08 Wednesday Apr 2026
Posted in Best principles, Big Data, Creativity, Executive, Knowledge, Management
Tags
Analytics, Behavioural Economics, Big Data, Dogma, Economics, Financial, Goal Setting, Marketing, Strategy
Martyn Rhisiart Jones
Madrid, miércoles 8 de abril 2026
Hola, soy Ricky Jonesy-Innit, jefe de Becci Boo Investments. La semana pasada nos despedimos de nuestro mejor operador de materias primas. Llevaba años trabajando con nosotros.
Continue reading24 Tuesday Feb 2026
Posted in agile, agile@scale, Architecture, Assets, awareness, behaviour, business strategy, Creativity, Dogma, IT strategy, Strategy, Value
Martyn Rhisiart Jones
Madrid, Wednesday 25th February 2026.
Seven years on, the verdict is in, and it’s not flattering. Back in 2019, in a Brussels-fuelled rant channelling the incomparable Bob Hoffman, I declared Agile at Scale the next frontier of IT bullshit: immature, ill-conceived, supercilious, and emphatically not agile. It killed communication with jargon, turned criticism into heresy, and mangled history by ignoring what actually worked. I called it a cultish Frankenstein of Scientology zeal, Vatican pomp, and authoritarian quirks – all wrapped in vainglorious slide decks.
Continue reading07 Saturday Feb 2026
Posted in agile, agile@scale, Architecture, Assets, awareness, behaviour, business strategy, Creativity, Dogma, IT strategy, Strategy, Value
Martyn Rhisiart Jones
Bruxelles, 28th May 2019
To paraphrase the great Bob Hoffman. Just when you feared that Agile evangelists might produce even more nonsense, they surprise you. What do they do? Exceed expectations.
And how did they do that? Ladies and gentlemen, let me introduce you to Agile at Scale. It comes with all the miscellaneous, spiced-up, and vainglorious crap-on-the-side that accompanies it.
Continue reading28 Tuesday May 2019
Martyn Richard Jones
Bruxelles 28th May 2019
To paraphrase the great Bob Hoffman. Just when you thought that if evangelists for Agile were to generate one more ounce of bullshit the entire fucking solar system would explode, what do they do? Exceed expectations.
And how did they do that? Ladies and gentlemen, let me introduce you to Agile at Scale with all the miscellaneous, spiced-up and vainglorious crap-on-the-side that accompanies it.
25 Thursday Dec 2014
Posted in Books with influence, Creativity
Dialectic of Enlightenment is undoubtedly the most influential publication of the Frankfurt School of Critical Theory. Written during the Second World War and circulated privately, it appeared in a printed edition in Amsterdam in 1947. “What we had set out to do,” the authors write in the Preface, “was nothing less than to explain why humanity, instead of entering a truly human state, is sinking into a new kind of barbarism.”
From the 2007 Edition.
12 Sunday Oct 2014
Posted in Architecture, Ask Martyn, Banking, Best principles, Big Data, Business Intelligence, Creativity, Data Warehouse, Dogma, Knowledge, Peeves
Tags
Banking, Behavioural Economics, Big Data, Bill Inmon, business intelligence, data integration, Data Marts, Demagogism, Dogma, enterprise data warehousing, hadoop, Information and Technology, information management
This weekend I read a piece on the Information Management website by Steve Miller with the title of Big Data vs. the Data Warehouse. It’s an old piece, from March 2014.
It was in response to a piece by Bill Inmon titled “Big Data or Data Warehouse?” Turbocharge Your Porsche – Buy an Elephant, in which he singled out for criticism the ad campaign of a big-data and Hadoop promoter.
09 Thursday Oct 2014
Posted in Ask Martyn, Best principles, Creativity, Excellence, Methodology
Tags
Behavioural Economics, Business Enablement, Business Management, Information Technology, Strategy
Martyn Richard Jones
Remastered for 2026
I came into IT at the tail end of the seventies, joining one of the original computing pioneers.
It was a conservative company led by veterans, engineers, accountants, and sales professionals, with many ties to the US administration, the Department of Defence, and intelligence agencies.
My interests at the time were in philosophy, politics and economics. I liked meeting people and talking, and I also enjoyed helping people solve real-life business problems, so I was always engaged with corporate staff and executive management rather than with the real hard-core technicians and engineers.
The thing is, I had no idea what constrained IT, so I never had that baggage when thinking about solutions.
06 Monday Oct 2014
Posted in Best principles, Big Data, Creativity, Executive, Knowledge, Management
Tags
Analytics, Behavioural Economics, Big Data, Dogma, Economics, Financial, Goal Setting, Marketing, Strategy
Martyn Richard Jones
Remaster 2026
Hi, I’m Ricky Jonesy-Innit, boss of Becci Boo Investments.
Last week, we said goodbye to our best commodity trader.
He’d been with us for years.
06 Monday Oct 2014
Posted in Architecture, Best principles, Creativity, Data Warehouse, Dogma, Excellence, Management, Offshoring, Outsourcing, Strategy
Tags
Behavioural Economics, business strategy, Creativity, IT Strategy, Organisational Autism, Strategy
Martyn Richard Jones
Remastered for 2026
Like many people around the world, I have certain expectations.
When I want some artwork done for a sales campaign, yes, I expect the people that I commission to show a lot of creativity.
When I want to read a novel, go to the theatre or simply chill out watching a movie, yes, I do expect some degree of creativity.
05 Sunday Oct 2014
Posted in Best principles, Creativity, Dogma, Knowledge, Management
Martyn Richard Jones
Remastered for 2026
Here are three stories that illustrate the connection between creativity and what we do in business. Jack’s Retail Story talks about the expansion of retail business; Jill’s Colour Book Story highlights a hugely pervasive tendency, even in these times; and Martyn’s Summer Story argues that there is a strategic time and place for some things.