Simply stated, the best application of Big Data is in systems and methods that will significantly reduce the data footprint.

Why would we want to reduce the data footprint?

• Years of knowledge and experience in information management strongly suggests that more data does not necessarily lead to better data.
• The more data there is to generate, move and manage, the greater the development and administrative overheads.
• The more data we generate, store, replicate, move and transform, the bigger the data, energy and carbon footprints will become.

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