07 Saturday Feb 2026
Posted in All Data, Big Data, Big Data 7s, Big Data Analytics, business, Business Intelligence, business strategy, dark data, data architecture, Data governance, Data Lake, data management, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Inform, educate and entertain., pig data, The Amazing Big Data Challenge, The Big Data Contrarians
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AI, Artificial Intelligence, Big Data, bullshit, Business, c-suite, CEO, chatgpt, technology
Martyn Richard Jones
New York City, 18th January 2017
I’ll make this short, sweetish and to the point.
These are the arguments that CEOs need to know about Big Data.
It was written for CEOs and those who provide independent advice to CEOs.
If you are someone who wants to be prepared for CEOs who are armed with the realities of Big Data, then maybe this is for you too.
04 Wednesday Feb 2026
Martyn Rhisiart Jones
Bonn, Germany, 2014
Many people come up to me in the street and ask me what big-data is all about. I have experienced this numerous times before. I am sure it might just happen to you as well. I know sort of thing, I read the big-data tea leaves. Nothing gets past me.
Continue reading03 Tuesday Feb 2026
Posted in All Data, Big Data, Big Data 7s, Big Data Analytics, dark data, data architecture, Data governance, data hub, Data Lake, data management, Data Mart, data mesh, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Inform, educate and entertain., The Amazing Big Data Challenge
By Martyn Rhisiart Jones | Madrid, 3rd February 2026
In a landmark session at the Welsh Academy, Sir Afilonius Rex sat down with Martyn Rhisiart Jones. They aimed to dismantle our outdated obsession with “data management.” The verdict? The era of the digital fortress is dead. In its place, a new paradigm of Cognitive Liquidity and Data Autonomy is emerging, redefining how we integrate global knowledge.
Continue reading15 Thursday Jan 2026
Posted in All Data, Big Data, Big Data 7s, Big Data Analytics, dark data, data architecture, Data governance, Data Lake, data management, data science, Data Supply Framework, Data Warehouse, Data Warehousing, disinformation, governance, Inform, educate and entertain., information, Information Management, Information Supply Frameowrk, Information Supply Framework, pig data, The Amazing Big Data Challenge, The Big Data Contrarians
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AI, Artificial Intelligence, Big Data, chancers, charlatans, chatgpt, flim-flam-sauce, grifters, grok, technology, writing
Bertxin Galestara and Sir Afilonius Rex, based on an opinion piece written by Marty Rhisiart Jones
Mountain View, 19th January 2017 – Bandoxa Thursday 15th January, 2026
“I’ve been accused of vulgarity. I say that’s bullshit.” – Mel Brooks
If you enjoy this piece or find it useful, then please consider joining The Big Data Contrarians on LinkedIn. Continue reading
21 Sunday Dec 2025
Posted in All Data, Big Data, Big Data 7s, Big Data Analytics, business strategy, dark data, data architecture, Data governance, Data Lake, data management, Data Mart, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Good Strat, Good Strategy, Good Strategy Radio, goodstrat, Inform, educate and entertain., IT strategy, Martyn does, Martyn Jones, Martyn Richard Jones, pig data, Strategy, The Amazing Big Data Challenge, The Big Data Contrarians
05 Sunday Dec 2021
A few days ago, I published a blog piece that contained the following paragraphs:
I am quite a fan of many aspects that sit under the Data Mesh umbrella. However, when it comes to a proper fact-based understanding and analysis of the history, place and architecture (business, data and technical) of Data Warehousing the leading exponents of data mesh have it woefully wrong.
Therefore, the purpose of this blog article is to set the record straight.
However, it seems to be that denial and specious arguments, are the preferred weapons of choice, over simply and honestly engaging in a professional discourse about these concerns.
17 Sunday May 2020
Martyn Richard Jones
Bonn; Germany
LINK: Laugh at Big Data – download my ebook for free on 17th May.
Many people come up to me in the street and ask me what big-data is all about. It has happened to me so many times in the past that I am convinced that it might just happen to you as well. I know sort of thing, I read the big-data tea leaves. Nothing gets past me.
Continue reading15 Friday May 2020
Here are the ten golden rules of belief for surefire big data success:
Continue reading03 Wednesday Jul 2019
Posted in All Data, Big Data, Big Data 7s, Big Data Analytics, dark data, data architecture, Data governance, Data Lake, data management, Data Mart, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Inform, educate and entertain., pig data, The Amazing Big Data Challenge, The Big Data Contrarians
Martyn Richard Jones
Our bloke in Brussels, 3rd July 2019
It’s a simple, timeless, human truth; data must adapt or die.
Read between the lines, the writing on the wall, the fat lady singing and the barking dogs at the gate.
Continue reading07 Friday Jun 2019
Brussels 7th June 2019
Martyn Richard Jones
By all accounts Hadoop is heading down the pan and bits of big data are not that far behind.
But should we rejoice?
Continue reading12 Sunday May 2019
Martyn Richard Jones
Brussels, 12th May 2019
It has recently been revealed that political campaigns are taking the unprecedented step of hiring the services of consulting companies that will assist them in reaching, convincing and influencing voters.
This is a scandalous abuse of power, privilege and technology.
Big Data and data science are being used on a massive scale to manipulate political elections, control voter behaviour and to undermine constitutional democracy and the rule of law. There is no doubt about this; I read it on the internet. Continue reading
12 Tuesday Dec 2017
Martyn Richard Jones
Gif sur Yvette, 12th December 2017
Just because it looks like a bunch of half-baked crap, based on some well shoddy ideas and made by a surfeit of half-arsed chancers, doesn’t mean that it is, does it…
Even though it is.
Sorry! But, I digress.
If the Hadoop ecosphere were a box of chocolates, it would come in fantastic packaging that would make the grandest of Belgian chocolatiers emerald green with envy.
07 Saturday Oct 2017
Martyn Richard Jones
Gif sur Yvette 7th October 2017
In my life, I have never seen such a destructive and mindless movement in data architecture and management as that which has been nurtured, groomed and promoted by those who labour relentlessly, perfidiously and insidiously to ensure the continued and simultaneously unbelievable relevance of disruptive corporate-terrorising Big Data bullshitters, venomous data-oil hucksters and PowerPoint enabled know-nothing digital-arseholes. Continue reading
07 Saturday Oct 2017
Posted in All Data, Big Data, Big Data 7s, Big Data Analytics, dark data, data architecture, Data governance, Data Lake, data management, Data Mart, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Inform, educate and entertain., pig data, The Amazing Big Data Challenge, The Big Data Contrarians
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Martyn Richard Jones, Gif sur Yvette 23rd September 2017
Hi, Friends. As always, it’s great to be able to engage with you again. I am writing to you from the splendorous, wooded and verdant French town of Gif sur Yvette, and I wanted to take this opportunity to address aspects of data for an audience beyond the interests of data management and architecture people.
There is confusion about some of the fundamental aspects of business data, and there shouldn’t. If we strip away all of the boloney, it’s a subject that is quite approachable. In short, ‘it is not rocket surgery’. Continue reading
18 Thursday May 2017
Posted in All Data, Big Data, Big Data 7s, Big Data Analytics, business strategy, dark data, data architecture, Data governance, Data Lake, data management, Data Mart, data science, Data Supply Framework, Data Warehouse, Good Strat, Good Strategy, Good Strategy Radio, goodstrat, Inform, educate and entertain., IT strategy, Marty does, Martyn does, Martyn Jones, Martyn Richard Jones, pig data, Strategy, The Amazing Big Data Challenge, The Big Data Contrarians
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Martyn Richard Jones
Laugharne 18th May 2017
I read a poster the other, it read “How To Turn Internal User Data Into Revenue”. It was one of those Facebook or LinkedIn hooks, you know, the ones used to get people to spend precious time on useless pursuits.
It reminded me of a book that my mother-in-law bought for my partner, many, many moons ago. “How to make a mint whilst you snooze”, or some such wacky title.
13 Saturday May 2017
Posted in All Data, Big Data, Big Data 7s, Big Data Analytics, dark data, data architecture, Data governance, Data Lake, data management, Data Mart, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Inform, educate and entertain., pig data, SMILES, TEAM, The Amazing Big Data Challenge, The Big Data Contrarians
This is the draft version of TEAM 0.1
The TEAM 2.0 version will be published in June 2017.
This will by far the best and most streamlined and comprehensive analytics and (big) data framework that has ever existed in the life-time of IT.
Many thanks for reading.
10 Wednesday May 2017
Martyn Richard Jones
Dublin 10th May 2017
Throw AI, Big Data and Data Science into a pot, and what have you got?
Yes. A pig’s breakfast, not fit for a pig.
09 Tuesday May 2017
Posted in All Data, Big Data, Big Data 7s, Big Data Analytics, business strategy, dark data, data architecture, Data governance, Data Lake, data management, Data Mart, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Good Strat, Good Strategy, Good Strategy Radio, goodstrat, Inform, educate and entertain., IT strategy, Martyn does, Martyn Jones, Martyn Richard Jones, pig data, Strategy, The Amazing Big Data Challenge, The Big Data Contrarians
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Martyn Richard Jones
Dublin 9th May 2017
Weighed down with data?
Inundated with information?
Overstrained with knowledge?
Intimidated by wisdom?
Don’t despair!
Relief from all of this is just be around the corner, in the shape of the next revolutionary inflection point in IT. Yes, as you might have guessed it by now. I am talking about data-less apps. Continue reading
16 Sunday Apr 2017
Posted in advertising, All Data, Big Data, Big Data 7s, Big Data Analytics, dark data, data architecture, Data governance, Data Lake, data management, Data Mart, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Inform, educate and entertain., Marketing, pig data, Sales, The Amazing Big Data Challenge, The Big Data Contrarians
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Martyn Richard Jones
San Luis Obispo 16th April 2017
Taking a Pop at Traditional Data WarehousingPitch: I recently read a report from a data visualisation company on the “Top Ten Big Data Trends for 2017”. This is what they told me “Hadoop is no longer just a batch-processing platform for data-science use cases. It has become a multi-purpose engine for ad hoc analysis. It’s even being used for operational reporting on day-to-day workloads—the kind traditionally handled by data warehouses.” Continue reading
15 Saturday Apr 2017
Posted in All Data, Big Data, Big Data 7s, Big Data Analytics, dark data, data architecture, Data governance, Data Lake, data management, Data Mart, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Inform, educate and entertain., Marty does, Martyn does, Martyn Jones, Martyn Richard Jones, pig data, The Amazing Big Data Challenge, The Big Data Contrarians
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Martyn Jones
Madrid 25th January 2017
HERE’S A THOUGHT! In the past age of big iron, the only reason for not having a proliferation of duplicated databases was the prohibitively high cost of disk storage. Now, we can let our database collections grow ‘like Topsy’. This is the Brave New World of data… apparently…
Let’s, for one moment, be the fly-guy on the corporate wall. What are we picking up on the radar there, Enda? Oh, yes…
15 Saturday Apr 2017
Posted in All Data, Big Data, Big Data 7s, Big Data Analytics, business strategy, dark data, data architecture, Data governance, Data Lake, data management, Data Mart, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Good Strat, Good Strategy, goodstrat, Inform, educate and entertain., IT strategy, Martyn does, Martyn Jones, Martyn Richard Jones, pig data, Strategy, The Amazing Big Data Challenge, The Big Data Contrarians
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Martyn Richard Jones
Baile Átha Cliath
2017 Martyn Richard Jones
It’s Easter in Baile Átha Cliath, and thoughts naturally turn to purple-shrouded, sombre-shadowed and mystical aspects of bereavement, resurrection and bunnies.
Which may go some way to explain why people come up to me in the street, and apropos of nothing, ask me about what is the biggest reason why Data Warehousing projects fail.
Try as I might, I cannot convince people that the reasons I give have any validity. It’s as if the mundaneness of the stupidity involved in these failures is just too frivolous, banal and immature as to be believable or even worth listening to.
18 Saturday Mar 2017
Posted in All Data, Big Data, Big Data 7s, Big Data Analytics, business strategy, dark data, data architecture, Data governance, Data Lake, data management, Data Mart, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Good Strategy, Inform, educate and entertain., information, Information Management, Information Supply Framework, IT strategy, pig data, Strategy, The Amazing Big Data Challenge, The Big Data Contrarians
Martyn Richard Jones
Carmarthen 18th March 2017
This is a second collection of snippets; ideas and occurrences that are aimed to provoke critical thought and engagement.
As I stated in the first of these articles, “Most people who know me, at least in a professional capacity, will know that I am no unconditional supporter of Data Warehousing, never mind the more plague ridden swamps inhabited by Big Data, Data Lakes, Travelling IoT, Dodgy Data Science, Instant Data Scientists (just add water) and New-Age Machine Learning. So, many will not be surprised by this heterogeneous post-modern pastiche of ideas, impressions and bagatelles.”
I have extended the original scope of these posts to include any thought on themes of strategy, data, technology, process, business and humanity. Continue reading
16 Thursday Mar 2017
Posted in All Data, Big Data, Big Data 7s, Big Data Analytics, dark data, data architecture, Data governance, Data Lake, data management, Data Mart, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Inform, educate and entertain., pig data, The Amazing Big Data Challenge, The Big Data Contrarians
Contextual Aptitude: The Next Great Thing… Again
Martyn Jones
Birmingham 15th March 2017
What is Contextual Aptitude (also known as End User Intelligence)?
For starters, it’s a rubbish term for an extra-crucial business-centric concept of gravity-defying, cosmos-rallying, mega-mega importance.
16 Thursday Mar 2017
Posted in All Data, Big Data, Big Data 7s, Big Data Analytics, dark data, data architecture, Data governance, Data Lake, data management, Data Mart, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Inform, educate and entertain., pig data, The Amazing Big Data Challenge, The Big Data Contrarians
Data Mart in a Box: The Next Great Thing
Please note that this is a placeholder for a piece that is currently being reviewed by an architectural and IP team. Don’t want to give away too many secrets.
Martyn Jones
Carmarthenshire 16th March 2017
What is a Data Mart in a Box?