• Home
  • About
  • Opinion
  • Strategy
    • Data Warehousing
    • Ask Martyn
  • MARTYN
    • MARTYN’S MUSIC
    • Must-Read Books from Martyn
    • PODCASTS
    • MARTYN.ES

GOOD STRATEGY REBELLION

GOOD STRATEGY REBELLION

Tag Archives: Information and Technology

DATA WORLD: Fixing the Data Warehouse – 2026/02/10

10 Tuesday Feb 2026

Posted by Martyn Jones in Inform, educate and entertain.

≈ Leave a comment

Tags

AI, Artificial Intelligence, Business, chatgpt, data-drama, data-lies, digital-marketing, honesty-is-not-a-feature, Information and Technology

Martyn Rhisiart Jones

Zamora, Tuesday 10th February 2026

What to say?

I was reading an article. It was written by Jeff Wilts and recommended by Bill Inmon. I got to this statement: “Teradata is a full-featured enterprise data warehouse.”  For me, it went further downhill from there.

It was very disheartening and deceptive. I decided to write an article about my thoughts on it. (Understanding the Data Warehouse Dilemma – 2026/02/07, https://goodstrat.com/2026/02/06/understanding-the-data-warehouse-dilemma-2026-02-07/).

As a result, many people approached me. They asked directly and indirectly if I would suggest ways and means to overcome or avoid those dilemmas.

This is the result.

Enjoy! But even better, let me know what you think.

Continue reading →

Navigating Data Warehousing’s Professional Crisis – 2026

13 Tuesday Jan 2026

Posted by Martyn Jones in Snippet

≈ Leave a comment

Tags

AI, Behavioural Economics, Business, Business Management, data, Data Warehousing, ethics-in-work, Information and Technology, Information Technology, Organisational Autism, organisational-culture, professionalism, Strategy, technology, work-ethic

Martyn Rhisiart Jones

Read my absolutely fabulous books: http://www.goodstrat.com/books
 
A quiet disquiet has settled over the once-confident corridors of enterprise data. What was, not so long ago, regarded as a rigorous and rather specialised craft, data warehousing and business intelligence, now frequently presents itself in a more casual, even improvisational guise. A growing number of senior executives, technology directors and indeed practitioners themselves confess to a mounting discomfort with the quality, and at times the sheer quantity, of self-proclaimed experts who populate the field.
 

Continue reading →

A Brief History of Data Warehousing – 2026/01/07

10 Saturday Jan 2026

Posted by Martyn Jones in Masterclass, Snippet

≈ Leave a comment

Tags

art, Behavioural Economics, Business Enablement, Information and Technology, Information Technology, internet, Marketing, photography, technology

Martyn Rhisiart Jones

Madrid, 7th January 2026

The origins of data warehousing are often pinned to the late 1980s, when the term “business data warehouse” first appeared in an influential IBM Systems Journal article by researchers Barry Devlin and Paul Murphy. I was based in Birmingham at that time, and I also wrote a similar foundational document on Information Centres for Sperry Univac.
Yet, as with many technological breakthroughs, the story is far richer and older than the conventional narrative suggests. The foundational components of what we now recognise as a data warehouse were quietly taking shape as early as the 1960s, driven by the need to organise, integrate, and analyse growing volumes of business information in an era of punch cards, magnetic tape, and the first mainframes.

Continue reading →

Silly Season! Data Warehousing is Hadoop is Big Data? – Unplugged for 2026

12 Sunday Oct 2014

Posted by Martyn Jones in Architecture, Ask Martyn, Banking, Best principles, Big Data, Business Intelligence, Creativity, Data Warehouse, Dogma, Knowledge, Peeves

≈ Leave a comment

Tags

Banking, Behavioural Economics, Big Data, Bill Inmon, business intelligence, data integration, Data Marts, Demagogism, Dogma, enterprise data warehousing, hadoop, Information and Technology, information management

Martyn Richard Jones

2026 Remaster

Let’s get this baby off the ground

This weekend I read a piece on the Information Management website by Steve Miller with the title of Big Data vs. the Data Warehouse. It’s an old piece, from March 2014.

It was in response to a piece by Bill Inmon titled “Big Data or Data Warehouse?” Turbocharge Your Porsche – Buy an Elephant, in which he singled out for criticism the ad campaign of a big-data and Hadoop promoter.

Continue reading →

Mugged in Data Hell – Perils of embracing the Faustian Side of IT – Part 4 – Remaster 2026

04 Saturday Oct 2014

Posted by Martyn Jones in Analytics, Architecture, Business Intelligence, Data Warehouse, Knowledge, Peeves

≈ 3 Comments

Tags

Behavioural Economics, Business Enablement, business intelligence, Business Management, business strategy, data integration, Demagogism, Dogma, enterprise data warehousing, Goal Setting, Information and Technology, information management, IT Strategy, MDM, Offshoring, Organisational Autism, Outsourcing, Strategy

By Martyn Richard Jones

Continued from Part 3, which can be found here -> Part 3


“The following week, the full high-powered delegation from The Taffia Connection and BogartSys flies in. It was as if an army had come to do battle with us. Uniformly slick, sullen and tacky. iPhone; laptop; knock-off Marks and Spark’s; check patterns; butt ugly ties; ‘plastique’ shoes; mismatching socks; ‘business’ rucksacks; all weather hoodies; and, worst of all, off-the-peg smirks just begging to be slapped”.

Continue reading →

Essential Principles for Effective Data Warehousing

03 Friday Oct 2014

Posted by Martyn Jones in Best principles, Business Intelligence, Masterclass, Peeves

≈ Leave a comment

Tags

Behavioural Economics, BI, Big Data, business intelligence, Business Management, business strategy, Demagogism, Dogma, enterprise data warehousing, Information and Technology, Offshoring, Organisational Autism

Written by Martyn Richard Jones

These are my principles for successful Data Warehousing and Business Intelligence. If you don’t like them, I have others. Musings on being led by the nose by experienced practitioners of charlatanry, deception and obfuscation.

Continue reading →

Addressing Professionalism Issues in Data Warehousing

14 Sunday Sep 2014

Posted by Martyn Jones in Snippet

≈ Leave a comment

Tags

Behavioural Economics, Business Management, Information and Technology, Information Technology, Organisational Autism, Strategy

People are becoming increasingly uncomfortable with the quality and quantity of many self-styled data warehousing and business intelligence professionals, organisations, and individuals. The perceived and increasing degradation of professionalism and integrity in my own areas of specialisation also finds echo in other aspects of Information and Communication Technology practice, but for now, that is outside the scope of this piece.

Continue reading →

A Brief History of Data Warehousing

14 Sunday Sep 2014

Posted by Martyn Jones in Snippet

≈ Leave a comment

Tags

Behavioural Economics, Business Enablement, Information and Technology, Information Technology

There is a general consensus that Data Warehousing first appeared in the 1980s. However, the components of Data Warehousing were being developed and implemented as early as the 1960s. Many individuals are credited with discovering Data Warehousing. Wikipedia has a great chronological timeline that provides a lot of context for the evolution of data warehousing methodologies.

Continue reading →

Understanding Building Scientific Value: A Homeowner’s Guide

14 Sunday Sep 2014

Posted by Martyn Jones in Snippet

≈ Leave a comment

Tags

Information and Technology, Information Technology, IT Strategy, Organisational Autism, Strategy, traditional assets

Twenty years ago, you wanted a new bathroom, so you hired a building contractor to come in and build a bathroom of your own design.

Continue reading →

Understanding IT Failures: A Path to Improvement – REMASTER 2026

14 Sunday Sep 2014

Posted by Martyn Jones in Polemic, Snippet

≈ Leave a comment

Tags

Business Management, Information and Technology, Information Technology, Organisational Autism, Strategy

My original intention was not to write a book on the decline and fall of so many projects, but rather to pen a short essay, a sort of hard-hitting criticism of the litany of IT failures. Of course, this is rarely enough; it wasn’t enough because it identified the issues without provoking debate, and it highlighted common issues without providing guideline suggestions, which meant that it appeared upon reflection to come across as too much like a hi-tech hit and run exercise, beating up on IT failures without actually offering tangible solutions.

Continue reading →

← Older posts

Follow Good Strategy

Enter your email address to follow this strategy platform and receive free notifications of new content by email.

Top posts

  • CONSIDER THIS: Top Countries Known for Arrogance and Ignorance
  • Top 12 AI Grifters, Charlatans & Rogues to Avoid in 2026 - 2026/01/14
  • An Open Letter to Mansoor Hussain Laghari
  • Data Crisis: Lessons from San Isidro's Wisdom
  • The World's Best Data Quotes... Including Big Data quotes
  • An Open Letter to Mansoor Hussain Laghari
  • IT'S POLITICS: Understanding Hasbara: Israel's Narrative Control Tactics
  • IT'S POLITICS: UK: Better off with Brexit
  • If Relational Was the New Thing
  • CONSIDER THIS: Did Big Data Kill The Statistician? 2026

Recent Comments

miniPcs's avatarminiPcs on Datos de Forma Deliberada: Mej…
#writing on HOW NOT TO: Embrace the AI Swa…
#tech on HOW NOT TO: Embrace the AI Swa…
Literbook on GRIFTER’S CORNER: Is AI…
#writing on GRIFTER’S CORNER: Is AI…

Meta

  • Log in
  • Entries feed
  • Comments feed
  • WordPress.org

Recent articles

  • Artificial Intelligence, Genuine Bullshine: Why LinkedIn’s ‘Self-Driving Labs’ Can Swerve Into a Ditch
  • Data Crisis: Lessons from San Isidro’s Wisdom
  • COMO NON FACER: Expoñer a estafa corporativa: IA e traballos de nivel inicial
  • HOW NOT TO: Exposing the Corporate Grift: AI and Entry-Level Jobs
  • STRAIGHT TALK: Crooked Whisper
  • STRAIGHT TALK: The Eclipse of the Thou: Power, Victimhood, and the Myth of the Moral State
  • HOW NOT TO: Why Bernie Bumper-Book’s Predictions Failed: A Critical Review
Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.

To find out more, including how to control cookies, see here: Cookie Policy

Hours & Info

Spain
+34 692 376 698
martyn.jones@martyn.es
Lunch: 13:30pm - 14:30pm
Dinner: M-Th 20:00pm - 21:00pm, Fri-Sat:21:00pm - 22:00pm

The Stats

  • 124,681 hits

Meta

  • Log in
  • Entries feed
  • Comments feed
  • WordPress.org
Log in
  • Artificial Intelligence, Genuine Bullshine: Why LinkedIn’s ‘Self-Driving Labs’ Can Swerve Into a Ditch

Powered by WordPress.com.

Loading Comments...