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Continue reading“Tired of chasing data silver bullets? It’s time to stop worshipping the hype, dismantle the buzzwords, and build data architectures that actually work.”
21 Monday Sep 2026
Posted in data hub, Data Lake, data management, data mesh
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Continue reading“Tired of chasing data silver bullets? It’s time to stop worshipping the hype, dismantle the buzzwords, and build data architectures that actually work.”
25 Tuesday Aug 2026

Pip: If you have ever looked at your organisation’s data landscape and thought “this resembles a motorway junction designed by someone who hates drivers,” then Martyn Jones has a blueprint with your name on it.
Mara: This episode follows a series of posts introducing the Data Logistics Hub — covering what the concept is, why the pain points are real, how strategy and architecture hold it together, and what the actual components look like in practice.
Pip: Let’s start with the foundations — what the hub is and why it exists.
Continue reading25 Tuesday Aug 2026
Pip: Good Strategy Rebellion — where the sacred cows of enterprise tech get a proper going-over. Today we’re deep in the data wars, asking whether the industry’s favourite architectural revolution is actually a revolution, or just the same old chaos in a new lanyard.
Mara: Martyn Jones has been writing about exactly that — covering the case against Data Mesh, what it means for how organisations actually govern and use their data, and why the rational data warehouse keeps refusing to stay dead.
Pip: Let’s start with the bonfire.
Continue reading24 Monday Aug 2026
Pip: Good Strategy Rebellion — where the sacred cows of Silicon Valley come to be skewered, preferably with footnotes.
Mara: Today we’re in the territory Martyn Jones has been carving out: a full-scale critique of data architecture hype, the case against fashionable frameworks, and a defence of the unglamorous systems that actually work.
Pip: Coherence over chaos, basically. Let’s start with the bonfire.
Continue reading03 Tuesday Feb 2026
Posted in All Data, Big Data, Big Data 7s, Big Data Analytics, dark data, data architecture, Data governance, data hub, Data Lake, data management, Data Mart, data mesh, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Inform, educate and entertain., The Amazing Big Data Challenge

By Martyn Rhisiart Jones | Madrid, 3rd February 2026
In a landmark session at the Welsh Academy, Sir Afilonius Rex sat down with Martyn Rhisiart Jones. They aimed to dismantle our outdated obsession with “data management.” The verdict? The era of the digital fortress is dead. In its place, a new paradigm of Cognitive Liquidity and Data Autonomy is emerging, redefining how we integrate global knowledge.
Continue reading12 Monday Jan 2026
Posted in AI, All Data, Artificial Intelligence, blockchain, Cloud, data hub, Data Lake, IoT, machine learning

Martyn Rhisiart Jones
Brussels, 10th July 2019
Bandoxa, 12th January 2026
Imagine stepping onto a dimly lit stage, spotlight sharp, audience hushed. You lean into the mic and drop this line: “The key to success is sincerity.” Pause. Smile. “And if you can fake that… you’ve got it made.”
That’s George Burns, vaudeville legend, and cigar-chomping centenarian. He nails a truth that’s as old as show business. It is as fresh as today’s latest tech pitch deck.
Welcome to the strange, glittering world of information technology, where sincerity isn’t just optional—it’s optional and highly monetisable.
Continue reading10 Friday Dec 2021
Martyn Jones
10th December 2021

Martyn Jones is Chief Scientist and Information Architect at Cambriano Energy. For better or worse, he is known as the Big Data Contrarian. He is the author of the widely acclaimed eBook Laughing @ Big Data, available at amazon.com.
Tea with The Data Contrarian is a series of interviews around data and analytics.
Today, Martyn talks with the great Afilonius Rex on contemporary trends, fads, and fancies in data, analytics and more.
Continue reading05 Sunday Dec 2021

A few days ago, I published a blog piece that contained the following paragraphs:
I am quite a fan of many aspects that sit under the Data Mesh umbrella. However, when it comes to a proper fact-based understanding and analysis of the history, place and architecture (business, data and technical) of Data Warehousing the leading exponents of data mesh have it woefully wrong.
Therefore, the purpose of this blog article is to set the record straight.
However, it seems to be that denial and specious arguments, are the preferred weapons of choice, over simply and honestly engaging in a professional discourse about these concerns.
16 Saturday May 2020
I wrote an article that took to task purveyors of the data lakehouse nonsense. It got plenty of positive reactions and quite a few negative opinions. But what surprised me the most were the number of people who had already swallowed their pitch. Hook, line and sinker.
So why did I bother to express my opinions on the subject?
Continue reading15 Friday May 2020
Here are the ten golden rules of belief for surefire big data success:
Continue reading14 Thursday May 2020
Posted in All Data, Big Data, Big Data Analytics, dark data, data architecture, Data governance, data hub, Data Lake, data management, Data Mart, data science, Data Supply Framework, Data Warehouse, Data Warehousing, European Union, Inform, educate and entertain., The Big Data Contrarians, The hidden wealth of nations
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REVEALING WEALTH: USING BIG DATA TO FIGHT TAX EVASION – MARTYN JONES

If anything, taxes for the lower and middle class and maybe even the upper-middle class should even probably be cut further. But I think that people at the high end – people like myself – should be paying a lot more in taxes. We have it better than we’ve ever had it.
Warren Buffett
Continue reading12 Friday Jul 2019
Posted in AI, All Data, Artificial Intelligence, blockchain, Cloud, data hub, Data Lake, IoT, machine learning

Martyn Richard Jones
Brussels, 10th July 2019
As George Burns put it “the key to success is sincerity” and “if you can fake that you’ve got it made.”
He was right, and you don’t need to go any further than the bizarre world of information technology, with its plethora of professional bulllshit artists, to work this one out.
Think of these folk as IT bullshit whisperers.
Continue reading