments across Europe, Latin America, Africa, and beyond — especially as global demand for green energy and modern infrastructure remains high.

  • Similarly, telecom and digital infrastructure — with the transition to 5G/6G, renewables, energy-grid modernisation — could see rising demand.

Outlook: growth, especially in renewables, infrastructure, energy-distribution, transport, manufacturing, and logistics/export services. Spanish firms may continue to secure international contracts, boosting Spain’s industrial export profile.


Services: Tourism, Hospitality, Culture, Finance — but evolving

  • Tourism remains a major pillar: 2024 was reportedly a record year for inbound tourism in Spain, showing resilience and continued appeal.

  • However, two dynamics are increasingly important: (1) a shift toward higher value-added tourism (luxury, off-season, cultural/experiential travel, gastronomy, regional and inland areas) rather than just mass “sun and beach”; and (2) diversification within services — finance, telecom, digital services, professional services, real estate, etc. Analysts from Goldman Sachs note Spain’s advantage in high-value-added services beyond tourism.

  • Given this, while tourism remains strong in 2026, its relative weight may gradually decline as other service sub-segments and high-value industrial exports grow.


What this means for the “Spain is more than tourism & construction” narrative

Your core argument stands — and will likely become even stronger by 2026. Spain is evolving toward a more diversified, complex, and internationally integrated economy. By 2026 you might see:

  • A smaller relative share of low-value-added sectors (mass tourism, basic construction), because of global competition, environmental constraints, and structural economic shifts.

  • A larger share of high-value manufacturing (aerospace, machinery, components, industrial goods), green-energy and infrastructure exports, renewables and energy-related industries, and high-value services (tech, engineering, systems, design, finance, infrastructure deployment).

  • Spanish firms gaining ground globally not only as “oil and sun + beach” tourism contractors or low-cost producers, but as sophisticated exporters — in automobiles (especially EVs/components), aerospace, renewable energy, infrastructure, systems, high-quality manufacturing, agro-food, furniture, design — a much more balanced economic structure.


Risks and headwinds to watch

  • The transition in automotive is not risk-free: weak demand in Europe, supply-chain disruptions, rising competition (from lower-cost countries or a shift in geopolitics), and the complexity of electrification could lead to factory closures or job losses if not managed well.

  • Global economic slowdown, volatility in commodity prices, or trade tensions may hurt exports — especially in heavy manufacturing and commodities.

  • Climate change and environmental pressures may force structural change in tourism (e.g., overheating in coastal areas and water scarcity) and in agriculture, requiring adaptation.

  • Competition from other emerging economies, especially in manufacturing and agro-food sectors, could compress margins if Spanish industries don’t continuously invest in innovation, quality, and differentiation.

Thanks for reading.


File under: Good Strat, Good Strategy, Martyn Richard Jones, Martyn Jones, Cambriano Energy, Iniciativa Consulting, Iniciativa para Data Warehouse, Tiki Taka Pro

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  • GRIFTER’S CORNER: Is AI Really the Solution to Fraud Detection? Apr 2, 2026
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  • IN FOCUS: Who is Martyn Rhisiart Jones? Mar 30, 2026
  • Redes Sociales: ¿Democracia o Control? Mar 30, 2026
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Follow GOOD STRATEGY on WordPress.com
  • GRIFTER’S CORNER: Is AI Really the Solution to Fraud Detection?
  • LE COIN DES ARNAQUEURS : L’impact de l’IA avec des agents dans Gammon
  • EL RINCÓN DEL ESTAFADOR: El impacto de la IA con agentes en Gammon
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