Martyn Rhisiart Jones
Dublin 9th May 2017 – revised 21st December 2025
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Martyn Richard Jones
Brussels 10th June 2019
Today I want to talk with you about energising the Agile Way of Working brand.
Sadly, the Agile Way of Working movement seems to be temporarily on the wane. The adoption rate of AWOW has not risen in line with expectations. It’s stuck in the doldrums between Scylla and Charybdis. Which makes for frowns all around.
But, me being me, I didn’t leave it at that. That’s a challenge, right there! Let’s go for it! Let’s turn those frowns upside-down
As result, I searched for a way to help the Agile@Scale crowd out, and I eventually came up with ten amazing pieces of incredible advice on how to easily make ‘Agile Way of Working’ truly something worth having around.
So, here we have it:
There you have it. Ten jolly and sensible policies for a happy world of Agile at Scale and Agile WOWO.
Many thanks for reading,
This is Martyn Jones of goodstrat.com – THE GOOD STRATEGY COMPANY
Until next time.
Contact me at martyn dot jones at goodstrat dot com

Martyn Richard Jones
Gif sur Yvette, 27th December 2017
First, a thought.
Just because it’s there, it doesn’t mean it has to be done. Just because you can, it doesn’t mean that you should. Just because you believe you are right, doesn’t mean that you are not wrong.

Martyn Richard Jones
Bonn 14th August 2017
To paraphrase a famous quote, ‘Now is the time for all good MPs to come to the aid of the United Kingdom.’
Brexit is the enemy at the gate, the wolf at the door and the most significant threat to our collective future. This is our darkest hour of greatest need and Brexit must be stopped.
Of course Brexit must be stopped.
And, we have the power to do it. (more…)

Martyn Jones
Carmarthen, Wales 20th July 2017
Let’s face it.
Brexit is bullshit.
Maybe it’s worse than bullshit.
Either way, one thing is for sure. Brexit is the most revealing, significant and catastrophic episode of irrational, self-harming and bloody-minded lunacy in the entire history of the British Isles.
But, why did it turn out that way?
What drove so many people to vote for far greater risk, uncertainty about the future and the rejection of the stability, presence and influence that we have within the EU?


“Knowledge is the capacity to give correct answers to questions.”
“There is no well trodden path that takes a straight line from symbols, through data to knowledge and wisdom. This is just some nonsense invented by the IT industry.” – Martyn Jones
We may define data as being the symbolic representation of value or conversely of something which has no attached value. Data may represent, among other things, time, money, resources or worldly objects.


Martyn Richard Jones
Laugharne 18th May 2017
I read a poster the other, it read “How To Turn Internal User Data Into Revenue”. It was one of those Facebook or LinkedIn hooks, you know, the ones used to get people to spend precious time on useless pursuits.
It reminded me of a book that my mother-in-law bought for my partner, many, many moons ago. “How to make a mint whilst you snooze”, or some such wacky title.

Martyn Richard Jones
Dublin 9th May 2017
Weighed down with data?
Inundated with information?
Overstrained with knowledge?
Intimidated by wisdom?
Don’t despair!
Relief from all of this is just be around the corner, in the shape of the next revolutionary inflection point in IT. Yes, as you might have guessed it by now. I am talking about data-less apps. (more…)

Rantasaurus ‘Ricky’ Wrecks
Moscow 1st May 2017
In this week’s episode of ‘Putin the Bootin…’ Big Data Gurus…! Yep! Hold this thought…
There are no Big Data gurus.
THERE ARE NO BIG DATA GURUS!
T H E R E . . . A R E . . . N O . . . B I G . . . D A T A . . . G U R U S !
Call these unscrupulous wide-boys what you like, but, in any reasonable sense, when it comes to the Big Data enchilada, the unhelpful clowns who flog fake news, vulgar hype and vain-glorious exaggeration, are not gurus, of any way, shape or form. (more…)