• Home
  • About
  • The Good Strategy Blog
  • Strategy
    • Data Warehousing
    • Ask Martyn
  • MARTYN
    • MARTYN’S MUSIC
    • Must-Read Books from Martyn
    • PODCASTS
    • MARTYN.ES

GOOD STRATEGY

GOOD STRATEGY

Tag Archives: Business Enablement

A Brief History of Data Warehousing – 2026/01/07

10 Saturday Jan 2026

Posted by Martyn Jones in Masterclass, Snippet

≈ Leave a comment

Tags

art, Behavioural Economics, Business Enablement, Information and Technology, Information Technology, internet, Marketing, photography, technology

Martyn Rhisiart Jones

Madrid, 7th January 2026

The origins of data warehousing are often pinned to the late 1980s, when the term “business data warehouse” first appeared in an influential IBM Systems Journal article by researchers Barry Devlin and Paul Murphy. I was based in Birmingham at that time, and I also wrote a similar foundational document on Information Centres for Sperry Univac.
Yet, as with many technological breakthroughs, the story is far richer and older than the conventional narrative suggests. The foundational components of what we now recognise as a data warehouse were quietly taking shape as early as the 1960s, driven by the need to organise, integrate, and analyse growing volumes of business information in an era of punch cards, magnetic tape, and the first mainframes.

Continue reading →

Too Much Information

16 Wednesday Mar 2016

Posted by Martyn Jones in Ask Martyn, Big Data 7s, Big Data Analytics, business strategy, Data Lake, Data Supply Framework, Data Warehouse, Inform, educate and entertain., IT strategy, Marty does, Martyn does, pig data, Strategy, The Amazing Big Data Challenge

≈ Leave a comment

Martyn Richard Jones

I have questions about data.

Most of us who have more than a cursory knowledge of the English language have heard of the phrase ‘too much information’. We know what it means, even if we don’t always know when to apply it.

For those who don’t know, or are unsure, the Urban Dictionary describes ‘too much information’ as “An expression of exasperation and disgust when a person is divulging personal details of his sex life, toilet habits, or anything the listener finds disgusting, uninteresting, and unwelcome.”[1]

Sum, sum. Just because we know it, doesn’t mean we should share it or even try and remember it, never mind go about analysing the hell out of it.

This is where Big Data comes in. Continue reading →

Can You Read? Be Honest, Now

15 Tuesday Mar 2016

Posted by Martyn Jones in Ask Martyn, business strategy, Inform, educate and entertain., Marty does, Martyn does, Strategy

≈ 2 Comments

Martyn Richard Jones

When you have read this, if indeed you read it all, will I have failed to convey the essence of what I am trying to get at? Will a confusion of entropy win the battle? Will the wheel of fortune turn in my favour, or will I fail to connect and communicate effectively?

Let’s give it a spin and see what happens. Continue reading →

STRAIGHT TALK: Main cause of IT project failure? – Big Data Informs… 2026 Revamp

09 Thursday Oct 2014

Posted by Martyn Jones in Analytics, Best principles, Business Intelligence, Executive, Extract, Knowledge, Offshoring, Outsourcing

≈ 4 Comments

Tags

Behavioural Economics, Big Data, Business Enablement, business intelligence, Business Management, business strategy, Challenges, Creativity, Data Warehouse, Organisational Autism

We analysed all the big data and discovered that the biggest reason for IT project failure is people – Big Data Informs…

We had failed at Data Warehousing, Business Intelligence, Core Competence, and quite a few other things, so some bright spark decided to give Big Data a shot.

The first task was to identify the reasons for IT project failure globally.

Continue reading →

Nothing achievable is impossible: Challenges, Self-worth and Strategies – 2026 Replay

09 Thursday Oct 2014

Posted by Martyn Jones in Ask Martyn, Best principles, Creativity, Excellence, Methodology

≈ Leave a comment

Tags

Behavioural Economics, Business Enablement, Business Management, Information Technology, Strategy

Martyn Richard Jones

Remastered for 2026

I came into IT at the tail end of the seventies, joining one of the original computing pioneers.

It was a conservative company led by veterans, engineers, accountants, and sales professionals, with many ties to the US administration, the Department of Defence, and intelligence agencies.

My interests at the time were in philosophy, politics and economics. I liked meeting people and talking, and I also enjoyed helping people solve real-life business problems, so I was always engaged with corporate staff and executive management rather than with the real hard-core technicians and engineers.

The thing is, I had no idea what constrained IT, so I never had that baggage when thinking about solutions.

Continue reading →

Mugged in Data Hell – Summary – На Бо́га наде́йся, а сам не плоша́й

07 Tuesday Oct 2014

Posted by Martyn Jones in Architecture, Best principles, Business Intelligence, Data Warehouse, Dogma, Knowledge, Offshoring, Outsourcing, Peeves, Risk, Strategy

≈ 10 Comments

Tags

Behavioural Economics, Business Enablement, business intelligence, Business Management, business strategy, Challenges, Data Warehouse, Demagogism, Dogma, Financial, IT Strategy, Offshoring, Organisational Autism, Outsourcing, Requirements management, Risk

Martyn Richard Jones

I wrote a piece titled “Mugged in Data Hell.”

INTRO

It told the story of a CIO who was hoodwinked, cajoled, bullied, bribed and patronised into doing the wrong things, continuously.

As my mate Bill said, “It packs big punches, and doesn’t hold back with the shit-kicking truth”.

Continue reading →

Creativity – Three Stories – Remastered for 2026

05 Sunday Oct 2014

Posted by Martyn Jones in Best principles, Creativity, Dogma, Knowledge, Management

≈ Leave a comment

Tags

Behavioural Economics, Business, Business Enablement, Creativity, Dogma, Strategy

Martyn Richard Jones

Remastered for 2026

Here are three stories that illustrate the connection between creativity and what we do in business. Jack’s Retail Story talks about the expansion of retail business; Jill’s Colour Book Story highlights a hugely pervasive tendency, even in these times; and Martyn’s Summer Story argues that there is a strategic time and place for some things.

Continue reading →

Aligning Data Warehousing with Corporate Vision – Remaster 2026

04 Saturday Oct 2014

Posted by Martyn Jones in Best principles, Excellence, Knowledge, Process

≈ Leave a comment

Tags

Behavioural Economics, Business Enablement, business intelligence, Business Management, business strategy, corporate assets, IT Strategy

Martyn Richard Jones

Remaster 2026 – Galicia, Spain

Data Warehousing and Business Intelligence professionals need to think about how their vision will align with and support the corporate vision. Still, they also need to consider how the Data Warehouse vision aligns with addressing the challenges to the vision of the organisation, as well as taking into account the challenges to the vision of the Data Warehousing team, and also, challenges with any conceptual and informational structuring of the corporate vision, forces/challenges and strategy.

Continue reading →

Mugged in Data Hell – Perils of embracing the Faustian Side of IT – Part 4 – Remaster 2026

04 Saturday Oct 2014

Posted by Martyn Jones in Analytics, Architecture, Business Intelligence, Data Warehouse, Knowledge, Peeves

≈ 3 Comments

Tags

Behavioural Economics, Business Enablement, business intelligence, Business Management, business strategy, data integration, Demagogism, Dogma, enterprise data warehousing, Goal Setting, Information and Technology, information management, IT Strategy, MDM, Offshoring, Organisational Autism, Outsourcing, Strategy

By Martyn Richard Jones

Continued from Part 3, which can be found here -> Part 3


“The following week, the full high-powered delegation from The Taffia Connection and BogartSys flies in. It was as if an army had come to do battle with us. Uniformly slick, sullen and tacky. iPhone; laptop; knock-off Marks and Spark’s; check patterns; butt ugly ties; ‘plastique’ shoes; mismatching socks; ‘business’ rucksacks; all weather hoodies; and, worst of all, off-the-peg smirks just begging to be slapped”.

Continue reading →

Mugged in Data Hell – Perils of embracing the Faustian Side of IT – Part 3

03 Friday Oct 2014

Posted by Martyn Jones in Business Intelligence, Data Warehouse, Process

≈ 4 Comments

Tags

Behavioural Economics, BI, Big Data, Business, Business Enablement, Business Management, Demagogism, Dogma, enterprise data warehousing, Information Technology, IT Strategy, MDM, Offshoring, Organisational Autism, Outsourcing

Continued from Part 2 which can be found here -> Part 2

I look over at Crème, who is now staring out the window watching the rain. I cough, theatrically, for effect. “So, Crème, would you like a rest, or do you want to tell us about what happened next?”

“Oh, yes” Crème says, “Sorry, I was wandering there for a while”. She continues.

Continue reading →

← Older posts

Follow Good Strat and Martyn Writer via Email

Enter your email address to follow this blog and receive notifications of new posts by email.

Join 143 other subscribers.

Top posts

  • CONSIDER THIS: Top Countries Known for Arrogance and Ignorance
  • SOCIAL MEDIA: X Is Dying In Europe: Here's Why - Revisited - 2026/02/16
  • IT'S POLITICS: Debunking the Myth of Socialist Failures
  • The Comeback of Ontology in AI: Why It Matters - 2026/01/21
  • Top 12 AI Grifters, Charlatans & Rogues to Avoid in 2026 - 2026/01/14
  • Automatic identification and data capture (AIDC)
  • STRAIGHT TALK: Crooked Whisper
  • Revealing Wealth: A Data-Driven Crusade Against Tax Evasion - Book Review
  • Big Data? Dopey Quotes?
  • EXPLAIN THIS: The Great Digital Lobotomy

Recent Comments

miniPcs's avatarminiPcs on Datos de Forma Deliberada: Mej…
#writing on HOW NOT TO: Embrace the AI Swa…
#tech on HOW NOT TO: Embrace the AI Swa…
Literbook on GRIFTER’S CORNER: Is AI…
#writing on GRIFTER’S CORNER: Is AI…

Meta

  • Log in
  • Entries feed
  • Comments feed
  • WordPress.org

Names in the cloud

All Data Ask Martyn awareness Big Data Big Data 7s Big Data Analytics Business Intelligence business strategy Consider this dark data data architecture Data governance Data Lake data management data science Data Supply Framework Data Warehouse Data Warehousing Good Strat goodstrat Good Strategy Inform, educate and entertain. IT strategy Martyn Jones Martyn Richard Jones pig data Politics Strategy The Amazing Big Data Challenge The Big Data Contrarians

Recent articles

  • COMO NON FACER: Expoñer a estafa corporativa: IA e traballos de nivel inicial May 12, 2026
  • HOW NOT TO: Exposing the Corporate Grift: AI and Entry-Level Jobs May 12, 2026
  • STRAIGHT TALK: Crooked Whisper May 11, 2026
  • STRAIGHT TALK: The Eclipse of the Thou: Power, Victimhood, and the Myth of the Moral State May 10, 2026
  • HOW NOT TO: Why Bernie Bumper-Book’s Predictions Failed: A Critical Review May 10, 2026
  • HOW NOT TO: The Dawn of the Digital Parasite May 10, 2026
  • HOW NOT TO: The Silicon Rapture: Reed Hollowman on Why You Should Stop Worrying and Love the Bot May 9, 2026
Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.

To find out more, including how to control cookies, see here: Cookie Policy

Hours & Info

Spain
+34 692 376 698
martyn.jones@martyn.es
Lunch: 13:30pm - 14:30pm
Dinner: M-Th 20:00pm - 21:00pm, Fri-Sat:21:00pm - 22:00pm

The Stats

  • 123,942 hits

Meta

  • Log in
  • Entries feed
  • Comments feed
  • WordPress.org
Log in

Hours & Info

Martyn Richard Jones
Madrid, Spain
+34 692 376 698
martyn.jones@martyn.es
10:00 - 17:00
  • COMO NON FACER: Expoñer a estafa corporativa: IA e traballos de nivel inicial
  • HOW NOT TO: Exposing the Corporate Grift: AI and Entry-Level Jobs
  • STRAIGHT TALK: Crooked Whisper
  • STRAIGHT TALK: The Eclipse of the Thou: Power, Victimhood, and the Myth of the Moral State
  • HOW NOT TO: Why Bernie Bumper-Book’s Predictions Failed: A Critical Review

Top Good Strat Posts & Pages

  • Good Strategy: With Martyn Rhisiart Jones, Sir Afilonius Rex and Lila de Alba.
  • CONSIDER THIS: Top Countries Known for Arrogance and Ignorance
  • SOCIAL MEDIA: X Is Dying In Europe: Here's Why - Revisited - 2026/02/16
  • How To: Source-to-Target Mapping
  • IT'S POLITICS: Debunking the Myth of Socialist Failures
  • The Good Strategy Blog
  • The Comeback of Ontology in AI: Why It Matters - 2026/01/21
  • Top 12 AI Grifters, Charlatans & Rogues to Avoid in 2026 - 2026/01/14
  • Automatic identification and data capture (AIDC)
  • STRAIGHT TALK: Crooked Whisper

Good strat tag cloud

AI Analytics art Artificial Intelligence bad-leader beauty Behavioural Economics Big Data blog book-review books Business Business Enablement business intelligence Business Management business strategy chatgpt cloud coaching Consider this data data architecture data management data mesh Data Warehouse decency degenerate depraved digital-marketing Dogma enterprise data warehousing espanol fiction gaza good-leader goodstart good start Good Strat goodstrat Good Strategy history honesty honour hubris information Information Technology inspiration israel IT Strategy jesus knowledge leader leadership lifestyle literature llm Management Marketing Martyn Jones Martyn Richard Jones mental-health News Organisational Autism palestine Philosophy poesia Poetry Politics relationships Strategy technology travel vulgarity Wales writing

Categories

  • accountability
  • advertising
  • agile
  • agile way of working
  • agile@scale
  • AI
  • All Data
  • Analytics
  • anthropology
  • Architecture
  • Artificial Intelligence
  • Ask Martyn
  • Assets
  • awareness
  • bad strategy
  • Banking
  • behaviour
  • Best principles
  • Big Data
  • Big Data 7s
  • Big Data Analytics
  • blockchain
  • Books with influence
  • Brexit
  • BS
  • business
  • Business Intelligence
  • business strategy
  • Cambriano
  • Cambridge Analytica
  • China
  • Climate Change
  • Cloud
  • code of conduct
  • Commercial Analytics
  • community
  • Condiser this
  • Conservative Party
  • consider
  • Consider this
  • Consultation
  • Creativity
  • Culture
  • dark data
  • data
  • data architecture
  • Data governance
  • data hub
  • Data Lake
  • data management
  • Data Mart
  • data mesh
  • data science
  • Data Supply Framework
  • Data Warehouse
  • Data Warehousing
  • deceit
  • deep learning
  • Democracy
  • digital transformation
  • Diplomacy
  • disinformation
  • Dogma
  • Duties
  • DW 3.0
  • ECM
  • Economics
  • EDW
  • England
  • enterprise content management
  • ethics
  • EU
  • Europe
  • European Union
  • Excellence
  • Excerpt
  • Executive
  • Extract
  • Federalism
  • films
  • Financial Industry
  • fraud
  • Freedoms
  • Globalisation
  • good start
  • Good Strat
  • Good Strategy
  • Good Strategy Radio
  • goodstart
  • goodstartegy
  • goodstrat
  • goostart
  • governance
  • hadoop
  • hdfs
  • HR
  • humour
  • India
  • influencers
  • Inform, educate and entertain.
  • informatio Supply Framework
  • information
  • Information Management
  • Information Supply Frameowrk
  • Information Supply Framework
  • Infotrends
  • Inmon
  • instruments
  • IoT
  • IT Circus
  • IT fraud
  • IT strategy
  • IT World
  • iterations
  • java
  • Knowledge
  • knowledge management
  • Labour Party
  • leadership
  • Leadership 7s
  • life
  • listening
  • literature
  • Love
  • LSE
  • machine learning
  • Management
  • market forces
  • Marketing
  • Marty does
  • Martyn does
  • Martyn Jones
  • Martyn Richard Jones
  • Masterclass
  • media
  • Memory lane
  • Methodology
  • nationalism
  • nine competitive forces
  • no limits
  • Northern Ireland
  • obituary
  • Obligations
  • offshore
  • Offshoring
  • operational
  • Outsourcing
  • Oxford
  • pain
  • Parliament
  • Peeves
  • Personal Integrity Key
  • Philosophy
  • pig data
  • PIK
  • PIR
  • Plaid Cymru
  • Planning
  • poem
  • poems
  • Poetry
  • Polemic
  • political science
  • Politics
  • pomo
  • postmodern
  • POTUS
  • PPE
  • Process
  • Professional Networking
  • professionalism
  • project management
  • Project to Excel
  • prose
  • public
  • Public Integrity Record
  • Quiz
  • Rant
  • Referendum
  • Remain
  • RIghts
  • Risk
  • Rivalry
  • romance
  • Russia
  • Ruth Davidson
  • Sales
  • satire
  • Scotland
  • Scottish National Party
  • scrum
  • sentiment analysis
  • SMILES
  • Snippet
  • SNP
  • Social
  • Social Media
  • Sociology
  • Spain
  • spoof
  • statistics
  • Stories
  • Strategy
  • structured intellectual capital
  • supply chain management
  • tactics
  • Tax avoidance
  • Tax evasion
  • TEAM
  • technology
  • The Amazing Big Data Challenge
  • The Big Data Contrarians
  • The Greens
  • The Guardian
  • The hidden wealth of nations
  • Trade
  • UK
  • Uncategorized
  • United Kingdom
  • USA
  • Valentine
  • Value
  • Wales
  • wisdom

Powered by WordPress.com.

Loading Comments...