GOOD STRATEGY REBELLION

Category: Data Lake

  • Podcast Episode: Data Mesh Under Fire

    Podcast Episode: Data Mesh Under Fire

    Pip: Good Strategy Rebellion — where the sacred cows of enterprise tech get a proper going-over. Today we’re deep in the data wars, asking whether the industry’s favourite architectural revolution is actually a revolution, or just the same old chaos in a new lanyard.

    Mara: Martyn Jones has been writing about exactly that — covering the case against Data Mesh, what it means for how organisations actually govern and use their data, and why the rational data warehouse keeps refusing to stay dead.

    Pip: Let’s start with the bonfire.

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  • Rethinking Data Systems: A Call for Accountability

    Rethinking Data Systems: A Call for Accountability

    Pip: Good Strategy Rebellion — where the sacred cows of Silicon Valley come to be skewered, preferably with footnotes.

    Mara: Today we’re in the territory Martyn Jones has been carving out: a full-scale critique of data architecture hype, the case against fashionable frameworks, and a defence of the unglamorous systems that actually work.

    Pip: Coherence over chaos, basically. Let’s start with the bonfire.

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  • CEO BRIEFING: What Every CEO Needs to Know About Big Data – Revisited – 2026/01/26

    CEO BRIEFING: What Every CEO Needs to Know About Big Data – Revisited – 2026/01/26

    Martyn Richard Jones

    New York City, 18th January 2017

    OLYMPUS DIGITAL CAMERA
    Blue sky for professional data architecture and management

    Scope

    I’ll make this short, sweetish and to the point.

    These are the arguments that CEOs need to know about Big Data.

    It was written for CEOs and those who provide independent advice to CEOs.

    If you are someone who wants to be prepared for CEOs who are armed with the realities of Big Data, then maybe this is for you too.

    Point One: Big Data is bullshit

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  • DATA WORLD: The Future of Data: Embracing Cognitive Liquidity- 2026/02/03

    DATA WORLD: The Future of Data: Embracing Cognitive Liquidity- 2026/02/03

    The End of the Fortress: Why the Future of Data is “Liquid”

    By Martyn Rhisiart Jones | Madrid, 3rd February 2026

    In a landmark session at the Welsh Academy, Sir Afilonius Rex sat down with Martyn Rhisiart Jones. They aimed to dismantle our outdated obsession with “data management.” The verdict? The era of the digital fortress is dead. In its place, a new paradigm of Cognitive Liquidity and Data Autonomy is emerging, redefining how we integrate global knowledge.

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  • DATA WORLD: Big Data: The Art of Bullshit – 2026

    DATA WORLD: Big Data: The Art of Bullshit – 2026

    Bertxin Galestara and Sir Afilonius Rex,  based on an  opinion piece written by Marty Rhisiart Jones

    Mountain View, 19th January 2017 – Bandoxa Thursday 15th January, 2026

    “I’ve been accused of vulgarity. I say that’s bullshit.” – Mel Brooks

    If you enjoy this piece or find it useful, then please consider joining The Big Data Contrarians on LinkedIn. (more…)

  • DATA WORLD: Information Technology Mirror Balls! – 2026/01/12

    DATA WORLD: Information Technology Mirror Balls! – 2026/01/12

    Coffee and cakes for breakfast
    On the Way of Saint James

    Martyn Rhisiart Jones

    Brussels, 10th July 2019

    Bandoxa, 12th January 2026

    Imagine stepping onto a dimly lit stage, spotlight sharp, audience hushed. You lean into the mic and drop this line: “The key to success is sincerity.” Pause. Smile. “And if you can fake that… you’ve got it made.”

    That’s George Burns, vaudeville legend, and cigar-chomping centenarian. He nails a truth that’s as old as show business. It is as fresh as today’s latest tech pitch deck.

    Welcome to the strange, glittering world of information technology, where sincerity isn’t just optional—it’s optional and highly monetisable.

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  • Understanding Data-Less Apps: The Future of IT

    Understanding Data-Less Apps: The Future of IT

    Image1Martyn Rhisiart Jones

    Dublin 9th May 2017 –  revised 21st December 2025

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  • Does your way of providing data have business value?

    Does your way of providing data have business value?

    Does your way of providing data have business value?

    Narrator: Okay, where to begin? First, let us start with some real-life user stories. And for those who are unfamiliar with user stories, they are one of the most effective ways that business has of telling IT people what they want. Think of them as micro-stories that convey a problem, facets of the problem and potential ways to address those problems.  Such as, “as a consumer of wine I would like to be able to add wine to fruit, ice and lemonade in order to create a refreshing summer drink”.

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  • Reality Check: Data Mesh and Data Warehousing  

    Reality Check: Data Mesh and Data Warehousing  

    To begin at the beginning

    A few days ago, I published a blog piece that contained the following paragraphs:

    I am quite a fan of many aspects that sit under the Data Mesh umbrella. However, when it comes to a proper fact-based understanding and analysis of the history, place and architecture (business, data and technical) of Data Warehousing the leading exponents of data mesh have it woefully wrong.

    Therefore, the purpose of this blog article is to set the record straight.

    However, it seems to be that denial and specious arguments, are the preferred weapons of choice, over simply and honestly engaging in a professional discourse about these concerns.

    Fast-forward to the future

    Pages: 1 2

  • DATA WORLD: Why I called bullshit on the data lakehouse nonsense

    DATA WORLD: Why I called bullshit on the data lakehouse nonsense

    Why I called bullshit on the data lakehouse nonsense

    I wrote an article that took to task purveyors of the data lakehouse nonsense. It got plenty of positive reactions and quite a few negative opinions. But what surprised me the most were the number of people who had already swallowed their pitch. Hook, line and sinker.

    So why did I bother to express my opinions on the subject?

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