• Home
  • About
  • The Good Strategy Blog
  • Strategy
    • Data Warehousing
    • Ask Martyn
  • MARTYN
    • MARTYN’S MUSIC
    • Must-Read Books from Martyn
    • PODCASTS
    • MARTYN.ES

GOOD STRATEGY

GOOD STRATEGY

Tag Archives: scrum

Winning Wars With Agile: Fear and Loathing – Revisited

13 Friday Mar 2026

Posted by Martyn Jones in Inform, educate and entertain.

≈ Leave a comment

Tags

agile, conflict, events, geopolitics, history, leadership, methods, Politics, Process, project management, Russia, scrum, Strategy, ukraine, war

Martyn Rhisiart Jones

“Logistics is all of war-making, except shooting the guns, releasing the bombs, and firing the torpedoes.”

ADM Lynde D. McCormick, USN

Martyn Rhisiart Jones, Córdoba, 3rd October 2024

Martyn Rhisiart Jones, Marid, Friday 13th March 2026

In the boardrooms of Silicon Valley and the corridors of Whitehall, the gospel of agility has become a mantra for efficiency and innovation. Borrowed from the frenetic world of software development, where iterative sprints and self-organising teams promise to outpace lumbering bureaucracies, agile methodologies, scaled up through frameworks like SAFe (Scaled Agile Framework), are now touted as universal elixirs. But can these principles, honed in the digital realm, truly orchestrate the chaos of armed conflict? Or do they risk injecting perilous uncertainty into arenas where hesitation can spell catastrophe? This question, once a provocative thought experiment, gains urgency amid evolving threats, from hybrid warfare in Eastern Europe to cyber skirmishes in the South China Sea. Drawing on historical precedents, contemporary military adaptations, and a dash of Celtic scepticism, we dissect whether agility’s allure holds water on the front lines, echoing the resilient pragmatism of Welsh soldiery through the ages.

Continue reading →

STRAIGHT TALK: Agile at Scale is Bullshit by Design – The Guardian

24 Tuesday Feb 2026

Posted by Martyn Jones in agile, agile@scale, Architecture, Assets, awareness, behaviour, business strategy, Creativity, Dogma, IT strategy, Strategy, Value

≈ Leave a comment

Martyn Rhisiart Jones

Madrid, Wednesday 25th February 2026.

Seven years on, the verdict is in, and it’s not flattering. Back in 2019, in a Brussels-fuelled rant channelling the incomparable Bob Hoffman, I declared Agile at Scale the next frontier of IT bullshit: immature, ill-conceived, supercilious, and emphatically not agile. It killed communication with jargon, turned criticism into heresy, and mangled history by ignoring what actually worked. I called it a cultish Frankenstein of Scientology zeal, Vatican pomp, and authoritarian quirks – all wrapped in vainglorious slide decks.

Continue reading →

CEO BRIEFING: Agile at Scale is Bullshit by Design – Remastered and Revisited – 2026/01/27

07 Saturday Feb 2026

Posted by Martyn Jones in agile, agile@scale, Architecture, Assets, awareness, behaviour, business strategy, Creativity, Dogma, IT strategy, Strategy, Value

≈ Leave a comment

Martyn Rhisiart Jones

Bruxelles, 28th May 2019

To begin at the beginning

To paraphrase the great Bob Hoffman. Just when you feared that Agile evangelists might produce even more nonsense, they surprise you. What do they do? Exceed expectations.

And how did they do that? Ladies and gentlemen, let me introduce you to Agile at Scale. It comes with all the miscellaneous, spiced-up, and vainglorious crap-on-the-side that accompanies it.

Continue reading →

Can Agile Methods Win a War?

03 Thursday Oct 2024

Posted by Martyn Jones in Inform, educate and entertain.

≈ Leave a comment

Tags

agile, leadership, project management, scrum, war

Martyn Richard Jones

“Logistics is all of war-making, except shooting the guns, releasing the bombs, and firing the torpedoes.”

ADM Lynde D. McCormick, USN

Martyn Richard Jones, Córdoba, 3rd October 2024

Narrator: Here is a billion-dollar question: Can Agile-to-Scale be effectively used to fight a war, a regional conflict, or a global existential threat?

Continue reading →

Follow Good Strat and Martyn Writer via Email

Enter your email address to follow this blog and receive notifications of new posts by email.

Join 645 other subscribers.

Top posts

  • SOCIAL MEDIA: X Is Dying In Europe: Here's Why - Revisited - 2026/02/16
  • STRAIGHT TALK: Crooked Whisper
  • Mobile Device Revolution: Five Trends for 2026
  • CONSIDER THIS: Top Countries Known for Arrogance and Ignorance
  • IT'S POLITICS: Brexit is Bullshit
  • DATA WORLD: Data Architecture Lessons from Easter
  • CONSIDER THIS: The Industrial Revolution for People Who Wear Turtlenecks
  • Coco, el perro que superó a Wall Street
  • IT'S POLITICS: The Conceit of Remainers: The Brexit Boloney Continues
  • CONSIDER THIS: LinkedIn - 2026/04/09

Recent Comments

miniPcs's avatarminiPcs on Datos de Forma Deliberada: Mej…
#writing on HOW NOT TO: Embrace the AI Swa…
#tech on HOW NOT TO: Embrace the AI Swa…
Literbook on GRIFTER’S CORNER: Is AI…
#writing on GRIFTER’S CORNER: Is AI…

Meta

  • Log in
  • Entries feed
  • Comments feed
  • WordPress.org

Names in the cloud

All Data Ask Martyn awareness Big Data Big Data 7s Big Data Analytics Business Intelligence business strategy Consider this dark data data architecture Data governance Data Lake data management data science Data Supply Framework Data Warehouse Data Warehousing Good Strat goodstrat Good Strategy Inform, educate and entertain. IT strategy Martyn Jones Martyn Richard Jones pig data Politics Strategy The Amazing Big Data Challenge The Big Data Contrarians

Recent articles

  • HOW NOT TO: Exposing the Corporate Grift: AI and Entry-Level Jobs May 12, 2026
  • STRAIGHT TALK: Crooked Whisper May 11, 2026
  • STRAIGHT TALK: The Eclipse of the Thou: Power, Victimhood, and the Myth of the Moral State May 10, 2026
  • HOW NOT TO: Why Bernie Bumper-Book’s Predictions Failed: A Critical Review May 10, 2026
  • HOW NOT TO: The Dawn of the Digital Parasite May 10, 2026
  • HOW NOT TO: The Silicon Rapture: Reed Hollowman on Why You Should Stop Worrying and Love the Bot May 9, 2026
  • HOW NOT TO: The Vacuum of Thought: Why AI-Powered Orbital Synergy is the Ultimate Catalyst for Your Synergy’s Synergy May 9, 2026
Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.

To find out more, including how to control cookies, see here: Cookie Policy

Hours & Info

Spain
+34 692 376 698
martyn.jones@martyn.es
Lunch: 13:30pm - 14:30pm
Dinner: M-Th 20:00pm - 21:00pm, Fri-Sat:21:00pm - 22:00pm

The Stats

  • 123,871 hits

Meta

  • Log in
  • Entries feed
  • Comments feed
  • WordPress.org
Log in

Hours & Info

Martyn Richard Jones
Madrid, Spain
+34 692 376 698
martyn.jones@martyn.es
10:00 - 17:00
  • HOW NOT TO: Exposing the Corporate Grift: AI and Entry-Level Jobs
  • STRAIGHT TALK: Crooked Whisper
  • STRAIGHT TALK: The Eclipse of the Thou: Power, Victimhood, and the Myth of the Moral State
  • HOW NOT TO: Why Bernie Bumper-Book’s Predictions Failed: A Critical Review
  • HOW NOT TO: The Dawn of the Digital Parasite

Top Good Strat Posts & Pages

  • SOCIAL MEDIA: X Is Dying In Europe: Here's Why - Revisited - 2026/02/16
  • Good Strategy: With Martyn Rhisiart Jones, Sir Afilonius Rex and Lila de Alba.
  • STRAIGHT TALK: Crooked Whisper
  • Mobile Device Revolution: Five Trends for 2026
  • CONSIDER THIS: Top Countries Known for Arrogance and Ignorance
  • IT'S POLITICS: Brexit is Bullshit
  • DATA WORLD: Data Architecture Lessons from Easter
  • CONSIDER THIS: The Industrial Revolution for People Who Wear Turtlenecks
  • Coco, el perro que superó a Wall Street
  • IT'S POLITICS: The Conceit of Remainers: The Brexit Boloney Continues

Good strat tag cloud

AI Analytics art Artificial Intelligence bad-leader beauty Behavioural Economics Big Data blog book-review books Business Business Enablement business intelligence Business Management business strategy chatgpt cloud coaching Consider this data data architecture data management data mesh Data Warehouse decency degenerate depraved digital-marketing Dogma enterprise data warehousing espanol fiction gaza good-leader goodstart good start Good Strat goodstrat Good Strategy history honesty honour hubris information Information Technology inspiration israel IT Strategy jesus knowledge leader leadership lifestyle literature llm Management Marketing Martyn Jones Martyn Richard Jones mental-health News Organisational Autism palestine Philosophy poesia Poetry Politics relationships Strategy technology travel vulgarity Wales writing

Categories

  • accountability
  • advertising
  • agile
  • agile way of working
  • agile@scale
  • AI
  • All Data
  • Analytics
  • anthropology
  • Architecture
  • Artificial Intelligence
  • Ask Martyn
  • Assets
  • awareness
  • bad strategy
  • Banking
  • behaviour
  • Best principles
  • Big Data
  • Big Data 7s
  • Big Data Analytics
  • blockchain
  • Books with influence
  • Brexit
  • BS
  • business
  • Business Intelligence
  • business strategy
  • Cambriano
  • Cambridge Analytica
  • China
  • Climate Change
  • Cloud
  • code of conduct
  • Commercial Analytics
  • community
  • Condiser this
  • Conservative Party
  • consider
  • Consider this
  • Consultation
  • Creativity
  • Culture
  • dark data
  • data
  • data architecture
  • Data governance
  • data hub
  • Data Lake
  • data management
  • Data Mart
  • data mesh
  • data science
  • Data Supply Framework
  • Data Warehouse
  • Data Warehousing
  • deceit
  • deep learning
  • Democracy
  • digital transformation
  • Diplomacy
  • disinformation
  • Dogma
  • Duties
  • DW 3.0
  • ECM
  • Economics
  • EDW
  • England
  • enterprise content management
  • ethics
  • EU
  • Europe
  • European Union
  • Excellence
  • Excerpt
  • Executive
  • Extract
  • Federalism
  • films
  • Financial Industry
  • fraud
  • Freedoms
  • Globalisation
  • good start
  • Good Strat
  • Good Strategy
  • Good Strategy Radio
  • goodstart
  • goodstartegy
  • goodstrat
  • goostart
  • governance
  • hadoop
  • hdfs
  • HR
  • humour
  • India
  • influencers
  • Inform, educate and entertain.
  • informatio Supply Framework
  • information
  • Information Management
  • Information Supply Frameowrk
  • Information Supply Framework
  • Infotrends
  • Inmon
  • instruments
  • IoT
  • IT Circus
  • IT fraud
  • IT strategy
  • IT World
  • iterations
  • java
  • Knowledge
  • knowledge management
  • Labour Party
  • leadership
  • Leadership 7s
  • life
  • listening
  • literature
  • Love
  • LSE
  • machine learning
  • Management
  • market forces
  • Marketing
  • Marty does
  • Martyn does
  • Martyn Jones
  • Martyn Richard Jones
  • Masterclass
  • media
  • Memory lane
  • Methodology
  • nationalism
  • nine competitive forces
  • no limits
  • Northern Ireland
  • obituary
  • Obligations
  • offshore
  • Offshoring
  • operational
  • Outsourcing
  • Oxford
  • pain
  • Parliament
  • Peeves
  • Personal Integrity Key
  • Philosophy
  • pig data
  • PIK
  • PIR
  • Plaid Cymru
  • Planning
  • poem
  • poems
  • Poetry
  • Polemic
  • political science
  • Politics
  • pomo
  • postmodern
  • POTUS
  • PPE
  • Process
  • Professional Networking
  • professionalism
  • project management
  • Project to Excel
  • prose
  • public
  • Public Integrity Record
  • Quiz
  • Rant
  • Referendum
  • Remain
  • RIghts
  • Risk
  • Rivalry
  • romance
  • Russia
  • Ruth Davidson
  • Sales
  • satire
  • Scotland
  • Scottish National Party
  • scrum
  • sentiment analysis
  • SMILES
  • Snippet
  • SNP
  • Social
  • Social Media
  • Sociology
  • Spain
  • spoof
  • statistics
  • Stories
  • Strategy
  • structured intellectual capital
  • supply chain management
  • tactics
  • Tax avoidance
  • Tax evasion
  • TEAM
  • technology
  • The Amazing Big Data Challenge
  • The Big Data Contrarians
  • The Greens
  • The Guardian
  • The hidden wealth of nations
  • Trade
  • UK
  • Uncategorized
  • United Kingdom
  • USA
  • Valentine
  • Value
  • Wales
  • wisdom

Powered by WordPress.com.

Loading Comments...