• Home
  • About
  • The Good Strategy Blog
  • Strategy
    • Data Warehousing
    • Ask Martyn
  • MARTYN
    • MARTYN’S MUSIC
    • Must-Read Books from Martyn
    • PODCASTS
    • MARTYN.ES

GOOD STRATEGY

GOOD STRATEGY

Category Archives: advertising

Brand Aversion: Exhibit One

16 Sunday Apr 2017

Posted by Martyn Jones in advertising, Big Data, Big Data 7s, Big Data Analytics, dark data, data architecture, Data governance, Data Lake, data management, Data Mart, Data Supply Framework, Data Warehouse, Data Warehousing, Inform, educate and entertain., Marketing, pig data, Sales, The Amazing Big Data Challenge

≈ Leave a comment

Tags

Business, Marketing, Martyn Richard Jones, Rant, Sales

Martyn Richard Jones

San Luis Obispo 16th April 2017

La-mode-sur-tous-les-tableauxTaking a Pop at Traditional Data Warehousing

Pitch: I recently read a report from a data visualisation company on the “Top Ten Big Data Trends for 2017”. This is what they told me “Hadoop is no longer just a batch-processing platform for data-science use cases. It has become a multi-purpose engine for ad hoc analysis. It’s even being used for operational reporting on day-to-day workloads—the kind traditionally handled by data warehouses.” Continue reading →

Follow Good Strat and Martyn Writer via Email

Enter your email address to follow this blog and receive notifications of new posts by email.

Join 143 other subscribers.

Top posts

  • SOCIAL MEDIA: X Is Dying In Europe: Here's Why - Revisited - 2026/02/16
  • STRAIGHT TALK: Crooked Whisper
  • Mobile Device Revolution: Five Trends for 2026
  • CONSIDER THIS: Top Countries Known for Arrogance and Ignorance
  • IT'S POLITICS: Brexit is Bullshit
  • DATA WORLD: Data Architecture Lessons from Easter
  • CONSIDER THIS: The Industrial Revolution for People Who Wear Turtlenecks
  • Coco, el perro que superó a Wall Street
  • IT'S POLITICS: The Conceit of Remainers: The Brexit Boloney Continues
  • CONSIDER THIS: LinkedIn - 2026/04/09

Recent Comments

miniPcs's avatarminiPcs on Datos de Forma Deliberada: Mej…
#writing on HOW NOT TO: Embrace the AI Swa…
#tech on HOW NOT TO: Embrace the AI Swa…
Literbook on GRIFTER’S CORNER: Is AI…
#writing on GRIFTER’S CORNER: Is AI…

Meta

  • Log in
  • Entries feed
  • Comments feed
  • WordPress.org

Names in the cloud

All Data Ask Martyn awareness Big Data Big Data 7s Big Data Analytics Business Intelligence business strategy Consider this dark data data architecture Data governance Data Lake data management data science Data Supply Framework Data Warehouse Data Warehousing Good Strat goodstrat Good Strategy Inform, educate and entertain. IT strategy Martyn Jones Martyn Richard Jones pig data Politics Strategy The Amazing Big Data Challenge The Big Data Contrarians

Recent articles

  • COMO NON FACER: Expoñer a estafa corporativa: IA e traballos de nivel inicial May 12, 2026
  • HOW NOT TO: Exposing the Corporate Grift: AI and Entry-Level Jobs May 12, 2026
  • STRAIGHT TALK: Crooked Whisper May 11, 2026
  • STRAIGHT TALK: The Eclipse of the Thou: Power, Victimhood, and the Myth of the Moral State May 10, 2026
  • HOW NOT TO: Why Bernie Bumper-Book’s Predictions Failed: A Critical Review May 10, 2026
  • HOW NOT TO: The Dawn of the Digital Parasite May 10, 2026
  • HOW NOT TO: The Silicon Rapture: Reed Hollowman on Why You Should Stop Worrying and Love the Bot May 9, 2026
Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.

To find out more, including how to control cookies, see here: Cookie Policy

Hours & Info

Spain
+34 692 376 698
martyn.jones@martyn.es
Lunch: 13:30pm - 14:30pm
Dinner: M-Th 20:00pm - 21:00pm, Fri-Sat:21:00pm - 22:00pm

The Stats

  • 123,872 hits

Meta

  • Log in
  • Entries feed
  • Comments feed
  • WordPress.org
Log in

Hours & Info

Martyn Richard Jones
Madrid, Spain
+34 692 376 698
martyn.jones@martyn.es
10:00 - 17:00
  • COMO NON FACER: Expoñer a estafa corporativa: IA e traballos de nivel inicial
  • HOW NOT TO: Exposing the Corporate Grift: AI and Entry-Level Jobs
  • STRAIGHT TALK: Crooked Whisper
  • STRAIGHT TALK: The Eclipse of the Thou: Power, Victimhood, and the Myth of the Moral State
  • HOW NOT TO: Why Bernie Bumper-Book’s Predictions Failed: A Critical Review

Top Good Strat Posts & Pages

  • SOCIAL MEDIA: X Is Dying In Europe: Here's Why - Revisited - 2026/02/16
  • Good Strategy: With Martyn Rhisiart Jones, Sir Afilonius Rex and Lila de Alba.
  • STRAIGHT TALK: Crooked Whisper
  • Mobile Device Revolution: Five Trends for 2026
  • CONSIDER THIS: Top Countries Known for Arrogance and Ignorance
  • IT'S POLITICS: Brexit is Bullshit
  • DATA WORLD: Data Architecture Lessons from Easter
  • CONSIDER THIS: The Industrial Revolution for People Who Wear Turtlenecks
  • Coco, el perro que superó a Wall Street
  • IT'S POLITICS: The Conceit of Remainers: The Brexit Boloney Continues

Good strat tag cloud

AI Analytics art Artificial Intelligence bad-leader beauty Behavioural Economics Big Data blog book-review books Business Business Enablement business intelligence Business Management business strategy chatgpt cloud coaching Consider this data data architecture data management data mesh Data Warehouse decency degenerate depraved digital-marketing Dogma enterprise data warehousing espanol fiction gaza good-leader goodstart good start Good Strat goodstrat Good Strategy history honesty honour hubris information Information Technology inspiration israel IT Strategy jesus knowledge leader leadership lifestyle literature llm Management Marketing Martyn Jones Martyn Richard Jones mental-health News Organisational Autism palestine Philosophy poesia Poetry Politics relationships Strategy technology travel vulgarity Wales writing

Categories

  • accountability
  • advertising
  • agile
  • agile way of working
  • agile@scale
  • AI
  • All Data
  • Analytics
  • anthropology
  • Architecture
  • Artificial Intelligence
  • Ask Martyn
  • Assets
  • awareness
  • bad strategy
  • Banking
  • behaviour
  • Best principles
  • Big Data
  • Big Data 7s
  • Big Data Analytics
  • blockchain
  • Books with influence
  • Brexit
  • BS
  • business
  • Business Intelligence
  • business strategy
  • Cambriano
  • Cambridge Analytica
  • China
  • Climate Change
  • Cloud
  • code of conduct
  • Commercial Analytics
  • community
  • Condiser this
  • Conservative Party
  • consider
  • Consider this
  • Consultation
  • Creativity
  • Culture
  • dark data
  • data
  • data architecture
  • Data governance
  • data hub
  • Data Lake
  • data management
  • Data Mart
  • data mesh
  • data science
  • Data Supply Framework
  • Data Warehouse
  • Data Warehousing
  • deceit
  • deep learning
  • Democracy
  • digital transformation
  • Diplomacy
  • disinformation
  • Dogma
  • Duties
  • DW 3.0
  • ECM
  • Economics
  • EDW
  • England
  • enterprise content management
  • ethics
  • EU
  • Europe
  • European Union
  • Excellence
  • Excerpt
  • Executive
  • Extract
  • Federalism
  • films
  • Financial Industry
  • fraud
  • Freedoms
  • Globalisation
  • good start
  • Good Strat
  • Good Strategy
  • Good Strategy Radio
  • goodstart
  • goodstartegy
  • goodstrat
  • goostart
  • governance
  • hadoop
  • hdfs
  • HR
  • humour
  • India
  • influencers
  • Inform, educate and entertain.
  • informatio Supply Framework
  • information
  • Information Management
  • Information Supply Frameowrk
  • Information Supply Framework
  • Infotrends
  • Inmon
  • instruments
  • IoT
  • IT Circus
  • IT fraud
  • IT strategy
  • IT World
  • iterations
  • java
  • Knowledge
  • knowledge management
  • Labour Party
  • leadership
  • Leadership 7s
  • life
  • listening
  • literature
  • Love
  • LSE
  • machine learning
  • Management
  • market forces
  • Marketing
  • Marty does
  • Martyn does
  • Martyn Jones
  • Martyn Richard Jones
  • Masterclass
  • media
  • Memory lane
  • Methodology
  • nationalism
  • nine competitive forces
  • no limits
  • Northern Ireland
  • obituary
  • Obligations
  • offshore
  • Offshoring
  • operational
  • Outsourcing
  • Oxford
  • pain
  • Parliament
  • Peeves
  • Personal Integrity Key
  • Philosophy
  • pig data
  • PIK
  • PIR
  • Plaid Cymru
  • Planning
  • poem
  • poems
  • Poetry
  • Polemic
  • political science
  • Politics
  • pomo
  • postmodern
  • POTUS
  • PPE
  • Process
  • Professional Networking
  • professionalism
  • project management
  • Project to Excel
  • prose
  • public
  • Public Integrity Record
  • Quiz
  • Rant
  • Referendum
  • Remain
  • RIghts
  • Risk
  • Rivalry
  • romance
  • Russia
  • Ruth Davidson
  • Sales
  • satire
  • Scotland
  • Scottish National Party
  • scrum
  • sentiment analysis
  • SMILES
  • Snippet
  • SNP
  • Social
  • Social Media
  • Sociology
  • Spain
  • spoof
  • statistics
  • Stories
  • Strategy
  • structured intellectual capital
  • supply chain management
  • tactics
  • Tax avoidance
  • Tax evasion
  • TEAM
  • technology
  • The Amazing Big Data Challenge
  • The Big Data Contrarians
  • The Greens
  • The Guardian
  • The hidden wealth of nations
  • Trade
  • UK
  • Uncategorized
  • United Kingdom
  • USA
  • Valentine
  • Value
  • Wales
  • wisdom

Powered by WordPress.com.

Loading Comments...