Category Archives: Polemic

CONSIDER THIS: Five Laws Everyone Should Know – 2026/01/24

24 Saturday Jan 2026

Posted by in humour, Inform, educate and entertain., IT Circus, Polemic, Strategy

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Martyn Rhisiart Jones

Madrid, 24th January 2026

Introduction

These are five common goodstrat laws that everyone should be aware of.

“Martyn Rhisiart Jones… Writes dry, merciless takedowns of data/AI/strategy hype at goodstrat.com.

Believes most corporate decks deserve the bin and most buzzwords deserve worse.

Occasionally drops canon: the Martyn Rhisiart Jones Effect, GoodStrat Law, Celtic Domination Principle, Georgie Lovering Razor, Valley Commando Principle…

Mostly here to remind everyone that clarity still cuts deeper than PowerPoint.”

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CEO BRIEFING: The Truth Behind AI Hype in 2026 – 2026/01/22

21 Wednesday Jan 2026

Posted by in Inform, educate and entertain., Polemic

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New IT Bullshit for Old

Martyn Rhisiart Jones

Madrid, Wednesday 21 January 2026

In early 2026 the technology industry is once again telling big confident stories about its own future. These stories dominate earnings calls conference stages and investor decks. They sound transformative urgent and inevitable. Yet when examined closely many of them rest on fragile foundations and selective evidence rather than operational reality.

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Top 12 AI Grifters, Charlatans & Rogues to Avoid in 2026 – 2026/01/14

12 Monday Jan 2026

Posted by in Inform, educate and entertain., Polemic

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The Skunkworks Collective – Martyn, Alba, Afi, Lila, and Coco

Madrid, Wednesday 14th January 2026

Right, listen. If you’ve ever sat through one of those AI conferences, you know the ones. Some bloke in a black polo neck stands on stage. He’s clearly never met a mirror he didn’t like. He says, “We’re on the cusp of AGI.” It sounds as if he’s just invented gravity. Then you’ll know the particular flavour of despair I’m talking about.

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Is the Data Warehouse Dead? Exploring New Paradigms

20 Saturday Dec 2025

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Martyn Rhisiart Jones

Segovia 20th December 2025

The Data Warehouse Is Dead. Long Live the Data Warehouse.

In 1992, Bill Inmon coined the term “data warehouse” and laid out four sacred rules: subject-oriented, integrated, non-volatile, time-variant. It was a blueprint for a fortress of truth, expensive, on-premises, batch-processed, and utterly indispensable. Fast-forward three decades. The fortress has been replaced by something that resembles a hyperscale cloud platform. This platform can run your AI models and your CEO’s dashboard simultaneously. Welcome to data warehousing in 2025.

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The Truth About Data Lakehouses: Hype vs. Reality

20 Saturday Dec 2025

Posted by in Inform, educate and entertain., Polemic

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Hype and Misleading Claims Surrounding Data Lakehouses

Martyn Rhisiart Jones

Segovia, 20th Devember 2025

A data lakehouse is marketed as a hybrid architecture. It combines the low-cost, flexible storage of data lakes. These lakes handle raw, unstructured data at scale. It also offers the structured querying, performance, and ACID (Atomicity, Consistency, Isolation, Durability) transactional capabilities of data warehouses. Vendors like Databricks coined the term. Snowflake and others promote it as a platform for analytics. It serves AI and machine learning needs. This approach eliminates data silos and reduces redundant copies. It enables cost-effective scaling through open standards and decoupled storage and compute models. However, much of this is hype driven by vendor marketing. Vendors promote it as an evolution from “data swamps” (unmanaged data lakes) and rigid warehouses.

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Consider this: Social Media Big Data killed Ad-land

21 Wednesday Jan 2015

Posted by in Big Data, Consider this, Information Supply Frameowrk, Polemic

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Hold this thought: Big Data is the future of online business and interactive advertising is its profit.

Much is being made of Big Data and its role in social media and online interactive advertising. The advertising industry itself has a “big crush” on Big Data, and it fuels the elevated revenues, profits and share prices of a number of online companies.

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CONSIDER THIS: Did Big Data Kill The Statistician? 2026

03 Wednesday Dec 2014

Posted by in consider, Consider this, data science, Polemic, statistics

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OLYMPUS DIGITAL CAMERA
Blue sky data

Martyn Rhisiart Jones

Hold this thought: ‘There are big lies, damn big lies and big data science’.

Statistics is a science. Some argue that it is the oldest of sciences. It can be traced back in history to the days of Augustus Caesar, and before.

In 1998, Lynn Billard wrote a paper that laid out the role of the Statistician and Statistics. She stated that “no science began until man mastered the concepts and arts of counting, measuring, and weighting”.[1]

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Mugged in Data Hell – Perils of embracing the Faustian Side of IT – Part 1 – Remaster 2026

02 Thursday Oct 2014

Posted by in Business Intelligence, Data Warehouse, Knowledge, Polemic

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Martyn ‘Rhysiart’ Jones

Spain

It’s Friday morning in Canary Wharf, and I have been asked to facilitate a meeting of a chapel of IT Dogma Suckers and Digital Snake-oil Victims, the self-help recovery chain for people who have fallen victim to the pernicious and debilitating effects of IT dogma and professional rip-offs. Continue reading →

Understanding IT Failures: A Path to Improvement – REMASTER 2026

14 Sunday Sep 2014

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My original intention was not to write a book on the decline and fall of so many projects, but rather to pen a short essay, a sort of hard-hitting criticism of the litany of IT failures. Of course, this is rarely enough; it wasn’t enough because it identified the issues without provoking debate, and it highlighted common issues without providing guideline suggestions, which meant that it appeared upon reflection to come across as too much like a hi-tech hit and run exercise, beating up on IT failures without actually offering tangible solutions.

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Transforming IT: A Guide for CEOs – REMASTER 2026

14 Sunday Sep 2014

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Far too few CEOs regularly think about IT on a habitual basis, and especially as something that is potentially integrated into everything their companies do and could do. This, however, is not at all surprising; there is a general lack of time for any CEO to be actively involved in what IT does, and they will generally have some degree of misunderstanding of both the historic roles and the relative successes and failures of IT.

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Transforming IT: Strategies for Business Success – REMASTER 2026

14 Sunday Sep 2014

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From banking to airlines, through communications businesses to pharmaceutical companies, the IT landscape is littered with failures of Homeric proportions, lost opportunities and profligate waste. Across the spectrum of commercial enterprise, the IT bottom line is inevitably familiar: in general, businesses expose themselves to unnecessary levels of disruption, and spend far too much time and money on IT projects, IT products and internal IT services that frankly suck.

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Aligning ICT with Business Strategy for Growth – REMASTER 2026

14 Sunday Sep 2014

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Martyn Rhisiart Jones

As a CEO, CIO, or student of Business Management, you will understand this. Information and Communication Technology (ICT, also known as IT) has become essential. It is crucial. It is a pervasive element in the fabric of corporate life. What I mean by ICT encompasses three essential elements: Processes, Information and Technology. ICT should be seen as an important corporate asset. More importantly, Information, Processes, and their Management (IM) should be considered as such. They should be made to work as contemporary business enablers. They should bring about value-adding alignment in business. Thus, they should be managed as such. Although it does work that way, it typically doesn’t.

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