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Tag Archives: chatgpt

CONSIDER THIS: Decoding the Vibe Coders: The Illusion of Tech Knowledge

05 Tuesday May 2026

Posted by Martyn Rhisiart Jones in All Data, code of conduct, Consultation, data science, Dogma, European Union, Excellence, Inform, educate and entertain., poem, poems, Poetry, Politics, Public Integrity Record, Strategy, The Big Data Contrarians, The hidden wealth of nations, United Kingdom

≈ 1 Comment

Tags

AI, anthropology, Ask Martyn, behaviour, Best principles, Books with influence, chatgpt, Condiser this, Culture, fiction, life, Stories, Wales, writing

Martyn Rhisiart Jones

Madrid, Tuesday 5th May 2026

(The scene opens on a dimly lit stage. ALFIE SWEARY stomps out, wearing a suit two sizes too small, sweating profusely. He is shouting.)

ALFIE SWEARY: ALRIGHT! SETTLE DOWN, YOU BUNCH OF SYCOPHANTIC MIDDLE-MANAGEMENT YOGURT-KNITTERS!

I’ve just been reading LinkedIn. Or as I call it, “The Digital Dementors’ Circle Jerk.” And I came across a post by a man called Barnaby Muck. A “Business Futurist.” What a job that is, eh? “Business Futurist.” It’s what you tell the police you are when they find you lurking outside a Dixon’s at 3 AM with a soldering iron and a look of existential dread!

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HOW NOT TO: Embrace the AI Swarm: Your Business’s Digital Survival Guide

29 Wednesday Apr 2026

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

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AI, Artificial Intelligence, chatgpt, fraud, grift, technology, writing

THE COMING DIGITAL LOCUSTS: Why Your Pathetic ‘Enterprise Solutions’ Are Just Seasoning for the AI Swarm

Martyn Rhisiart Jones, Sir Afilonius Rex and a man who once shared a corridor with a fellow who briefly tutored a junior cabinet minister at Balliol, and who is currently vibrating with the righteous, Scouse-infused fury of a man who’s just seen the price of a sourdough loaf in Islington.

Madrid, Wednesday 29th April 2026

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TECH HOUR: Warehousing Your Data: A No-Nonsense Guide to the Right DBMS in 2026

27 Friday Mar 2026

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

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AI, arms, Artificial Intelligence, backfill, chatgpt, code, code-cortex, Data Warehouse, database, EDW, llm, oracle, progresql, reinventing-the-wheel, snowflake, tech-hour, technology

Martyn Rhisiart Jones, Madrid, Friday 27th March 2026

Warehousing Your Data: A No-Nonsense Guide to the Right DBMS in 2026

Listen, you glorious data martyrs. You noble sufferers who have spent far too many evenings coaxing historical rows into slowly changing dimension tables while the rest of the office has gone home to sensible lives. You know the drill. The star schema looks perfect on paper, the fact table is append-only and cooperative, but then someone asks for last year’s corrected customer segments. Suddenly, your backfill script is performing open-heart surgery on a live production warehouse.

In 2026, vendors are still shouting about infinite scalability and “agentic AI” (whatever that means this week), but what actually matters is a system that lets you shove yesterday’s data into those dimension objects without it feeling like a hostage negotiation.

I have been asked to examine the most appropriate database management systems for effective data warehousing, with particular attention to the pain of backfilling dimensional tables. The brief is clear: functionality, reliability, scalability, extensibility, maintainability, performance, cost, ease of use, and a total lack of corporate nonsense.

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TECH HOUR: Snowflake’s Cortex Code: The Agentic Reckoning

26 Thursday Mar 2026

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

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AI, Artificial Intelligence, chatgpt, code, code-cortex, llm, reinventing-the-wheel, snowflake, technology

Cortex Code: The Agentic Reckoning,  Or, How Snowflake Finally Gave Data Engineers a Break from Their Existential Crisis (Now With 300% More Technical Guts)

Martyn Rhisiart Jones, Madrid, Thursday 26th March 2026

Yesterday I attended Snowflake’s breakfast date in Madrid, and here are some of the great things I learned. So, without more ado…

Listen up, you glorious data martyrs, you noble sufferers who’ve spent years knee-deep in the festering swamp of undocumented ETL pipelines, chasing lineage graphs that resemble a deranged spider on acid after a three-day bender, and muttering dark incantations at 3 a.m. because some crusty Python script decided “customer churn” meant “every table that vaguely smells like a customer, plus that one VIEW nobody documented since 2019.” I stand before you today, your erudite, slightly unhinged technical prophet (with a heavy dose of stand-up bile and a side order of schema diagrams), to deliver the good news: Snowflake has unleashed Cortex Code, the AI coding agent that doesn’t just autocomplete your misery,  it inhales it, digests the entire governed data estate, and burps back production-grade, hallucination-free SQL, Python, and dbt YAML while respecting your PII tags and warehouse economics like a paranoid compliance officer on Red Bull. This isn’t your garden-variety Copilot having another existential meltdown over a missing import. This is Code Context incarnate, an agentic beast that has swallowed the Horizon Catalogue whole, metadata, lineage graphs, semantic layers, role-based access controls, Dynamic Table lag policies, and the soul-crushing reality of your credit burn rate.

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GRIFTER’S CORNER: The Impact of Agentic AI on Gammon

25 Wednesday Mar 2026

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

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AI, Artificial Intelligence, chatgpt, technology

Martyn Rhisiart Jones, Madrid, Wednesday 25th March 2026

Ah, March 25th, 2026, the sun is shining, the Snowflake croissants are buttery, and another LinkedIn prophet has risen to bless us with his latest dispatch from the mountaintop of thought leadership. Thank you, dear reader, for stumbling upon “AI Special Agents Are About To Change Gaming and Maiming Forever” by the one and only Berneice Barr, world-renowned futurist, eighty-million-follower magnet, and woman who has written more books about AI than most people have had hot dinners.

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GRIFTER’S CORNER: Navigating AI Choices in 2026: Beyond Model Selection

20 Friday Mar 2026

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

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AI, Artificial Intelligence, bastards, Charlatan, chatgpt, Criminal, fake, grifter, Liar, llm, technology

Martyn Rhisiart Jones, Madrid, Friday 20th March 2026

March 20, 2026. Yes, that’s right, the calendar has finally caught up with the grift, hasn’t it? Thank you, thank you, for bothering to read my latest steaming pile of corporate word salad: “Choosing The Right AI In 2026 Is No Longer About Choosing The Right Model.” Because obviously, in 2026, choosing the right model would be far too simple, far too honest. No, no, we’ve evolved beyond that. We’re now in the rarefied realm of “capability profiles” and “orchestral conducting.” Please, hold your applause until I’ve finished flogging this dead horse made of buzzwords.

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Top Things You Can Learn From GOODSTRAT.COM – Blazing Stories

09 Monday Mar 2026

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

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AI, Artificial Intelligence, Business, chatgpt, technology

The Editorial Team

Here are the most important lessons you can learn from goodstrat.com. These are distilled from the site’s essays, blog posts, and strategic frameworks around data, governance, and technology.


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STRAIGHT TALK: Davos 2026: The Illusion of Leadership and Dialogue

02 Monday Mar 2026

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

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AI, Artificial Intelligence, bullshit, chancers, chatgpt, clowns, cretins-rule-the-world, fascist, genocide, grifters, infanticide, nazi, technology

A Marrs Barrs A Day Helps You Bla, Bla and Bla

Martyn Rhisiart Jones

Madrid, Monday 2nd March 2026

Oh, for fuck’s sake, Dirndal Barr, you gleaming beacon of LockedOut futurism, you’ve done it again. March 2, 2026, the snow’s still settling on the Davos chalets, the private jets are queuing for takeoff like taxis at a funeral, and here you are, posting your pre-packaged “What Are The Real Questions Leaders Will Be Asking At Davos 2026?” like it’s some brave exposé rather than the world’s most expensive press release. You’re not a futurist, Benny. You’re a futurist-shaped content mill with 5 million followers who all clicked “Follow” in the hope you’d one day say something that wasn’t sponsored by the ghost of McKinsey.Let’s start with the official theme: “A Spirit Of Dialogue”. Beautiful. Nothing screams authentic conversation like locking up 3,000 of the richest, most insulated people on earth in a Swiss village so they can talk about how the rest of us should talk better.

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Building the Data Logistics Hub: Pieces and Parts – 2026/02/15 – Part 3

14 Saturday Feb 2026

Posted by Martyn Rhisiart Jones in data mesh, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Inform, educate and entertain., information, Information Supply Framework, Knowledge, knowledge management, Martyn Jones, Masterclass

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agility, AI, Artificial Intelligence, Business, chatgpt, cloud, data architecture, Data governance, data hub, data management, Data Warehouse, data-logictics-hub, data-logistics-hub, data-marketing, data-on-demand, data-sharing, devops, digital-marketing, dlh, dw, protection, security, technology

OLYMPUS DIGITAL CAMERA

This is the brave new world of data!

Martyn Rhisiart Jones

Bandoxa, 15th February 2026

Building the Data Logistics Hub: Pieces and Parts – 2026/02/15 – Part 3

Guide

This episode provides a comprehensive framework for the third installment in the series on the Data Logistics Hub (DLH). Martyn Jones conceptualised it as a technology-agnostic, centralised platform. Its purpose is efficiently moving, governing, and distributing data across organisations. This part expands on Part 1 (Challenges and Opportunities) and Part 2 (The Strategy). It focuses on the tangible “pieces and parts” of the DLH architecture. It outlines mandatory and optional elements. The episode also explores potential technologies. It examines key processes such as data pulling or pushing, translation from source to target, mapping, and data catalogues.

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Building the Data Logistics Hub: The Strategy – 2026/02/14 – Part 2

14 Saturday Feb 2026

Posted by Martyn Rhisiart Jones in data mesh, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Inform, educate and entertain., information, Information Supply Framework, Knowledge, knowledge management, Martyn Jones, Masterclass

≈ 1 Comment

Tags

agility, AI, Artificial Intelligence, Business, chatgpt, data architecture, Data governance, data hub, data management, Data Warehouse, data-logictics-hub, data-logistics-hub, data-marketing, data-on-demand, data-sharing, digital-marketing, dlh, dw, protection, security, technology

OLYMPUS DIGITAL CAMERA

This is the brave new world of data!

Martyn Rhisiart Jones

Bandoxa, 14th February 2026


Building the Data Logistics Hub: The Strategy – 2026/02/14 – Part 2Before I begin, remember this: “All data roads lead to the Data Logistics Hub.” They also lead from it. It is the Rome of the age of data, information, knowledge, and wisdom. Be prepared!

Okay, we will now examine the Data Logistics Hub in terms of strategy, execution plans, and roadmaps.

A high-level blueprint for a successful Data Logistics Hub outlines several requirements. These include principles, guiding objectives, an imagined “better world” and organisational alignment. Key trade-offs must also be considered, such as centralised versus federated and batch versus streaming, among others.

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DATA WORLD: Fixing the Data Warehouse – 2026/02/10

10 Tuesday Feb 2026

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

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Tags

AI, Artificial Intelligence, Business, chatgpt, data-drama, data-lies, digital-marketing, honesty-is-not-a-feature, Information and Technology

Martyn Rhisiart Jones

Zamora, Tuesday 10th February 2026

What to say?

I was reading an article. It was written by Jeff Wilts and recommended by Bill Inmon. I got to this statement: “Teradata is a full-featured enterprise data warehouse.”  For me, it went further downhill from there.

It was very disheartening and deceptive. I decided to write an article about my thoughts on it. (Understanding the Data Warehouse Dilemma – 2026/02/07, https://goodstrat.com/2026/02/06/understanding-the-data-warehouse-dilemma-2026-02-07/).

As a result, many people approached me. They asked directly and indirectly if I would suggest ways and means to overcome or avoid those dilemmas.

This is the result.

Enjoy! But even better, let me know what you think.

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CEO BRIEFING: What Every CEO Needs to Know About Big Data – Revisited – 2026/01/26

07 Saturday Feb 2026

Posted by Martyn Rhisiart Jones in All Data, Big Data, Big Data 7s, Big Data Analytics, business, Business Intelligence, business strategy, dark data, data architecture, Data governance, Data Lake, data management, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Inform, educate and entertain., pig data, The Amazing Big Data Challenge, The Big Data Contrarians

≈ 1 Comment

Tags

AI, Artificial Intelligence, Big Data, bullshit, Business, c-suite, CEO, chatgpt, technology

Martyn Richard Jones

New York City, 18th January 2017

OLYMPUS DIGITAL CAMERA
Blue sky for professional data architecture and management

Scope

I’ll make this short, sweetish and to the point.

These are the arguments that CEOs need to know about Big Data.

It was written for CEOs and those who provide independent advice to CEOs.

If you are someone who wants to be prepared for CEOs who are armed with the realities of Big Data, then maybe this is for you too.

Point One: Big Data is bullshit

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DATA WORLD: Understanding the Data Warehouse Dilemma – 2026/02/07

06 Friday Feb 2026

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

≈ 1 Comment

Tags

AI, Artificial Intelligence, Business, chatgpt, technology

Martyn Rhisiart Jones

Madrid, Saturday 7th February 2026

Books from Martyn Rhisiart Jones https://www.amazon.es/stores/author/B086K5B97Y

What to say?

I was reading an article. It was written by Jeff Wilts and recommended by Bill Inmon. I got to this statement: “Teradata is a full-featured enterprise data warehouse.”  For me, it went further downhill from there.

But this was the coup de grace: “Databricks is a unified data platform that can behave like a data warehouse.” 

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CEO BRIEFING: The Truth Behind AI Hype in 2026 – 2026/01/22

21 Wednesday Jan 2026

Posted by Martyn Rhisiart Jones in Inform, educate and entertain., Polemic

≈ 1 Comment

Tags

AI, Artificial Intelligence, charlatans, chatgpt, grift, hype, lies, llm, technology

New IT Bullshit for Old

Martyn Rhisiart Jones

Madrid, Wednesday 21 January 2026

In early 2026 the technology industry is once again telling big confident stories about its own future. These stories dominate earnings calls conference stages and investor decks. They sound transformative urgent and inevitable. Yet when examined closely many of them rest on fragile foundations and selective evidence rather than operational reality.

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The Rise of Agentic AI in 2026 – 2026/01/15

15 Thursday Jan 2026

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

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agentic-ai, agents, AI, Artificial Intelligence, bullshit, chatgpt, goodstrat, llm, martyn, technology

Is Agent Orange Agentic AI?

Sir Afilonius Rex and Martyn Rhisiart Jones

Read my absolutely fabulous books: http://www.goodstrat.com/books

Paris, Thursday 15th January 2026

Strap in, you beautiful, trusting little optimist. We’re about to crank the dial so far past irony that it transforms into existential despair. It comes with a side of eye-roll. Here’s your precious 2026 AI agent prophecy. It is now properly marinated in contempt. It is served with a garnish of pure, seething mockery.

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DATA WORLD: Big Data: The Art of Bullshit – 2026

15 Thursday Jan 2026

Posted by Martyn Rhisiart Jones in All Data, Big Data, Big Data 7s, Big Data Analytics, dark data, data architecture, Data governance, Data Lake, data management, data science, Data Supply Framework, Data Warehouse, Data Warehousing, disinformation, governance, Inform, educate and entertain., information, Information Management, Information Supply Frameowrk, Information Supply Framework, pig data, The Amazing Big Data Challenge, The Big Data Contrarians

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AI, Artificial Intelligence, Big Data, chancers, charlatans, chatgpt, flim-flam-sauce, grifters, grok, technology, writing

Bertxin Galestara and Sir Afilonius Rex,  based on an  opinion piece written by Marty Rhisiart Jones

Mountain View, 19th January 2017 – Bandoxa Thursday 15th January, 2026

“I’ve been accused of vulgarity. I say that’s bullshit.” – Mel Brooks

If you enjoy this piece or find it useful, then please consider joining The Big Data Contrarians on LinkedIn. Continue reading →

Top AI Red Flags to Watch – 2026

13 Tuesday Jan 2026

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

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AI, Artificial Intelligence, chatgpt, corporate-welfare, cybersecurity, fraud, liars-bluff, read-between-the-lines, red-flags, technology

AI’s Red Flags – His Master’s Voice

Martyn Rhisiart Jones

Bandoxa, Tuesday 13th January 2026

Read my absolutely fabulous books: http://www.goodstrat.com/books

As we settle into 2026, artificial intelligence is no longer a futuristic promise. It is embedded infrastructure. It powers everything from enterprise workflows and personal assistants to autonomous agents that act on our behalf. Yet with greater capability comes greater exposure. The biggest red flags this year are not hypothetical doomsday scenarios. They are already materialising in boardrooms. They are visible in cybersecurity dashboards, consumer wallets, and regulatory filings. Here are the most pressing warning signs to watch in 2026. These are drawn from industry reports. They originate from expert predictions. Emerging incident patterns also highlight them.

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Top 12 AI Grifters, Charlatans & Rogues to Avoid in 2026 – 2026/01/14

12 Monday Jan 2026

Posted by Martyn Rhisiart Jones in Inform, educate and entertain., Polemic

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AI, Artificial Intelligence, bullshitters, Business, charlatans, chatgpt, con-artists, grifters, liars, rogues, technology

The Skunkworks Collective – Martyn, Alba, Afi, Lila, and Coco

Madrid, Wednesday 14th January 2026

Right, listen. If you’ve ever sat through one of those AI conferences, you know the ones. Some bloke in a black polo neck stands on stage. He’s clearly never met a mirror he didn’t like. He says, “We’re on the cusp of AGI.” It sounds as if he’s just invented gravity. Then you’ll know the particular flavour of despair I’m talking about.

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10 AI Agents Every Business Leader Needs To Steer Clear of in 2026 – 2026/01/13

12 Monday Jan 2026

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

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Tags

2026, agentic, agents, AI, Artificial Intelligence, bollox-mania, Business, BusinessStrategy, charlatans, chatgpt, leadership, technology, TechTrends

Martyn Rhisiart Jones

Madrid, Tuesday 13th January 2026

As we venture further into 2026, the landscape of enterprise artificial intelligence has undergone a subtle but profound shift. The once-dazzling promise of autonomous AI agents has matured into something more prosaic. These self-directed digital entities can orchestrate tasks from customer engagement to complex data integration. Yet, they are no less pervasive. They are no longer novelties confined to experimental labs; they inhabit boardrooms, back offices and supply chains alike.

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Justifying Business Data Requirements – 2026/01/11

11 Sunday Jan 2026

Posted by Martyn Rhisiart Jones in Inform, educate and entertain., Masterclass

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Tags

AI, Artificial Intelligence, Business, business-data, chatgpt, justification, requirements-gathering, technology

Justify Your Data Needs

Martyn Rhisiart Jones

Oxford University, Sunday 11th January 2026

Should All Business Data Requirements Be Justified in Business Terms?

A Pseudo-Debate

Motion: All business data requirements must be justified in business terms. Potential business utility should be a deciding factor in whether they are fulfilled.

For the Motion: Sir Afilonius Rex
Against the Motion: Martyn Rhisiart Jones

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Future Data Trends: Insights for 2026 Leadership

21 Sunday Dec 2025

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

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Tags

AI, Analytics, Artificial Intelligence, Business, chatgpt, cloud, data mesh, Data Warehouse, data-lakehouse, llm, medallion-architecture, technology

Martyn Rhisiart Jones

Segovia, 20th December 2025

Top 5 Trends Shaping the Future of Data, Analytics, and AI Leadership in 2026

I’ve had the privilege of leading a groundbreaking global study in partnership with a strategic client. During this study, I spoke with many key Chief Data Officers (CDOs). I also engaged with Chief Data & Analytics Officers (CDAOs) and AI executives across industries and geographies. The insights reveal how organisations are changing their data and AI strategies. They aim to drive real business value in an increasingly complex world.

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Understanding Data-Less Apps: The Future of IT

21 Sunday Dec 2025

Posted by Martyn Rhisiart Jones in All Data, Big Data, Big Data 7s, Big Data Analytics, business strategy, dark data, data architecture, Data governance, Data Lake, data management, Data Mart, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Good Strat, Good Strategy, Good Strategy Radio, goodstrat, Inform, educate and entertain., IT strategy, Martyn does, Martyn Jones, Martyn Richard Jones, pig data, Strategy, The Amazing Big Data Challenge, The Big Data Contrarians

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Tags

AI, Artificial Intelligence, Ask Martyn, Business, chatgpt, technology

Image1Martyn Rhisiart Jones

Dublin 9th May 2017 –  revised 21st December 2025

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The Rise of Agentic AI: Silicon Valley’s Latest Obsession

19 Friday Dec 2025

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

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agentic-ai, AI, Artificial Intelligence, chatgpt, machine learning, technology

Martyn Rhisiart Jones

Oza-Cesuras 18th December 2025

The Rise of the Digital Minions: Why Agentic AI is the Tech World’s Latest Obsession

In the hushed corridors of Davos-style summits, one phrase has become inescapable. Agentic AI also dominates discussions in the feverish demo halls of San Francisco conferences.

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12 Influencers Tecnológicos Críticos en 2025/2026

18 Thursday Dec 2025

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

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Tags

agi, AI, Artificial Intelligence, blog, bullshit, chatgpt, claude, espanol, gemini, goodstrat, grok, hype, ia, inteligencia-artificial, llm, Martyn Jones, quantum, technology

Sir Afilonius Rex y Coco de Bastó

Madrid, 16 de diciembre de 2025

Aquí presentamos a 12 influencers tecnológicos frecuentemente criticados por difundir publicidad exagerada. Son conocidos por prometer plazos exagerados y por difundir narrativas poco realistas sobre IA, big data, computación cuántica y campos relacionados. Clasificados de forma general por notoriedad e impacto en la actual era de “reacción exagerada” de 2025.

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