Pip: Good strategy, they say, means knowing when the pitch is real and when it’s a brochure with ambitions. Martyn Jones has been stress-testing that distinction — and today we’re looking at what happens when data architecture meets vendor enthusiasm.
Mara: This episode covers one substantial territory: data lakehouses — the claim, the reality, and the gap between them that organisations are quietly discovering in production.
Pip: Let’s get into it.
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How Gargantua Capital Is Using Soulless AI For Mass Layoffs At Scale
By Bartholomew Vance 📖 Internationally Tolerated #ContentFarmer 🎤 #SynergyEnthusiast 🤖 #TechGrifter 💻 #ThoughtLeader
Thank you for accidentally clicking on my latest article. Here on the Corporate Sycophant Network (formerly LinkedIn) and at Plutocrat Weekly, I regularly write about whatever management buzzwords will get me the most engagement this quarter. To read my future articles, simply surrender your data by clicking ‘Follow’. Subscribe to my newsletters: AI & Your Impending Redundancy | The Race to the Bottom | The Future of Work (Is No Work).
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Martyn Rhisiart Jones
Madrid, Wednesday 25th February 2026.
Seven years on, the verdict is in, and it’s not flattering. Back in 2019, in a Brussels-fuelled rant channelling the incomparable Bob Hoffman, I declared Agile at Scale the next frontier of IT bullshit: immature, ill-conceived, supercilious, and emphatically not agile. It killed communication with jargon, turned criticism into heresy, and mangled history by ignoring what actually worked. I called it a cultish Frankenstein of Scientology zeal, Vatican pomp, and authoritarian quirks – all wrapped in vainglorious slide decks.
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Martyn Rhisiart Jones
Bruxelles, 28th May 2019
To paraphrase the great Bob Hoffman. Just when you feared that Agile evangelists might produce even more nonsense, they surprise you. What do they do? Exceed expectations.
And how did they do that? Ladies and gentlemen, let me introduce you to Agile at Scale. It comes with all the miscellaneous, spiced-up, and vainglorious crap-on-the-side that accompanies it.
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Martyn Richard Jones
Brussels 10th June 2019
Today I want to talk with you about energising the Agile Way of Working brand.
Sadly, the Agile Way of Working movement seems to be temporarily on the wane. The adoption rate of AWOW has not risen in line with expectations. It’s stuck in the doldrums between Scylla and Charybdis. Which makes for frowns all around.
But, me being me, I didn’t leave it at that. That’s a challenge, right there! Let’s go for it! Let’s turn those frowns upside-down
As result, I searched for a way to help the Agile@Scale crowd out, and I eventually came up with ten amazing pieces of incredible advice on how to easily make ‘Agile Way of Working’ truly something worth having around.
So, here we have it:
There you have it. Ten jolly and sensible policies for a happy world of Agile at Scale and Agile WOWO.
Many thanks for reading,
This is Martyn Jones of goodstrat.com – THE GOOD STRATEGY COMPANY
Until next time.
Contact me at martyn dot jones at goodstrat dot com
Martyn Richard Jones
Bruxelles 28th May 2019
To paraphrase the great Bob Hoffman. Just when you thought that if evangelists for Agile were to generate one more ounce of bullshit the entire fucking solar system would explode, what do they do? Exceed expectations.
And how did they do that? Ladies and gentlemen, let me introduce you to Agile at Scale with all the miscellaneous, spiced-up and vainglorious crap-on-the-side that accompanies it.
