Masterclass Mode Engaged

Martyn Rhisiart Jones

Madrid, Sunday 1st February 2026

PART I

PART II

Happy Sunday to one and all. As many of you will know, I have been intimately involved in designing, building, and delivering data warehousing and advanced analytics initiatives for more than 35 years.

Today, I will take a deep dive into requirements gathering for a new iteration of an enterprise data warehouse and a new data mart.

Establishing a case for a new data warehouse iteration is part of the requirements-gathering phase of a project. This must always be at the forefront of the exercise and a continuous question we must ask ourselves. We must always consider the answer to the question “To what ends?”

First, before diving into the core aspects of the iteration, we will examine the legitimate drivers and objectives for data warehouse initiatives. The prerequisite skills, knowledge, and experience needed to carry out this activity successfully, and, after that, we will look at the preparation required to align the personal, business, and technological effectiveness and success of the initiative.

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