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Category Archives: agile@scale

Podcast Episode: DATA WORLD: The Truth About Data Lakehouses: Hype vs. Reality – 2026/01/18

25 Tuesday Aug 2026

Posted by Martyn Rhisiart Jones in agile@scale, All Data

≈ 2 Comments

Tags

Ask Martyn, data lakehouse unmasked, data warehouse unchained

Modern waterfront campus beside a lake at sunset
A modern waterfront campus comes alive beneath a glowing sunset over the lake.

Pip: Good strategy, they say, means knowing when the pitch is real and when it’s a brochure with ambitions. Martyn Jones has been stress-testing that distinction — and today we’re looking at what happens when data architecture meets vendor enthusiasm.

Mara: This episode covers one substantial territory: data lakehouses — the claim, the reality, and the gap between them that organisations are quietly discovering in production.

Pip: Let’s get into it.

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How Gargantua Capital Is Using Soulless AI For Mass Layoffs At Scale

21 Friday Aug 2026

Posted by Martyn Rhisiart Jones in agile@scale, BS, business, Inform, educate and entertain.

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Tags

anthropology, behaviour, having a laugh at the expense of IT charlatans and grifters, liars on linkedin and x, liars-bluff, the bernard marr grift

How Gargantua Capital Is Using Soulless AI For Mass Layoffs At Scale

By Bartholomew Vance 📖 Internationally Tolerated #ContentFarmer 🎤 #SynergyEnthusiast 🤖 #TechGrifter 💻 #ThoughtLeader

Thank you for accidentally clicking on my latest article. Here on the Corporate Sycophant Network (formerly LinkedIn) and at Plutocrat Weekly, I regularly write about whatever management buzzwords will get me the most engagement this quarter. To read my future articles, simply surrender your data by clicking ‘Follow’. Subscribe to my newsletters: AI & Your Impending Redundancy | The Race to the Bottom | The Future of Work (Is No Work).

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STRAIGHT TALK: Agile at Scale is Bullshit by Design – The Guardian

24 Tuesday Feb 2026

Posted by Martyn Rhisiart Jones in agile, agile@scale, All Data, Architecture, Assets, business strategy, Dogma, IT strategy, Strategy, structured intellectual capital, Value

≈ Leave a comment

Tags

agile, AI, Artificial Intelligence, behaviour, bullshit, Business, dailyprompt, education, fuck-off, Marketing, safe, safee, science, scrum, social media, technology

Martyn Rhisiart Jones

Madrid, Wednesday 25th February 2026.

Seven years on, the verdict is in, and it’s not flattering. Back in 2019, in a Brussels-fuelled rant channelling the incomparable Bob Hoffman, I declared Agile at Scale the next frontier of IT bullshit: immature, ill-conceived, supercilious, and emphatically not agile. It killed communication with jargon, turned criticism into heresy, and mangled history by ignoring what actually worked. I called it a cultish Frankenstein of Scientology zeal, Vatican pomp, and authoritarian quirks – all wrapped in vainglorious slide decks.

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CEO BRIEFING: Agile at Scale is Bullshit by Design – Remastered and Revisited – 2026/01/27

07 Saturday Feb 2026

Posted by Martyn Rhisiart Jones in agile, agile@scale, All Data, Architecture, Assets, business strategy, Dogma, IT strategy, Strategy, structured intellectual capital, Value

≈ Leave a comment

Tags

agile, AI, Artificial Intelligence, behaviour, bullshit, Business, safe, scrum, technology

Martyn Rhisiart Jones

Bruxelles, 28th May 2019

To begin at the beginning

To paraphrase the great Bob Hoffman. Just when you feared that Agile evangelists might produce even more nonsense, they surprise you. What do they do? Exceed expectations.

And how did they do that? Ladies and gentlemen, let me introduce you to Agile at Scale. It comes with all the miscellaneous, spiced-up, and vainglorious crap-on-the-side that accompanies it.

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Energising the Agile Way of Working brand and mindset

10 Monday Jun 2019

Posted by Martyn Rhisiart Jones in agile, agile way of working, agile@scale, business strategy, Good Strategy, Good Strategy Radio, IT strategy, Strategy

≈ Leave a comment

On my way to Léon

Martyn Richard Jones

Brussels 10th June 2019

Today I want to talk with you about energising the Agile Way of Working brand.

Sadly, the Agile Way of Working movement seems to be temporarily on the wane. The adoption rate of AWOW has not risen in line with expectations. It’s stuck in the doldrums between Scylla and Charybdis. Which makes for frowns all around.

But, me being me, I didn’t leave it at that. That’s a challenge, right there! Let’s go for it! Let’s turn those frowns upside-down

As result, I searched for a way to help the Agile@Scale crowd out, and I eventually came up with ten amazing pieces of incredible advice on how to easily make ‘Agile Way of Working’ truly something worth having around.

So, here we have it:

  1. First, change its name from the
    Agile Way of Working to the Agile Way of Whacking Off (Agile WOWO), you know, a
    touchy-feely way to “sex up” requirements. Bush and Blair style.
  2. Epics will be referred to as
    Dodgy Dossiers, User Stories will become Curated Jokes and Sprints will become Streaks.
  3. People working on Streaks will
    be known as Streakers, chapter members will be known as Schleppers and guild
    members will be known as Schmucks, everyone else will be referred to as Bernie
    or Helen.
  4. Every morning Dodgy Dossier Owners
    must repeat the term “Agile Operating Model” until they puke their
    guts out.
  5. All Scrum and Kanban boards are
    be replaced with life-sized wack-a-mole models.
  6. Only those kitted out as My Little
    Pony or Princess Line can use coloured post-it notes.
  7. Anyone caught using the names
    Google, Spotify, Netflix or Zappos.com will be denied the oxygen of publicity.
  8. Anyone evidenced repeating the terms
    “by design”, “learning journey” and “minimum viable
    product” will be denied the oxygen of oxygen.
  9. Anyone caught using comic images
    of rockets, astronauts or planets (including the sun) anywhere in their
    “content” will be forever referred to as a feckin space-cadet.
  10. If you can’t defecate rainbows on
    demand then you have no right being involved in Agile at Scale or the Agile Way
    of Whacking Off.

There you have it. Ten jolly and sensible policies for a happy world of Agile at Scale and Agile WOWO.

Many thanks for reading,

This is Martyn Jones of goodstrat.com – THE GOOD STRATEGY COMPANY

Until next time.

Contact me at martyn dot jones at goodstrat dot com

STRAIGHT TALK: Agile at Scale is Bullshit by Design

28 Tuesday May 2019

Posted by Martyn Rhisiart Jones in agile, agile@scale, All Data, Architecture, Assets, business strategy, Dogma, IT strategy, Strategy, structured intellectual capital, Value

≈ 1 Comment

Tags

behaviour

cropped-p4010326.jpgMartyn Richard Jones

Bruxelles 28th May 2019

To begin at the beginning

To paraphrase the great Bob Hoffman. Just when you thought that if evangelists for Agile were to generate one more ounce of bullshit the entire fucking solar system would explode, what do they do? Exceed expectations.

And how did they do that? Ladies and gentlemen, let me introduce you to Agile at Scale with all the miscellaneous, spiced-up and vainglorious crap-on-the-side that accompanies it.

Continue reading →

Learning journey – Agile@Scale – The video

22 Wednesday May 2019

Posted by Martyn Rhisiart Jones in agile, agile@scale, Inform, educate and entertain.

≈ Leave a comment

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