• Home
  • About
  • The Good Strategy Blog
  • Strategy
    • Data Warehousing
    • Ask Martyn
  • MARTYN
    • MARTYN’S MUSIC
    • Must-Read Books from Martyn
    • PODCASTS
    • MARTYN.ES

GOOD STRATEGY

GOOD STRATEGY

Tag Archives: chatgpt

Building the Data Logistics Hub: The Strategy – 2026/02/14 – Part 2

14 Sat Feb 2026

Posted by Martyn Jones in data mesh, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Inform, educate and entertain., information, Information Supply Framework, Knowledge, knowledge management, Martyn Jones, Masterclass

≈ Leave a comment

Tags

agility, AI, Artificial Intelligence, Business, chatgpt, data architecture, Data governance, data hub, data management, Data Warehouse, data-logictics-hub, data-logistics-hub, data-marketing, data-on-demand, data-sharing, digital-marketing, dlh, dw, protection, security, technology


OLYMPUS DIGITAL CAMERA

This is the brave new world of data!

Martyn Rhisiart Jones

Bandoxa, 14th February 2026


Building the Data Logistics Hub: The Strategy – 2026/02/14 – Part 2Before I begin, remember this: “All data roads lead to the Data Logistics Hub.” They also lead from it. It is the Rome of the age of data, information, knowledge, and wisdom. Be prepared!

Okay, we will now examine the Data Logistics Hub in terms of strategy, execution plans, and roadmaps.

A high-level blueprint for a successful Data Logistics Hub outlines several requirements. These include principles, guiding objectives, an imagined “better world” and organisational alignment. Key trade-offs must also be considered, such as centralised versus federated and batch versus streaming, among others.

Continue reading →

Solucionando el Dilema del Almacén de Datos

13 Fri Feb 2026

Posted by Martyn Jones in Inform, educate and entertain.

≈ Leave a comment

Tags

AI, Artificial Intelligence, aws, azure, Business, chatgpt, Data Warehouse, Data Warehousing, databricks, ia, inteligencia-artificial, oracle, snowflake, technology, tecnologia


Martyn Rhisiart Jones

Madrid, sábado 7 de febrero de 2026

Libros de Martyn Rhisiart Jones: https://www.amazon.es/stores/author/B086K5B97Y

¿Qué decir?

Estaba leyendo un artículo escrito por Jeff Wilts y recomendado por Bill Inmon. Llegué a esta afirmación: «Teradata es un almacén de datos empresarial con todas las funciones». Para mí, la cosa fue aún más cuesta abajo a partir de ahí.

Pero esto fue el golpe de gracia: «Databricks es una plataforma de datos unificada que puede comportarse como un almacén de datos».

Continue reading →

DATA WORLD: Fixing the Data Warehouse – 2026/02/10

10 Tue Feb 2026

Posted by Martyn Jones in Inform, educate and entertain.

≈ Leave a comment

Tags

AI, Artificial Intelligence, Business, chatgpt, data-drama, data-lies, digital-marketing, honesty-is-not-a-feature, Information and Technology


Martyn Rhisiart Jones

Zamora, Tuesday 10th February 2026

What to say?

I was reading an article. It was written by Jeff Wilts and recommended by Bill Inmon. I got to this statement: “Teradata is a full-featured enterprise data warehouse.”  For me, it went further downhill from there.

It was very disheartening and deceptive. I decided to write an article about my thoughts on it. (Understanding the Data Warehouse Dilemma – 2026/02/07, https://goodstrat.com/2026/02/06/understanding-the-data-warehouse-dilemma-2026-02-07/).

As a result, many people approached me. They asked directly and indirectly if I would suggest ways and means to overcome or avoid those dilemmas.

This is the result.

Enjoy! But even better, let me know what you think.

Continue reading →

CEO BRIEFING: What Every CEO Needs to Know About Big Data – Revisited – 2026/01/26

07 Sat Feb 2026

Posted by Martyn Jones in All Data, Big Data, Big Data 7s, Big Data Analytics, business, Business Intelligence, business strategy, dark data, data architecture, Data governance, Data Lake, data management, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Inform, educate and entertain., pig data, The Amazing Big Data Challenge, The Big Data Contrarians

≈ Leave a comment

Tags

AI, Artificial Intelligence, Big Data, bullshit, Business, c-suite, CEO, chatgpt, technology


Martyn Richard Jones

New York City, 18th January 2017

OLYMPUS DIGITAL CAMERA
Blue sky for professional data architecture and management

Scope

I’ll make this short, sweetish and to the point.

These are the arguments that CEOs need to know about Big Data.

It was written for CEOs and those who provide independent advice to CEOs.

If you are someone who wants to be prepared for CEOs who are armed with the realities of Big Data, then maybe this is for you too.

Point One: Big Data is bullshit

Continue reading →

DATA WORLD: Understanding the Data Warehouse Dilemma – 2026/02/07

06 Fri Feb 2026

Posted by Martyn Jones in Inform, educate and entertain.

≈ Leave a comment

Tags

AI, Artificial Intelligence, Business, chatgpt, technology


Martyn Rhisiart Jones

Madrid, Saturday 7th February 2026

Books from Martyn Rhisiart Jones https://www.amazon.es/stores/author/B086K5B97Y

What to say?

I was reading an article. It was written by Jeff Wilts and recommended by Bill Inmon. I got to this statement: “Teradata is a full-featured enterprise data warehouse.”  For me, it went further downhill from there.

But this was the coup de grace: “Databricks is a unified data platform that can behave like a data warehouse.” 

Continue reading →

CEO BRIEFING: The Truth Behind AI Hype in 2026 – 2026/01/22

21 Wed Jan 2026

Posted by Martyn Jones in Inform, educate and entertain., Polemic

≈ Leave a comment

Tags

AI, Artificial Intelligence, charlatans, chatgpt, grift, hype, lies, llm, technology


New IT Bullshit for Old

Martyn Rhisiart Jones

Madrid, Wednesday 21 January 2026

In early 2026 the technology industry is once again telling big confident stories about its own future. These stories dominate earnings calls conference stages and investor decks. They sound transformative urgent and inevitable. Yet when examined closely many of them rest on fragile foundations and selective evidence rather than operational reality.

Continue reading →

The Rise of Agentic AI in 2026 – 2026/01/15

15 Thu Jan 2026

Posted by Martyn Jones in Inform, educate and entertain.

≈ Leave a comment

Tags

agentic-ai, agents, AI, Artificial Intelligence, bullshit, chatgpt, goodstrat, llm, martyn, technology


Is Agent Orange Agentic AI?

Sir Afilonius Rex and Martyn Rhisiart Jones

Read my absolutely fabulous books: http://www.goodstrat.com/books

Paris, Thursday 15th January 2026

Strap in, you beautiful, trusting little optimist. We’re about to crank the dial so far past irony that it transforms into existential despair. It comes with a side of eye-roll. Here’s your precious 2026 AI agent prophecy. It is now properly marinated in contempt. It is served with a garnish of pure, seething mockery.

Continue reading →

DATA WORLD: Big Data: The Art of Bullshit – 2026

15 Thu Jan 2026

Posted by Martyn Jones in All Data, Big Data, Big Data 7s, Big Data Analytics, dark data, data architecture, Data governance, Data Lake, data management, data science, Data Supply Framework, Data Warehouse, Data Warehousing, disinformation, governance, Inform, educate and entertain., information, Information Management, Information Supply Frameowrk, Information Supply Framework, pig data, The Amazing Big Data Challenge, The Big Data Contrarians

≈ Leave a comment

Tags

AI, Artificial Intelligence, Big Data, chancers, charlatans, chatgpt, flim-flam-sauce, grifters, grok, technology, writing


Bertxin Galestara and Sir Afilonius Rex,  based on an  opinion piece written by Marty Rhisiart Jones

Mountain View, 19th January 2017 – Bandoxa Thursday 15th January, 2026

“I’ve been accused of vulgarity. I say that’s bullshit.” – Mel Brooks

If you enjoy this piece or find it useful, then please consider joining The Big Data Contrarians on LinkedIn. Continue reading →

Top AI Red Flags to Watch – 2026

13 Tue Jan 2026

Posted by Martyn Jones in Inform, educate and entertain.

≈ Leave a comment

Tags

AI, Artificial Intelligence, chatgpt, corporate-welfare, cybersecurity, fraud, liars-bluff, read-between-the-lines, red-flags, technology


AI’s Red Flags – His Master’s Voice

Martyn Rhisiart Jones

Bandoxa, Tuesday 13th January 2026

Read my absolutely fabulous books: http://www.goodstrat.com/books

As we settle into 2026, artificial intelligence is no longer a futuristic promise. It is embedded infrastructure. It powers everything from enterprise workflows and personal assistants to autonomous agents that act on our behalf. Yet with greater capability comes greater exposure. The biggest red flags this year are not hypothetical doomsday scenarios. They are already materialising in boardrooms. They are visible in cybersecurity dashboards, consumer wallets, and regulatory filings. Here are the most pressing warning signs to watch in 2026. These are drawn from industry reports. They originate from expert predictions. Emerging incident patterns also highlight them.

Continue reading →

Top 12 AI Grifters, Charlatans & Rogues to Avoid in 2026 – 2026/01/14

12 Mon Jan 2026

Posted by Martyn Jones in Inform, educate and entertain., Polemic

≈ Leave a comment

Tags

AI, Artificial Intelligence, bullshitters, Business, charlatans, chatgpt, con-artists, grifters, liars, rogues, technology


The Skunkworks Collective – Martyn, Alba, Afi, Lila, and Coco

Madrid, Wednesday 14th January 2026

Right, listen. If you’ve ever sat through one of those AI conferences, you know the ones. Some bloke in a black polo neck stands on stage. He’s clearly never met a mirror he didn’t like. He says, “We’re on the cusp of AGI.” It sounds as if he’s just invented gravity. Then you’ll know the particular flavour of despair I’m talking about.

Continue reading →
← Older posts
Newer posts →

Enter your email address to follow this blog and receive notifications of new posts by email.

Join 644 other subscribers.

Top posts

  • CONSIDER THIS: Top Countries Known for Arrogance and Ignorance
  • IT'S POLITICS: Debunking the Myth: Zionism vs Judaism Explained
  • Causal Analysis
  • Harnessing Data for Corporate Real Estate Management Success - Book Review
  • IT'S POLITICS: Brexit is Bullshit
  • Consider this: Big Data is not Data Warehousing
  • STRAIGHT TALK: Bullshit at the Data Lakehouse
  • The Role of Statisticians in the Age of Data Science
  • The Good Data Bible: Set Theory
  • העידן החדש של מחסום הנתונים: מהפכה טכנולוגית

Recent Comments

Literbook's avatarLiterbook on GRIFTER’S CORNER: Is AI…
#writing's avatar#writing on GRIFTER’S CORNER: Is AI…
Literbook's avatarLiterbook on LE COIN DES ARNAQUEURS : L’imp…
#writing's avatar#writing on LE COIN DES ARNAQUEURS : L’imp…
#tech's avatar#tech on LE COIN DES ARNAQUEURS : L’imp…
Follow GOOD STRATEGY on WordPress.com

Meta

  • Create account
  • Log in
  • Entries feed
  • Comments feed
  • WordPress.com

Names in the cloud

All Data Ask Martyn awareness Big Data Big Data 7s Big Data Analytics Business Intelligence business strategy Consider this dark data data architecture Data governance Data Lake data management data science Data Supply Framework Data Warehouse Data Warehousing Good Strat goodstrat Good Strategy Inform, educate and entertain. IT strategy Martyn Jones Martyn Richard Jones pig data Politics Strategy The Amazing Big Data Challenge The Big Data Contrarians

Recent articles

  • CONSIDER THIS: LinkedIn – 2026/04/09 Apr 9, 2026
  • Coco, el perro que superó a Wall Street Apr 8, 2026
  • CONSIDER THIS: The Industrial Revolution for People Who Wear Turtlenecks Apr 6, 2026
  • DATA WORLD: Data Architecture Lessons from Easter Apr 5, 2026
  • EM FOCO: Quem é Martyn Rhisiart Jones? Apr 5, 2026
  • OFF THE MEDIA HOWLING WALL: Danny Dannon’s Hasbara Bollox Parade – Sunday 2026/03/05 Apr 4, 2026
  • PLEINS FEUX SUR : Qui est Martyn Rhisiart Jones ? Apr 4, 2026

Hours & Info

Spain
+34 692 376 698
martyn.jones@martyn.es
Lunch: 13:30pm - 14:30pm
Dinner: M-Th 20:00pm - 21:00pm, Fri-Sat:21:00pm - 22:00pm

The Stats

  • 122,541 hits

Meta

  • Create account
  • Log in
  • Entries feed
  • Comments feed
  • WordPress.com
Log in

Hours & Info

Martyn Richard Jones
Madrid, Spain
+34 692 376 698
martyn.jones@martyn.es
10:00 - 17:00
Follow GOOD STRATEGY on WordPress.com
  • CONSIDER THIS: LinkedIn – 2026/04/09
  • Coco, el perro que superó a Wall Street
  • CONSIDER THIS: The Industrial Revolution for People Who Wear Turtlenecks
  • DATA WORLD: Data Architecture Lessons from Easter
  • EM FOCO: Quem é Martyn Rhisiart Jones?

Top Good Strat Posts & Pages

  • CONSIDER THIS: Top Countries Known for Arrogance and Ignorance
  • IT'S POLITICS: Debunking the Myth: Zionism vs Judaism Explained
  • Good Strategy: With Martyn Rhisiart Jones, Sir Afilonius Rex and Lila de Alba.
  • Causal Analysis
  • Harnessing Data for Corporate Real Estate Management Success - Book Review
  • IT'S POLITICS: Brexit is Bullshit
  • Consider this: Big Data is not Data Warehousing
  • STRAIGHT TALK: Bullshit at the Data Lakehouse
  • The Role of Statisticians in the Age of Data Science
  • The Good Data Bible: Set Theory

Good strat tag cloud

AI Analytics art Artificial Intelligence bad-leader beauty Behavioural Economics Big Data blog book-review books Business Business Enablement business intelligence Business Management business strategy chatgpt cloud coaching Consider this Creativity data data architecture data management data mesh Data Warehouse decency digital-marketing Dogma enterprise data warehousing espanol fiction gaza good-leader goodstart good start Good Strat goodstrat Good Strategy history honesty honour information Information Technology inspiration israel IT Strategy jesus knowledge leader leadership lifestyle literature llm Management Marketing Martyn Jones Martyn Richard Jones mental-health News Organisational Autism palestine Philosophy photography poesia Poetry Politics relationships Strategy technology travel trump vulgarity Wales writing

Categories

  • accountability
  • advertising
  • agile
  • agile way of working
  • agile@scale
  • AI
  • All Data
  • Analytics
  • anthropology
  • Architecture
  • Artificial Intelligence
  • Ask Martyn
  • Assets
  • awareness
  • bad strategy
  • Banking
  • behaviour
  • Best principles
  • Big Data
  • Big Data 7s
  • Big Data Analytics
  • blockchain
  • Books with influence
  • Brexit
  • BS
  • business
  • Business Intelligence
  • business strategy
  • Cambriano
  • Cambridge Analytica
  • China
  • Climate Change
  • Cloud
  • code of conduct
  • Commercial Analytics
  • community
  • Condiser this
  • Conservative Party
  • consider
  • Consider this
  • Consultation
  • Creativity
  • Culture
  • dark data
  • data
  • data architecture
  • Data governance
  • data hub
  • Data Lake
  • data management
  • Data Mart
  • data mesh
  • data science
  • Data Supply Framework
  • Data Warehouse
  • Data Warehousing
  • deceit
  • deep learning
  • Democracy
  • digital transformation
  • Diplomacy
  • disinformation
  • Dogma
  • Duties
  • DW 3.0
  • ECM
  • Economics
  • EDW
  • England
  • enterprise content management
  • ethics
  • EU
  • Europe
  • European Union
  • Excellence
  • Excerpt
  • Executive
  • Extract
  • Federalism
  • films
  • Financial Industry
  • fraud
  • Freedoms
  • Globalisation
  • good start
  • Good Strat
  • Good Strategy
  • Good Strategy Radio
  • goodstart
  • goodstartegy
  • goodstrat
  • goostart
  • governance
  • hadoop
  • hdfs
  • HR
  • humour
  • India
  • influencers
  • Inform, educate and entertain.
  • informatio Supply Framework
  • information
  • Information Management
  • Information Supply Frameowrk
  • Information Supply Framework
  • Infotrends
  • Inmon
  • instruments
  • IoT
  • IT Circus
  • IT fraud
  • IT strategy
  • IT World
  • iterations
  • java
  • Knowledge
  • knowledge management
  • Labour Party
  • leadership
  • Leadership 7s
  • life
  • listening
  • literature
  • Love
  • LSE
  • machine learning
  • Management
  • market forces
  • Marketing
  • Marty does
  • Martyn does
  • Martyn Jones
  • Martyn Richard Jones
  • Masterclass
  • media
  • Memory lane
  • Methodology
  • nationalism
  • nine competitive forces
  • no limits
  • Northern Ireland
  • obituary
  • Obligations
  • offshore
  • Offshoring
  • operational
  • Outsourcing
  • Oxford
  • pain
  • Parliament
  • Peeves
  • Personal Integrity Key
  • Philosophy
  • pig data
  • PIK
  • PIR
  • Plaid Cymru
  • Planning
  • poem
  • poems
  • Poetry
  • Polemic
  • political science
  • Politics
  • pomo
  • postmodern
  • POTUS
  • PPE
  • Process
  • Professional Networking
  • professionalism
  • project management
  • Project to Excel
  • prose
  • public
  • Public Integrity Record
  • Quiz
  • Rant
  • Referendum
  • Remain
  • RIghts
  • Risk
  • Rivalry
  • romance
  • Russia
  • Ruth Davidson
  • Sales
  • satire
  • Scotland
  • Scottish National Party
  • scrum
  • sentiment analysis
  • SMILES
  • Snippet
  • SNP
  • Social
  • Social Media
  • Sociology
  • Spain
  • spoof
  • statistics
  • Stories
  • Strategy
  • structured intellectual capital
  • supply chain management
  • tactics
  • Tax avoidance
  • Tax evasion
  • TEAM
  • technology
  • The Amazing Big Data Challenge
  • The Big Data Contrarians
  • The Greens
  • The Guardian
  • The hidden wealth of nations
  • Trade
  • UK
  • Uncategorized
  • United Kingdom
  • USA
  • Valentine
  • Value
  • Wales
  • wisdom

Blog at WordPress.com.

Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.
To find out more, including how to control cookies, see here: Cookie Policy
  • Subscribe Subscribed
    • GOOD STRATEGY
    • Join 142 other subscribers.
    • Already have a WordPress.com account? Log in now.
    • GOOD STRATEGY
    • Subscribe Subscribed
    • Sign up
    • Log in
    • Report this content
    • View site in Reader
    • Manage subscriptions
    • Collapse this bar
 

Loading Comments...