Category: Big Data 7s

  • CEO BRIEFING: What Every CEO Needs to Know About Big Data – Revisited – 2026/01/26

    CEO BRIEFING: What Every CEO Needs to Know About Big Data – Revisited – 2026/01/26

    Martyn Richard Jones

    New York City, 18th January 2017

    OLYMPUS DIGITAL CAMERA
    Blue sky for professional data architecture and management

    Scope

    I’ll make this short, sweetish and to the point.

    These are the arguments that CEOs need to know about Big Data.

    It was written for CEOs and those who provide independent advice to CEOs.

    If you are someone who wants to be prepared for CEOs who are armed with the realities of Big Data, then maybe this is for you too.

    Point One: Big Data is bullshit

    (more…)
  • DATA WORLD: Big data’s unvirtuous circus and twelve v-words – Refresh – 2026/02/05

    DATA WORLD: Big data’s unvirtuous circus and twelve v-words – Refresh – 2026/02/05

    Martyn Rhisiart Jones

    Bonn, Germany, 2014

    Many people come up to me in the street and ask me what big-data is all about. I have experienced this numerous times before. I am sure it might just happen to you as well. I know sort of thing, I read the big-data tea leaves. Nothing gets past me.

    (more…)
  • DATA WORLD: The Future of Data: Embracing Cognitive Liquidity- 2026/02/03

    DATA WORLD: The Future of Data: Embracing Cognitive Liquidity- 2026/02/03

    The End of the Fortress: Why the Future of Data is “Liquid”

    By Martyn Rhisiart Jones | Madrid, 3rd February 2026

    In a landmark session at the Welsh Academy, Sir Afilonius Rex sat down with Martyn Rhisiart Jones. They aimed to dismantle our outdated obsession with “data management.” The verdict? The era of the digital fortress is dead. In its place, a new paradigm of Cognitive Liquidity and Data Autonomy is emerging, redefining how we integrate global knowledge.

    (more…)
  • DATA WORLD: Big Data: The Art of Bullshit – 2026

    DATA WORLD: Big Data: The Art of Bullshit – 2026

    Bertxin Galestara and Sir Afilonius Rex,  based on an  opinion piece written by Marty Rhisiart Jones

    Mountain View, 19th January 2017 – Bandoxa Thursday 15th January, 2026

    “I’ve been accused of vulgarity. I say that’s bullshit.” – Mel Brooks

    If you enjoy this piece or find it useful, then please consider joining The Big Data Contrarians on LinkedIn. (more…)

  • Understanding Data-Less Apps: The Future of IT

    Understanding Data-Less Apps: The Future of IT

    Dublin 9th May 2017 –  revised 21st December 2025

    (more…)
  • Reality Check: Data Mesh and Data Warehousing  

    Reality Check: Data Mesh and Data Warehousing  

    To begin at the beginning

    A few days ago, I published a blog piece that contained the following paragraphs:

    I am quite a fan of many aspects that sit under the Data Mesh umbrella. However, when it comes to a proper fact-based understanding and analysis of the history, place and architecture (business, data and technical) of Data Warehousing the leading exponents of data mesh have it woefully wrong.

    Therefore, the purpose of this blog article is to set the record straight.

    However, it seems to be that denial and specious arguments, are the preferred weapons of choice, over simply and honestly engaging in a professional discourse about these concerns.

    Fast-forward to the future

    Pages: 1 2

  • Big data’s unvirtuous circus and twelve v-words

    Big data’s unvirtuous circus and twelve v-words

    Martyn Richard Jones

    Bonn; Germany

    LINK: Laugh at Big Data – download my ebook for free on 17th May.

    Many people come up to me in the street and ask me what big-data is all about. It has happened to me so many times in the past that I am convinced that it might just happen to you as well. I know sort of thing, I read the big-data tea leaves. Nothing gets past me.

    (more…)
  • THE TEN BIG DATA COMMANDMENTS

    THE TEN BIG DATA COMMANDMENTS

    HOW TO SUCCEED WITH BIG DATA

    Here are the ten golden rules of belief for surefire big data success:

    (more…)
  • Data must adapt or die!

    Data must adapt or die!

    Martyn Richard Jones

    Our bloke in Brussels, 3rd July 2019

    It’s a simple, timeless, human truth; data must adapt or die.

    Read between the lines, the writing on the wall, the fat lady singing and the barking dogs at the gate.

    (more…)
  • Saving Private Hadoop

    Saving Private Hadoop

    Brussels 7th June 2019

    Martyn Richard Jones

    By all accounts Hadoop is heading down the pan and bits of big data are not that far behind.

    But should we rejoice?

    (more…)
  • Faking It – Data, media and manipulation

    Faking It – Data, media and manipulation

    DSC_0023_2

    Martyn Richard Jones

    Brussels, 12th May 2019

    It has recently been revealed that political campaigns are taking the unprecedented step of hiring the services of consulting companies that will assist them in reaching, convincing and influencing voters.

    This is a scandalous abuse of power, privilege and technology.

    Big Data and data science are being used on a massive scale to manipulate political elections, control voter behaviour and to undermine constitutional democracy and the rule of law.  There is no doubt about this; I read it on the internet. (more…)

  • What if the Hadoop Ecosphere Were a Box of Chocolates

    What if the Hadoop Ecosphere Were a Box of Chocolates

    Giant-Chocolate-Elephant

    Martyn Richard Jones

    Gif sur Yvette, 12th December 2017

    Just because it looks like a bunch of half-baked crap, based on some well shoddy ideas and made by a surfeit of half-arsed chancers, doesn’t mean that it is, does it…

    Even though it is.

    Sorry! But, I digress.

    If the Hadoop ecosphere were a box of chocolates, it would come in fantastic packaging that would make the grandest of Belgian chocolatiers emerald green with envy.

    (more…)

  • STRAIGHT TALK: The Bastards of Big Data: You can’t blame Putin for all of this bullshit

    STRAIGHT TALK: The Bastards of Big Data: You can’t blame Putin for all of this bullshit

    Image4Martyn Richard Jones

    Gif sur Yvette 7th October 2017

    In my life, I have never seen such a destructive and mindless movement in data architecture and management as that which has been nurtured, groomed and promoted by those who labour relentlessly, perfidiously and insidiously to ensure the continued and simultaneously unbelievable relevance of disruptive corporate-terrorising Big Data bullshitters, venomous data-oil hucksters and PowerPoint enabled know-nothing digital-arseholes. (more…)

  • Business Data Explained: The Long Read

    Business Data Explained: The Long Read

    Martyn Richard Jones, Gif sur Yvette 23rd September 2017

    Integrity

    Hi, Friends. As always, it’s great to be able to engage with you again. I am writing to you from the splendorous, wooded and verdant French town of Gif sur Yvette, and I wanted to take this opportunity to address aspects of data for an audience beyond the interests of data management and architecture people.

    There is confusion about some of the fundamental aspects of business data, and there shouldn’t. If we strip away all of the boloney, it’s a subject that is quite approachable. In short, ‘it is not rocket surgery’. (more…)

  • How to turn internal user data into a massive liability – Zéro pièce

    How to turn internal user data into a massive liability – Zéro pièce

    5

    Martyn Richard Jones

    Laugharne 18th May 2017

    “Our discreditable secret is that we don’t know anything at all, and our horrid inner secret is that we don’t care that we don’t.”

    ― Dylan Thomas

    Let me explain

    I read a poster the other, it read “How To Turn Internal User Data Into Revenue”. It was one of those Facebook or LinkedIn hooks, you know, the ones used to get people to spend precious time on useless pursuits.

    It reminded me of a book that my mother-in-law bought for my partner, many, many moons ago. “How to make a mint whilst you snooze”, or some such wacky title.

    (more…)

  • TEAM 2.0 Total Eminence Analytical Mapper – The highest level architecture

    TEAM 2.0 Total Eminence Analytical Mapper – The highest level architecture

    This is the draft version of TEAM 0.1

    The TEAM 2.0 version will be published in June 2017.

    This will by far the best and most streamlined and comprehensive analytics and (big) data framework that has ever existed in the life-time of IT.

    TEAM2

    Many thanks for reading.

  • AI and Big Data: A pig’s breakfast

    AI and Big Data: A pig’s breakfast

    Pigs_eating_pumpkins.jpgMartyn Richard Jones

    Dublin 10th May 2017

    Throw AI, Big Data and Data Science into a pot, and what have you got?

    Yes. A pig’s breakfast, not fit for a pig.

    Let me explain

    (more…)

  • Data-Less Apps: Revolutionary IT

    Data-Less Apps: Revolutionary IT

    Image1Martyn Richard Jones

    Dublin 9th May 2017

    Weighed down with data?

    Inundated with information?

    Overstrained with knowledge?

    Intimidated by wisdom?

    Don’t despair!

    Relief from all of this is just be around the corner, in the shape of the next revolutionary inflection point in IT. Yes, as you might have guessed it by now. I am talking about data-less apps. (more…)

  • Brand Aversion: Exhibit One

    Brand Aversion: Exhibit One

    Martyn Richard Jones

    San Luis Obispo 16th April 2017

    La-mode-sur-tous-les-tableauxTaking a Pop at Traditional Data Warehousing

    Pitch: I recently read a report from a data visualisation company on the “Top Ten Big Data Trends for 2017”. This is what they told me “Hadoop is no longer just a batch-processing platform for data-science use cases. It has become a multi-purpose engine for ad hoc analysis. It’s even being used for operational reporting on day-to-day workloads—the kind traditionally handled by data warehouses.” (more…)

  • Big Dummies for Data

    Big Dummies for Data

    Martyn Jones

    Madrid 25th January 2017

    header

    HERE’S A THOUGHT! In the past age of big iron, the only reason for not having a proliferation of duplicated databases was the prohibitively high cost of disk storage. Now, we can let our database collections grow ‘like Topsy’. This is the Brave New World of data… apparently…

    Let’s, for one moment, be the fly-guy on the corporate wall. What are we picking up on the radar there, Enda? Oh, yes…

    (more…)

  • Hadoop’s Revolutionary Data Warehouse

    Hadoop’s Revolutionary Data Warehouse

    Martyn Richard Jones

    Baile Átha Cliath

    OLYMPUS DIGITAL CAMERA
    2017 Martyn Richard Jones

    It’s Easter in Baile Átha Cliath, and thoughts naturally turn to purple-shrouded, sombre-shadowed and mystical aspects of bereavement, resurrection and bunnies.

    Which may go some way to explain why people come up to me in the street, and apropos of nothing, ask me about what is the biggest reason why Data Warehousing projects fail.

    Try as I might, I cannot convince people that the reasons I give have any validity. It’s as if the mundaneness of the stupidity involved in these failures is just too frivolous, banal and immature as to be believable or even worth listening to.

    (more…)

  • Here’s a thought… A Date with Codd

    Here’s a thought… A Date with Codd

    SBMartyn Richard Jones

    Carmarthen 18th March 2017

    This is a second collection of snippets; ideas and occurrences that are aimed to provoke critical thought and engagement.

    As I stated in the first of these articles, “Most people who know me, at least in a professional capacity, will know that I am no unconditional supporter of Data Warehousing, never mind the more plague ridden swamps inhabited by Big Data, Data Lakes, Travelling IoT, Dodgy Data Science, Instant Data Scientists (just add water) and New-Age Machine Learning. So, many will not be surprised by this heterogeneous post-modern pastiche of ideas, impressions and bagatelles.”

    I have extended the original scope of these posts to include any thought on themes of strategy, data, technology, process, business and humanity. (more…)

  • Contextual Aptitude: The Next Great Thing… Again

    Contextual Aptitude: The Next Great Thing… Again

    IMGContextual Aptitude: The Next Great Thing… Again

    Martyn Jones

    Birmingham 15th March 2017

    What is Contextual Aptitude (also known as End User Intelligence)?

    For starters, it’s a rubbish term for an extra-crucial business-centric concept of gravity-defying, cosmos-rallying, mega-mega importance.

    (more…)

  • Data Mart in a Box: The Next Great Thing – Placeholder only

    Data Mart in a Box: The Next Great Thing – Placeholder only

    AppleStoreData Mart in a Box: The Next Great Thing

    Please note that this is a placeholder for a piece that is currently being reviewed by an architectural and IP team. Don’t want to give away too many secrets.

    Martyn Jones

    Carmarthenshire 16th March 2017

    What is a Data Mart in a Box?

    (more…)