Martyn Rhisiart Jones

Brussels, 10th July 2019

Bandoxa, 12th January 2026

Imagine stepping onto a dimly lit stage, spotlight sharp, audience hushed. You lean into the mic and drop this line: “The key to success is sincerity.” Pause. Smile. “And if you can fake that… you’ve got it made.”

That’s George Burns, vaudeville legend, and cigar-chomping centenarian. He nails a truth that’s as old as show business. It is as fresh as today’s latest tech pitch deck.

Welcome to the strange, glittering world of information technology, where sincerity isn’t just optional—it’s optional and highly monetisable.

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Martyn Richard Jones

Brussels, 10th July 2019

As George Burns put it “the key to success is sincerity” and “if you can fake that you’ve got it made.”

He was right, and you don’t need to go any further than the bizarre world of information technology, with its plethora of professional bulllshit artists, to work this one out.

Think of these folk as IT bullshit whisperers.

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