GOOD STRATEGY REBELLION

Category: data hub

  • Podcast Episode: Building A Data Logistics Hub

    Podcast Episode: Building A Data Logistics Hub

    Futuristic data center labeled Central Logistics Hub, with glowing data routes, servers, and operators
    Glowing data pathways weave through a multi-level logistics hub filled with servers and operators.

    Pip: If you have ever looked at your organisation’s data landscape and thought “this resembles a motorway junction designed by someone who hates drivers,” then Martyn Jones has a blueprint with your name on it.

    Mara: This episode follows a series of posts introducing the Data Logistics Hub — covering what the concept is, why the pain points are real, how strategy and architecture hold it together, and what the actual components look like in practice.

    Pip: Let’s start with the foundations — what the hub is and why it exists.

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  • Podcast Episode: Data Mesh Under Fire

    Podcast Episode: Data Mesh Under Fire

    Pip: Good Strategy Rebellion — where the sacred cows of enterprise tech get a proper going-over. Today we’re deep in the data wars, asking whether the industry’s favourite architectural revolution is actually a revolution, or just the same old chaos in a new lanyard.

    Mara: Martyn Jones has been writing about exactly that — covering the case against Data Mesh, what it means for how organisations actually govern and use their data, and why the rational data warehouse keeps refusing to stay dead.

    Pip: Let’s start with the bonfire.

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  • Rethinking Data Systems: A Call for Accountability

    Rethinking Data Systems: A Call for Accountability

    Pip: Good Strategy Rebellion — where the sacred cows of Silicon Valley come to be skewered, preferably with footnotes.

    Mara: Today we’re in the territory Martyn Jones has been carving out: a full-scale critique of data architecture hype, the case against fashionable frameworks, and a defence of the unglamorous systems that actually work.

    Pip: Coherence over chaos, basically. Let’s start with the bonfire.

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  • DATA WORLD: The Future of Data: Embracing Cognitive Liquidity- 2026/02/03

    DATA WORLD: The Future of Data: Embracing Cognitive Liquidity- 2026/02/03

    The End of the Fortress: Why the Future of Data is “Liquid”

    By Martyn Rhisiart Jones | Madrid, 3rd February 2026

    In a landmark session at the Welsh Academy, Sir Afilonius Rex sat down with Martyn Rhisiart Jones. They aimed to dismantle our outdated obsession with “data management.” The verdict? The era of the digital fortress is dead. In its place, a new paradigm of Cognitive Liquidity and Data Autonomy is emerging, redefining how we integrate global knowledge.

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  • DATA WORLD: Information Technology Mirror Balls! – 2026/01/12

    DATA WORLD: Information Technology Mirror Balls! – 2026/01/12

    Coffee and cakes for breakfast
    On the Way of Saint James

    Martyn Rhisiart Jones

    Brussels, 10th July 2019

    Bandoxa, 12th January 2026

    Imagine stepping onto a dimly lit stage, spotlight sharp, audience hushed. You lean into the mic and drop this line: “The key to success is sincerity.” Pause. Smile. “And if you can fake that… you’ve got it made.”

    That’s George Burns, vaudeville legend, and cigar-chomping centenarian. He nails a truth that’s as old as show business. It is as fresh as today’s latest tech pitch deck.

    Welcome to the strange, glittering world of information technology, where sincerity isn’t just optional—it’s optional and highly monetisable.

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  • Tea with The Data Contrarian: Afilonius Rex

    Tea with The Data Contrarian: Afilonius Rex

    Martyn Jones

    10th December 2021

    OLYMPUS DIGITAL CAMERA – DÉNIA

    Martyn Jones is Chief Scientist and Information Architect at Cambriano Energy. For better or worse, he is known as the Big Data Contrarian. He is the author of the widely acclaimed eBook Laughing @ Big Data, available at amazon.com.

    Tea with The Data Contrarian is a series of interviews around data and analytics.

    Today, Martyn talks with the great Afilonius Rex on contemporary trends, fads, and fancies in data, analytics and more.

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  • Reality Check: Data Mesh and Data Warehousing  

    Reality Check: Data Mesh and Data Warehousing  

    To begin at the beginning

    A few days ago, I published a blog piece that contained the following paragraphs:

    I am quite a fan of many aspects that sit under the Data Mesh umbrella. However, when it comes to a proper fact-based understanding and analysis of the history, place and architecture (business, data and technical) of Data Warehousing the leading exponents of data mesh have it woefully wrong.

    Therefore, the purpose of this blog article is to set the record straight.

    However, it seems to be that denial and specious arguments, are the preferred weapons of choice, over simply and honestly engaging in a professional discourse about these concerns.

    Fast-forward to the future

    Pages: 1 2

  • DATA WORLD: Why I called bullshit on the data lakehouse nonsense

    DATA WORLD: Why I called bullshit on the data lakehouse nonsense

    Why I called bullshit on the data lakehouse nonsense

    I wrote an article that took to task purveyors of the data lakehouse nonsense. It got plenty of positive reactions and quite a few negative opinions. But what surprised me the most were the number of people who had already swallowed their pitch. Hook, line and sinker.

    So why did I bother to express my opinions on the subject?

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  • THE TEN BIG DATA COMMANDMENTS

    THE TEN BIG DATA COMMANDMENTS

    HOW TO SUCCEED WITH BIG DATA

    Here are the ten golden rules of belief for surefire big data success:

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  • REVEALING WEALTH: USING BIG DATA TO FIGHT TAX EVASION – MARTYN JONES

    REVEALING WEALTH: USING BIG DATA TO FIGHT TAX EVASION – MARTYN JONES

    REVEALING WEALTH: USING BIG DATA TO FIGHT TAX EVASION – MARTYN JONES

    If anything, taxes for the lower and middle class and maybe even the upper-middle class should even probably be cut further. But I think that people at the high end – people like myself – should be paying a lot more in taxes. We have it better than we’ve ever had it.

    Warren Buffett

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