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Tag Archives: llm

TECH HOUR: Warehousing Your Data: A No-Nonsense Guide to the Right DBMS in 2026

27 Friday Mar 2026

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

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Tags

AI, arms, Artificial Intelligence, backfill, chatgpt, code, code-cortex, Data Warehouse, database, EDW, llm, oracle, progresql, reinventing-the-wheel, snowflake, tech-hour, technology

Martyn Rhisiart Jones, Madrid, Friday 27th March 2026

Warehousing Your Data: A No-Nonsense Guide to the Right DBMS in 2026

Listen, you glorious data martyrs. You noble sufferers who have spent far too many evenings coaxing historical rows into slowly changing dimension tables while the rest of the office has gone home to sensible lives. You know the drill. The star schema looks perfect on paper, the fact table is append-only and cooperative, but then someone asks for last year’s corrected customer segments. Suddenly, your backfill script is performing open-heart surgery on a live production warehouse.

In 2026, vendors are still shouting about infinite scalability and “agentic AI” (whatever that means this week), but what actually matters is a system that lets you shove yesterday’s data into those dimension objects without it feeling like a hostage negotiation.

I have been asked to examine the most appropriate database management systems for effective data warehousing, with particular attention to the pain of backfilling dimensional tables. The brief is clear: functionality, reliability, scalability, extensibility, maintainability, performance, cost, ease of use, and a total lack of corporate nonsense.

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TECH HOUR: Snowflake’s Cortex Code: The Agentic Reckoning

26 Thursday Mar 2026

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

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AI, Artificial Intelligence, chatgpt, code, code-cortex, llm, reinventing-the-wheel, snowflake, technology

Cortex Code: The Agentic Reckoning,  Or, How Snowflake Finally Gave Data Engineers a Break from Their Existential Crisis (Now With 300% More Technical Guts)

Martyn Rhisiart Jones, Madrid, Thursday 26th March 2026

Yesterday I attended Snowflake’s breakfast date in Madrid, and here are some of the great things I learned. So, without more ado…

Listen up, you glorious data martyrs, you noble sufferers who’ve spent years knee-deep in the festering swamp of undocumented ETL pipelines, chasing lineage graphs that resemble a deranged spider on acid after a three-day bender, and muttering dark incantations at 3 a.m. because some crusty Python script decided “customer churn” meant “every table that vaguely smells like a customer, plus that one VIEW nobody documented since 2019.” I stand before you today, your erudite, slightly unhinged technical prophet (with a heavy dose of stand-up bile and a side order of schema diagrams), to deliver the good news: Snowflake has unleashed Cortex Code, the AI coding agent that doesn’t just autocomplete your misery,  it inhales it, digests the entire governed data estate, and burps back production-grade, hallucination-free SQL, Python, and dbt YAML while respecting your PII tags and warehouse economics like a paranoid compliance officer on Red Bull. This isn’t your garden-variety Copilot having another existential meltdown over a missing import. This is Code Context incarnate, an agentic beast that has swallowed the Horizon Catalogue whole, metadata, lineage graphs, semantic layers, role-based access controls, Dynamic Table lag policies, and the soul-crushing reality of your credit burn rate.

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GRIFTER’S CORNER: Navigating AI Choices in 2026: Beyond Model Selection

20 Friday Mar 2026

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

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AI, Artificial Intelligence, bastards, Charlatan, chatgpt, Criminal, fake, grifter, Liar, llm, technology

Martyn Rhisiart Jones, Madrid, Friday 20th March 2026

March 20, 2026. Yes, that’s right, the calendar has finally caught up with the grift, hasn’t it? Thank you, thank you, for bothering to read my latest steaming pile of corporate word salad: “Choosing The Right AI In 2026 Is No Longer About Choosing The Right Model.” Because obviously, in 2026, choosing the right model would be far too simple, far too honest. No, no, we’ve evolved beyond that. We’re now in the rarefied realm of “capability profiles” and “orchestral conducting.” Please, hold your applause until I’ve finished flogging this dead horse made of buzzwords.

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CONSIDER THIS: Five Laws Everyone Should Know – 2026/01/24

24 Saturday Jan 2026

Posted by Martyn Rhisiart Jones in humour, Inform, educate and entertain., IT Circus, Polemic, Strategy

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Tags

AI, Ask Martyn, Business, canon, decency, honesty, laws, leadership, llm, principles, Stories, values, writing

Martyn Rhisiart Jones

Madrid, 24th January 2026

Introduction

These are five common goodstrat laws that everyone should be aware of.

“Martyn Rhisiart Jones… Writes dry, merciless takedowns of data/AI/strategy hype at goodstrat.com.

Believes most corporate decks deserve the bin and most buzzwords deserve worse.

Occasionally drops canon: the Martyn Rhisiart Jones Effect, GoodStrat Law, Celtic Domination Principle, Georgie Lovering Razor, Valley Commando Principle…

Mostly here to remind everyone that clarity still cuts deeper than PowerPoint.”

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CEO BRIEFING: The Truth Behind AI Hype in 2026 – 2026/01/22

21 Wednesday Jan 2026

Posted by Martyn Rhisiart Jones in Inform, educate and entertain., Polemic

≈ 1 Comment

Tags

AI, Artificial Intelligence, charlatans, chatgpt, grift, hype, lies, llm, technology

New IT Bullshit for Old

Martyn Rhisiart Jones

Madrid, Wednesday 21 January 2026

In early 2026 the technology industry is once again telling big confident stories about its own future. These stories dominate earnings calls conference stages and investor decks. They sound transformative urgent and inevitable. Yet when examined closely many of them rest on fragile foundations and selective evidence rather than operational reality.

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DATA WORLD: The Truth About Data Lakehouses: Hype vs. Reality – 2026/01/18

16 Friday Jan 2026

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

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AI, Artificial Intelligence, azure, cloud, llm, technology

Top Last 100 Articles Here <— Click

Hype and Misleading Claims Surrounding Data Lakehouses

Martyn Rhisiart Jones

Bandoxa, 17th January 2026

Read my absolutely fabulous books: http://www.goodstrat.com/books

Let’s cut through the noise.

You’ve probably heard the pitch: A data lakehouse is the elegant hybrid. It finally gives you the best of both worlds.

  • The low-cost, massively scalable, schema-on-read flexibility of a classic data lake (perfect for ingesting raw, unstructured, petabyte-scale chaos).
  • The structured querying speed, ACID transactions, governance, and reliable performance of a traditional data warehouse.
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The Rise of Agentic AI in 2026 – 2026/01/15

15 Thursday Jan 2026

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

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agentic-ai, agents, AI, Artificial Intelligence, bullshit, chatgpt, goodstrat, llm, martyn, technology

Is Agent Orange Agentic AI?

Sir Afilonius Rex and Martyn Rhisiart Jones

Read my absolutely fabulous books: http://www.goodstrat.com/books

Paris, Thursday 15th January 2026

Strap in, you beautiful, trusting little optimist. We’re about to crank the dial so far past irony that it transforms into existential despair. It comes with a side of eye-roll. Here’s your precious 2026 AI agent prophecy. It is now properly marinated in contempt. It is served with a garnish of pure, seething mockery.

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The GigaOm Data Lake Report

12 Monday Jan 2026

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

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AI, Artificial Intelligence, cloud, llm, technology

Nonsense on parade

Martyn Rhisiart Jones

Madrid, Tuesday 13th January 2026

This GigaOm report is a classic vendor-sponsored benchmark. Fivetran picked the competitors and shaped the test scope. GigaOm (as explicitly disclosed) executed it “as-is” with “compatible configurations subject to judgment.” It’s marketing material presented as independent research. It has several structural weaknesses. These weaknesses make the 77–95% cost savings claim highly misleading for most real organisations.

1. It only measures ingestion compute, not true TCO.

The report repeatedly calls itself a “TCO report,” but it explicitly excludes:

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Future Data Trends: Insights for 2026 Leadership

21 Sunday Dec 2025

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

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Tags

AI, Analytics, Artificial Intelligence, Business, chatgpt, cloud, data mesh, Data Warehouse, data-lakehouse, llm, medallion-architecture, technology

Martyn Rhisiart Jones

Segovia, 20th December 2025

Top 5 Trends Shaping the Future of Data, Analytics, and AI Leadership in 2026

I’ve had the privilege of leading a groundbreaking global study in partnership with a strategic client. During this study, I spoke with many key Chief Data Officers (CDOs). I also engaged with Chief Data & Analytics Officers (CDAOs) and AI executives across industries and geographies. The insights reveal how organisations are changing their data and AI strategies. They aim to drive real business value in an increasingly complex world.

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Is the Data Warehouse Dead? Exploring New Paradigms

20 Saturday Dec 2025

Posted by Martyn Rhisiart Jones in Inform, educate and entertain., Polemic

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AI, Analytics, Artificial Intelligence, cloud, data mesh, Data Warehouse, data-lakehouse, llm, medallion-architecture, technology

Martyn Rhisiart Jones

Segovia 20th December 2025

The Data Warehouse Is Dead. Long Live the Data Warehouse.

In 1992, Bill Inmon coined the term “data warehouse” and laid out four sacred rules: subject-oriented, integrated, non-volatile, time-variant. It was a blueprint for a fortress of truth, expensive, on-premises, batch-processed, and utterly indispensable. Fast-forward three decades. The fortress has been replaced by something that resembles a hyperscale cloud platform. This platform can run your AI models and your CEO’s dashboard simultaneously. Welcome to data warehousing in 2025.

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The Truth About Data Lakehouses: Hype vs. Reality

20 Saturday Dec 2025

Posted by Martyn Rhisiart Jones in Inform, educate and entertain., Polemic

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Tags

AI, Artificial Intelligence, cloud, llm, technology

Top Last 100 Articles Here <— Click

Hype and Misleading Claims Surrounding Data Lakehouses

Martyn Rhisiart Jones

Segovia, 20th Devember 2025

A data lakehouse is marketed as a hybrid architecture. It combines the low-cost, flexible storage of data lakes. These lakes handle raw, unstructured data at scale. It also offers the structured querying, performance, and ACID (Atomicity, Consistency, Isolation, Durability) transactional capabilities of data warehouses. Vendors like Databricks coined the term. Snowflake and others promote it as a platform for analytics. It serves AI and machine learning needs. This approach eliminates data silos and reduces redundant copies. It enables cost-effective scaling through open standards and decoupled storage and compute models. However, much of this is hype driven by vendor marketing. Vendors promote it as an evolution from “data swamps” (unmanaged data lakes) and rigid warehouses.

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12 Influencers Tecnológicos Críticos en 2025/2026

18 Thursday Dec 2025

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

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Tags

agi, AI, Artificial Intelligence, blog, bullshit, chatgpt, claude, espanol, gemini, goodstrat, grok, hype, ia, inteligencia-artificial, llm, Martyn Jones, quantum, technology

Sir Afilonius Rex y Coco de Bastó

Madrid, 16 de diciembre de 2025

Aquí presentamos a 12 influencers tecnológicos frecuentemente criticados por difundir publicidad exagerada. Son conocidos por prometer plazos exagerados y por difundir narrativas poco realistas sobre IA, big data, computación cuántica y campos relacionados. Clasificados de forma general por notoriedad e impacto en la actual era de “reacción exagerada” de 2025.

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STRAIGHT TALK: The Truth Behind the 12 Apostles of Tech Bullshit

16 Tuesday Dec 2025

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

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agi, AI, Artificial Intelligence, bullshit, chatgpt, claude, gemini, goodstrat, grok, hype, llm, Martyn Jones, quantum, technology

Sir Afilonius Rex and Coco de Bastó

Madrid, 16th December 2025

Here are 12 tech influencers who are frequently criticised for spreading hype. They are known for overpromising timelines and for peddling unrealistic narratives about AI, big data, quantum computing, and related fields. Ranked loosely by notoriety and impact in 2025’s ongoing “hype backlash” era.

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12 Data Wishes for a Smarter 2026

13 Saturday Dec 2025

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

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Tags

12-wishes, 2025, 2026, AI, Architecture, Artificial Intelligence, chatgpt, christmas, data, information, knowledge, llm, Management, technology

Martyn Richard Jones

Our man in Spain.

A Coruña, 13th December 2025

A Dozen Data Wishes for Christmas 2025 — and a Sharper, Smarter New Year

As 2025 winds down, the tinsel comes out. It’s tempting to imagine a quieter, saner digital ecosystem on the horizon. Call it festive optimism or a data professional’s annual catharsis. Here are twelve wishes for 2026. They are equal parts hard-edged realism, FT Weekend reflection, and Wired-grade futurism.

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Essential AI Terms Defined: A Comprehensive Guide

06 Saturday Dec 2025

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

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Tags

AI, Artificial Intelligence, chatgpt, llm, technology, terms

Martyn Rhisiart Jones

A Coruña, 6th December 2025

Here is the full content of Popular AI Terms Explained, transcribed as clean, readable text tables, organised by section.

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Why Old-School Logic is Key for AI Reliability

06 Saturday Dec 2025

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

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Tags

AI, Artificial Intelligence, blackboard-system, Business Rules, chatgpt, expert system, explainability, intelligent-actors, llm, MAPPER/ESD, modus-ponens, production rules, rule-set-management, rule-sets, rules, technology, Unisys

Martyn Rhisiart Jones, Sir Afilonius Rex, Lile de Alba and our agentic intelligent actor, Selina Savant.

Spain, 6th December 2025.

The Logic Layer: Why Old-School Rules Are the New Guardrails for Generative AI

A hybrid renaissance is quietly rewriting the future of trustworthy artificial intelligence. The great folks here at Good Strat humbly champion this movement. In the fevered race to build ever-larger language models, a counterintuitive truth has begun to emerge from the labs. Surprisingly, sometimes the best way to make AI smarter is to shackle it with centuries-old logic. Modus ponens is that dusty Latin phrase from Aristotelian syllogism (“if P then Q; P, therefore Q”). It is enjoying an unexpected second act. It has become one of the most promising tools for keeping generative AI honest. It helps make AI coherent and, dare one say, responsible.

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Twelve Amazing Generative AI Terms You Should Know

02 Sunday Nov 2025

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

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AI, Artificial Intelligence, chatgpt, llm, technology

Martyn Jones and Celine de Santiago

Madrid, Spain – 2nd November 2025

Intro

The world of generative AI is full of definitions, terms, buzzwords and monikers. Here are the definitions for twelve of the most important, pertinent and impressive terms found in the fantastic, exciting and revolutionary field. Enjoy the ride!

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HOW NOT TO: 10 Amazing Hacks to Dominate AI

01 Saturday Nov 2025

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

≈ 1 Comment

Tags

1, 10, 2, 3, 4, 5, 6, 7, 8, 9, AI, Artificial Intelligence, chatgpt, llm, technology

Sir Afilonius Rex

Manhattan, New York, USA

1st November 2025

Inspired by conversations with Selina AItana Goya

Move over, data scientists, those earnest souls hunched over Jupyter notebooks, nursing lukewarm flat whites and dreaming of p-values. The new aristocrats of the algorithm have arrived, and they speak in barely audible breaths. Whispering AI specialists, the hushed virtuosos who coax meaning from murmurs, have quietly annexed the crown once worn by the “sexiest job of the 21st century”. (Apologies to Harvard Business Review; even the sexiest jobs suffer from inflationary pressures.)These soft-spoken savants are not merely surviving the generative-AI rollercoaster; they are redesigning the ride, adding velvet restraints and mood lighting. To avoid being flung into the souvenir shop of obsolescence, you must master ten career-extending hacks. Consider them the conversational equivalent of whispering sweet nothings into a supercomputer’s ear: intimate, precise, and oddly lucrative.

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Top posts

  • STRAIGHT TALK: Agile at Scale is Bullshit by Design - The Guardian
  • The Comeback of Ontology in AI: Why It Matters - 2026/01/21
  • TECH HOUR: Snowflake's Cortex Code: The Agentic Reckoning
  • Building Insight: Revolutionising Corporate Estate Management - Book Review
  • The Role of Statisticians in the Age of Data Science
  • The Top 7 Vapourware Hallucinations For Next Year
  • Aligning Data Warehousing with Corporate Vision - Remaster 2026
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  • Deep Learning, Shallow Understanding - Unplugged
  • What triggers a review of organisational strategy? An example - Remastered for 2026

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