• Home
  • About
  • Strategy
    • Data Warehousing
    • Ask Martyn
  • Opinion
  • MARTYN
    • MARTYN’S MUSIC
    • Must-Read Books from Martyn
    • PODCASTS
    • MARTYN.ES

GOOD STRATEGY

~ THE STRATEGIES THAT WORK

GOOD STRATEGY

Category Archives: Dogma

Artificial Intelligence, Genuine Bullshine: Why LinkedIn’s ‘Self-Driving Labs’ Can Swerve Into a Ditch

16 Saturday May 2026

Posted by Martyn Rhisiart Jones in All Data, code of conduct, Consultation, data science, Dogma, European Union, Excellence, Inform, educate and entertain., poem, poems, Poetry, Politics, Public Integrity Record, Strategy, The Big Data Contrarians, The hidden wealth of nations, United Kingdom

≈ 1 Comment

Tags

anthropology, Ask Martyn, behaviour, Best principles, Books with influence, Condiser this, Culture, Stories, Wales

Martyn Rhisiart Jones

Madrid, 17th May 2026

Female singer performing passionately on stage with a microphone under spotlight
Eine Sängerin liefert unter einem Scheinwerfer auf der Bühne ein gefühlvolles Solo ab.

More WordPress Third-Party Service BS: Our service provider OpenAI (“Just Another Boring, Desperate AI Startup“) could not process your prompt due to a moderation system. Please try to rephrase it, changing potentially problematic words and try again.

According to the shiny-suited ‘thought leaders’ currently infesting LinkedIn, artificial intelligence is now a fully-fledged scientist, and laboratories can drive themselves. But before we hand over the agonising, beautiful poetry of human discovery to a predictive text engine, perhaps we should ask why we’re letting middle-management buzzword merchants sell us the tickets to our own obsolescence.


Right! Listen! I was looking at LinkedIn the other day. Why do we do it? Why do we subject ourselves to LinkedIn? It’s a website designed specifically to make you feel like you’ve died, but instead of burning in a majestic, fiery hell, you’re trapped in an eternal, beige purgatory of middle-management synergy meetings. It’s a digital holding pen where sociopaths with MBA degrees and aggressively white teeth congratulate each other on waking up at 4 AM to drink lukewarm lemon water, take an ice bath, and “crush their Q3 paradigms.”

Continue reading →

DATA CRISIS: Lessons from San Isidro’s Wisdom

15 Friday May 2026

Posted by Martyn Rhisiart Jones in All Data, code of conduct, Consultation, data science, Dogma, European Union, Excellence, Inform, educate and entertain., poem, poems, Poetry, Politics, Public Integrity Record, Strategy, The Big Data Contrarians, The hidden wealth of nations, United Kingdom

≈ Leave a comment

Tags

anthropology, Ask Martyn, behaviour, Best principles, Books with influence, Condiser this, Culture, Lessons from San Isidro's Wisdom, Stories, Wales

Martyn Rhisiart Jones

Madrid, 15th May 2026

Introduction by Sir Afilonius Rex

Night city skyline with colorful digital data streams swirling above buildings
A futuristic cityscape illuminated by vibrant digital data streams swirling above the skyline at night.

In my four decades navigating the labyrinthine corridors of global diplomacy and corporate grand strategy, from brokering late-night resource treaties in Geneva to architecting the predictive analytics frameworks for the Ministry of Defence, I have encountered every conceivable breed of intellectual vanity. I have sat in oak-paneled rooms with men who believed they could conquer the world with a pivot table, and I have endured the endless, droning presentations of modern techno-philosophers who mistake a vast accumulation of digital sludge for actual wisdom.

Continue reading →

HOW NOT TO: Exposing the Corporate Grift: AI and Entry-Level Jobs

12 Tuesday May 2026

Posted by Martyn Rhisiart Jones in All Data, code of conduct, Consultation, data science, Dogma, European Union, Excellence, Inform, educate and entertain., poem, poems, Poetry, Politics, Public Integrity Record, Strategy, The Big Data Contrarians, The hidden wealth of nations, United Kingdom

≈ 1 Comment

Tags

anthropology, Ask Martyn, behaviour, Best principles, Books with influence, Condiser this, Culture, Stories, Wales

Martyn Rhisiart Jones and Sir Alexei Lovering 

Madrid, Tuesday 12th May 2026

Vintage balance scale on wooden table in dimly lit empty courtroom
A vintage balance scale is spotlighted on a wooden table in an empty courtroom.

Right, listen to me, you pathetic, scrambling little cogs in the late-stage capitalist machine! Gather round the glowing rectangles of your impending doom and let us vigorously dissect the latest steaming pile of verbal effluent from the High Priest of the Empty Platitude, the undisputed heavyweight champion of the corporate grift: Barnaby Swill.

Continue reading →

HOW NOT TO: Why Bernie Bumper-Book’s Predictions Failed: A Critical Review

10 Sunday May 2026

Posted by Martyn Rhisiart Jones in All Data, code of conduct, Consultation, data science, Dogma, European Union, Excellence, Inform, educate and entertain., poem, poems, Poetry, Politics, Public Integrity Record, Strategy, The Big Data Contrarians, The hidden wealth of nations, United Kingdom

≈ Leave a comment

Tags

anthropology, Ask Martyn, behaviour, Best principles, Books with influence, Condiser this, Culture, how oxford saved the celtic notion of domination, my middle name is rhisiart, riding the celtic wave, Stories, the epicentre of celtic glamour, the greatest story ever told, the wild literary world of martyn jones, Wales, wales teaches israel a lesson

Martyn Rhisiart Jones and Alexei Steel

Madrid and London, 10th May 2026

Elderly man in regal robes seated on a throne surrounded by holographic AI data displays and server racks
A futuristic king-like figure commands an advanced AI system named Polymatch AI in a high-tech data center.

Alright, citizens! Gather ’round, because I’ve been standing in the queue at the local organic laundromat in Tufnell Park, and I’ve had an epiphany. I was looking at a discarded copy of The Posh Spreadsheet Quarterly, and there he was. The man, the myth, the human megaphone for corporate mediocrity: Bernie Bumper-Book.

Continue reading →

HOW NOT TO: The Dawn of the Digital Parasite

10 Sunday May 2026

Posted by Martyn Rhisiart Jones in All Data, code of conduct, Consultation, data science, Dogma, European Union, Excellence, Inform, educate and entertain., poem, poems, Poetry, Politics, Public Integrity Record, Strategy, The Big Data Contrarians, The hidden wealth of nations, United Kingdom

≈ Leave a comment

Tags

anthropology, Ask Martyn, behaviour, Best principles, Books with influence, Condiser this, Culture, Stories, Wales

Martyn Rhisiart Jones

Madrid, Sunday 10th May 2026

Group of people networking and interacting at the Future Tech Gala with technology displays in the background
Guests engage in conversations and technology demos at the Future Tech Gala in a grand ballroom.

The Dawn of the Digital Parasite: Why Your Business Needs a Hallucinatory ‘Partner’ to Finish the Job of Bankrupting You

By Barnum Blather, Chief Thought-Evacuator at Blather & Grift Global

We live in an era of “innovation,” a word that here means “finding new and creative ways to charge legacy brands $50,000 for a PDF that was written by a sociopathic algorithm.” But today, we aren’t just talking about chatbots that tell your customers to eat rocks. No, we are entering the glorious, high-stakes age of Agentic AI, the “Design Partner” you never asked for, but will definitely be sued because of.

Continue reading →

HOW NOT TO: The Silicon Rapture: Reed Hollowman on Why You Should Stop Worrying and Love the Bot

09 Saturday May 2026

Posted by Martyn Rhisiart Jones in All Data, code of conduct, Consultation, data science, Dogma, European Union, Excellence, Inform, educate and entertain., poem, poems, Poetry, Politics, Public Integrity Record, Strategy, The Big Data Contrarians, The hidden wealth of nations, United Kingdom

≈ 1 Comment

Tags

anthropology, Ask Martyn, behaviour, Best principles, Books with influence, Condiser this, Culture, Stories, Wales

Martyn Rhisiart Jones

Madrid, 9th May 2026

The Silicon Rapture: Reed Hollowman on Why You Should Stop Worrying and Love the Bot

By Barnaby Bluster Intergalactic Futurist, Alpha-Thought-Leader, and Man Who Once Met a Robot in a Dream.

There are moments in history that define the very fabric of how we pretend to work. I recently had the distinct, high-margin privilege of sitting down with Reed Hollowman, a man whose bank account is so large it has its own gravitational pull and whose optimism is so “strategic” it has been known to ignore the laws of thermodynamics.

Reed, a founding father of the Linky-Dink empire and a partner at Silver-Latch Ventures, isn’t just looking at the future of AI. He is manifesting it into a series of highly lucrative slide decks. According to Reed, we are no longer in the “Testing Things to See if They Actually Work” phase. We have entered the era of the AI Ascendancy, where the only thing standing between you and total global dominance is your annoying insistence on employing actual human beings.

Continue reading →

HOW NOT TO: The Vacuum of Thought: Why AI-Powered Orbital Synergy is the Ultimate Catalyst for Your Synergy’s Synergy

09 Saturday May 2026

Posted by Martyn Rhisiart Jones in All Data, code of conduct, Consultation, data science, Dogma, European Union, Excellence, Inform, educate and entertain., poem, poems, Poetry, Politics, Public Integrity Record, Strategy, The Big Data Contrarians, The hidden wealth of nations, United Kingdom

≈ 1 Comment

Tags

AI, anthropology, Artificial Intelligence, Ask Martyn, behaviour, Best principles, Books with influence, Condiser this, Culture, science, Stories, technology, Wales, writing

Martyn Rhisiart Jones

Madrid, Saturday 9th May 2026

Multi-faced figure with TV heads and clocks controlling puppet-like people amid flames and flags
Surreal depiction of a multi-faced figure controlling society with media and propaganda

The Vacuum of Thought: Why AI-Powered Orbital Synergy is the Ultimate Catalyst for Your Synergy’s Synergy

By Brandish Blather World-renowned Futurist, LinkedIn Legend, and Thought-Haver with a Passion for Synergising Technology for the Good of My Personal Brand.

The first time you experience the sheer, weightless emptiness of a venture capital pitch, everything changes. One moment, you’re grounded by the heavy, suffocating “hyper-G” of reality, things like “revenue,” “logic,” and “the laws of physics.” The next, all that noise disappears. You are floating in a perfect, silent void of pure, unadulterated hype.

That sense of transition isn’t just what happens when you’re strapped into a billionaire’s phallic hobby-rocket; it reflects a “Quantum Leap” in the Space-AI-Human-Potential-Sandwich™ economy. I recently sat down with Major Tad Mumbleton, a man who spent 400 days in orbit and now serves as the Chief Vibe Officer for Void-X, a company currently building inflatable habitats and AI-powered space-toasters that will absolutely, definitely reshape the way you eat sourdough on Earth.

Continue reading →

EXPLAIN THIS: The Great Digital Lobotomy

08 Friday May 2026

Posted by Martyn Rhisiart Jones in All Data, code of conduct, Consultation, data science, Dogma, European Union, Excellence, Inform, educate and entertain., poem, poems, Poetry, Politics, Public Integrity Record, Strategy, The Big Data Contrarians, The hidden wealth of nations, United Kingdom

≈ Leave a comment

Tags

anthropology, Ask Martyn, behaviour, Best principles, Books with influence, Condiser this, Culture, Stories, Wales

The Great Digital Lobotomy: Why Your Sentient Spreadsheet Still Can’t Make a Decent Cup of Tea

By Barnaby Blather (Chief Visionary Officer at The Institute for Stating the Bleeding Obvious)

Conference room with large glass table, black leather chairs, notebooks, and water glasses overlooking city skyscrapers
A sleek, modern conference room set up for a business meeting with panoramic city skyline views.

In the ever-churning septic tank of Silicon Valley buzzwords, “Agentic AI” is the latest floating turd we’re all being asked to admire. Our resident “thought leader,” the perpetually breathless Barnaby Blather, has emerged from his mahogany-lined echo chamber to grace us with his latest revelation: “The Biggest Barriers Blocking Agentic AI Adoption.”

It’s a masterclass in the kind of vapid, corporate-flavored “insight” that makes one long for the sweet release of a total solar flare. Here is a translation for those of us who haven’t yet replaced our frontal lobes with ChatGPT plugins.

Continue reading →

EXPLAIN THIS: THE SEMIOTICS OF THE ABYSS

06 Wednesday May 2026

Posted by Martyn Rhisiart Jones in All Data, code of conduct, Consultation, data science, Dogma, European Union, Excellence, Inform, educate and entertain., poem, poems, Poetry, Politics, Public Integrity Record, Strategy, The Big Data Contrarians, The hidden wealth of nations, United Kingdom

≈ Leave a comment

Tags

anthropology, Ask Martyn, behaviour, Best principles, Books with influence, Condiser this, Culture, Stories, Wales

Martyn Rhisiart Jones

Madrid, Wednesday 6th May 2026

THE SEMIOTICS OF THE ABYSS: WHY EVERY CHIEF EXTRACTION OFFICER NEEDS A BRAINVACUUM™ PROTOCOL

“The most expensive sequence of vowels I have ever been forced to endure.” – Kenny Meh


By Barnaby Squelch-Toad (Founding Partner at ShiteLogic™)

(Imagine, if you will, a man standing on a stage. He is wearing a suit that costs more than your house, but it’s tailored to make him look like a trendy geography teacher who’s just had a nervous breakdown in a Muji. He is pacing. He is doing that thing with his hands, the “invisible accordion”, that all these “thought leaders” do. This is the prose equivalent of that man.)

Continue reading →

HOW NOT TO: Why Every CEO Needs a ‘VoidLogic’ Strategy

06 Wednesday May 2026

Posted by Martyn Rhisiart Jones in All Data, code of conduct, Consultation, data science, Dogma, European Union, Excellence, Inform, educate and entertain., poem, poems, Poetry, Politics, Public Integrity Record, Strategy, The Big Data Contrarians, The hidden wealth of nations, United Kingdom

≈ Leave a comment

Tags

anthropology, Ask Martyn, behaviour, Best principles, Books with influence, Condiser this, Culture, Stories, Wales

Martyn Rhisiart Jones

Madrid, Wednesday 6th May 2026

Title: Why Every CEO Needs a ‘VoidLogic’ Strategy (Or: How to Successfully Set Your Building on Fire While Smiling for a Headshot)

By Barnaby Sludge (Disruption Architect, Thought-Gland Inflator, and Professional Vapor-Salesman)


THE LIVERPOOL SCREAM (In the style of ‘The Fat Scouser’)

Listen to me, you tight-suited, Peloton-humping, organic-kale-smoothie-shitting sacks of corporate offal! I was walking past a boardroom the other day, a room so full of expensive air and low-level sociopathy it’s technically classified as a vacuum, and I saw a CEO. A man whose only contribution to the human race is deciding which shade of “Grey Despair” to paint the staff toilets.

And what was he doing? He was crying! He was weeping hot, salty tears into his gold-plated iPad because he didn’t have a VoidLogic strategy!

He’s terrified! He’s heard the buzzwords! “Generative Rectification!” “Algorithmic Synergy!” He doesn’t know what they mean, but he knows if he doesn’t buy them, the other boys at the Yacht Club will laugh at his small, non-AI-integrated genitals! It’s a con, you clowns! It’s the digital equivalent of selling a magic bean to a man who’s already sold his house to buy a specialised bean-holding glove! It’s Barnaby Sludge, standing there in a suit made of woven press releases, shouting, “Give me your money, or the computer will come to your house and eat your pension!”

Continue reading →

CONSIDER THIS: Decoding the Vibe Coders: The Illusion of Tech Knowledge

05 Tuesday May 2026

Posted by Martyn Rhisiart Jones in All Data, code of conduct, Consultation, data science, Dogma, European Union, Excellence, Inform, educate and entertain., poem, poems, Poetry, Politics, Public Integrity Record, Strategy, The Big Data Contrarians, The hidden wealth of nations, United Kingdom

≈ 1 Comment

Tags

AI, anthropology, Ask Martyn, behaviour, Best principles, Books with influence, chatgpt, Condiser this, Culture, fiction, life, Stories, Wales, writing

Martyn Rhisiart Jones

Madrid, Tuesday 5th May 2026

(The scene opens on a dimly lit stage. ALFIE SWEARY stomps out, wearing a suit two sizes too small, sweating profusely. He is shouting.)

ALFIE SWEARY: ALRIGHT! SETTLE DOWN, YOU BUNCH OF SYCOPHANTIC MIDDLE-MANAGEMENT YOGURT-KNITTERS!

I’ve just been reading LinkedIn. Or as I call it, “The Digital Dementors’ Circle Jerk.” And I came across a post by a man called Barnaby Muck. A “Business Futurist.” What a job that is, eh? “Business Futurist.” It’s what you tell the police you are when they find you lurking outside a Dixon’s at 3 AM with a soldering iron and a look of existential dread!

Continue reading →

CONSIDER THIS: The Prompt-Engineered: Prophet: Banal Merde and the Great AI Career Protection Racket

03 Sunday May 2026

Posted by Martyn Rhisiart Jones in All Data, code of conduct, Consultation, data science, Dogma, European Union, Excellence, Inform, educate and entertain., poem, poems, Poetry, Politics, Public Integrity Record, Strategy, The Big Data Contrarians, The hidden wealth of nations, United Kingdom

≈ Leave a comment

Tags

anthropology, Ask Martyn, behaviour, Best principles, Books with influence, Condiser this, Culture, Stories, Wales

Martyn Rhisiart Jones

Madrid, Sunday 2nd May 2026

While you were busy doing a real job, the world’s most expensive LinkedIn notification has been rebranding your impending redundancy as a “growth mindset opportunity.” It’s time to stop listening to a man who thinks “Vibe Coding” is a professional skill and start seeing the “AI Divide” for what it truly is: a desperate, corporate protection racket designed by a “futurist” who couldn’t predict a sunset unless it was written in a $500 whitepaper.

Listen, before we start, let’s just take a moment to look at the word “Futurist.” What is a “Futurist”? In the old days, a futurist was a mentalist in a silver jumpsuit who thought we’d all be eating pill-form roast dinners while commuting to a moon colony via jetpack. Now, it’s just a title for a man in a sharp suit who’s managed to monetise the act of stating the fucking obvious with the hollow conviction of a cult leader selling “ascension” for forty quid a month.

And here he is. Banal Merde. A man who looks like he was synthesized in a lab from the DNA of a LinkedIn “Top Voice” and a wet cardboard box.

His latest piece of career-advice-slop, “The New AI Career Divide,” is the kind of breathless, sycophantic corporate fan-fiction that makes you want to go and live in a cave and communicate only through the medium of throwing stones at consultants.

Continue reading →

STRAIGHT TALK: Agile at Scale is Bullshit by Design – The Guardian

24 Tuesday Feb 2026

Posted by Martyn Rhisiart Jones in agile, agile@scale, All Data, Architecture, Assets, business strategy, Dogma, IT strategy, Strategy, structured intellectual capital, Value

≈ Leave a comment

Tags

agile, AI, Artificial Intelligence, behaviour, bullshit, Business, dailyprompt, education, fuck-off, Marketing, safe, safee, science, scrum, social media, technology

Martyn Rhisiart Jones

Madrid, Wednesday 25th February 2026.

Seven years on, the verdict is in, and it’s not flattering. Back in 2019, in a Brussels-fuelled rant channelling the incomparable Bob Hoffman, I declared Agile at Scale the next frontier of IT bullshit: immature, ill-conceived, supercilious, and emphatically not agile. It killed communication with jargon, turned criticism into heresy, and mangled history by ignoring what actually worked. I called it a cultish Frankenstein of Scientology zeal, Vatican pomp, and authoritarian quirks – all wrapped in vainglorious slide decks.

Continue reading →

CEO BRIEFING: Agile at Scale is Bullshit by Design – Remastered and Revisited – 2026/01/27

07 Saturday Feb 2026

Posted by Martyn Rhisiart Jones in agile, agile@scale, All Data, Architecture, Assets, business strategy, Dogma, IT strategy, Strategy, structured intellectual capital, Value

≈ Leave a comment

Tags

agile, AI, Artificial Intelligence, behaviour, bullshit, Business, safe, scrum, technology

Martyn Rhisiart Jones

Bruxelles, 28th May 2019

To begin at the beginning

To paraphrase the great Bob Hoffman. Just when you feared that Agile evangelists might produce even more nonsense, they surprise you. What do they do? Exceed expectations.

And how did they do that? Ladies and gentlemen, let me introduce you to Agile at Scale. It comes with all the miscellaneous, spiced-up, and vainglorious crap-on-the-side that accompanies it.

Continue reading →

STRAIGHT TALK: Agile at Scale is Bullshit by Design

28 Tuesday May 2019

Posted by Martyn Rhisiart Jones in agile, agile@scale, All Data, Architecture, Assets, business strategy, Dogma, IT strategy, Strategy, structured intellectual capital, Value

≈ 1 Comment

Tags

behaviour

cropped-p4010326.jpgMartyn Richard Jones

Bruxelles 28th May 2019

To begin at the beginning

To paraphrase the great Bob Hoffman. Just when you thought that if evangelists for Agile were to generate one more ounce of bullshit the entire fucking solar system would explode, what do they do? Exceed expectations.

And how did they do that? Ladies and gentlemen, let me introduce you to Agile at Scale with all the miscellaneous, spiced-up and vainglorious crap-on-the-side that accompanies it.

Continue reading →

In the Beginning was the Big Data Plan

23 Tuesday Feb 2016

Posted by Martyn Rhisiart Jones in Big Data, Big Data 7s, Big Data Analytics, Data governance, Data Lake, data science, Data Warehouse, Dogma, DW 3.0, Inform, educate and entertain., Information Management, Information Supply Frameowrk, Infotrends, Inmon, sentiment analysis

≈ Leave a comment

Lucas_Cranach_d._Ä._035

In the beginning was the Big Iron, the Big Data, and the Big Data Plan.

And then came the Big Data Assumptions.

And the Big Data Assumptions were without form.

And the Big Data Plan was without substance.

And the Big Iron was without movement.

And the Big Data was without velocity, variety and volume.

And darkness was upon the face of the data workers.

And they spoke amongst themselves, saying: “Big Data, is a crock of shit, and it stinketh mucho”.

And the data workers went unto their Data Supervisors and said: “This here Big Data is a pile of putrid crappy keech”, for they were from Govan, and continued, “and none may abide the odour thereof”.

And the Data Supervisors went unto their Information Managers, saying: “Big Data is a container of excrement, and it is very strong, such that none may abide by it.”

And the Information Managers went unto their Business Directors, saying: “This here Big Data doodoo is a vessel of fertilizer, and none may abide its strength.”

And the Business Directors spoke amongst themselves, saying to one another: “Big Data contains that which aids plant growth, and it is very powerful.”

And the Vice Presidents went unto the President, saying unto him: “This new Big Data will actively promote the growth and vigour of the company, with powerful effects.”

And the President looked upon the Big Iron, the Big Data and the Big Data Plan, and saw that they were good.

Many thanks for reading

Join The Big Data Contrarians

The Big Data Contrarians

Understanding the Subprime Crisis: Lessons Learned – 2026 Remix

01 Monday Dec 2014

Posted by Martyn Rhisiart Jones in Banking, Consider this, disinformation, Dogma

≈ Leave a comment

Tags

financial crisis, Organisational Autism, Risk, Stories, subprime

Consider this: Financial Crisis and Subprime.

Martyn Jones

Patti Smith 1975 Robert Mapplethorpe 1946-1989 ARTIST ROOMS Acquired jointly with the National Galleries of Scotland through The d’Offay Donation with assistance from the National Heritage Memorial Fund and the Art Fund 2008 http://www.tate.org.uk/art/work/AR00185

This is a republication of a piece written in 2009 on the subject of the Financial Crisis and Subprime loans. As the spectre of overreach and unhedged risks raises its ugly head once again, the temptation to republish this piece was just too much to resist. Continue reading →

Silly Season! Data Warehousing is Hadoop is Big Data? – Unplugged for 2026

12 Sunday Oct 2014

Posted by Martyn Rhisiart Jones in Architecture, Banking, Big Data, Business Intelligence, Data Warehouse, Dogma, Knowledge, Peeves

≈ Leave a comment

Tags

Ask Martyn, Banking, Behavioural Economics, Best principles, Big Data, Bill Inmon, business intelligence, data integration, Data Marts, Demagogism, Dogma, enterprise data warehousing, hadoop, Information and Technology, information management

Martyn Richard Jones

2026 Remaster

Let’s get this baby off the ground

This weekend I read a piece on the Information Management website by Steve Miller with the title of Big Data vs. the Data Warehouse. It’s an old piece, from March 2014.

It was in response to a piece by Bill Inmon titled “Big Data or Data Warehouse?” Turbocharge Your Porsche – Buy an Elephant, in which he singled out for criticism the ad campaign of a big-data and Hadoop promoter.

Continue reading →

Understanding Data Warehousing Misconceptions – Remaster 2026

08 Wednesday Oct 2014

Posted by Martyn Rhisiart Jones in Big Data, Business Intelligence, Data Warehouse, Dogma, Peeves

≈ Leave a comment

Tags

Behavioural Economics, Big Data, business intelligence, Data Warehouse, enterprise data warehousing

Martyn Richard Jones

2026 Remaster

The problem with Data Warehousing is that at a superficially high level, it is very easy to explain, and it’s quite impressive that this superficially high level is all that a lot of people need in order to do data warehousing their own way.

Continue reading →

Mugged in Data Hell – Summary – На Бо́га наде́йся, а сам не плоша́й

07 Tuesday Oct 2014

Posted by Martyn Rhisiart Jones in Architecture, Business Intelligence, Data Warehouse, Dogma, Knowledge, Offshoring, Outsourcing, Peeves, Risk, Strategy

≈ 10 Comments

Tags

Behavioural Economics, Best principles, Business Enablement, business intelligence, Business Management, business strategy, Challenges, Data Warehouse, Demagogism, Dogma, Financial, IT Strategy, Offshoring, Organisational Autism, Outsourcing, Requirements management, Risk

Martyn Richard Jones

I wrote a piece titled “Mugged in Data Hell.”

INTRO

It told the story of a CIO who was hoodwinked, cajoled, bullied, bribed and patronised into doing the wrong things, continuously.

As my mate Bill said, “It packs big punches, and doesn’t hold back with the shit-kicking truth”.

Continue reading →

Creativity and Corporate IT: Plumbers not Artists – Remaster 2026

06 Monday Oct 2014

Posted by Martyn Rhisiart Jones in Architecture, Data Warehouse, Dogma, Excellence, Offshoring, Outsourcing, Strategy

≈ 2 Comments

Tags

Behavioural Economics, Best principles, business strategy, Creativity, IT Strategy, Management, Organisational Autism, Strategy

Martyn Richard Jones

Remastered for 2026

Like many people around the world, I have certain expectations.

When I want some artwork done for a sales campaign, yes, I expect the people that I commission to show a lot of creativity.

When I want to read a novel, go to the theatre or simply chill out watching a movie, yes, I do expect some degree of creativity.

Continue reading →

Creativity – Three Stories – Remastered for 2026

05 Sunday Oct 2014

Posted by Martyn Rhisiart Jones in Dogma, Knowledge

≈ Leave a comment

Tags

Behavioural Economics, Best principles, Business, Business Enablement, Creativity, Dogma, Management, Strategy

Martyn Richard Jones

Remastered for 2026

Here are three stories that illustrate the connection between creativity and what we do in business. Jack’s Retail Story talks about the expansion of retail business; Jill’s Colour Book Story highlights a hugely pervasive tendency, even in these times; and Martyn’s Summer Story argues that there is a strategic time and place for some things.

Continue reading →

Oh, no! Not again! – Business as usual in Data Warehousing

04 Saturday Oct 2014

Posted by Martyn Rhisiart Jones in Business Intelligence, Dogma, Peeves

≈ Leave a comment

Tags

Behavioural Economics, business intelligence, Demagogism, Dogma, enterprise data warehousing, IT Strategy, Management

Written by Martyn Richard Jones

Remastered for 2026

USING MY OLYMPUS DIGITAL CAMERA

’m in a board room, addressing the assembled bunch of socially challenged IT management and hangers-on.

I explain, in simple language, how they can and should implement Enterprise Data Warehousing iteratively and agilely, and why they should do so rather than other approaches. I also explain how to do Business Intelligence, again, both iteratively and agilely.

They, the assembled suits, wring their hands and say, “We can’t do it any differently now, we have to deliver everything we promised by September, or we are screwed”.

Continue reading →

Follow Good Strategy

Enter your email address to follow this strategy platform and receive free notifications of new content by email.

Top posts

  • Censoring Mister Jones
  • The secrets of big data success!
  • DATA WORLD: DATA! STRATEGY, INNOVATION AND VALUE BULLSHIT
  • Adaptive Reasoning
  • Big Data, analytics and 4th generation data warehousing by Martyn Jones at Big Data Spain 2015
  • The Top 7 Vapourware Hallucinations For Next Year

Recent Comments

Unlocking Business V… on Building the Data Logistics Hu…
Unlocking Business V… on DATA WORLD: Understanding the…
Unlocking Business V… on Podcast Episode: DATA WORLD: T…
Unlocking Business V… on Building the Data Logistics Hu…
Unlocking Business V… on DATA WORLD: The Risks of Using…

Meta

  • Register
  • Log in
  • Entries feed
  • Comments feed
  • WordPress.org

Recent articles

  • Censoring Mister Jones
  • The Top 7 Vapourware Hallucinations For Next Year
  • Tokenmaxxing for Jesus
  • La revuelta por la vivienda en España: el audaz enfrentamiento de Sánchez con la derecha
  • Spain’s Housing Revolt: Sánchez’s Daring Showdown With the Right
  • How Green Was My Data?
  • Why Smart Leaders Trust Both Data Analytics and Gut Instinct
Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.

To find out more, including how to control cookies, see here: Cookie Policy

Hours & Info

Spain
+34 692 376 698
martyn.jones@martyn.es
Lunch: 13:30pm - 14:30pm
Dinner: M-Th 20:00pm - 21:00pm, Fri-Sat:21:00pm - 22:00pm

The Stats

  • 130,609 hits

Meta

  • Register
  • Log in
  • Entries feed
  • Comments feed
  • WordPress.org
Log in
  • Censoring Mister Jones

Create a website or blog at WordPress.com

Loading Comments...