• Home
  • About
  • The Good Strategy Blog
  • Strategy
    • Data Warehousing
    • Ask Martyn

GOOD STRATEGY

~ for every significant challenge

GOOD STRATEGY

Monthly Archives: December 2015

12 Amazing Big Data Success Stories for 2016

22 Tuesday Dec 2015

Posted by Martyn Jones in 4th generation Data Warehousing, Big Data, Big Data 7s, Big Data Analytics, Consider this, Data Warehouse, Data Warehousing, Good Strat, Good Strategy, IT strategy, Martyn Jones, Martyn Richard Jones, The Big Data Contrarians, Uncategorized

≈ 1 Comment

Tags

Big Data, Data Warehousing, goodstrat, Martyn Jones, Martyn Richard Jones

If this piece tickles your fancy, then please consider joining The Big Data Contrarians on LinkedIn:

https://www.linkedin.com/groups/8338976

Every year I ask myself the same question. Will there be any tangible, coherent and verifiable Big Data success stories in the coming year? Every year I come up with nothing. Nothing at all. “Sorry, no rooms at the Big Data Success Inn, as we are closed for vacations.”

However, this year things are different. More positive, more alive and more fantastic. Continue reading →

Big Data: And the hype played on

10 Thursday Dec 2015

Posted by Martyn Jones in 4th generation Data Warehousing, Ask Martyn, Big Data, Big Data Analytics, business strategy, Good Strat, Good Strategy, goodstrat, IT strategy, Marty does, Martyn does, Martyn Jones, Martyn Richard Jones, Strategy, The Amazing Big Data Challenge, The Big Data Contrarians, Uncategorized

≈ Leave a comment

MARTYN RICHARD JONES

In spite of the best-efforts of Hadoop evangelists, consulting houses, and IT infrastructure and service vendors, Big Data – hailed as the greatest thing since the dawn of greatest things – is failing, and dramatically so, to produce the necessarily corresponding quantity and quality of tangible, detailed and verifiable success-stories.

So, given the dearth of Big Data success stories, why are so many in the industry still banging on with troll-like insistence about the ‘indisputable’ relevance, importance and universal applicability of Big Data?

Seen from where I stand, and I don’t think I am particularly unique in this respect, a lot of arrows are pointing towards a quieter future for Big Data, one where it has far more limited use than was once imagined, a data niche rather than a data driven all-encompassing market-based revolution. But obviously not everyone is sharing that view, at least not ostensibly so.

The fact of the matter is this. That in spite of what the good people at the prestigious house of Gartner have been saying, the Big Data hype-cycle is far from over. In fact, we have entered what might be crudely yet accurately described as the golden age of Big Data boloney.

When I survey the Big Data landscape and see companies, organisations and individuals continue to bang on the Big Data drum like as if it was going out of fashion, it’s quite embarrassing. Acutely so. Even for someone who isn’t participating, either actively or passively, in the Big Data dog and pony bestiality-show.

So, what’s happening with the Big Data in-crowd? Words were coming to my mind, words such as overcompensation, projection, doublethink, denial, delusion, social, awkward, wacky correlation and non-existent causation. But none of these were entirely satisfactory. Lacking, as they do, in conveying any sort of coherent, tangible and credible explanation of the continuing and burgeoning Big Data hype phenomena.

Then it dawned on me. Black tulips.

Industry players and Big Data pundits are inexplicably engaged in what is at best a zero-sum game, and at its worst has clear parallels with the hubris, wilful ignorance and  greed which lead to the last major global financial crisis and also has nasty parallels with the dot-com bubble.

So, the next time you are reading a gushing puff-piece on Big Data take this advice to heart. Instead of thinking about the author as a friendly adviser, think of them as an unqualified, unregistered and unregulated financial adviser who is trying to flog you something that they probably don’t understand and that they have no idea how to value – remember, all they are thinking is in their ‘commission’.

More to the point, don’t go repeating the same talking points as if they were facts you can take to the bank, when you yourself are unsure about how reliable those ‘facts’ might be.

Stated simply. There is very little which could be more suspect than an announced global revolution in Big Data, a revolution that is accompanied by a dearth of tangible, detailed and verifiable success-stories. So take good note of what is really going on.

If someone deceives you once, it’s their fault, if they deceive you twice it’s your fault. If you then go on to ‘do unto others what has been done unto you’, then expect to be rightfully derided and decried.

Be professional, be on the side of the angels, and do the right thing. In the longer run you will thank yourself for your wise choices.

Many thanks for reading.

The Big Data Contrarians at 1000

07 Monday Dec 2015

Posted by Martyn Jones in Big Data, Cambriano, Consider this, Good Strategy, goodstart, goodstrat, Martyn Jones, The Big Data Contrarians, Uncategorized

≈ Leave a comment

Tags

Big Data, Martyn Jones

First things first. The Big Data Contrarians (“a hype free Agora for Big Data dialogue”) is now a community of over one thousand professionals.

Since its LinkedIn group registration on the 1st of July 2015, the Big Data Contrarians has grown to become, without a shadow of doubt, the nicest, friendliest and most well informed Big Data group that you will ever come across in your entire life.

The Big Data Contrarians is a community of professionals who enjoy talking about data, statistics, analytics, data-centric applications, ideas, opinions and insights.

The Big Data Contrarians is a great place to contrast ideas about data. It is a group that passively encourages discourse. Especially discourse that comes with a touch of humour, a hint of disbelief and a delightful bouquet of subtle cynicism.

Also, no data, analytics or visualisation related subject, for as tenuous as the relationship might be, is out of bounds. This is a forum by professional adults for professional adults, with all its attendant facets and all that this implies. Indeed, who knows what the next topic of conversation will be on The Big Data Contrarians forum. But here’s some ideas:

  • We may call it Big Data, Smart Data or Small data, but in reality isn’t the only intrinsic quality of data is in its being and in its symbolism, if indeed it has any?
  • If data were a religion would Big Data be a craven image, a sect or a schism?
  • Does ascribing qualities to data, such as Big, Small or Smart, places us at risk of outdoing the degrees of anthropomorphism of some pet lovers?
  • To be a Big Data guru, is it necessary to know the difference between Hadoop and Spark?
  • Did Big Data hype fall off the radar because it’s gone, or did Big Data hype turn ‘pro’?
  • How do we measure the qualitative and quantitative value of data?
  • Do we really need The Big Data Contrarians community?

After four weeks of the group’s existence, I wrote a piece for Data Science Central (July 23rd, 2015), in which I itemised some of the reasons why I believed that The Big Data Contrarians groups was necessary. Those reasons were:

  1. To alert people to interesting but ultimately dubious Big Data claims
  2. To share lessons learned, good sense and practical data and Big Data principles
  3. To connect professionals in overlapping disciplines, for example, in statistics, data architecture and data management, project management, solutions architecture, database administration, data science, risk management, technical, management and executive management roles, and a long list of etceteras.
  4. To educate, inform and entertain each other about the practical world of data and Big Data
  5. To weigh up the pros and cons of data technologies and techniques applied to solving business challenges
  6. To minimise the hype surrounding Big Data, covered in part by the first item, but more so
  7. To engender critical thinking, healthy scepticism and reasoned contrarianism

I genuinely believe that those reasons are as valid now as they were then. Perhaps even more so.

So, to get back to basics, I will leave you where I started.

The Big Data Contrarians. Is quite simply the best Big Data community on the whole wild-wild-wild internet, anywhere? Yes, anywhere. The Big Data Contrarians is an amazingly great data community that promotes inclusivity, interaction and coherence in data, statistics, analytics and Big Data discourse.

Anyone who is anyone in Big Data and data is a member of THE BIG DATA CONTRARIANS, either now or in the near future.

So, don´t be left behind. Join today. Be the Big Data smarty amongst your Big Data party.

Many thanks for reading.

 

Join The Big Data Contrarians: https://www.linkedin.com/groups/8338976

Big Data Predictions for 2015: What happened next?

07 Monday Dec 2015

Posted by Martyn Jones in Big Data, Big Data Analytics, business strategy, Good Strat, Good Strategy, goodstrat, IT strategy, Martyn Jones, Martyn Richard Jones, Strategy, The Amazing Big Data Challenge, The Big Data Contrarians, Uncategorized

≈ Leave a comment

Tags

2015, Big Data, Martyn Jones, Predictions

Towards the end of 2014 I gazed into the amazingly incredible crystal ball called Good Strategy, well known and admired by the readers of the Good Strat Blog, and made some predictions about Big Data for the year to come. The year of the goat. As I write now we are reaching the end of the wonderful year of 2015 – an anno quite-allrightus. So, equipped with good cheer, emboldened by the thoughts of passing the vacations with loved ones, friends and family, and heartened by my impending (albeit temporary) demobilization, I have decided to look back at my predictions of a year ago, to see how accurate or mistaken they ‘have become’, and to share those reflections with you. Continue reading →

The banality of Big Data hype

05 Saturday Dec 2015

Posted by Martyn Jones in 4th generation Data Warehousing, Big Data, Good Strat, Good Strategy, Martyn Jones, Martyn Richard Jones, Rant, Uncategorized

≈ Leave a comment

Tags

Good Strategy, Martyn Jones, Martyn Jones Data, Rant

Nauseated by the non-stop crap, railroading and bullying tactics from a reduced group of snotty little techno bastards? Disgusted by the crass propaganda, crude instrumentalisation and fetid boloney from the likes of Bernie, Vinnie, Spats and an attendant entourage of snake-oil merchants and  brain-dead sycophants? Sick and tired of the amazing, incredible and fabulous velocities, varieties and volumes of  Big Data bullshit washing the decks of the SS LinkedIn? Well, be sick and tired no longer. Here is the antidote!

Some interesting Big Data facts to think about this weekend.

I. More Big Data bullshit has been created in the last couple of years, than in the entire history of humankind.
II. Big Data bullshit will grow faster than ever before, in spite of what Gartner say to the contrary.
III. By 2021, if the mega-trending nonsense does not go unabated, there will be 40 megabytes of Big Data bullshit created for every living woman, man and child, every sixty seconds.
IV. Also, in 2021 the accumulated digital universe of Big Data bullshit will grow from 8 spartabytes to 22 marrsabytes.
V. Every second people are thinking about creating new Big Data bullshit. For example, 20 million search queries alone (per minute) are generated with the sole intent of creating even more Big Data bullshit. This is set to grow to over 100 thousand brazilian bulslhit queries per year by 2020.
VI. Every minute an estimated 280 hours of Big Data oriented porn is uploaded to the ‘next greatest thing since sliced bread and butter pudding‘ network.
VII. By 2017 over 1 trillion Big Data bullshitters will be connected via Facebook.
VIII. Facebook usage by Big Data bullshitters will make the current social media scene look like a walk in the bullring.
IX. In 2015, an astounding 1 million trolleyloads of photos were uploaded to the web every single hour of the day. By 2017, nearly 80% of photos taken will include a cameo by one or more smartass Big Data bullshit artist.
X. This year, over 4 billion smartass Big Data bullshitters will be shipped – all packed with communication devices capable of collecting and communicating all kinds of Big Data bullshit, not to mention the Big Data bullshit the amazing Big Data babblers create themselves.
XI. By 2020, we will have over 8 billion Big Data idiot savants (overtaking sentient and rational human beings).
XII. Within five years there will be over 5 billion Big Data smartasses connected in the world, all developed to collect, analyze and share Big Data bullshit.
XIII. By 2020, at least a third of all Big Data bullshit will pass through the bullshit cloud (a network of Big Data bullshit servers connected over the Big Data bullshit Internet).
XIV. Distributed Big Data bullshitting (performing Big Data bullshitting tasks using a network of computers in the cloud) is very real. Google uses it every day to involve about 10 Big Data bullshitters in answering a single search query, which takes no more that 0.2 weeks to complete.
XV. The Hadoop Bullshit Ecosystem (open bullshit software for distributed bullshitting) market is forecast to grow at a compound annual growth rate 299,258% surpassing $111 billion by 2021.
XVI. Estimates suggest that by better integrating Big Data bullshit, we could save as much as $300Bn a year on smoking, drinking and having a wild time. That’s equal to reducing costs by $1000000 a year for every person on earth.
XVII. The White House, who first recognized Big Data as the bullshit it is, has already invested more than $200 in big data bullshit projects.
XVIII. For an archetypal Fortune 1000 company, just a 10% increase in data accessibility will result in more than $650 billion additional net income.
XIX. Retailers who leverage the full power of big data could increase their operating margins by as much as 36,660%
XX. 173% of organizations have already invested or plan to invest in big data bullshit by 2099.

Many thanks for reading. Think about it. I hope you get the message.

The Digital Document Lifecycle

01 Tuesday Dec 2015

Posted by Martyn Jones in data architecture, Data governance, data management, ECM, good start, Good Strat, Good Strategy, governance, Management, Martyn Jones, Martyn Richard Jones, Uncategorized

≈ Leave a comment

Tags

Content Management, ECM, Good Strat, Martyn Jones, Strategy

The Digital Document Lifecycle

MARTYN RICHARD JONES

To begin at the beginning

This is a story of the life of a digital document. Its purpose is to explain the process of analysing, designing, building, testing and delivering content rich business artefacts in today’s digital age.

Continue reading →

Follow GOOD STRATEGY on WordPress.com

Top posts

  • Myth-busting: Data Mesh and Data Warehousing - Revisited
  • The World's Best Data Quotes... Including Big Data quotes
  • Why I called bullshit on the data lakehouse nonsense
  • USA: What Trumped Hillary?
  • Reality Check: Data Mesh and Data Warehousing  
  • Data warehousing explained to big-data, data-lake & data-lakehouse folk
  • DATA! STRATEGY, INNOVATION AND VALUE BULLSHIT
  • Data Trailblazers: 2022 Vision
  • Extracts: And, what would the Ladies and Gentlemen like?
  • 7 New Big Data Roles for 2015

Enter your email address to follow this blog and receive notifications of new posts by email.

Join 2,336 other subscribers

Names in the cloud

4th generation Data Warehousing All Data Ask Martyn Big Data Big Data 7s Big Data Analytics Business Intelligence business strategy Consider this dark data data architecture Data governance Data Lake data management data science Data Supply Framework Data Warehouse Data Warehousing Good Strat goodstrat Good Strategy IT strategy Martyn does Martyn Jones Martyn Richard Jones pig data Politics Strategy The Amazing Big Data Challenge The Big Data Contrarians

The Good Strat Archives

  • January 2022
  • December 2021
  • November 2021
  • June 2020
  • May 2020
  • April 2020
  • March 2020
  • July 2019
  • June 2019
  • May 2019
  • December 2018
  • January 2018
  • December 2017
  • October 2017
  • August 2017
  • July 2017
  • June 2017
  • May 2017
  • April 2017
  • March 2017
  • February 2017
  • January 2017
  • December 2016
  • September 2016
  • August 2016
  • May 2016
  • March 2016
  • February 2016
  • January 2016
  • December 2015
  • November 2015
  • August 2015
  • July 2015
  • June 2015
  • May 2015
  • April 2015
  • March 2015
  • February 2015
  • January 2015
  • December 2014
  • November 2014
  • October 2014
  • September 2014

The Stats

  • 98,866 hits

Recent posts

  • Data Trailblazers: 2022 Vision January 2, 2022
  • Tea with The Data Contrarian: Afilonius Rex December 10, 2021
  • Reality Check: Data Mesh and Data Warehousing   December 5, 2021
  • Myth-busting: Data Mesh and Data Warehousing – Revisited November 25, 2021
  • Heaven help us! Have you seen the latest Virtual Data Warehouse bullshit? June 26, 2020
  • DATA! STRATEGY, INNOVATION AND VALUE BULLSHIT June 9, 2020
  • Big data’s unvirtuous circus and twelve v-words May 17, 2020
  • Laughing at Big Data – What’s on the inside May 16, 2020
  • Why I called bullshit on the data lakehouse nonsense May 16, 2020
  • Laugh at Big Data – download my ebook for free on 17th May. May 16, 2020

Hours & Info

Martyn Richard Jones
Madrid, Spain
+33 767 120 160
10:00 - 17:00
Follow GOOD STRATEGY on WordPress.com

Follow me on Twitter

My Tweets

Top Good Strat Posts & Pages

  • The Good Strategy Company
  • Myth-busting: Data Mesh and Data Warehousing - Revisited
  • The World's Best Data Quotes... Including Big Data quotes
  • Why I called bullshit on the data lakehouse nonsense
  • USA: What Trumped Hillary?
  • Reality Check: Data Mesh and Data Warehousing  
  • Data warehousing explained to big-data, data-lake & data-lakehouse folk
  • DATA! STRATEGY, INNOVATION AND VALUE BULLSHIT
  • Data Trailblazers: 2022 Vision
  • About

Good strat tag cloud

accountability advertising All Data Analytics aspiring tendencies in IM awareness Banking Behavioural Economics BI Big Data Bill Inmon Brexit BS Business business analysis Business Enablement business intelligence Business Management business strategy Challenges Commercial IT Consider this corporate assets Corporate IT Creativity data data analytics data architecture data integration data management Data Marts data science Data Warehouse Demagogism Dogma DW 3.0 Economics enterprise data warehousing EU Financial Goal Setting goodstart good start Good Strat goodstrat Good Strategy hadoop Information and Technology information management Information Technology IT business IT Strategy knowledge management leadership marketforces Marketing Martyn Jones Martyn Richard Jones MDM Offshoring operationalwareness Organisational Autism organisational awareness Outsourcing Pimps Politics project management Requirements management Risk Risk Management statistics Strategy trading traditional assets UK

Categories

  • 4th generation Data Warehousing
  • accountability
  • advertising
  • agile
  • agile way of working
  • agile@scale
  • AI
  • All Data
  • Analytics
  • anthropology
  • Architecture
  • Artificial Intelligence
  • Ask Martyn
  • Assets
  • awareness
  • bad strategy
  • Banking
  • behaviour
  • Best principles
  • Big Data
  • Big Data 7s
  • Big Data Analytics
  • blockchain
  • Books with influence
  • Brexit
  • BS
  • business
  • Business Intelligence
  • business strategy
  • Cambriano
  • Cambridge Analytica
  • China
  • Climate Change
  • Cloud
  • code of conduct
  • Commercial Analytics
  • community
  • Condiser this
  • Conservative Party
  • consider
  • Consider this
  • Consultation
  • Creativity
  • dark data
  • data architecture
  • Data governance
  • data hub
  • Data Lake
  • data management
  • Data Mart
  • data mesh
  • data science
  • Data Supply Framework
  • Data Warehouse
  • Data Warehousing
  • deceit
  • deep learning
  • Democracy
  • digital transformation
  • Diplomacy
  • disinformation
  • Dogma
  • Duties
  • DW 3.0
  • ECM
  • Economics
  • EDW
  • England
  • enterprise content management
  • ethics
  • EU
  • Europe
  • European Union
  • Excellence
  • Excerpt
  • Executive
  • Extract
  • Federalism
  • Financial Industry
  • fraud
  • Freedoms
  • Globalisation
  • good start
  • Good Strat
  • Good Strategy
  • Good Strategy Radio
  • goodstart
  • goodstartegy
  • goodstrat
  • goostart
  • governance
  • hadoop
  • hdfs
  • HR
  • humour
  • India
  • influencers
  • informatio Supply Framework
  • information
  • Information Management
  • Information Supply Frameowrk
  • Information Supply Framework
  • Infotrends
  • Inmon
  • instruments
  • IoT
  • IT Circus
  • IT fraud
  • IT strategy
  • IT World
  • iterations
  • java
  • Knowledge
  • knowledge management
  • Labour Party
  • leadership
  • Leadership 7s
  • life
  • listening
  • literature
  • LSE
  • machine learning
  • Management
  • market forces
  • Marketing
  • Marty does
  • Martyn does
  • Martyn Jones
  • Martyn Richard Jones
  • media
  • Memory lane
  • Methodology
  • nationalism
  • nine competitive forces
  • no limits
  • Northern Ireland
  • obituary
  • Obligations
  • offshore
  • Offshoring
  • operational
  • Outsourcing
  • Oxford
  • pain
  • Parliament
  • Peeves
  • Personal Integrity Key
  • Philosophy
  • pig data
  • PIK
  • PIR
  • Plaid Cymru
  • Planning
  • poem
  • poems
  • Poetry
  • Polemic
  • political science
  • Politics
  • pomo
  • postmodern
  • POTUS
  • Process
  • Professional Networking
  • professionalism
  • project management
  • Project to Excel
  • prose
  • public
  • Public Integrity Record
  • Quiz
  • Rant
  • Referendum
  • Remain
  • RIghts
  • Risk
  • Rivalry
  • Russia
  • Ruth Davidson
  • Sales
  • satire
  • Scotland
  • Scottish National Party
  • scrum
  • sentiment analysis
  • SMILES
  • Snippet
  • SNP
  • Social
  • Social Media
  • Sociology
  • spoof
  • statistics
  • Stories
  • Strategy
  • structured intellectual capital
  • supply chain management
  • tactics
  • Tax avoidance
  • Tax evasion
  • TEAM
  • technology
  • The Amazing Big Data Challenge
  • The Big Data Contrarians
  • The Greens
  • The Guardian
  • The hidden wealth of nations
  • Trade
  • UK
  • Uncategorized
  • United Kingdom
  • USA
  • Value
  • Wales
  • wisdom

Blog at WordPress.com.

  • Follow Following
    • GOOD STRATEGY
    • Join 131 other followers
    • Already have a WordPress.com account? Log in now.
    • GOOD STRATEGY
    • Customize
    • Follow Following
    • Sign up
    • Log in
    • Report this content
    • View site in Reader
    • Manage subscriptions
    • Collapse this bar
Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.
To find out more, including how to control cookies, see here: Cookie Policy