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Category Archives: The Amazing Big Data Challenge

CEO BRIEFING: What Every CEO Needs to Know About Big Data – Revisited – 2026/01/26

07 Saturday Feb 2026

Posted by Martyn Jones in All Data, Big Data, Big Data 7s, Big Data Analytics, business, Business Intelligence, business strategy, dark data, data architecture, Data governance, Data Lake, data management, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Inform, educate and entertain., pig data, The Amazing Big Data Challenge, The Big Data Contrarians

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AI, Artificial Intelligence, Big Data, bullshit, Business, c-suite, CEO, chatgpt, technology

Martyn Richard Jones

New York City, 18th January 2017

OLYMPUS DIGITAL CAMERA
Blue sky for professional data architecture and management

Scope

I’ll make this short, sweetish and to the point.

These are the arguments that CEOs need to know about Big Data.

It was written for CEOs and those who provide independent advice to CEOs.

If you are someone who wants to be prepared for CEOs who are armed with the realities of Big Data, then maybe this is for you too.

Point One: Big Data is bullshit

Continue reading →

DATA WORLD: Big data’s unvirtuous circus and twelve v-words – Refresh – 2026/02/05

04 Wednesday Feb 2026

Posted by Martyn Jones in agile, Big Data, Big Data 7s, Big Data Analytics, Inform, educate and entertain., The Amazing Big Data Challenge, The Big Data Contrarians

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AI, Artificial Intelligence, Big Data, characteristics, science, technology, v, writing

Martyn Rhisiart Jones

Bonn, Germany, 2014

Many people come up to me in the street and ask me what big-data is all about. I have experienced this numerous times before. I am sure it might just happen to you as well. I know sort of thing, I read the big-data tea leaves. Nothing gets past me.

Continue reading →

DATA WORLD: The Future of Data: Embracing Cognitive Liquidity- 2026/02/03

03 Tuesday Feb 2026

Posted by Martyn Jones in All Data, Big Data, Big Data 7s, Big Data Analytics, dark data, data, data architecture, Data governance, data hub, Data Lake, data management, Data Mart, data mesh, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Inform, educate and entertain., The Amazing Big Data Challenge

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Tags

AI, Artificial Intelligence, books, dailyprompt, data, information, knowledge

The End of the Fortress: Why the Future of Data is “Liquid”

By Martyn Rhisiart Jones | Madrid, 3rd February 2026

In a landmark session at the Welsh Academy, Sir Afilonius Rex sat down with Martyn Rhisiart Jones. They aimed to dismantle our outdated obsession with “data management.” The verdict? The era of the digital fortress is dead. In its place, a new paradigm of Cognitive Liquidity and Data Autonomy is emerging, redefining how we integrate global knowledge.

Continue reading →

DATA WORLD: Big Data: The Art of Bullshit – 2026

15 Thursday Jan 2026

Posted by Martyn Jones in All Data, Big Data, Big Data 7s, Big Data Analytics, dark data, data architecture, Data governance, Data Lake, data management, data science, Data Supply Framework, Data Warehouse, Data Warehousing, disinformation, governance, Inform, educate and entertain., information, Information Management, Information Supply Frameowrk, Information Supply Framework, pig data, The Amazing Big Data Challenge, The Big Data Contrarians

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AI, Artificial Intelligence, Big Data, chancers, charlatans, chatgpt, flim-flam-sauce, grifters, grok, technology, writing

Bertxin Galestara and Sir Afilonius Rex,  based on an  opinion piece written by Marty Rhisiart Jones

Mountain View, 19th January 2017 – Bandoxa Thursday 15th January, 2026

“I’ve been accused of vulgarity. I say that’s bullshit.” – Mel Brooks

If you enjoy this piece or find it useful, then please consider joining The Big Data Contrarians on LinkedIn. Continue reading →

Understanding Data-Less Apps: The Future of IT

21 Sunday Dec 2025

Posted by Martyn Jones in All Data, Ask Martyn, Big Data, Big Data 7s, Big Data Analytics, business strategy, dark data, data architecture, Data governance, Data Lake, data management, Data Mart, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Good Strat, Good Strategy, Good Strategy Radio, goodstrat, Inform, educate and entertain., IT strategy, Martyn does, Martyn Jones, Martyn Richard Jones, pig data, Strategy, The Amazing Big Data Challenge, The Big Data Contrarians

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Tags

AI, Artificial Intelligence, Business, chatgpt, technology

Image1Martyn Rhisiart Jones

Dublin 9th May 2017 –  revised 21st December 2025

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Data Trailblazers: 2022 Vision

02 Sunday Jan 2022

Posted by Martyn Jones in All Data, data management, data mesh, Data Supply Framework, Data Warehouse, Inform, educate and entertain., no limits, The Amazing Big Data Challenge

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Data Trailblazers: 2022 Vision

Martyn Richard Jones

2nd January 2022

Martyn Jones is Chief Scientist and Information Architect at Cambriano Energy, and is the author of Laughing @ Big Data he manages The Big Data Contrarian group on LinkedIn and blogs at goodstrat.com

To begin at the beginning

So, the Christmas season is almost upon us, and it’s time once again to publish my brand-spanking new top twelve data trend predictions for the new year, 2022.

Continue reading →

Big data’s unvirtuous circus and twelve v-words

17 Sunday May 2020

Posted by Martyn Jones in Big Data, Big Data 7s, Big Data Analytics, Inform, educate and entertain., The Amazing Big Data Challenge, The Big Data Contrarians

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Martyn Richard Jones

Bonn; Germany

LINK: Laugh at Big Data – download my ebook for free on 17th May.

Many people come up to me in the street and ask me what big-data is all about. It has happened to me so many times in the past that I am convinced that it might just happen to you as well. I know sort of thing, I read the big-data tea leaves. Nothing gets past me.

Continue reading →

Data must adapt or die!

03 Wednesday Jul 2019

Posted by Martyn Jones in All Data, Big Data, Big Data 7s, Big Data Analytics, dark data, data architecture, Data governance, Data Lake, data management, Data Mart, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Inform, educate and entertain., pig data, The Amazing Big Data Challenge, The Big Data Contrarians

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Martyn Richard Jones

Our bloke in Brussels, 3rd July 2019

It’s a simple, timeless, human truth; data must adapt or die.

Read between the lines, the writing on the wall, the fat lady singing and the barking dogs at the gate.

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Saving Private Hadoop

07 Friday Jun 2019

Posted by Martyn Jones in Big Data, Big Data 7s, Big Data Analytics, hadoop, The Amazing Big Data Challenge, The Big Data Contrarians

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Brussels 7th June 2019

Martyn Richard Jones

By all accounts Hadoop is heading down the pan and bits of big data are not that far behind.

But should we rejoice?

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What if the Hadoop Ecosphere Were a Box of Chocolates

12 Tuesday Dec 2017

Posted by Martyn Jones in Big Data, Big Data 7s, Big Data Analytics, hadoop, Inform, educate and entertain., The Amazing Big Data Challenge, The Big Data Contrarians

≈ 1 Comment

Giant-Chocolate-Elephant

Martyn Richard Jones

Gif sur Yvette, 12th December 2017

Just because it looks like a bunch of half-baked crap, based on some well shoddy ideas and made by a surfeit of half-arsed chancers, doesn’t mean that it is, does it…

Even though it is.

Sorry! But, I digress.

If the Hadoop ecosphere were a box of chocolates, it would come in fantastic packaging that would make the grandest of Belgian chocolatiers emerald green with envy.

Continue reading →

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