Tags
Apache Iceberg, Cloud Computing, data architecture, data lake, Data Warehouse, data-engineering, databricks, Fivetran, snowflake
Nonsense on parade
Martyn Rhisiart Jones
Madrid, Tuesday 13th January 2026
This GigaOm report is a classic vendor-sponsored benchmark. Fivetran picked the competitors and shaped the test scope. GigaOm (as explicitly disclosed) executed it “as-is” with “compatible configurations subject to judgment.” It’s marketing material presented as independent research. It has several structural weaknesses. These weaknesses make the 77–95% cost savings claim highly misleading for most real organisations.
1. It only measures ingestion compute, not true TCO.
The report repeatedly calls itself a “TCO report,” but it explicitly excludes:
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