27 Sunday Sep 2026
Posted in Inform, educate and entertain.
Author: Martyn Rhisiart Jones – Date published: 27th September 2026
Web site: martyn.es – Facebook: Good Strat – LinkedIn Group: The Big Data Contrarians
It doesn’t matter what you’re trying to build, what grand architectural strategy you’ve pitched to the board, or whether you even know what you’re doing in the first place. When a project implodes, there is one universal, infallible get-out-of-jail-free card: blame the quality of the data.
Continue reading08 Friday May 2026
Tags
agentic-ai, AI Adoption, AI Governance, AI Security, Artificial Intelligence, Data Quality, Digital Transformation, Tech Satire
By Barnaby Blather (Chief Visionary Officer at The Institute for Stating the Bleeding Obvious)
In the ever-churning septic tank of Silicon Valley buzzwords, “Agentic AI” is the latest floating turd we’re all being asked to admire. Our resident “thought leader,” the perpetually breathless Barnaby Blather, has emerged from his mahogany-lined echo chamber to grace us with his latest revelation: “The Biggest Barriers Blocking Agentic AI Adoption.”
It’s a masterclass in the kind of vapid, corporate-flavored “insight” that makes one long for the sweet release of a total solar flare. Here is a translation for those of us who haven’t yet replaced our frontal lobes with ChatGPT plugins.
Continue reading24 Tuesday Feb 2026
Posted in Inform, educate and entertain.
Tags
Big Data, business intelligence, data governance, data management, Data Quality, LinkedIn Culture, power-bi, Tech Satire
The Good Strat Board
Tuesday 24th February 2026
Right, so imagine this: it’s a Sunday in 2026, and somewhere in the digital equivalent of a greasy spoon café with flickering neon and a faint smell of burnt metadata, a group of data professionals has gathered round a table that’s less “round table discussion” and more “round table of the apocalypse”. They’ve had three coffees each, none of them decaf, and they’re absolutely livid about LinkedIn. Not the platform itself, you understand – though God knows it deserves it – but the absolute carnival of self-congratulatory lunacy that passes for “thought leadership” in the data world.
Continue reading22 Sunday Feb 2026
Posted in Inform, educate and entertain.
Tags
Big Data, business intelligence, data governance, data management, Data Quality, LinkedIn Culture, power-bi, Tech Satire
THE SUNDAYS RANTS – The Great Data Grift, LockedIn Lunatics and the Death of Sense – 20260222
In this no-holds-barred Sunday roast, our battle-weary host and a panel of sharp-tongued data veterans, Smart Alex, George Melly, Yours Stewly, Mark Marx, and the indomitable Sir Afi, lay waste to the performative circus of LockedIn thought leadership. From endless 14-slide carousels promising “self-healing dashboards” and “100% trust” via GenAI, to £997 masterclasses in buzzword alchemy, over-caffeinated gurus flooding feeds with five daily posts about AI-powered stewardship, governance zombies, and rainbow-vomiting BI masterpieces, these self-appointed prophets are dissected with ruthless wit and medieval flair. Expect rants on hallucinating AI stewards, rancid data lakes masquerading as oil, cultural transformation workshops that change nothing but bank balances, and a clarion call to mute the emoji hordes, demand real DAX proofs, and reclaim feeds for quiet virtue over vapourware. A cathartic, coffee-fuelled takedown of the grift keeping data professionals scrolling in despair, because sometimes the only way to restore sense is to rant it back into existence.
Continue reading13 Friday Feb 2026
Posted in Inform, educate and entertain., Love
Tags
data analytics, Data Quality, data science, Data Visualization, data-engineering, Exploratory Data Analysis, Valentine's Day, Welsh Culture
Martyn Rhisiart Jones
Oza-Cesuras, Saturday 14th February 2026
Ah, cariad, let us speak now in the shadowed cadence of the valleys. The voice rolls like the Tawe after rain. It is rich and resonant, a little rough at the edges yet velvet beneath. Burton might have murmured it after one too many whiskies. Or Hopkins in that quiet, measured thunder waits. Patient as stone, it strikes. And through it all, the ghost of Dylan himself weaves words like nets of starlight over Talacharn’s black waters. Gwynfor’s steady, unyielding fire burns low and true for the land. It is more than soil and more than song. It is memory made flesh.
If Data and Information were our Valentine’s sweetheart, she would be fierce and elusive. She would not be some simpering rose but a wild thing of the Welsh hills. She would be ancient and newborn, speaking in cynghanedd of numbers and patterns. Her breath would be the soft hiss of wind through bracken.
We would woo her thus, yn Gymraeg ac yn Saesneg entwined, with the lilt that carries the green pulse of Cymru beneath every syllable:
Continue reading13 Friday Feb 2026
Tags
Artificial Intelligence, data architecture, data governance, data integration, Data Quality, Data Silos, data-logistics-hub, data-sharing, data-strategy
Martyn Rhisiart Jones
Bandoxa, 13th February 2026
In this episode, we begin by honestly examining the pain points that make data logistics so difficult today. The challenges are siloed data and systems. There are also many data interchange point solutions. Quality is inconsistent, and there are security and compliance barriers. Additionally, data volumes are exploding. We then explore the transformative opportunities. These include faster time-to-insight and seamless collaboration across teams and organisations. The opportunities also feature monetisable data products and AI-ready flows.
Continue reading12 Thursday Feb 2026
Tags
Artificial Intelligence, data architecture, data governance, data integration, Data Quality, Data Silos, data-logistics-hub, data-sharing, data-strategy
Martyn Rhisiart Jones
Bandoxa, 12th February 2026
Hold up there for a moment. Have I got something for you!
I may not be the father of Information Centres. I’m certainly not going to claim any of Bill Inmon’s achievements as my own. However, I have spent a professional lifetime wading in the data and information garlic. So, I do claim a rightful share of the credit.
And I am rightfully credited with founding the Data Logistics Hub design movement.
In an era where data is the lifeblood of organisations, it fuels decisions and powers AI. It enables innovation. It drives competitive advantage. The ability to move, integrate, share, and utilise that data efficiently has become a strategic imperative. Yet many enterprises still struggle with fragmented pipelines and siloed sources. They face compliance headaches and latency issues. There is also the sheer complexity of connecting data across clouds, on-premises systems, partners, and ecosystems.
Continue reading10 Tuesday Feb 2026
Posted in Inform, educate and entertain.
Tags
business intelligence, Data Catalog, data governance, data management, Data Modeling, Data Quality, Data Warehouse, data-strategy, Enterprise Data Warehouse
Zamora, Tuesday 10th February 2026
I was reading an article. It was written by Jeff Wilts and recommended by Bill Inmon. I got to this statement: “Teradata is a full-featured enterprise data warehouse.” For me, it went further downhill from there.
It was very disheartening and deceptive. I decided to write an article about my thoughts on it. (Understanding the Data Warehouse Dilemma – 2026/02/07, https://goodstrat.com/2026/02/06/understanding-the-data-warehouse-dilemma-2026-02-07/).
As a result, many people approached me. They asked directly and indirectly if I would suggest ways and means to overcome or avoid those dilemmas.
This is the result.
Enjoy! But even better, let me know what you think.
Continue reading06 Friday Feb 2026
Posted in Inform, educate and entertain.
Tags
business intelligence, data architecture, data governance, Data Modeling, Data Quality, Data Warehouse, data-strategy, Enterprise Data Warehouse
Madrid, Saturday 7th February 2026
Books from Martyn Rhisiart Jones https://www.amazon.es/stores/author/B086K5B97Y
I was reading an article. It was written by Jeff Wilts and recommended by Bill Inmon. I got to this statement: “Teradata is a full-featured enterprise data warehouse.” For me, it went further downhill from there.
But this was the coup de grace: “Databricks is a unified data platform that can behave like a data warehouse.”
Continue reading20 Saturday Dec 2025
Posted in Inform, educate and entertain.
Tags
data architecture, Data Contracts, data governance, Data Quality, data-engineering, data-lakehouse, Delta Lake, medallion-architecture, Tech Satire
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Martyn Rhisiart Jones
Aranjuez, 20th December 2023
Somewhere, right now, as you read this, a data engineer is renaming a table. Again. They’re calling it Bronze, because that’s what the priests say it must be called. Bronze. Not “raw”, not “stuff we barely understand”, not “this arrived at 3AM and no one knows why”. Bronze. They do it solemnly, reverently, like a monk copying out the Book of Leviticus but with YAML. And when they are done, they will feel a sense of calm, because order has been restored to the universe. Temporarily.
Continue reading